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Recipes for Success - Amazon S3


for Success!
Designed for the most discerning advertising palates.
the company
In today’s competitive market, your greatest asset is an agency that understands
not only your company’s business and its goals, but also how to reach those
benchmarks through the means of well structured and proven communication

At Black & White Advertising, Inc., we are dedicated to changing the way
companies think about their marketing & HR communications. That’s because we
think and act differently ourselves, as you’ll see in our Recipes for Success.

Every project is seen as a unique opportunity to partner with our clients in creating
a successful outcome—a chance to create a new signature dish, if you will.

Our services, our research, our creative methodology and our contacts are
continually refined and improved. We are constantly seeking out the finest
ingredients and the freshest ideas to make sure all our offerings continue to be
some of the tastiest around.
meet the executive chefs
Established in 1999 by owners Keith White and Lisa Blacker, Black & White Advertising,
Inc.’s professional account team has more than 20 years of collective experience in
multiple industries with a diverse range of clients. They can cook up anything from a
five-course advertising campaign, to a sweetly succulent recruitment brochure.

Keith White, our President/CEO, is a native of Atlanta. In 1988, he graduated with a
BBA in Marketing & Advertising from Mercer University, since which time he worked
in a number of agencies before deciding to develop his own recipes and become
Executive Chef here at Black & White.

Lisa Blacker, our Vice President/COO, was born in Texas and has traveled the world.
A graduate of Clemson University in 1992 with a BA in English & Communication, she
began her career in general advertising, but soon took her recipes and tastes to

recruitment advertising as an Executive Chef at Black & White.
the offerings
    marketing                     collateral
    recruitment • corporate       brochures • business cards
    consumer • direct             posters • promotional

    creative                      branding
    copywriting • art direction   logo design • branding styles
    graphic design • production   photography • template design

    media                         interactive
    research • planning           web design • banner advertising
    buying • tracking             pay-per-click/SEO • microsites

                                  quantitative & qualitative
                                  research studies • field work
                                  focus groups
recruitment    The key ingredient to any successful
               campaign is the marketing. Most
               people need to know about the
               company they are considering working
corporate      for or buying from and marketing just
               happens to be one of our signature
               dishes. We make sure your business
               is always served up hot and fresh—so
               good we’re certain people will come
               back for seconds and thirds.

        Marketable Orange Blossom Muffins
Ingredients:                     Directions:
1 slightly beaten egg            Preheat oven to 400 degrees. Combine egg, 1/4 cup sugar, orange
1/2 cup sugar, divided           juice and 2 tablespoons butter. Add biscuit mix and stir for 30 seconds.
1 cup orange juice               Stir in marmalade and pecans. Grease muffin pans or line with paper
                                 baking cups, fill 2/3 full. Combine 1/4 cup sugar, flour, cinnamon, nutmeg
4 tbsp. melted butter, divided
                                 and 2 tablespoons butter. Sprinkle over batter. Bake at 400 degrees
2 cups packaged biscuit mix      for 20 to 25 minutes.
1/4 cup orange marmalade
1/4 cup chopped pecans
                                                                                 it’s 4
                                                             12—or in shop talk, to
1 1/2 tbsp. all-purpose flour            Number of Servings:                    one
                                                             times it takes some
1/4 tsp. cinnamon                        times the number of they remember it.
1/4 tsp. nutmeg                          see your brand befo
copywriting      You might say this is our “Blue Plate
                 Special.” We serve it up everyday,
                 and each day is better than the day
                 before. We understand it’s that one
                 ingredient, whether it be the tagline,
art direction
                 photo or layout, that can make your
                 brand an overwhelming success
                 or an underwhelming dud. Taste
                 our Creative and we’re sure you’ll
graphic design   agree—it’s a flavor explosion like
                 no other.

          Chewy Creative Brownie Cookies
Ingredients:                     Directions:
2/3 cup shortening               Heat oven to 375 degrees. Combine shortening, light brown sugar,
                                 water and vanilla in a large mixing bowl. Beat at medium speed of
1 1/2 cups firmly packed light   electric mixer until well blended. Beat eggs into creamed mixture.
      brown sugar                Combine flour, cocoa, baking soda and salt. Mix into creamed mixture
1 tbsp. water                    at low speed until just blended. Stir in chocolate chips. Drop rounded
1 tsp. vanilla                   measuring tablespoonfuls 2 inches apart onto ungreased baking sheet.
2 eggs                           Bake one baking sheet at a time at 375 degrees for 7-9 minutes, or
1 1/2 cups all-purpose flour     until cookies are set. Cookies will appear soft and moist - DO NOT
1/3 cup baking cocoa             OVERBAKE. Cool on baking sheet for 2 minutes. Remove cookies and
1/4 tsp. baking soda             place on foil to cool completely.
1/2 tsp. salt
                                            Unlike our creative services, which have true
2 cups semi-sweet                         staying power, the 36 cookies this recipe makes
    chocolate chips                       have been known to vanish in a matter of minutes.
research   Our media services are a complete
           4-course dinner prepared to
           perfection. For an appetizer, you’ll
           enjoy media research. Your salad
           will be a refreshing take on media
           planning. The entrée will boast a
           hearty portion of media buying, and
           for dessert, you’ll enjoy our sweet yet
           substantial media tracking. Sample
buying     our media services and see if you
           don’t find them some of the most
           satisfying around.

     Mouth-Watering Media Crunch Cake
Ingredients:                   Directions:
1/2 cup butter, softened       Cream butter, shortening, cream cheese and sugar at medium speed of
1/2 cup shortening             electric mixer, beating until light and fluffy. Add eggs, one at a time, beating
                               well after each addition. F d in 2 1/2 cups flour, stir in vanil a. Mix remaining
1-8 oz. package cream cheese   1/2 cup of flour with butterscotch morsels and nuts; fold into batter. Pour into
2 1/2 cups sugar               greased and floured 10-inch tube pan. Bake at 325 degrees for 1 hour and
6 eggs                         25 minutes. Cool in pan 15 minutes. Remove from pan and cool completely.
3 cups flour
1 tsp. vanilla extract
                                          One slice of this cake and you’ll see the true
12 oz. butterscotch morsels                results of our research, planning and buying
1 cup chopped nuts                         strategies. Its mouth-watering goodness is a
                                               testament to our way of doing things.
brochures         Nothing says more about a restaurant
                  than its menu. Around here, we like
                  to think of your key collateral pieces
                  as your company’s menu, and we
                  expect it to be unforgettable. We work
business cards    closely with our clients to capture their
                  true flavors. Our creative staff works
                  in synergy with our account team to
                  ensure each execution follows the
posters           strategy of your media plan and fits
                  the true essence and flavor of
                  your company.

                  Positive Promotion Chicken
Ingredients:                            Directions:
2 cups sour cream                       Preheat oven to 350 degrees. Combine first seven ingredients
1/4 cup lemon juice                     (through black pepper) in a bowl. Marinate chicken in this
                                        mixture overnight. The next day, roll chicken breasts in bread
4 tsp. worcestershire sauce             crumbs and place in a flat baking dish. Pour 1/2 of butter over
4 tsp. celery salt                      breasts and bake for 20 minutes. Drizzle the remaining butter
2 tsp. paprika                          and bake for 30 minutes. If you desire, during the remaining 20
4 garlic cloves crushed                 minutes of baking, spoon drained mandarin oranges over breasts.
1/2 tsp. black pepper
12 boneless, skinless chicken breasts       While the Mandarin oranges are optional on this
1 cup melted butter or margarine         recipe, one thing that isn’t is our commitment to meeting
2 cups of dried bread crumbs                  and exceeding both your strategy and goals.
Mandarin oranges optional
logo design        There’s nothing that makes us
                   happier than taking that special dish
                   to the next level. Well, there is one
                   thing that gives us the same feeling,
                   and that’s helping to build your
branding styles    brand. Brands that we build sustain
                   through the ages—much like Aunt
                   Flo’s Meatloaf—create growth for
                   our clients and set them apart from
photography        competitors. You might say we can
                   give you that secret ingredient to
                   give your brand the “Bam!” it needs.

template design
               Branding-BAM! Steak Salad
1 cup olive oil                  Whisk together oil, vinegar, lemon juice, thyme, salt and pepper. In
1 cup balsamic vinegar           a large zip-top plastic bag, combine meat and half the dressing.
1 tbsp. fresh lemon juice        Refrigerate for at least 30 minutes and as much as overnight.
1 tbsp. fresh thyme              Prepare grill. Grill over hot coals for 12-15 minutes, basting regularly,
Salt and pepper to taste         turning every few minutes for medium (or to desired) doneness. Remove
1 lb. flat iron steak            from heat, allow to rest for 2-3 minutes. Cut across grain into 1/4 inch
1 10-12 oz. bag salad greens     thick slices. Divide salad greens onto 4 dinner plates. Divide rest
                                 of vegetables and sprinkle on top of salads. Place equal amounts of
8 cherry tomatoes, cut in half   steak on top of each salad and top each with crumbled blue cheese
4 radishes, sliced               and dried cranberries. Drizzle remaining dressing onto each salad.
1 avocado, peeled and sliced     Serve with fresh cracked black pepper, if desired.
4 oz. crumbled blue cheese                                                             a real
1/4 cup dried cranberries            Unlike some of those wimpy salads, this one packs
                                     punch---just like the one we can pack behind your brand.
web design                   We like to think of this as the
                             “new cuisine” of the advertising
                             world and our biggest goal is
                             to mix the old with the new.
                             We can whip up a microsite
banner advertising
                             for a specific objective and still
                             manage to blend it effortlessly
                             with your existing campaign.
                             In short, we understand the
pay-per-click/               promise of the internet—and it’s
search engine optimization   a promise we deliver every day.

    Irresistibly Interactive Oyster Crackers
1 cup olive oil              Mix all ingredients except the crackers in a large bowl. Add the
1 tsp. garlic powder         crackers and gently mix until all the oil is absorbed. Cover or put into
1 tsp. lemon pepper          Ziploc bags and let sit for several hours before serving.
1 package Ranch dressing
2 boxes of Oyster crackers
                                                                crackers interactive? We
                                 What exactly makes these talking---talking about their
                                the fact that they get pe me things people will say about
                             originality, flavor and fun. The sa                           it.
                                                                once we get our hands on
                                  your interactive advertising
qualitative &      We consider this the “nutritional
quantitative       facts” of advertising. It’s what
                   helps us identify, manage,
                   recruit, conduct and analyze
                   the markets and audiences that
research studies   are important to you. It’s where
                   we determine what’s really
                   good for you, and what’s totally
                   empty calories.
field work

focus groups
                   Black and White Cookies
Ingredients:                          Directions:
                                      Preheat oven to 375 degrees. In a medium mixing bowl, stir together the cake
2 1/2 cups cake flour
                                      flour, all-purpose flour and baking powder; set aside. In a large mixing bowl, cream
2 1/2 cups all-purpose flour          the butter and sugar together with an electric mixer until light and fluffy. Beat in
1 tsp. baking powder                  the eggs, 1 at a time. Then beat in the milk and vanila. Gradually, beat the dry
2 sticks butter, room temperature     ingredients into the wet. Drop tablespoonfuls of the cookie batter onto parchment
1 3/4 cups sugar                      paper lined sheet pans, 2-inches apart. Bake for approximately 25 minutes until
4 large eggs                          the edges of the cookies just begin to brown. Meanwhile, make the icing. In a
1 cup milk                            large mixing bowl, stir the boiling water into the confectioner’s sugar, 1 tablespoon
                                      at a time, until the mixture is spreadable but stil thick. T  ransfer half of the icing
1 tsp. vanilla extract
1/3 cup boiling water                 to another mixing bowl and stir in the melted chocolate. When the cookies are
                                      done let them cool completely. Spread half of the flat side (baked side down)
4 cups confectioner’s sugar           of the cookies with white icing and the other half with the chocolate icing. Let
1 oz. bittersweet chocolate, melted   the cookies dry and harden completely.
                                                            They’re black & white---they have to be great!
Black & White Advertising, Inc. • 1100 Circle 75 Pkwy, Ste. 240 • Atlanta, GA 30339

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