Overcome Depression And Anxiety

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Blues Begone can help you feel better. It is a software product that can help you to recover from depression or

The Problem of Depression and Anxiety: The Facts

                                    The World Health Organisation (WHO) has estimated that depression is the
                                    largest worldwide cause of disability, and the fourth largest burden of disease.

                                    In the United Kingdom, official data estimates that 7.7% of the population
                                    suffers from depression and 10% from anxiety.

                                    In the United States, it is estimated that 9.5% of the population annually suffers
                                    from depression and 18.1% from anxiety. The personal and financial cost of
                                    these problems are huge. And yet they are highly treatable, given the right
                                    approach and the right tools.

Women suffer much higher levels of depression and anxiety than men. It is not clear why, but despite this
disturbing fact, women and men benefit equally from effective, structured treatment. There are a number of ways to
access useful treatments; there are pharmacological (drug) treatments and psychological treatments. It is relatively
easy to start a drug regimen, but it can be a lot harder to find a good, appropriately trained therapist who uses the
most up-to-date, evidence-supported treatment methods. The majority of people who suffer from depression and
anxiety do not seek professional help. They may not even consult their doctor although they may suffer increased
health problems and have lower satisfaction with life.

One of the main causes of psychological problems is stress at work. The Health and Safety Executive in the United
Kingdom estimates that in 2004/5 around half a million individuals in Britain believed they were experiencing
work-related stress at a level that was making them ill, and that nearly 1 in 5 of all working individuals thought
their job was very or extremely stressful. In the United States, 25% of people view their job as the most stressful
aspect of their lives.

The Human Cost

Whatever the source, psychological problems make life harder. They affect relationships, satisfaction with life and
income. Yet most people soldier on doing their best. The majority of depression and anxiety remains untreated,
resulting in years of poor life quality. Some people find themselves unable to cope. Suicide rates from depression
are higher than from any other cause. WHO estimates that 850,000 lives are lost annually due to depression related
suicide. What stops people seeking help that will make their lives easier? Some key factors are: general
unavailability of treatment resources; stigma attached to having a psychological problem; failure to recognize a
psychological problem as opposed to being overworked or 'just going through a bad patch'; or the high cost of
treatment. Some people do not believe they can be helped and so do not try to find help. Some people fear they are
“going mad” and that talking about it will make things worse.

All of these problems benefit from the right kind of help.
Clinical Data Show That Blues Begone Helps Users To Recover From Depression

                                                      Blues Begone has been created by two brothers, Drs. David
                                                      and Byron Purves. David is a practicing psychologist and
                                                      academic. Byron is a systems and software specialist.

                                                      Together they have become a powerful team and produced
                                                      this innovative delivery mechanism that presents an
                                                      established therapeutic method of recovery from depression
                                                      and anxiety.

                                                      Blues Begone is an effective software product that can help
                                                      you to recover from depression or anxiety.

It’s Easy To Use:

   •   Each Blues Begone episode contains around 8-10 agenda items
   •   The first item is a Talking Head: this introduces the theme of the episode.
   •   Most episodes contain the Life Monitor - this provides a daily check on how things are going (from time to
       time it generates progress graphs)
   •   Every fifth episode includes the Purves Depression Questionnaire. This is used to monitor progress
   •   Episodes include these kinds of elements:

           •   Information Units. These are like web pages, but do not require access to the internet
           •   Talking Heads. A cartoon head talks to the user
           •   Conversations. Two cartoon heads carry on a conversation
           •   Tasks. These cover a wide range of aspects, usually involving a user in some type of activity
           •   Tips, Hints and Jokes. These are text boxes with content read out by one of the voices
           •   Cartoons and Animations. These are used to engage the user to think about things in a new way

                               Blues Begone continually encourages its users to accept responsibility for their own

                               Blues Begone supplies a collection of resources that support that recovery.

Active Self Help

Active Self Help is the viewpoint that each person has within the necessary capacity for self-healing. Effective self-
healing requires information and guidance about what to do, and a motivation to create personal change.

The principles of Active Self-Help are:

   •   Understand a problem to find the solution
   •   Seeing the problem objectively by standing apart from it
   •   Taking small steps to solve a large problem
   •   Learning problem-solving skills from examples
   •   Focusing on solutions not problems
Blues Begone Includes:

Blues Begone leads you progressively through the process of understanding why your problems were created and
how to understand them. It does this by offering you a structured daily program of Cognitive Behavioural
knowledge and techniques designed to discover and rectify the faulty thoughts, beliefs and assumptions that create
and maintain psychological problems.

This is achieved by:

   •   30 episodes, with over 300 possible agenda items
   •   extensive use of natural-sounding artificial speech
   •   extensive use of cartoons and animations to illustrate significant points
   •   user progress tracking and feedback
   •   embedded web pages to convey useful information. (Internet access is not needed for this.)

Blues Begone is Adaptive and Responsive

It is able to offer a unique change process that specifically targets personal recovery needs. Few users will ever
have exactly the same Blues Begone experience, since there are more than a million content variations within the

   •   Blues Begone measures degree of depression using the Purves Depression Questionnaire (PDQ). The PDQ
       detects areas requiring special attention, like bereavement, anger, restlessness, need for assertiveness, low
       self esteem, sleep problems, use of drugs and alcohol etc. These and other specific items are responsively
       added to your unique Blues Begone Roadmap to Recovery.
   •   Further content is also adapted based on age, gender, country and religious preference leading to a
       functionally infinite and personally tailored program.
   •   Blues Begone speaks to you as a human being, calls you by your name, and remembers your personal
   •   One of the reasons that many depressed people do not seek help is a fear about loss of privacy.
   •    Blues Begone is completely confidential. Interaction with Blues Begone in completely private. Access to
       data requires a personal password. A user does not need to be on the internet for full access to content.
   •   Many people simply cannot afford personal therapy. Blues Begone costs much less than time with a
       professional therapist, or a course of medication.
   •   National Health and health support systems may not have sufficient resources to meet needs. Blues Begone
       is a cost-effective way to meet this need for many patients.
   •   But Blues Begone is not for everyone, and not for everything. People who are severely depressed, or may be
       inclined to harm themselves or others, are strongly urged to consult a medical professional.

Symptoms of Depression:

   •   Persistent sad, anxious or empty mood
   •   Feelings of hopelessness, pessimism
   •   Feelings of guilt, worthlessness, helplessness
   •   Loss of interest and pleasure in activities
   •   Decreased energy, lethargy
   •   Insomnia or oversleeping
   •   Difficulty concentrating or making decisions
   •   Appetite loss or overeating
   •   Thoughts of death or suicide
   •   Restlessness, irritability
   •   Persistent physical symptoms that do not respond to treatment
Meeting Needs NOW!


                                  •   Through effective use of computing technologies
                                  •   Making Blues Begone a stand-alone package that can be used at home

                              Standard Practice

                              Cognitive Behavior Therapy (CBT) is the most widely used methodology for
                              treatment of depression and anxiety.

                              Cognitive Behaviour Therapy Is Effective

                              Cognitive Behaviour Therapy (CBT) has been widely demonstrated to be effective in
                              combating depression and anxiety.

                             CBT is recommended by the National Institute for Clinical Excellence (UK) and the
                             American Psychiatric Association for treatment of depression and anxiety.

                             CBT has a practical emphasis, and is easy to understand. Its general principle is that
                             low mood follows from negative thought patterns. Blues Begone is based upon the
                             tried and tested methods used in Cognitive Behavioural Therapy (CBT). Therefore
                             users of Blues Begone find the information accessible, easy to understand and to use.
                             As part of the development and testing of Blues Begone, we interviewed many users
                             to find out Blues Begone is based upon the tried and tested methods used in Cognitive
                             Behavioural Therapy (CBT). Therefore users of Blues Begone find the information
                             accessible, easy to understand and to use. As part of the development and testing of
                             Blues Begone we interviewed many users to find out about their experiences.

                             Below we offer these views. (All segments in italics are verbatim user quotes from
in-depth interviews.)

“It sounds silly but you felt as if someone was on your side. The talking heads cheered you on and it
did feel as though there was support, despite the fact that they were invented”

“To begin with, you know, I’d sort of, I was...probably crying nearly every day, but by the end of the
program, I’d feel sad but I wasn’t as tearful. So that was a sort of definite physical marker, you know,
a tangible marker that something was different”

Users were open to a new experience. They were willing to give things a go, despite uncertainty as to the process or
the outcome. They seemed to be curious by nature, intrigued by the program and their own process.

“I have irritable bowel syndrome and I was aware that it was a bit better…And then I definitely
started sleeping better…longer.”
Users’ reported that their experience of the program appeared to share many similarities with the process of face to
face therapy both in terms of the course of therapy (establishing, developing, maintaining and ending a
“relationship”), the benefits (e.g. validation, support, encouragement). Users appreciated the level of
personalization in Blues Begone and found that it made engagement and use that much easier.

"And the fact that the talking heads looked so real…and sounded real and always talked good sense,
you know I wasn’t able to sort of…sort of trip them up if you know what I mean. I felt that everything
they were saying made sense … I came to trust it, the programme"

"I think it felt a bit, it felt more real than other software like if you’re using Microsoft word, cos of the
people and the characters and it’s much more interactive because of that. So it’s kind of a bit more

"It was strange but definitely there. If you compared it to a human being being in front of you…I mean
in a way it took out some of the problems of communication with a human being. ….but I did find it, it
felt…I had the sound turned up loud and so I didn’t have to worry about what they were thinking"

"Social interaction is a great antidote for depression and that these slightly amusing disembodied
heads, which really were like animated cartoons but you pay, well I paid attention to listen to them"

"When it was over I can remember now that sort of feeling kind of sorry it had ended…it’s a bit like a
mini-relationship (laughs) and that you sort of …you’re, you know it’s going to end and you look
forward to the ending of it cos it’s an inconvenience to you and then when it has ended you actually
realise that it’s a bit of…it’s loss”

Blues Begone is a revolutionary means of delivering a proven treatment for the relief of depression and anxiety.
Users from many countries are now interacting with Blues Begone to learn to help themselves. We continue to
research Blues Begone.

How Does Blues Begone Work?

                                       Blues Begone uses the Cognitive Behavioural Therapy (CBT) approach to the
                                       treatment of depression and anxiety. This approach is widely recognized as
                                       the most effective, since it not only helps people to feel better, but it also
                                       trains people to feel better for longer. CBT is based on the wisdom that
                                       depression and anxiety are human problems that are created and maintained
                                       by strong negative and self defeating thought patterns. CBT challenges and
                                       changes these self destructive thought patterns, replacing them with more
                                       accurate and useful ways of thinking.

                                       Gaining control over negative thoughts and destructive feelings gives you
                                       more control over yourself so you can have the life you want.

Blues Begone gives you 15-40 hours of structured CBT. It is designed to be used about 5 times per week for
between 20-30 minutes each time. But you always have total control over your own Active Self Help treatment. We
have found that some users move quickly through the program while others may spend an hour or more on an
episode. You can do as little or as much as you want in any session. Blues Begone will always take you back to
where you left off. Dry text on a website is likely to be boring and probably does not engage your interest. Blues
Begone is nothing like a boring website. It has more than 300 individual elements, to keep you engaged, with more
than 20 interactive tasks, because you learn by doing, with more than 35 cartoons and animations that bring
important therapeutic principles to life. Stimulation and motivation are nourished and sustained by the huge fund of
variety within Blues Begone.
Contact details

Psychology For You Limited


Telephone: 0845 603 5733
Fax: 0845 603 2188

Mailing address:
Princess House,
Princess Way,
SA1 3LW,