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Plus Size, Petite and Maternity Wear in the United States
Description: The plus-size, petite and maternity wear market reached $42 billion in 2005, and accounted for 54% of the total women’s clothing market. Since 2000, this market experienced a 12% increase in current dollars, and outpaced the growth in total women’s clothing market by 10%. In 2005, the plus-size segment was valued at roughly $32 billion, accounting for over 75% of the total plus-size, petite and maternity wear market. Between 2000 and 2005, the market was driven by women’s desire to accept and flatter their full bodies through fashion-forward clothing. The maternity clothing segment accounts for only 3.7% of the total plus-size, petite and maternity wear market with sales of $1.5 billion. However, since 2000, the maternity wear segment experienced growth of 36%. The petite clothing segment, valued at $8.9 billion in 2005, remained flat owing to the lack of offerings from manufactures and retailers. Growth in the market is likely to slow down as mass merchandisers and national chains have launched a more extensive selection of plus-size and maternity clothing. However, despite recognition of the plus-size market, retailers have not fully explored the possibilities in the segment. This report includes six years of specific sales data, providing a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development. Plus-size is defined by the clothing size 14 or larger worn by women 5’4” or taller. The petite-size includes clothing for women 5’4” or shorter that is specifically categorized in the petite apparel category.
Contents:
Introduction and Abbreviations Introduction Other relevant reports Definition Abbreviations and terms Abbreviations Terms Executive Summary Market grows 38% between 2000 and 2005 Demographic changes favor plus-size clothing market Plus-size dominates market share in the market for special sizing Petite segment under-represented—23% of respondents purchase, but 43% are petite Specialty retailers top sales in plus-size, petite and maternity wear Mass merchandisers and national retailers increase plus-size and maternity choices Maternity will see largest growth rate while petite-size struggles Market Drivers Rising population of expectant moms Figure 1: Population of new born babies, 2002, 2005 and 2010 Paradigm shift in maternity segment, from bland fashions to affordable chic Delayed motherhood, a growth vehicle for high-end maternity apparel Figure 2: Labor force participation rates for mothers aged 15-44, and with a birth in the last year by age of mother, 2004 Increased incidence of obesity among women Figure 3: Prevalence of overweight and obesity among American women, 1988-2002 Increased recognition of plus-size market by retailers Figure 4: Attitudes to shopping for plus-size clothing, December 2005
Echo boomers are driving dollar sales in the plus-size market… Figure 5: Prevalence of obesity among children aged 6-19 1971-2002 Figure 6: Population of teens and women aged 12-28 years, 2002-10 …While women aged 35 and older drive volume sales Figure 7: Plus-size clothing purchased in the past 12 months, by age, December 2005 Figure 8: Female population projections, by age, 2000, 2005 and 2010 Plus-size, an evolving segment of apparel business Plus-size clothing, pricier and less susceptible to promotion Ethnic differences create need for plus and petite size clothing Figure 9: Prevalence of overweight and obesity among American women, by race/ethnicity, 19882002 Figure 10: Average body measurements of U.S. women, by age and race/ethnicity, 2004 Figure 11: U.S. female population by race and Hispanic origin, 2000-10 Petite-size segment, retailers overlook unmet demand Figure 12: Attitudes to shopping for petite-size clothing, December 2005 Market Size and Trends Figure 13: Total U.S. retail sales of plus-size, petite and maternity clothing, at current and constant prices, 2000-05 Figure 14: Graph: Total U.S. retail sales of plus-size, petite and maternity clothing, at current and constant prices, 2000-05 Trends Plus-size Petite-size trends Maternity Market Segmentation Figure 15: Retail maternity, plus-size and petite clothing sales, by segment, 2003 and 2005 Figure 16: Graph: retail maternity, plus-size and petite clothing sales, by segment, 2005 Figure 17: Sales of plus-size clothing, at current and constant prices, 2000-05 Petite clothing Figure 18: Sales of petite-size clothing, at current and constant prices, 2000-05 Maternity Figure 19: Sales of maternity clothing, at current and constant prices, 2000-05 Supply Structure Foreign trade Figure 20: Total U.S. imports of women’s and girls’ apparel, customs value, 2003, 2004 and 2005 Figure 21: Apparel sourcing by Tarrant Apparel Group, 2002, 2003 and 2004 Company profiles Abby Z Liz Claiborne Inc. Liz Lange Maternity Tarrant Apparel Group Soho Compagnie Advertising and Promotion Figure 22: Prime-time spending on apparel*, 2000-04 Company Activity Charming Shoppe Inc. Hot Topic Inc Wal-Mart Coldwater Creek Inc. Retail Distribution Introduction Figure 23: Purchase channels for plus-size clothing, by age, December 2005 Figure 24: U.S. retail sales by channels, 2000-05 Figure 25: U.S. retail sales of plus-size, petite and maternity wear, by channel, 2003 and 2005 Mass Merchandisers Figure 26: Major mass merchandisers, sales for 2003 and 2005 Wal-Mart Target National chains Figure 27: Major national chains, sales for 2003 and 2005
Kohl’s Department stores Figure 28: Major high-end department stores, sales for 2003 and 2005 Federated Department Stores Plus-size, petite and maternity specialty stores Figure 29: Major specialty stores, sales for 2003 and 2005 Mothers Work Inc. Charming Shoppes Inc. Hot Topic Inc. Talbots, Inc. Urban Brands United Retail Group, Inc. Gap Inc. Direct retailers Coldwater Creek Inc. Igigi.com The Consumer Introduction Women’s plus-size clothing purchase Figure 30: Plus-size clothing purchased in the past 12 months, by age, December 2005 Figure 31: Plus-size clothing purchased in the past 12 months, by household income, December 2005 Sources of plus-size clothing Figure 32: Sources of plus-size clothing, by age, December 2005 Figure 33: Sources of plus-size clothing, by household income, December 2005 Figure 34: Sources of plus-size clothing, by marital status and presence of children in the household, December 2005 Figure 35: Sources of plus-size clothing, by region, December 2005 Attitudes towards shopping for plus-size clothing Figure 36: Attitudes towards shopping for plus-size clothing, by age, December 2005 Figure 37: Attitudes towards shopping for plus-size clothing, by household Income, December 2005 Women’s petite-size clothing purchase Figure 38: Petite-size clothing purchased in the past 12 months, by age, December 2005 Sources of petite-size clothing Figure 39: Sources of petite clothing, by age, December 2005 Attitudes towards shopping for petite-size clothing Figure 40: Attitudes towards shopping for petite clothing, by age, December 2005 Future and Forecast Future trends Demographic increases predicted for all segments Increasing numbers of branded plus-size and petite clothing Differentiation will be the key to survival Direct channels will remain strong in plus-size apparel sales Improvement in sizing methods and technologies Increasing number of maternity players Market forecast Plus-size, petite, and maternity clothing Figure 41: Forecast of total U.S. sales of plus-size, petite, and maternity clothing, at current and constant prices, 2005-10 Figure 42: Graph: Total U.S. sales of plus-size, petite, and maternity clothing, at current prices, 2000-10 Plus-size clothing Figure 43: Forecast of U.S. sales of plus-size clothing, at current and constant prices, 2005-10 Petite-size clothing Figure 44: Forecast of U.S. sales of petite-size clothing, at current and constant prices, 2005-10 Maternity clothing Figure 45: Forecast of U.S. sales of maternity clothing, at current and constant prices, 2005-10 Forecast Factors Appendix: Trade Associations
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