How To Franchise A Restaurant

NATIONAL RESTAURANT PORTFOLIO Restaurant Portfolio Chevys Fresh Mex® Restaurants — National Growth Strategy Available Growth Markets Company Units Franchise Units Chevys Inc. | 5660 Katella Avenue | Cypress, Ca. 90630 | Phone: 510.475.5236 | Fax: 510.475.9828 NOTE: This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise offering circular. Follow-up or individualized responses to you that involve either affecting or attempting to affect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption. WELCOME TO CHEVYS FRESH MEX Chevys History Founded in 1986 in Alameda, California, Chevys is an ultra-casual restaurant concept that offers guests an array of freshly prepared Mexican dishes prepared from scratch using only the freshest ingredients served in a relaxing atmosphere. With a store base of 68 Company-owned and 34 franchised restaurants, Chevys is a national brand spanning 15 states. With twenty years of successful operations, Chevys is the most widely recognized Mexican casual dining brand in Northern California with 90% awareness. Designed to offer a fiesta for the senses, where every experience is fresh, fun and full of flavor, the concept is focused on the execution of its trend-setting Fresh Mex® menu and continuous innovation. Chevys uses a “Fresh Mex®” pledge which underscores the Company’s promise that all products are made daily from scratch. Chevys restaurants resemble a Mexican border town café or cantina with a vibrant contemporary décor. The concept’s menu offers an extensive variety of Mexican dishes, including traditional enchiladas, burritos and tacos, as well as a variety of combination platters. In addition to more traditional Mexican fare, the menu offers innovative items, including the mesquite grilled skirt steak, fresh fish and shrimp fajitas. Chevys also offers a variety of salads and desserts. The theme of every Chevys dish is freshness, a characteristic underscored by the concept’s signature, in house tortilla maker, known as “El Machino®”. El Machino® also helps create a fun atmosphere for everyone, including families with children, and enhances the concepts broad appeal. Built on a platform of fresh – fresh ingredients, fresh preparation, fresh ideas and fresh personality – Chevys prepares dishes daily from scratch. This commitment to freshness translates into Chevys signature “Seasonal Fresh Fruit” margaritas which change with the seasons. Chevys offers a wide selection of margaritas and an assortment of Mexican and American beers that guests can enjoy either during a meal or at the in-restaurant bar. ® Chevys Inc. | 5660 Katella Avenue | Cypress, Ca. 90630 | Phone: 510.475.5236 | Fax: 510.475.9828 NOTE: This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise offering circular. Follow-up or individualized responses to you that involve either affecting or attempting to affect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption. GRAY AREA •DOES NOT PRINT •TO BE TRIMMED OFF WELCOME TO CHEVYS FRESH MEX Chevys Menu Chevys offers a lunch and dinner menu daily along with an extensive list of margaritas, tequilas and beers. Chevys offers a wide variety of Mexican dishes with an emphasis on both traditional and innovative dishes. \The fiesta begins at Chevys with signature fire-roasted salsa and fresh, hot chips, complemented by premium gold house margaritas. Classic dishes, such as sizzling fajitas off the mesquite grill, are offered with traditional ingredients, such as chicken and beef, as well as with more contemporary combinations such as shrimp, Portobello mushrooms and asparagus. Chevys also serves a variety of flavorful enchiladas ranging from fresh chicken and tender beef, to crab & shrimp enchiladas and artichoke and Portobello mushroom enchiladas. These contemporary adaptations of tradition Mexican dishes are characteristic of the Chevys menu. At Chevys, dinner averages approximately 70% of sales and lunch 30%. Entrees range in price from $6.99 to $15.99, augmented by alcoholic beverage sales representing a sales mix range of 15% to 25%. ® Design Chevys restaurants create a welcoming, ultra casual atmosphere that is inviting to families, couples and singles alike. Chevys is known for its energetic ambiance, with Latin music, fresh, innovative food and refreshing margaritas. Chevys décor is ultra-casual with a Mexican roadhouse Cantina feel, wall posters depicting fresh produce and fish, margaritas and Mexican beers and a variety of fun elements depicting California’s Central Valley breadbasket such as side doors of produce trucks and farming tools. A signature item of Chevys restaurant décor, and a differentiating aspect of the concept, is its fresh tortilla maker called “El Machino®”. El Machino® is generally featured in the dining room and helps reinforce the Company’s commitment to freshness. El Machino® also provides entertainment for children, and enables restaurants guests to watch the tortilla making process. Restaurant sizes can vary from 6,500 to 8,000 square feet with an approximate average of 7,500 square feet serving a seating capacity of 200 guests in the dining room and another 65 people in the cantina, not including patios. Chevys Inc. | 5660 Katella Avenue | Cypress, Ca. 90630 | Phone: 510.475.5236 | Fax: 510.475.9828 NOTE: This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise offering circular. Follow-up or individualized responses to you that involve either affecting or attempting to affect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption. GRAY AREA •DOES NOT PRINT •TO BE TRIMMED OFF