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					POWERLINE
News of the California Sign Association & Sign Users Council of California                               November 2005




Sign Moratorium                             2005 CSA Awards
Defeated                                      The following awards were presented during the 2005 Annual Installation
                                            Banquet in September. Join us in congratulating all of our recipients for their
                                            hard work and dedication to CSA.
  The Elk Grove City Council failed         Industry Service Awards
to approve a staff proposal for an im-         Mike Avery
                                               Roy Flahive
mediate moratorium on permanent                Davey Glantz
new signs in October. CSA Govern-              Joe Hupp
                                               Pat McGehee
ment Affairs Director Jeff Aran pre-           Skip Moore
                                               Gary Quiel
sented CSA’s objections to the pro-            Ray Quiel
posed ban, which would have taken              Jeff Tanielian
                                               Larry Vannatta
effect immediately and lasted 45 days,         Sharon Willison
with the certainty that Elk Grove staff
would ask for an extension of the
moratorium of up to at least 120 days
while the City develops a new zoning
code. “The City of Elk Grove has
been working on new sign regulations
for four years. Why do you need an
immediate, urgent moratorium?”
asked Mr. Aran. Councilmen James
                                                                             IN THIS ISSUE
Cooper and Michael Leary agreed, as
the two dissenting votes. “I don’t                                           ISA Is Bringing Occupational Training
                                                                                Door-to-Door Across The Country.............2
think it’s an emergency,” Councilman                                         See the January 2006 issue of Signage Matters
Cooper said, after the presentation.                                            for your Legal and Government updates. ..2
“I don’t buy that, and I don’t support                                       Federal Heath Sign Company Acquires
                                            CSA Service Awards                  Zimmerman Sign ....................................3
it…morally and ethically, there is no          Joe Landers                   In Memoriam .............................................3
                                               David Johnston
reason to make an emergency ordi-              David Schauer                 LED Seminar at O’Connor Electric ...............4
nance.”                                        Edward Urlik                  CSA Announces the 2006 Dinner
                                            President’s Awards                  Meeting Schedule....................................4
  Urgency ordinances require a four-                                         Oscar Serra Joins World Wide Sign Systems...... 5
                                               Tim Barrett
fifths vote of the five-member council.        Tim Pitts                     Convention Golf Tournament Sponsors .........6
The vote was 3-2 in support of the             Brian Schneider               Suppliers’ Welcome Cocktail Reception
                                            Special Service Awards              Sponsors ................................................6
moratorium – not enough to pass. An
                                               Lacee Kruper                  2006 Membership DirectoryMember
urgency ordinance may only be en-              Tim Pitts                        Listing Information Request .......................7
acted to protect the public health and         Suzy Schneider                Advertise in Powerline ................................7
safety from an imminent threat.      t                                       CSA Member Benefits .................................7
                                               ISA Is Bringing Occupational Training
   2005-06 Executive Committee
President
                                               Door-to-Door Across The Country
  Brian Schneider
  JSJ Electrical Display Corp., Benicia, CA       Alexandria, VA—Sign company            Truck and Crane Operator Training is
1st Vice President                             owners across the country are con-        scheduled to be held at the facilities of
  Roy Flahive                                  stantly looking for ways to reduce        Tubelite, Inc., October 21-22 in Mem-
  Pacific Sign Construction, Inc., Poway, CA   costs, reduce insurance claims, and       phis, Tenn. Comprised into online and
2nd Vice President                             increase employee productivity. In-       hands-on components, this training
  Janette Baranski                             creasingly, employee training is be-      provides employees with the knowl-
  U-Haul Corporation, Phoenix, AZ              coming the means to sustain a com-        edge to:
Secretary/Treasurer
                                               petitive advantage, increase efficien-       • Perform important pre-operative
  Skip Moore                                   cies, and improve business results.             inspections
  Bill Moore & Associates, Albany, CA          However, finding the resources to
                                               send employees to training can be            • Conduct site inspectons properly
Past President                                 challenging.                                 • Perform communication
  Richard Kruper
  CenSource, Inc., Orange, CA                     Not anymore.                                 techniques required by operators
                                                                                               (signaling)
     2005-06 Board of Directors                   The International Sign Association
                                               (ISA) has created a traveling education      • Examine and interpret load
  Mike Avery                                   program specific to the sign industry.          charts and range diagrams
  Denco Sales Company, Fresno, CA              The intent of the program is to bring        • Perform proper safe rigging
  Guy Barnes                                   training directly where it is needed—           procedures
  Fast-Ad Letters, Santa Ana, CA               in the regions where the technicians         • Demonstrate safe operating
  Tim Barrett                                  work.                                           techniques (usable for all booms
  Actown-Electrocoil, Pittsburg, CA
                                                  “ISA is excited by the interest gen-         and cranes)
  Davey Glantz
  N. Glantz & Son, Inc., Orange, CA            erated for this training at the grass-       • Understand and apply OSHA
                                               roots level,” said Patricia Hayden,             regulations
  Rocky Gruner
  Daktronics, Inc., Anaheim, CA                ISA’s Education and Professional De-
                                               velopment Director. “We know that            To schedule an “On-the-Road”
  Joe Hupp                                                                               training in your area, please contact
  Hupp Neon, LLC, Chico, CA                    everyone does not attend the Sign
                                               Expo or a regional show, so this is a     Patricia Hayden at patricia.hayden@
  Darryl Johnson                                                                         signs.org. t
  Johnson United, Inc., Salida, CA             great way for ISA and its regional
                                               partners to collaborate and deliver
  Steve Jones                                                                            ISA is a 1,900 member organization composed
  Young Electric Sign Company,                 training that enhances the skills of      of manufacturers, users, and suppliers of on-
    Ontario, CA                                sign industry workers.”                   premise signs and sign products produced by
                                                  One of these programs, the Boom        more than 400,000 employees in all 50 states
  Terry Long                                                                             and 69 foreign countries. ISA exists to support,
  Ad Art Sign Company, San Francisco, CA       Truck and Crane Operator Training,        promote, and improve the $30 billion-a-year
  Dub Northcutt                                is the first-ever sign-related program    sign industry, which sustains the nation’s nearly
  Structural Technology Consultants,           on crane maintenance and safety tech-     $3 trillion-a-year retail industry.
    San Diego, CA                              niques designed specifically for boom
  Gary Quiel                                   truck operators. The next Boom
  Quiel Bros Electric Sign Co., San
    Bernardino, CA
  Rob Riley
  Interstate Electric Co., Inc., Benicia, CA
  Bob Shimmin
  Montroy Supply Company,
    Signal Hill, CA
  Patti Skoglund-Adams
  Superior Electrical Advertising, Inc.,
    Long Beach, CA
  Ray Smith
  Federal Heath Sign Company,
    Oceanside, CA
  Jeff Tanielian
  Commercial Neon, Inc., Fresno, CA
  Larry Vannatta                                              See the January 2006 issue
  Vannatta Insurance Agency, Fresno, CA
  Sharon Willison                                                 of Signage Matters
  Williams Sign Co., Pomona, CA
                                                                     for your Legal
                                                               and Government updates.


2 • November 2005
Federal Heath Sign Company
Acquires Zimmerman Sign                                                                  2005-06 Committee Chairs
                                                                                         Communications
                                                                                           Terry Long
   Oceanside, CA—Federal Heath             enhanced value, faster turnaround             Education
Sign Company, LLC, has acquired se-        and increased flexibility,” he said.            Jeff Tanielian
lected assets of Zimmerman Sign            “Our customers will enjoy a unique              Larry Vannatta
Company, a Texas Corporation. This         partnership experience as we provide
transaction combines a premier na-         innovative, comprehensive and consis-         Golf Tournaments
                                                                                           Pat McGehee
tional sign company with a history         tent solutions to sign product and
dating back to 1901 with industry          maintenance service requirements on           Government Affairs
leader, Federal Heath Sign Company.        a national and international basis.”            Jeff Aran (acting)
Federal Heath Sign is one of the larg-        Kenneth A. Hendricks serves as             Membership
est custom electric sign companies in                                                      Joe Hupp (N)
                                           Chairman of the company. He and his             Sharon Willison (S)
the U.S.                                   wife, Diane, wholly own Federal
   The company will have major man-        Heath Sign Company and are the                Professionalism
                                                                                           To Be Announced
ufacturing locations in Euless, Texas;     holders of all of the company’s shares.
Oceanside, Calif.; Jacksonville, Texas;                                                  Special Events/Convention
                                              Ken Hendricks is the founder,                Alastair Cumming
and16 other sites strategically located    Chairman and CEO, as well as sole
throughout the U.S. With this trans-       shareholder, of ABC Supply. ABC               Technical
action, Federal Heath Sign continues                                                       Roy Flahive
                                           Supply, based in Beloit, Wis., with
its expansion and adds the major cus-      more than $2 billion in sales, is the         Ways & Means
tomer market segments of Petroleum         largest wholesale distributor of roof-          Mike Avery
and Automotive to its current focus        ing and siding in the United States,
on sign product and maintenance ser-                                                     CSA Staff
                                           and one of the largest distributors of
vices to many other customer mar-                                                          Connie Seitz, Executive Director
                                           windows and other select exterior               Stephanie Setzer, Member Services
kets.                                      products. Founded in 1982, ABC Sup-             Coordinator
   Kevin Stotmeister, President &          ply currently employs more than
                                                                                           California Sign Association
CEO of Federal Heath Sign, continues       5,000 people and has more than 300              P.O. Box 276567
in his leadership role with the expand-    branch locations in 47 states and the           Sacramento, CA 95827-6567
ed company. “This transaction creates      District of Columbia.                           916-932-0021
a combination of sign product and             “We plan to continue to grow Fed-            916-932-2209 Fax
maintenance service offerings unpar-       eral Heath Sign the same way we grew            connie@calsign.org
alleled in the industry today,” said       ABC Supply, by providing the best               stephanie@calsign.org
Stotmeister. “Federal Heath is the                                                         www.calsign.org
                                           service and highest quality products
quality choice for multi-location cus-     in America,” said Hendricks. t                  Jeffrey Aran, Attorney
tomers in the retail, restaurant, hotel,                                                   CSA Government Affairs Director
corporate ID, automotive, petroleum                                                        P.O. Box 22833
and gaming market segments.”                                                               Sacramento, CA 95822
   Federal Heath will draw on the ex-                                                      916-395-6000
                                                                                           916-395-6028 Fax
pertise of staff from both companies                                                       jaranatty@aol.com
to ensure a seamless transition for
customers, according to Stotmeister.
“The result will provide more options,




In Memoriam
   CSA and the entire sign industry
extend our deepest sympathies to Jake
and Judy DeRuyter for the loss of
their son, John DeRuyter (age 42).                                                             Structural Technology
   John’s passing was sudden and un-                Who’s your engineer?
                                                                                              Consultants Incorporated
expected. He leaves a wife and three           For All Your Sign Structure Engineering
children. Jake and Judy are the own-                  Our designs are practical….
ers of Signs & Services Co. in Stanton                                                    Email: signengineer@stcsd.com
                                                         Our service is quick!
California.                                                                               Registered in the states of:
                                                        Call 800.681.8106
                                                                                          AZ, CA, CO, FL, IA, LA, MI, NV, NM, NY,
                                                 10% Discount for CSA Members             NC, OH, OR, PA, TN, TX, AND WA




                                                                                                                         November 2005 • 3
LED Seminar at O’Connor Electric
   In late August 2005,                                          County of Los        derwriters recognized products. An-
California Sign Asso-                                            Angeles were in      other question raised was: “Do LED
ciation and O’Connor                                             attendance           channel letters need to be bonded or
Electric invited sign                                            along with sev-      grounded individually?” Additionally,
inspectors, representa-                                          eral representa-     questions were voiced regarding the
tives from Underwrit-                                            tives from the       penetration of a fire-rated wall during
ers Laboratories, and                                            Underwriters         installation of electrical signs. Many
product vendors to par-                                          Lab and numer-       inspectors do not understand the dif-
ticipate in an informa-                                          ous vendors          ference between high voltage class 1
tive seminar demon-                                              from different       wiring and low voltage class 2 wiring.
strating general sign
installation procedures,
and familiarizing ev-
eryone with LED technology and
ground fault transformers. The semi-
nar was held at O’Connor Electric’s
new facility in San Fernando, and
CSA graciously provided the refresh-
ments for the meeting. Sign inspectors
from the Cities of Los Angeles, Tor-
rance and San Fernando and the




                                                        electrical/LED manufac-          It was agreed upon at the seminar
                                                        turers.                       that when questions arise with the
                                                           During the general         field inspector it would be advanta-
                                                        discussion, it was appar-     geous to have the manufacturer’s rep-
                                                        ent that interpretation       resentative send the inspector product
                                                        and procedures differ         information. The seminar was well
                                                        from jurisdiction to juris-   attended and proved to be a valuable
                                                        diction. Questions arose      investment of time as products were
                                                        regarding underwriters        introduced and explained and ques-
                                                        listed products and un-       tions were raised and answered. t


                                                                                             GEMINI
                                                                                          DIMENSIONAL LETTERS

                          CSA Announces the                                                 LOGOS & PLAQUES


                          2006 Dinner Meeting
                          Schedule
                             Mark your calendars now and plan to attend these
                         dynamic educational and networking opportunities.
                       Please note that in the South, we have not planned to
                     meet in February due to the 2006 Western Sign Show in
                  San Diego. Also, the Southern and Northern Hi-Jinks Golf
     Tournaments in May and June respectively will be taking the place of each
region’s dinner meetings for those months.

 Southern Dates          Locations        Northern Dates           Locations
 January 17              Anaheim          January 26               Stockton                 1-800-LETTERS
                                                                                                  Fax: 800-421-1256
 March 21                Ontario          February 23              Berkeley
 April 25                Commerce         March 23                 Sacramento
 June 20                 Pomona           April 27                 Pleasanton
                                                                                         Gemini Incorporated
                                                                                            103 Mensing Way Cannon Falls, MN 55009
                                          May 18                   Oakland                      Visit our Website at
                                                                                         www.signletters.com


4 • November 2005
                Application For Advertising                                                            Oscar Serra Joins
                         2006 CSA Membership Directory                                                 World Wide Sign
                           Deadline December 1, 2005
                                                                                                       Systems
                 Advertising in the Directory is an excellent opportunity for                             World Wide Sign Systems, Inc. has
        all members to promote their business, products, and services for an entire year.              appointed Oscar Serra as Regional
                  The publication is produced by your advertising support.                             Sales Manager.
                                                                                                          As Regional Sales Manager, Oscar
     The Annual Membership Directory will contain the 2006 Officers and Directors,                     will manage the growth of sales for
         Committee Chairs, CSA Declaration of Policy, List of Accomplishments,                         the Southeastern United States.
           Projects for 2006, Dates to Remember and Membership Listings.                                  Oscar brings 15 years of wholesale
                                                                                                       sign experience to assist you with your
  The California Sign Association prints approximtely 600 directories and is distributed to            outsourcing requirements.
 CSA Members, Sign Users Council of California Members, and Affiliated Sign Associations.
                          Distribution is set for January 1, 2006.
                 The format of the Annual CSA Membership Directory will be
                8 ½" x 11", portrait style and will be approximately 80 pages.
                                               Don’t miss out.
                                       Advertising Annual Rates
                Two page spread .......................................................$1,500
                Inside cover ...............................................................$1,000
                Inside Back cover/Back cover ....................................$1,000
                Full Page (no bleed): 7¼" x 10" ...................................$550
                ½ Page: 5" x 8" Horizontal only..................................$300
                ¼ Page: 2 ½" x 8" Horizontal only..............................$150
                Business Card: 2" x 3 ½" .............................................$100
Art Specifications                                                                                        Please contact Oscar at 800-874-3334,
                                                                                                       or via his cell at 404-906-2756. His
Finished Size 8 ½" x 11"
                                                                                                       email address is: oserra@wwsign.com
Line screen is 300 dpi. Digital files preferred. FONTS MUST BE EMBEDDED. File formats                     World Wide Sign Systems is an In-
include: tif, eps, pdf, or jpg files accepted. If film or a suitable computer file is not available,   dustry leader as an outsourcing part-
the publisher will scan your camera-ready art provided the advertiser understands and accepts          ner for Electric Signs, 3M Scotchprint
that this method frequently produces print quality inferior to the preferred methods. Do not           Graphics, Formed Faces, Flexible Faces,
submit ads in a word processing document, Publisher or Power Point document/format. You                Routed Products, and Architectural
may e-mail your camera ready artwork to stephanie@calsign.org                                          Signs, for the Sign Industry.
                                                                                                          The Channel Letter Factory, a divi-
       Please remit application, ad and payment no later than December 1, 2005 to:                     sion of World Wide Sign Systems, is
                                 California Sign Association                                           designated in the manufacturing of
                                   Directory Publication                                               Channel Letters.
                      P.O. Box 276567, Sacramento, CA 95827-6567
                                                                                                          At this facility, we are dedicated
                                                                                                       to providing 1 or 100 sets of Channel
Payment Information
                                                                                                       Letters to the Sign Industry Nation-
Check # _________ Total Amount _________ Credit Card o Visa o MasterCard                               wide. t
Name _____________________________________________________________________
Company Name ____________________________________________________________
Address ____________________________________________________________________
City __________________________________________ State _______ Zip _____________
Size of Advertisment _________________________________________________________
Name on Credit Card ________________________________________________________
Credit Card Number ________________________________ V-code _________________
Signature __________________________________________ Expiration Date _________
Credit Card Address _________________________________________________________
City __________________________________________ State _______ Zip _____________

                                      California Sign Associaton
                                 (916) 932-0021 • (916) 932-2209 fax
                                           www.calsign.org



                                                                                                                              November 2005 • 5
Convention Golf Tournament
Sponsors
Tee Sponsors                          Closest-to-the-Pin Sponsors
  Actown Sign Products Division         California Sign Supplies
  Ad Art Sign Company                   Federal Heath Sign
  CYRO Industries                          Company
  Denco Sales Company                   LECIP Transformers
  Fast-Ad Letters                     Longest Drive Sponsor
  France, A Scott Fetzer Company
                                        Sheffield Plastics
  Global Rental Company
  Interstate Electric Company         Gift Sponsors
  Matthews Paint Company                Vannatta Insurance Agency
  N Glantz & Son LLC                    Gemini Inc
  Pattons
  SignComp                            Structural Technology Consultants
  SloanLED                              Sign Supplies provided by
  State Compensation Insurance Fund     N Glantz & Son LLC
  Structural Technology Consultants
  Teledyne Lighting & Display
      Products
  Vannatta Insurance Agency
  Young Electric Sign Company




Suppliers’ Welcome Cocktail
Reception Sponsors
  3M Commercial Graphics                Sheffield Plastics
  Actown-Electrocoil                    SignComp
  Avery Graphics™                       SloanLED
  Denco Sales Company                   Spartech Plastics Sign Products
  Fast-Ad Letters                       State Compensation Insurance Fund
  France, A Scott Fetzer Company        Structural Technology Consultants
  Gemini Inc                            Vannatta Insurance Agency
  Interstate Electric Company           Wagner Zip-Change Inc
  Montroy Supply Company
  N Glantz & Son LLC

6 • November 2005
2006 Membership Directory
Member Listing Information Request                                                       CSA Member
                                                                                           Benefits
   We are currently compiling infor-      Required information:
mation for the 2006 Membership Di-          • Company Name
rectory. Regardless of whether your                                                    • Membership Assistance
company is a new member of CSA or           • Address, City, ST, Zip                   • Full-time Professional Staff
not, please provide the following in-       • Name of County                           • Annual Convention
formation on your company letter-           • Telephone Numbers (including             • Resource Library
head and send to the CSA office no             any toll-free numbers)
later than December 1, 2005. We have                                                   • Monthly Newsletter—Powerline
                                            • Fax Numbers
changed some of the information we                                                     • Quarterly Legislative Report
are collecting so we would like to          • Company Website & Email                    —Signage Matters
have all new information from every-           address
                                                                                       • Membership Meetings
one.                                        • Complete contact information
                                               for any branch locations                • Business Referrals
   All current members will receive
this request in the mail, however we        • Names, titles of all key personnel       • Social & Networking Activities
have included it here as well for your      • CSA Membership Category &                • Membership Directory
convenience. It is our goal to have the        year joined                             • Advertising Opportunities
2006 Membership Directory in your
hands by January 1, 2006. In order to       • Service Area of your company             • Access to Legal Counsel
do this, we need your help. We will         • State Contractors’ License               • Legislative Representation
appreciate receiving your company              classification & License number         • Workers Compensation
information as soon as possible.            • Description of company,                    Insurance Program
Thank you in advance for your coop-            including services and/or               • Membership Discount for ISA
eration!                                       products (25 words or less)             • Educational Forums
Please mail information to:                                                              & Seminars
   California Sign Association                                                         • Participation in Committees
   Membership Directory
   P.O. Box 276567                                                                      To join now, call CSA at (916)
   Sacramento, CA 95827-6567                                                          932-0021, or visit our website at
                                                                                      www.calsign.org to download a
Or email to:                                                                          membership application.
   stephanie@calsign.org


                                                                                       BENEFITS

                                          Advertise in Powerline
                                            Reserve your ad space today. This is an excellent opportunity for suppliers,
                                          products manufacturers and sign services companies to promote their business,
                                          products, and services each month. Your space will be guaranteed on receipt of
                                          payment by the CSA office. Please call us at (916) 932-0021 for more informa-
                                          tion.   t




                                              Powerline is a monthly newsletter with a circulation of 500 published by:
                                                                     California Sign Association
                                                           P.O. Box 276567, Sacramento, CA 95827-6567
                                                                     Telephone (916) 932-0021
                                                                 info@calsign.org • www.calsign.org



                                                                                                           November 2005 • 7
P.O. Box 276567
Sacramento, CA 95827-6567

				
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