Ct Business List

CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Index P 01 .: P 02 .: P 03 .: P 04 .: P 05 .: P 06 .: P 07 .: P 08 .: P 09 .: P 10 .: P 11 .: P 12 .: P 13 .: P 14 .: P 15 .: P 16 .: P 17 .: P 18 .: P 19 .: P 20 .: P 21 .: P 22 .: P 23 .: P 24 .: Our History Our Mission Our Consumer Goals Our Business Goals Our Partners and Alliances Our Contribution to the Community Our Future Our Commitment To You Why Advertise Online? Why Advertise with CTPhoneBook.com? Media Comparisons Definitions Listing Rates and Options Bronze Listing Silver Listing Gold Listing Platinum Listing Corporate Listing Corporate Plus Listing Enhanced Features Pricing Advertisement Pricing Advertisements: Button, Tower Banner Advertisements: Pop Under, Pop Up, Business of the Week Testimonials CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our History As the Internet’s popularity increased and more and more businesses were developing corporate websites; it became more and more evident that Connecticut businesses were getting lost in the national search engines. Not being able to find a local business on the Internet frustrated CTPhoneBook.com founder Alan Mardirosian. “It was very difficult to find local products or local service providers on the Internet, without sifting through thousands of ‘search results’ in Yahoo!, Alta Vista, MSN and others”, Mardirosian affirmed. He sought to change that and in June of 2000, after a year and a half of research and development, CTPhoneBook.com was launched. It began as a privately owned company residing in Newington, Connecticut. Mardirosian reflected on earlier times; “Getting companies to buy into the concept of Internet advertising was challenging enough, but getting them to believe in my vision of creating a website where Internet users could come to and find a local Connecticut business for their products and/or services - was even more difficult”. One Connecticut corporation President in particular, not only shared the vision, but recognized the value of the service CTPhoneBook.com was providing to Connecticut and wanted to get involved. That company was New Wave Industries, Inc. In May of 2002, Jon Paul Rondeau, President of New Wave Industries, Inc. approached CTPhoneBook.com. In October 2002, their legal teams put the finishing touches on the agreement and New Wave Industries, Inc. became an equity interest partner in CTPhoneBook.com. “I’m very excited to be involved in the CTPhoneBook.com project. Between Alan’s concepts and New Wave Industries expertise in the technology sector, we are committed to presenting the best online advertising option for Connecticut businesses and an incredible search tool for consumers in search of local products and services.” New Wave Industries, Inc. is a technology solution provider servicing clients large and small across the United States. They specialize in a wide variety of services including: website design, web hosting, programming, internet access, multi-media services, software development, mini-cd’s, kiosk development, and more. Since the two companies have joined forces, there is a dynamic spirit in the boardroom that will only benefit Connecticut businesses and its consumers. P 01 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our Mission Our Mission is... “To support Connecticut companies in their effort to promote themselves on the Internet – LOCALLY – by providing an effective and ever-creative marketing tool that is technologically advanced. Our business model provides a win-win situation for the user and the business owner alike. CTPhoneBook.com is free to the user and effective for the business owner. CTPhoneBook.com is... “Where Connecticut Businesses and Consumers Connect” P 02 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our Consumer Goals 1. Easy for users to navigate 2. Offer interactive features that will provide a plethora of information 3. Be technologically advanced but easy to use 4. Be informative 5. Stay family oriented 6. Become a useful tool at home or at work 7. Provides accurate listing information 8. Be fun to interact with 9. Provide users with an opportunity to save time and money with valuable tools. 10. Give the user a reason to do business with a LOCAL Connecticut business We will maintain an online business directory that is… We vow that CTPhoneBook.com will be interactive online the most comprehensive, directory of Connecticut-based businesses available to you on the Internet. P 03 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our Business Goals 1) Increased Sales Opportunities 2) Cost-effective Internet marketing solutions 3) An effective ROI (return on investment) 4) Enhanced online marketing capabilities 5) Password-protected access 6) Member benefit programs 7) Business to Business networking opportunities 8) Highly advanced technology 9) Intuitive Interface 10) Strict Security Measures To maintain an online business directory specifically for Connecticut companies that offers owners/operators: With over 20,000 visitors to our website each day... will your business be listed when they get there? P 04 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our Partners & Alliances We are proud corporate members of the Metro-Hartford Chamber of Commerce, the Newington Chamber of Commerce and the Bristol Chamber of Commerce. We have earned the approval of the Connecticut Better Business Bureau as well as the Better Business Bureau’s Online Reliability Program. In our continuing effort to market ourselves for the benefit of our clients, we have developed Strategic Alliances and Affiliate Programs with several key Connecticut companies like New Wave Industries, Hometown Wheels, Bozzuto’s Inc, Adam’s Super Food Stores, Your PR Department, PIT Industries, Signs Now, IGA, Walk on the Web. We are committed to expanding our business to the benefit of ALL Connecticut businesses - including yours! P 05 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our Contribution toCommunity CTPhoneBook.com is the proud Sponsor of the Connecticut Cabaret Theatre in Berlin, Connecticut. Celebrating their 5th Anniversary season, the Connecticut Cabaret Theatre offers excellent family entertainment. It was also our pleasure to be Gold Star Sponsors of First Night Hartford 2002. We will continue to support the arts, as well as civic and non-profit organizations whenever possible. CTPhoneBook.com also supports the IGA Hometown Wheels Charity Events including: Arthritis Foundation, Connecticut’s Medical Research Foundation, Connecticut Special Olympics, MDA, American Red Cross, Connecticut Children's Place, March of Dimes, National MS Society, Juvenile Diabetes Research Foundation. P 06 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our Future Personal computers are more affordable than ever before and they are getting small enough to be included in many new kitchen designs (even built-in to the newest appliances); The Internet has grown exponentially; more and more people use the Internet as a resource everyday; Hand held devices are wirelessly beaming information around the world; People are switching from dial-up connections to broadband (cable/DSL) services to take full advantage of all the Internet has to offer in terms of video and audio capabilities; People seek up-to-the-minute information and they won’t get reliable information from a phonebook that is printed once or twice a year. The commitment to our goals and mission will determine our success. Your ability to market and promote your business will determine your success. Think about the possibilities when we combine our efforts. Consider these facts: - - P 07 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Our Commitment toYou... We sponsor a local The innovative team of professionals at CTPhoneBook.com is dedicated to supporting Connecticut companies in their effort to market themselves locally CTPhoneBook.com is a high-traffic website that is easy to navigate for its users, cost-effective for its advertisers and technologically superior to any other. We invest thousands of dollars a month promoting CTPhoneBook.com and your product and/or service. We are major sponsors of the top search engines you already use... networking group... We are featured on the We sponsor the Connecticut stations you listen to and watch... events that you attend... P 08 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Why • Advertise Online? Consider These Facts... Affluent Americans with household incomes from $100k to $150k are the fastest growing income group online, spiking 20 percent in the past year to nearly 15 million Web surfers. - Nielsen Net Ratings. In 2001, 72.3 percent of Americans went online - which was an increase from 66.9 percent in 2000. - UCLA Internet Report • 69% of the women surveyed go online daily. - Millward Brown Intelliquest Small businesses that use the Internet have grown 46% faster than those that do not. - American City Business Journals Online usage at work jumps 17% year-over-year - driven by female office workers. - Nielsen Net Ratings 48.9 percent of Internet users purchased goods online in 2001. - UCLA Internet Report 68% of the Internet users polled shop online after receiving permission-based email and 59% will then shop at the retail location. - DoubleClick.com; Forrester Research Inc., AP • The number one reason people say that they started using the Internet was to get information quickly. - UCLA Internet Report In January 2003 the average person spent 32 hours online at home in 50-minute Internet sessions. - Nielsen Net Ratings In January 2003 the average person spent 68 : 42 hours online at work in 54-minute Internet sessions. - Nielsen Net Ratings • • • • • • • P 09 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Why advertise with CTPhoneBook.com ? That’s a dollar a day to potentially bring 20,000 new faces to your business. Each businesses owner / manager has secured, password protected access the old adage, “You can make cost-free updates to your Remember to their listing so youget what you pay for”? That holds true withlisting - marketing as well. When you pay a company to list your online 24/7/365. business in their directory, how much of your money goes back into CTPhoneBook.com is only for Connecticut business listings. their marketing budget that will directly benefit your business? CTPhoneBook.com uses 40% of Connecticut Business and CTPhoneBook.com is where your investment to help promote you and Consumers Connect. other Connecticut businesses. No other directory offers the breadth of services that CTPhoneBook.com does. A business listing on a directory is great, but if they are not advertising the site and driving traffic to it, it is simply a waste of your time and money. CTPhoneBook.com offers dynamic features that truly reach out and put your content in the hands of your customers quickly and easily. Such features include: menus, specials, testimonials, company services, andCTPhoneBook.com drives driving directions and many, many more. CTPhoneBook.com can save you thousands of dollars a year and works well in conjunction with your current advertising and web marketing plans. Remember the old adage, “You get what you pay for”? That holds true with online marketing as well. When you pay a company to list your business in their directory, how much of your money goes back into their marketing budget that will directly benefit your business? CTPhoneBook.com uses 30% of your investment to help promote you and other Connecticut businesses. No other directory offers the breadth of services that CTPhoneBook.com does. A business listing on a directory is great, but if they are not advertising the site and driving traffic to it, it is simply a waste of your time and money. CTPhoneBook.com offers dynamic features that truly reach out and put your content in the hands of your customers quickly and easily. Such features include: menus, specials, testimonials, company services, driving directions and many, many more. CTPhoneBook.com can save you thousands of dollars a year and works well in conjunction with your current advertising and marketing plans. Save money on printing and mailing costs by getting your customers used to coming to CTPhoneBook.com for your latest coupons, sales and/or specials. THEY print your coupons out and bring them to you. No more hassling with proofs or deadlines! CTPhoneBook.com drives 20,000+ visitors a day to our website and potentially your listing. A CTPhoneBook.com Gold plan breaks down to just under a dollar a day. 20,000+ visitors a day to our website and Save money on printing and mailing costs by getting your customers used to coming to CTPhoneBook.com for your latest coupons, sales and/or specials. THEYpotentially yourand bring them to you. print you coupons out listing. No more hassling with proofs or deadlines! P 10 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Media Comparison CTPhoneBook.com Gold Listing 11 features at a fraction of the cost. Hosting: Included Maintenance: Included Website Most companies understand the need to have a web presence in today’s business world. But having a website can be costly. CTPhoneBook.com offers the major components of a website without the high costs. Website 9-page website = $2,700.00 Annual web hosting = $420.00 Website Maintenance = $55.00/Hour Radio Average radio advertising costs are between $200 and $300 per 30-second spots on morning radio shows. In comparison, CTPhoneBook.com’s Gold Plan costs roughly the same amount for 24/7/365 exposure. When you close your business for the day CTPhoneBook.com is still up and working for you. Cable TV A one-month cable marketing plan consisting of 80, 12-second spots pigeonholed into one small area of the state, has an average cost of $1,000.00. CTPhoneBook.com offers statewide coverage and potentially global traffic with up to 13 listing options, including audio and video presentations and CTPhoneBook.com still comes in almost 30% less. Print The cost of a display ad in a newspaper is several hundred dollars (minimally) for just one ad, on one page that gets passed by in seconds and thrown away in minutes. CTPhoneBook.com offers multiple categories for your business listing to make your business easy to locate no matter what they are looking for, 24 hours a day, year round. Print Directories Business owners used to think that a listing in “The Phonebook” was a necessary annual budget item, BUT… we’re finding that more and more businesses are cutting back on their ad size as well as the number of “books” they are buying into for the following reasons: Remember the old adage, “You get what you pay for”? That holds true a) The costs of listing their businesses in the phonebooks keep rising with online marketing owners are reporting that theycompany to list your b) Business as well. When you pay a are not getting the results business in their directory, how much of your money goes back into they once did c) There are that will directly benefit your business? their marketing budgettoo many different companies printing phonebooks these days CTPhoneBook.com uses 40% of your investment to help promote you d) The phonebooks are regional which forces the advertiser to pay and other Connecticut businesses. No other directory offers the more for increased exposure breadth of services that CTPhoneBook.com does. print, it’s there for the life e) The information is static. Once it goes to A business listing on a directory isof your contract great, but if they are not advertising the site and driving traffic to f) it Users are finding the new phonebooks money. it, is simply a waste of your time and more confusing g) Now that the phone company charges a fee for additional phone CTPhoneBook.com offers dynamic features that truly reach out and books, put your content in you hands ofsee them around offices like youeasily. the just don’t your customers quickly and used to. CTPhoneBook.com can be accessed from ANY computer connected to Such features include: menus, specials, testimonials, company servicthe Internet. es, and driving directions and many, many more. CTPhoneBook.com CTPhoneBook.com has changed business directories and the yellow CTPhoneBook.com can saveon every computer dollars a year the Internet at pages - forever! We are you thousands of connected to and home in at work. No more fumbling advertising and web works wellandconjunction with your current for the phonebook for your particular region or area, we cover the state! The convenience is marketing plans. phenomenal and its ease of use makes us that much more appealing. Save money on printing offers dynamic and useful featurescustomers CTPhoneBook.com and mailing costs by getting your that can be used to coming to CTPhoneBook.com forand on yourcoupons, sales updated free of charge, on your time your latest terms. For a fraction of and/or specials. print listing in “The Phonebook”, you can purchase our top the cost of a THEY print you coupons out and bring them to you. of the line Platinum plan or 13 interactive features such as: about us, No more hassling with proofswithdeadlines! email, website link, gift certificate, driving directions, menu, company news, coupons, help wanted, sales, upcoming events and testimonials. P 11 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Definitions E-mail - E-mail is a way for your customers to directly communicate with you via electronic mail. Your email address will be directly linked to the users e-mail program so when they select this feature, their email program will be opened and your email address will automatically be placed into the ”To:” line. Web link - A web link is a direct link to your company’s website. When selected your web address will automatically appear in their web browser and go directly to your website. News - News is an area where you may want to post a recent acquisition, a new employee or business expansion. Help Wanted - A help wanted ad on CTPhoneBook.com is the best way to advertise for an opening with your company because these openings will be directed towards the people that are interested in your business. Testimonials - Testimonials are a great way to show customers and potential customers the strengths of your business. Let everyone know about the great cuisine you serve or the money that you saved a customer with your services. The best PR (Public Relations) comes from the public itself. Menu - An online menu is a great way for customers to familiarize themselves with their options prior to arriving or ordering from your location. Keep a standard menu up year round or make your changes daily. Calendar - The Calendar feature is a great way to inform the public about events that are happening. Examples include: local appearances, trade shows, contests or local music at a location. Categories - Categories are the various sections that you are able to choose from to place your business listing under. This will help users of the site locate your business when they search the CTPhoneBook.com directory. (Example-An Italian restaurant may choose to be listed under such headings adage, “You get what restaurants and catering) Remember the old as: restaurants, Italian you pay for”? That holds true with online marketing as well. When you pay a company to list your Features - Features are the items that you choose (depending business in their directory, how much of your money goes back intoon your plan) that will be displayed along with your directory name. You have the their marketing budget that will directly benefit your business? ability to display any of the features that come with your particular plan CTPhoneBook.com uses often as your like, free of charge.promote you retail and change them as 40% of you investment to help (Example- a and store may want to use their saleNo otherto make potential customers other Connecticut businesses. feature directory offers the breadth of of a sale that CTPhoneBook.com does. A business but will aware services they are having over a period of time listing on a directory is great, but when the sale has ended. the site and driving remove the feature if they are not advertising traffic to it, it is simply a waste of your time and money. Locations - Locations are the features that truly addresses that CTPhoneBook.com offers dynamicnumber or physicalreach out and you would like to have hands of your customers quickly Please note, put your content in the listed under your company name. and easily. multiple store locations can only be testimonials, company servicSuch features include: menus, specials,listed under the corporate and corporate plus plans. es, and driving directions and many, many more. Map - CTPhoneBook.com will program your business address into an CTPhoneBook.com canservice to better assist your customersand Internet map listing save you thousands of dollars a year with works well in conjunction they will have to do is simply and web starting driving directions. All with your current advertising enter their marketing plans. they will be provided with street-by-street, mile by mile address and driving directions to your location Save money on printing and mailing costs by getting your customers About - About can be used to share information coupons, used to coming to CTPhoneBook.com for your latest about yoursales company. (Examples include: business hours, bring them to you. and/or specials. THEY print you coupons out and history or other pertinent information that a customer may find useful. No more hassling with proofs or deadlines! Keywords - Keywords are words you choose which further define your business and help drive more traffic to your listing. P 12 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Listing rates and options Interactive Features Bronze Map Features 1 Keywords Locations 1 1 Rates $100 Introductory Rates FREE Silver e-mail Link Map Web Link About Us Testimonials 5 2 1 $275 $200 Gold e-mail Link News Services or Menu Web Link Coupons Map About Us Help Wanted Testimonials Gift Certificates 10 4 1 $375 $300 Platinum e-mail Link News Sales Web Link Coupons Menu About Us Help Wanted Map Testimonials Gift Certificates Services Calendar 13 6 2 $475 $400 Corporate e-mail Link News Sales Web Link Coupons Menu About Us Help Wanted Map Testimonials Gift Certificates Services Calendar 13 6 3* 4-6 7-9 10 - 12 13 - 15 16 - + $575 + $150 + $250 + $350 + $450 call for pricing $500 + $100 + $200 + $300 + $400 call for pricing Corporate Plus e-mail Link News Sales Web Link Coupons Menu About Us Help Wanted Map Testimonials Gift Certificates Services Calendar 13 6 3* 4-6 7-9 10 - 12 13 - 15 16 - + $975 + $300 + $500 + $700 + $900 call for pricing $900 + $200 + $400 + $600 + $800 call for pricing P 13 * Up to 3 locations included with plan CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Bronze Listing Interactive Features Include: Overview: The Bronze listing provides very basic company information Interactive Features: (1) The map link provides the prospective customer with door-to-door driving directions Recommended Business Types: Any business looking to simply list their company (1) The Bronze Plan including is a preferred listing for Basic Information 1 Featured Link and 1 Keyword. } 1) Location Information - Map P 14 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Silver Listing Interactive Features Include: Overview: The Silver listing differs from the Bronze plan by offering more interactive features. The prospective customer can learn more about you by clicking on four additional features. Interactive Features: (5) In addition to the map link in the Bronze plan, the About Us link, when clicked on, spawns a pop-up box that allows you to “tell your company’s story”. It educates the prospective customer as to what your products and/or services can do for them. It also tells them your hours of operation so you can avoid those nagging “what time d o you close” calls. There will be a direct link to your e-mail address which gives the prospective customer immediate access to your company, plus a direct link to your website (if you have one). Finally, the testimonial link, which allows your prospective customers to “hear” what others have said about your company. There is nothing like credible testimonials to sell your business! Recommended Business Types: Any business looking to share important information about their company to prospective customers looking for their specific product and/or service. (1) } (2) 1) Address Information - Map The Silver Plan includes 5 Featured Links and a choice between to further define the nature of your business. 2) Contact Information - Website Address Link - Email Link 2 Additional Keywords 3) Icon Links - About Us - Testimonials } } (3) P 15 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Gold Listing Interactive Features Include: (1) (2) 1) Address Information - Map 2) Contact Information - Website Link 3) Icon Links - Help Wanted - Gift Certificate 4) General Information - About - Testimonials - Services or Menu - News - Coupons - Email Link Recommended Business Types: Retail, Restaurants, Service Businesses, Your business? TIP: Get your current customers used to coming to CTPhoneBook.com to print out your latest coupons, review your current sales and checkout your upcoming events you will be able to reduce your printing and advertising costs significantly. 10 Featured Links and 4 Additional Keywords } Interactive Features: (10) In addition to the 5 already mentioned in the Silver Plan (e-mail, about us, website, testimonial and map), the Gold plan offers the following additions: A news link that lets you highlight a special employee, tell about a recent acquisition, accolade or press release for example. Imagine receiving requests for Gift Certificates in your company e-mail box! You can, with our Gift Certificate order form that the user fills out and submits directly to your company to fulfill. Do you currently offer coupons? Now you can have current and prospective customers print out 1 or 2 coupons – right from your CTPhoneBook.com listing. Looking to put up a help wanted sign? List your job offer on your listing, too. With the Gold, you’ll also have a choice of a menu link (if you’re a restaurateur) or a description of your services. } Overview: The Gold listing differs from the Silver plan by offering 5 more interactive features for a total of 10. These 5 features create a more powerful presentation for prospective customers. 4 keywords are standard with this plan. Keywords are words you choose which further define your business and help drive more traffic to your listing. } (4) } (3) P 16 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Platinum Listing (1) Interactive Features: (13) Aside from the links included with the Gold Plan, we have added a calendar link which allows you to inform prospective customers of your upcoming events. In the Gold plan you had the option of choosing the menu or services link; with the Platinum you get both! The final addition is the sales link that will allow you to promote special sale items. Enhanced Features: (optional) The Enhanced features may be added to the Platinum listing. (Please refer to page 20 for descriptions) Recommended Business Types: Any business with up to 1 locations, have upcoming events you want to keep people informed of, have a desire to offer a virtual tour of your location, or you advertise on radio or television. Online Business Directory and Internet Marketing Interactive Features Include: (2) } - Map - Website Link - Email Link - News - Gift Certificates - Coupons - Calendar - About - Help Wanted - Testimonials - Sales - Services - Menu - Audio Commercials - Video Commercials - IPix - Callback With the Platinum Plan we’ve included 13 Featured Links and 6 Keywords } } 1) Address Information 2) Contact Information 3) Icon Links 4) General Information Overview: With the Platinum listing, 13 interactive features are offered which adds 3 to the Gold plan. In addition, if you own a store with 2 locations, you can include the addresses of both locations for the same cost. You can choose up to 6 keywords rather than 4. (5) } } (4) (3) 5) Enhanced Features (optional) P 17 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Corporate Listing Interactive Features Include: (1) (2) Enhanced Features: (optional) The Enhanced features may be added to the Platinum listing. (Please refer to page 20 for descriptions) Recommended Business Types: This is the most cost effective plan for any business with 3 or more locations. The optional multimedia features can be added to the Corporate plan. 13 interactive features at no extra charge. Plus 6 additional keywords and 3 locations. } 1) Address Information - Map 2) Contact Information - Website Link 3) Icon Links - News - Gift Certificates 4) General Information - About - Help Wanted Interactive Features: (13) The 13 powerful interactive features are: an e-mail link so current and prospective customers can communicate with you directly, a website link which helps promote your Internet presence, the about us link that lets you tell your story and separate yourself from the competition, a testimonial link which is one of the best forms of advertising, a services link which allows you to list and describe the services you offer, a menu link if you have a menu of options available that you would like to show off, a link to advertise company news, a calendar link to keep everyone informed of upcoming events, a sales link for those specially priced items, a gift certificate order form so you can make it easy for CTPhoneBook.com users to buy gift certificates to your establishment, a coupon link that allows users to print out your special coupon offers, a map link for driving directions to your door and finally the help wanted link which allows you to advertise for a much needed employee. } - Email Link - Coupons - Calendar - Testimonials - Sales - Audio Commercials - Video Commercials - IPix - Callback } 5) Enhanced Features (optional) Overview: The Corporate listing comes with the same 13 features and the optional multimedia features that are offered with the Platinum plan. The major benefit of the Corporate plan is that you can list up to 3 locations for the same price. The information you submit for one location will be identical for all of your locations! (5) } } (4) (3) - Services - Menu P 18 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Corporate Plus Listing Interactive Features Include: (1) (2) Interactive Features: (13) Since the Corporate Plus is identical to the Corporate plan with the exception of the ability to edit each location independently of one another, please refer to the description provided on the Corporate plan. The optional multimedia features can be added to the Corporate Plus plan. } - Map - Email Link - Coupons - Calendar - Testimonials - Sales - Services - Menu Enhanced Features: (optional) The Enhanced features may be added to the Platinum listing. (Please refer to page 20 for descriptions) Recommended Business Types: This plan was designed for corporations with 3 or more locations that need to be autonomous from their “sister” locations. The Plus plan gives each location individually. With the Corporate Plus Plan you are able to edit each listing Independently. Included are 3 locations and 6 Additional Keywords 13 Interactive features, } 1) Address Information 2) Contact Information - Website Link 3) Icon Links - News - Gift Certificates 4) General Information - About - Help Wanted } 5) Enhanced Features (optional) Overview: The Corporate Plus is identical to the Corporate listing with one major exception. Designed around the needs of franchises or large department or chain stores, the Plus plan allows each location to offer different coupons, sales events, calendar events, etc. Each store is able to be autonomous from their “other” locations. For example, the Groton location may want a coupon for 20% off an item and the Newington location may want a completely different coupon offer – or none at all! We allow each location the freedom to be independent! (5) } } (4) (3) - Audio Commercials - Video Commercials - IPix - Callback P 19 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Enhanced Features pricing Video Let CTPhoneBook.com s-t-r-e-t-c-h your advertising dollars by incorporating your current TV advertisement into your listing for all to see – over and over! For a very nominal fee we can convert your TV commercial to digital format for immediate playback online. Each time the video icon is clicked – your commercial plays! Don’t have one? Then let CTPhoneBook.com’s professional team create one for you! (Only available on select plans.) the WOW factor... state-of-the-art optional features Audio Radio commercials can be expensive – but not when you air them on CTPhoneBook.com. When a user clicks on the audio icon, your radio commercial plays! CTPhoneBook.com also has in-house, professional recording studio capabilities should you need production work. Sample of an online listing with all 4 Interactive Features IPIX™ We can take a picture of the interior of your office, store, room, banquet hall, restaurant, limousine or whatever and the user – with a click of their mouse – can take a virtual tour “around” your location – from floor to ceiling – 360 degrees! It is THE most impressive way to bring the customer “in” from the comfort of their computer. Call Back We can’t make the customer-to-business connection any easier! With this call back feature, when the user clicks on the “call” icon, they enter their phone number and they will be connected immediately with your phone! It’s truly an amazing “must have” feature if you want to take advantage of a “VERY HOT” lead! P 20 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Advertisement pricing On Home Page Button Button advertisements are the most inexpensive way to increase your exposure online. They are an effective solution alone or even more powerful when used in conjunction with traditional advertising campaigns. Buttons are typically located on the right hand side of our web pages. (See samples on page 22) On Search Results $125 $75 Tower Tower advertisements are larger in size and assist in branding your company, requesting a call to action or simply directing traffic to a specific area of your listing (coupons, help wanted, gift certificates, etc). These ads are also located on the right side of our web pages. (See samples on page 22) $125 $175 Banner Banner advertisements are the most traditional as well as the most common form of online advertising. Your advertisement appears in rotation with other banner ads. The banner ads are located at the very top of each page, which is “prime real estate” when advertising online. (See samples on page 22) $175 $225 Pop-Up Pop-Up advertisements are not initiated by the user and are designed to “pop-up” over the page content. They are considered the most effective form of advertising because they are impossible for the user to avoid. CTPhoneBook.com policies limit the number of Pop-Up ads so you can be assured you won’t be missed. (See samples on page 23) $300 Pop-Under Pop-Under advertisements are also not initiated by the user and “pop-up” behind open browser windows. Because they are the largest sized ads we offer, there is more flexibility with regard to creativity. These ads can contain images and photographs in combination with “call-to-action” text. They make a very powerful statement. (See samples on page 23) $300 Business of the Week (Buy up to 6 non-consecutive weeks per year.) $125 Business-of-the-Week advertisements provide the business owner with an opportunity to place their company “in the spotlight”. CTPhoneBook.com reserves the best location on the front page (home page) of our web site to allow us to show your company off. This space is so popular we expanded from business-of-the-month to business-of-the-week. (See samples on page 22) Priority Placement Priority Placement allows you to “boost” your listing to the top of your category by paying for better placement in the search results. Since we list our customers alphabetically, CTPhoneBook.com offers this service to be fair to all of our customers regardless of what letter their company name begins with. This gives ANY company the ability to be at the top of the list. T.B.A. P 21 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Button Advertisement Tower Advertisement Banner Advertisement Button Ad: Dimensions: 120 pixels x 90 pixels (approx. 1.75” x 1.25”) Max file size: 6k Animation: Yes, with a maximum of 3 rotations within the file size specifications. *Ads must be .gif or .jpeg, 72 dpi. Tower Ad: Dimensions: 120 pixels x 240 pixels (approx. 1.75” x 3.5”) Max file size: 12k Animation: Yes, with a maximum of 3 rotations within the file size specifications. *Ads must be .gif or .jpeg, 72 dpi. Horizontal Banner Ad: Dimensions: 468 pixels x 60 pixels (approx. 6.5” x 1”) Max file size: 12k Animation: Yes, with a maximum of 3 rotations within the file size specifications. *Ads must be .gif or .jpeg, 72 dpi. Banner ad graphics serve multiple purposes including providing additional branding as well as hard to overlook strategic banner placement in prime viewing areas of the site. At CTPhoneBook.com we provide our advertisers with five types of banner ad sizes that can be purchased at various locations within the we site. The CTPhoneBook.com professional design team would be happy to custom design your online ads however if you would like to provide your own please follow the guidelines within the specifications above. Artwork is preferred in an .EPS format (Windows or Mac). Exceptions can be made depending on the ad itself. If you have any questions regarding CTPhonebook.com advertising specifications please email us at: graphics@ctphonebook.com or call (860) 953-8545. P 22 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Pop-Under Advertisement Pop-Up Advertisement Business of the Week Pop-Under Ad: Dimensions: 650 pixels x 450 pixels (approx. 9” x 6.25”) Max file size: 50k Animation: Yes, with a maximum of 3 rotations within the file size specifications. *Ads must be .gif or .jpeg, 72 dpi. Pop-Up Ad: Dimensions: 300 pixels x 250 pixels (approx. 4” x 3.5”) Max file size: 30k Animation: Yes, with a maximum of 3 rotations within the file size specifications. *Ads must be .gif or .jpeg, 72 dpi. Business of the Week: Dimensions: 200 pixels x 135 pixels (approx. 2.75” x 2”) Max file size: 6k Animation: No *Ads must be .gif or .jpeg, 72 dpi. To receive information on advertising opportunities or to schedule a consultation please email our Sales & Marketing Manager Jamie Welch at (860) 953-9283 Ext. 202 or email at jwelch@ctphonebook.com. P 23 CTPhoneBook.com, LLC 135 Day Street Newington, CT 06111 Phone Fax Email Web .: .: .: .: 860.953.8545 860.953.2346 info@ctphonebook.com http://www.ctphonebook.com Online Business Directory and Internet Marketing Testimonials “CTPhoneBook.com is by far the most comprehensive CT business listing on the Internet. I am working on a political campaign and use it constantly to generate addresses and phone numbers of businesses in my political district. I have used many other engines to find businesses in Connecticut, and none are as user friendly, comprehensive, or informational as CTPhoneBook.com.” John Miller "Results? Yes, we can say - with certainty - that we have received results. We sold our first car through CTPhoneBook.com within a week and a half of signing up! Our listing has already paid for itself and we still have 50 weeks left on our contract. I highly recommend CTPhoneBook.com." Chris Walsh, General Manager - Newman Chevrolet “The yellow pages just can’t do what CTPhoneBook.com has done for our business. We’ve received Gift Certificate requests from NY purchased for friends in our area. These are customers that would never have found us otherwise.” Shea Sabin, Main & Hopewell Restaurant "Thank you for taking the time to show me CTPhoneBook.com. I am impressed with the site and see its growing potential. We are pleased to be listed with you. What takes your site better than a phone book is it's ability to be "live". Potential customers get a feel of what each business has to offer not only with a well thought out ad - but video too! Thanks again! We look forward to a growing relationship!" Sincerely, Dawn M. Bradshaw "In today's business climate, it's more important than ever to find alternative marketing solutions and CTPhoneBook.com has proven to be a very effective advertising option." Randy Hamilton, Signs Now - Newington "What a great service for those of us that already have a web presence! It just gives us that much more exposure." Joseph Joseph Greco, Better Books LTD, Avon "CTPhoneBook.com is an extremely cost-effective option for getting on the Internet. We didn't have to pay large sums of money for a website and we don't have monthly hosting fees or updating fees to worry about - I can do it all myself at no cost! The best part is that our customers can go directly to our listing and see what our daily specials are. This has reduced the number of phone calls I get during our busiest time of the day." Steve Rizza, Fratelli's Bakery, Newington "I'm not a business owner, but I use your website a lot. I think you're offering an invaluable service to Connecticut residents. Keep up the good work!" L. Parker, East Hampton "CTPhoneBook.com has provided us an opportunity to save significant dollars on our advertising budget. We now direct our customers to CTPhoneBook.com for our latest coupon offerings and promotions. In doing so, we have reduced our print advertising and mailing costs. In addition, the video commercial I run on Cable Television can now be viewed right from my listing! It really is a well thought out website and we're happy to be associated with it." Marc Bazilian, Bazilians, West Hartford "Here's my story.....I'm sitting at my desk in need of an address and phone number, my supervisor needs ASAP. I am not equipped with any phonebooks at my desk. "hmmm". So I remember about this great website! I logged onto my computer and voila! within minutes I had the information I needed. Thank you for a great solution to my problem!!!" Lana Raymond P 24