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Direct Mail Return on Investment Calculator
PRODUCTION Costs List Acquistion Printing Data Processing Postage Other TOTAL Production TOTAL CAMPAIGN COSTS Quantity of Mailing Projected Response Rate # of Leads Sales Conversion # of Sales Revenue Per Sale TOTAL REVENUE DEVELOPMENT Costs Administrative/Planning Creative Photography Legal Other TOTAL Development
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 5% 0 3% 0 $1,500
$0
CAMPAIGN ROI $0.00
WHITE Field Edit ONLY! I recommend you run these calculations at varying response rates from .5%-3% to mitigate risks--especially on campaigns that have not been run before.