Project - Individual Component
Create a Dashboards in Google Analytics and Prepare a Report.
DUE: FEB 19, 2013
1. Create a Dashboard in Google Analytics to monitor KPI’s developed in Assignment 2.
2.Export a PDF of the above dashboard,
3. Write a report (max 2 pages) containing data analysis (Key trends/insights + recommendations), pertaining to the KPI’s
identified in Assignment 2 .
4.Hand in: Cover Page + Printed Dashboard PDF + Written report (12pt double spaced = aprox. 500 -700 words
Criteria Level 4 Level 3 Level 2 Level 1
Professional Proﬁcient Approaching Needs
10-9 marks 8-7 marks Standard Improvement
6-5 marks 4-0marks
1. DASHBOARD: Dashboard design Dashboard design Dashboard Dashboard not
provides an effective provides a snapshot of provided but provided or not
A. Create a Dashboard in Google snapshot of website website performance. requires exported to PDF.
Analytics to monitor previously developed performance against refinement to
KPI’s clearly defined KPI effectively
B. Export PDF
2. ANALYSIS REPORT: Includes the specified Communicates insight Communicates Report requires more
Write a report (max 2 pgs) containing report sections. and recommendations, vague insight and research and
data analysis, pertaining to the KPI’s adequately. recommendation. reflection.
Include: and recommendations, Demonstrates Demonstrates
clearly and in detail. considerable limited
A. Key Trends & Insights understanding of the understanding of
Demonstrates a thorough topic the topic
B. Recommendations understanding of the
Mark: ! ! ! /20