NEVIS RANGE LEAFLETS Nevis Range publishes a range of leaflets; Mountain Experience, Ski & Snowboard, Winter Climbs, and Downhill. Winter Climbs contains advertising from local climbers accommodation, please contact us if you wish to advertise in the next issue. EMAIL ALERTS We send regular emails to our snow, bike, gondola and climbing customers, and SMS alerts to our snow customers. Please contact us if you wish to discuss sponsoring these. nevisrange.co.uk Our website is experiencing an increase in traffic, especially the page containing the webcam images. There may be opportunities for banner or other advertising on specific pages.
ONSITE ADVERTISING & SPONSORSHIP OPPORTUNITIES 2009
Nevis Range Mountain Experience is 7 miles north of Fort William, in the heart of the Scottish highlands. Established in 1989 initially as a ski resort, the resort has diversified over the years to become an all year activity resort and tourist destination. Today, activities include a trip on the UK’s only mountain gondola, winter climbing, mountain and forest walking, over 60km of mountain bike cross country tracks, a world class black downhill mountain bike track with gondola uplift, as well as restaurant, and coffee shop! In recent years, the resort has established itself as a major events venue, hosting 5 Mountain Bike World Cups, the 07 Mountain Bike World Championship, and a range of other activity events. The resort has won a host of awards, including Visit Scotland 3 Star Award, Gold Green Tourism Award, Scottish Thistle Award for Area Tourism initiative, Mountain Bike World Cup 06 - Best Downhill & 4X Award, and the Best UK Cycling Event of 2005 (+03) - Cycle 05 Singletrack Reader Awards. Last season, we welcomed over 200,000 visitors, including skiers, snowboarders, winter climbers, gondola visitors, mountain bikers (downhill and cross country), and walkers. WINTER Gondola visitors 36,000 Skiers / boarders* 23,000 Winter climbers* 3,500 *Gondola uplift SUMMER Gondola visitors 108,000 Cross Country Mountain Bikers 10,000 Downhill Mountain Bikers* 5,500 Walkers TBC *Gondola uplift
SPONSOR SHIP OPPORTU NITIES
NEVIS RANGE SNOWSPORTS HIRE Through out the winter, Nevis Range rents a large range of skis, snowboards, and outdoor adult clothing. The outdoor clothing is either printed or embroidered with ‘Nevis Range hire’. There is the opportunity for a manufacturer to provide branded clothing when we replace this clothing. NEVIS RANGE UNIFORMS Our BASI trained ski and snowboard instructors, Ski Patrol, Engineering, Catering, and Office, are all prominent members of our team, interacting with the public constantly throughout the year, and represent an excellent way to get your company name and logo in the public eye. Again, there can be opportunities to provide branded clothing. EVENTS On a regular basis, we have a wide range of opportunities. These may include banner advertising, ticket advertising, food and drink, and prizes. Please refer to www.nevisrange.co.uk for a list of our planned events. Please contact us direct to discuss.
WH AT C AN WE DO FOR YOU FOR FREE?
We is happy to display leaflets from locally based activity providers. Local accommodation providers are welcome to provide a small poster (A4 max) or business card, which we will display on our ‘Accommodation’ board. We can email you a snow conditions report (daily in the snow season), special offers and events throughout the year. You are welcome to link to our webcam, which shows 4 mountain scenes. A RSS feed is now available for the snow conditions, and you can link this to your website and it automatically updates. Please contact us for more details or just an informal chat ... Nevis Range Fort William PH33 6SW 01397 705825 firstname.lastname@example.org www.nevisrange.co.uk
EVENTS Mountain Bike World Cup 20,000 Mountain Film Festival Launch** 300 10 Under the Ben*** 800 Relentless24*** 300 Endurance Downhill event*** 300 ** Included in Winter Gondola visitors *** www.nofussevents.co.uk For more details call Heather, Marketing Manager on 01397 705825 or email email@example.com.
ON SITE AD VERTI SIN G
GONDOLA TICKETS Recent advisers of the back of our full colour tickets (85mm x 35mm) tickets, include the 07 Mountain Bike World Championships, and the National Trust, Glencoe. Our barcode ticketing system offers you the perfect chance to promote your business to both skiing and non-skiing visitors during both winter and summer seasons, and with visitors keeping them as a memento, your company details go with them, raising awareness of your business in the Highlands and beyond. All artwork to be provided by, and lithographic charges paid by, the advertiser. Prices available on request. INSIDE THE GONDOLAS The gondola trip takes 15 minutes in each direction, offering businesses a unique advertising opportunity to directly target our visitors. Display space in the 80 gondolas comprises 2 A4 slots in each gondola. All (laminated) artwork to be provided by the advertiser; we recommend providing spare copies, as visitors remove the posters! The advertising space is flexible, for example, a 6-month period in either summer or winter, or choose a specific 2 week slot during the year. OUTSIDE THE GONDOLAS Join the likes of Nissan and Specialized, and advertise on the outside of the 80 Gondolas for 3 month slots, or longer. The advertiser should provide the artwork, and the signs are printed on ‘short term vinyl’ (easily removable), which can be prepared and fitted by a locally based sign company. Call Nevis Range for more details. LIGHT BOXES Located at the top and base gondola stations, light boxes are situated in prime advertising sites for targeting all our visitors. Providing eye catching visuals, they are highly effective advertising tools. Present advisors include Ellis Brighams. India Garden, and Everest Indian Restaurant. The light sizes are in a range of sizes and prices. FRAMED POSTERS Prime advertising spots are available inside the Snowgoose Restaurant, as well as the Gondola top and base stations. Advertisers must supply their own artwork, and are welcome to update these as frequently as required i.e. to highlight special offers taking place. Recent advisors include the Snowgoose Mountain Centre, SYHA, Monster Activities, Off Beat Bikes, Nevis Radio, and Sea Ventures. Current sizes are A0 and A1.
ON PISTE ADVERTISING OPPORTUNITIES
TERRAIN PARK BANNERS & SIGNS Our terrain park, at the summit of Aonach Mor, is currently sponsored by Boardwise.
TOWER PADS Large PVC mattresses are secured to lift pylons for the safety of our skiers and boarders, and used in summer for mountain bikers! Your advert, logo or company name, on a banner, is then secured across the tower pad. Advertisers much supply their own artwork and we ask that they commit to a 3–year period as this is the lifespan of the artwork. Prices on request. SAFETY NETTING ON THE DRY SKI SLOPE Demand for snowsports lessons remains buoyant, with an average of 5 people per class. The majority of these are beginners and the lessons invariably start on the dry ski slope. This is used whether there is snow cover or not, as it is the ideal location for a beginner or first-timer - influence the next generation of skiers, and their instructors! The dry slope is also open daily for the public during the ski season and the alpha tow also provides access to the hill. Your banner can be displayed behind the wide mesh netting RACE BIBS AND BANNERS This is a noticeable way to involve your company during racing events and big air competitions held at Nevis Range throughout the winter season, which have in the past attracted media coverage and popular names within the sport. Both race bibs and banners will be utilised for a minimum of three years at several events throughout the winter season. A full list of events for the coming season is available on request.
As Nevis Range continues to grow and diversify as an all year activity resort and tourist destination, there are, from time to time, very specialised and niche sponsorship opportunities. For example, in 2009, we will open our new red graded mountain bike track, which will served by the existing gondola uplift. Please contact Marketing if you to explore these!