AAA

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Shared by: XIAOHUI MA
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ALEXADAMS 123 N. Plymouth Blvd Los Angeles CA 90004 alex@alexadams.net 323.469.0553 SCOPE SEVEN VP Creative producers. including (August 2005 – April 2008) Director. Managed for a team of 25 designers hiring and and all aspects of creative department staff recruiting, budget of $3.5 million. Developed Responsible design and direction, department termination, workflows and processes that increased efficiency. High design standards and outstanding client feedback resulted in the company being purchased by a public firm in 2007. PUSH.TV BRANDING & WEBSITE (April 2004 – August 2005) Creative Director. Design directed the brand and all artwork for the launch of this interactive dvd fitness company. Developed the brand concept, logo, dvd interface, website, business and packaging materials. See website at www.push.tv TiVo PERSONAL VIDEO RECORDER INTERFACE design, logo, character animations and (Nov. 1998) branding for TiVo’s Producer for Pittard Sullivan / TiVo Inc.: Produced the interface Personal Digital Recorder. finished elements. Responsible for all aspects of the project from information architecture through post-production of DIRECTV DVR RECEIVER INTERFACE (June. 2001 - April 2004) Producer. Produced the interface architecture, layout, design, and specifications for DirecTV's next generation set-top box. Managed a team of designers, writers, and engineers completing the project on time and on budget. DIRECTV NFL SUNDAY TICKET Producer. Produced the (May 2003 - Aug 2003) architecture and design for interface DIRECTV's NFL Sunday Ticket. The application won an Emmy in 2004 for outstanding achievement in Interactive Television. UNIVERSAL MUSIC ON DEMAND INTERFACE Creative Director for Random/Order: (May. 2001) Creative Directed the interface design for Universal Music’s Videos on Demand service. Responsible for all aesthetic concepts within strict technical parameters. ABC PRIMETIME NETWORK BRAND PACKAGE 1999 Fall Broadcast Branding Campaign. (Sept. 1999) Oversaw a team of ten Responsible for all Producer for Pittard Sullivan / ABC Entertainment: Produced ABC’s designers, writers, photographers and crew. aspects of campaign from photography of 120 network stars to post production of finished on-air graphic elements. HBO VIDEO ON DEMAND INTERFACE Producer interface platforms for for Brainstorm HBO’s VOD service (Mar. 2001) / HBO: Produced and the DIVA on the Concurrent Communications ELECTRONIC ARTS, INC. BRAND CAMPAIGN (Nov. 1999) Producer for Pittard Sullivan / Electronic Arts Inc.: Produced the brand identity campaign for EA SPORTS 2001 line of games. Responsible for developing and integrating a new brand identity into a packaging and advertising campaign. SONY PICTURES iTV INTERFACE Producer prototype. scenes for Pittard (Mar. 2001) Pictures: Produced the Sullivan/Sony interactive interface for Dawson’s Creek interactive television The application allows viewers to discover behind the about the show and its cast as well as information purchase “Creek Stuff”. SEACHANGE iTV INTERFACE (Nov. 2000) Producer for Pittard Sullivan: Produced the interactive interface for a video on demand and retail application to be distributed to cable operators throughout the country. the user to order movies and a variety television. The applications allow of foods from their ACADEMY AWARDS 2000 LIVE WEBCAST (Mar. 2000) Producer for Pittard Sullivan / ABC Entertainment: Produced the official live webcast of the Oscar 2000 ceremony for the Academy of Motion Pictures Arts & Sciences and ABC Entertainment. Responsible for all aspects of project from website design to the live webcast from the Shrine Auditorium. MIDWAY GAMES BRANDING & WEBSITE for the launch of Midway Games’ (Dec. 2000) new website. The site was Producer for Pittard Sullivan: Produced the concept and design designed to create a seamless transition between playing a Midway game and visiting the site. BROADCAST TELEVISION PRODUCTIONS “CHASING EL NINO” (PBS NOVA July, 1998) Co-Producer of “CHASING EL NINO”: a one-hour documentary about the global impact of El Nino on Earth’s weather system. “THE FROZEN KINGDOM” Writer and Producer (DISCOVERY CHANNEL April, 1997) of “THE FROZEN KINGDOM”: a one-hour documentary on rarely seen wonders of the icy polar seas. EDUCATION Lafayette College Easton, PA B.A. Business and Economics, Rockport Film & Television Workshops Cinematography “ICE AGE SURVIVORS” Writer Ice Age. and Producer (DISCOVERY CHANNEL February, 1997) of “ICE AGE SURVIVORS”: a one-hour documentary that examines how today’s animal species survived the “PRIMATES” AWARDS Emmy Award for iTV "DIRECTV NFL Sunday Ticket" BDA Gold Award TiVo Animated Open CINE Golden Eagle Best Documentary - “Wings Over Europe” Monitor Awards Finalist Opens & Teases - "Wings of the Red (DISCOVERY CHANNEL July, 1997) Writer and Producer of “PRIMATES”: a one-hour documentary on the evolution of primates in their wild jungle habitats. “FLIGHT OF THE FALCON” (DISCOVERY CHANNEL, 1995) Producer of “FLIGHT OF THE FALCON”: an hour-long documentary that retraces the critical events leading up to, and igniting the Gulf War. “STEEL RAIN” (DISCOVERY CHANNEL, 1995) Producer of “STEEL RAIN”: an hour-long documentary that looks at A-10 pilots who flew in the Gulf War. “WINGS OVER EUROPE” OTHER QUALIFICATIONS Professional Photographer Clients include Discovery Channel, ABC, MGM Dual citizenship US / UK Extensive world travel Harvard University Cambridge, MA Summer Architecture Program, 1984 (DISCOVERY CHANNEL, 1995) Producer of “WINGS OVER EUROPE”: the first television program based on, and incorporating, a Discovery CD-ROM. The film won a CINE Golden Eagle for Best Documentary in 1995. DISCOVERY CHANNEL STAFF (1990-1995) Associate Producer: Production Department Produced and edited the graphic opens and teases for Discovery Channel’s Wings series.

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