Adobe
Adobe Flash Player Version Penetration
Worldwide Ubiquity of Adobe Flash Player by Version - September 20074 Flash Player 6 Mature Markets1 US/Canada Europe
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Flash Player Home Penetration Version Penetration PC Penetration
Flash Player 7 99.1% 99.0% 99.2% 99.5%
Flash Player 8 98.4% 98.5% 98.2% 99.0%
Flash Player 9 93.3% 94.1% 93.7% 93.7%
99.1% 99.0% 99.2% 99.5%
Methodology
Japan Emerging Markets3
Not surveyed in this wave
Worldwide Ubiquity of Adobe Flash Player by Version — June 20074 Flash Player 6 Mature Markets1 US/Canada Europe2 Japan Emerging Markets3 99.3% 99.4% 99.3% 99.8% 97.7% Flash Player 7 99.3% 99.4% 99.1% 99.8% 97.6% Flash Player 8 98.5% 98.7% 98.2% 99.0% 94.4% Flash Player 9 90.3% 90.5% 90.5% 89.8% 89.4%
Worldwide Ubiquity of Adobe Flash Player by Version — March 2007 Flash Player 6 Mature Markets1 US Europe2 Japan Emerging Markets3 98.7% 98.6% 98.5% 99.4% Flash Player 7 98.1% 98.0% 97.2% 99.4% Flash Player 8 96.3% 95.9% 95.1% 98.6% Flash Player 9 83.4% 84.0% 83.5% 81.8%
Not surveyed in this wave
Worldwide Ubiquity of Adobe Flash Player by Version — December 2006 Flash Player 6 Mature Markets1 US/Canada Europe2 Japan Emerging Markets3 Notes 1. Mature markets include US,Canada,UK,Germany,France,Japan. 2. Europe includes UK, Germany, France. 3. The Emerging markets are surveyed every other wave. They include China, S. 98.3% 98.4% 98.0% 98.5% 95.9% Flash Player 7 97.3% 97.6% 96.4% 98.0% 91.0% Flash Player 8 94.2% 94.2% 93.0% 95.6% 86.4% Flash Player 9 55.8% 56.4% 59.0% 50.3% 65.4%
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Korea, Russia, India and Taiwan. Percentages are carried over from the previous wave when emerging markets are not surveyed. 4. Starting in June 2007, a new Sequential Methodology is used to administer the study. Please see "Methodology" link for more detail. Millward Brown Methodology Millward Brown Survey Example
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