NEWSLINE by keara





May	2007

Photo	Marketing	Association	International	•	Association	Internationale	du	Marketing	de	la	Photo P.O.	Box	81191	•	Ancaster,	ON	L9G	4X2	•	Canada

Expo is gearing up for success
Plans for the third edition of PMA Canada Exposition 2007 are well underway. By the beginning of April, more than 30 companies had made plans to exhibit at the fall show, Sept. 23-25 at the Toronto Congress Centre on Dixon Road in Toronto, Ont., notes Bob Moggach, director of PMA Canadian Activities. “Five Gold Sponsors from last year already have made their commitment to attend and make this show the best so far,” he adds. “Sony, Fujifilm, Kodak, Noritsu, and Epson will be prominent in Hall B at the Congress Centre, with new products and services for the Canadian imaging marketplace.” To make attending easier and less costly are hotel and air rates negotiated for PMA members attending Expo. These selected carriers and hotels are all listed on www The blocks of rooms at the special rates are being held until Aug. 21. Several seminars have been scheduled. The feature event each day will be the morning General Session, featuring keynote addresses and information vital to all in the business. The first day, the state of the industry will be discussed by leaders in the Canadian industry in a roundtable format, says Moggach. Questions will be posed based on the latest market statistics and forecasts presented by representatives from PMA, The NPD Group (www.npd .com), and the Canadian Imaging Trade

Association ( This session will set the tone for the event and for the year to come for both retailers and suppliers, giving them insights into how they should be looking at their individual businesses.
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(Above) Jean Simard, left, L.L. Lozeau, Montreal, Que.; Nando Mastrodicasa, Phototrader Inc., Concord, Ont.; and Geoff Cowdrey, Booth Photographic Ltd., Newmarket, Ont., share a joke at the Canadian Reception during PMA 07 in Las Vegas. (Left) Ray Seto, Just Cameras Ltd., Mississauga, Ont., left, with Shayne Asa, Digitec Trading Inc., Markham, Ont., at the Canadian Reception during PMA 07 in Las Vegas.

Mark	your	calendar
September	 23-25 January	31February	2,	2008
PMA Canada Exposition 2007, Toronto Congress, Dixon Road, Toronto, Ont. PMA 08 Annual International Convention and Trade Show, Las Vegas Convention Center, Las Vegas, Nev.

National	Gold	Sponsors	of	PMA	Canada	Division	Inc.	Events


Industry nEws
Amplis	adds	JOBO	digital
Amplis Foto Inc., Markham, Ont., is now the exclusive Canadian distributor for JOBO digital storage products. This includes mobile hard drives and readers/adapters, and two new products announced at PMA 07: the Spectator and the photoGPS. The Spectator is a mid-range solution for consumers to copy, store, view, and present photos easily anywhere without a PC. The photoGPS is a small, lightweight GPS receiver that fits on a digital camera hot shoe, allowing automatic geo tagging. Amplis notes the first of the JOBO digital products were scheduled to be available in April. Headshots also sells professional equipment and supplies. Headshots, founded 17 years ago by Dean Rowan, also has an office in Ottawa, Ont.

Gentec	promotes	Bursach

Olympus	begins	promotional	 push
In January, when announcing the change in the way Olympus products would be marketed in Canada, Olympus Imaging America Inc., Center Valley, Pa., said plans were underway “to gain greater attention for the Olympus brand and its products through advertising activities and other outreach to consumers.” In April, more of those plans were announced. The company says it has retained CIM Ltd., Toronto, Ont., to further customize service provided to major retailers and photography specialty dealers – ultimately, to reach more consumers. CIM will be promoting Olympus consumer products, including digital compact and SLR cameras, as well as audio devices. “We’re focused on growing our business in the Canadian market,” says Louis Chatel, director, Sales and Marketing – Canada, “and are constantly looking for creative ways to add value to our retailers and to reach consumers. We have been impressed with CIM strategic thinking, and are confident, working together, we’ll enhance consumers’ experience with the Olympus brand.” CIM is supporting Olympus sales and marketing activities for its consumer products by providing sales force education at major retailer and photo specialty dealers. CIM activities will ensure the Olympus brand and products are top-ofmind for salespeople at the point of retail. “We are thrilled to have aligned ourselves with Olympus,” says Kevin Delano, chief marketing officer, CIM, “a partner with whom we have a cultural and strategic fit, as together we support the common goal of enhancing the Olympus brand experience in Canada.” CIM offers its clients a fully integrated outsourced solution, including communication branding (strategy, creative, print, gear, and equipment), events and promotions, sales and merchandising, and information management.

David Bursach has been appointed director of Product Marketing, Imaging Technology Division of Gentec International, Markham, Ont. He will be responsible for the development, marketing, and purchasing of David Bursach imaging products for Gentec.

Kmart	taps	PhotoChannel

PMA	moves	show	dates	

The PMA 08 Annual International Convention and Trade Show is set for Thursday, Jan. 31, through Saturday, Feb. 2, 2008, at the Las Vegas Convention Center, Las Vegas, Nev. “While we are fully committed to the city of Las Vegas and our early February dates, we have listened to the comments and concerns of our various constituencies regarding the overlap with Super Bowl XLII, held Feb. 3, in Phoenix,” says Ted Fox, PMA executive director and CEO. “PMA will continue to offer the full complement of educational opportunities that are the hallmark of our convention, as well as allied meetings of PPFA, DIMA, PSPA, SPAA, PIEA, and PSRO,” says Fox. “Super Bowl week has traditionally been an exciting time for the city of Las Vegas – and its hotels – and we anticipate tying into numerous events for our attendees and our exhibitors.” PMA 08 will mark the 84th annual convention for the association.

PhotoChannel Networks Inc., Vancouver, B.C., has added Kmart to its client roster. The Sears Holdings Corp. Kmart division has launched the Kmart online photo service at Using the PNI Digital Media Platform, the service enables Kmart customers to place photo orders online and pick them up in Kmart locations across the United States. “We are very excited to have Kmart as a partner,” says Peter Fitzgerald, chairman and CEO of PhotoChannel. “Our alliance with the Kodak Qualex subsidiary has allowed us to deploy the system and seamlessly integrate online photo ordering into the Kmart photo business with no service disruptions.”

Souter	leads	Canada

Cranbrook	adds	Headshots

Cranbrook Glen Enterprises Ltd., Toronto, Ont., owner of the Henry’s retail store chain, has purchased Toronto-headquartered rental operation Headshots. Headshots will operate as a sister division under the ownership of Cranbrook Glen.

Murray Souter, Black Photo Corp., Markham, Ont., is the new Canadian National Chairperson, elected at PMA 07 in Las Vegas, Nev. The 2007-2008 PMA Territorial Vice Presidents for Canada Murray Souter are Caroll Ross, Foto Source (Reid’s), White Rock, B.C. (British Columbia Division); Tony Hugens, Wal-Mart Canada Photo Centres, Sherwood Park, Alta. (Prairie Provinces Division); Brian Gibson, Burlington Camera Ltd., Burlington, Ont. (Central Canada Division ); Jean-Charles Savard, Photo
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nEw PrOduCts
Gentec International, Markham, Ont., announces the Sigma SD14 DSLR. The new SD14 is powered by a 14-megapixel Foveon X3 direct-image sensor, features four JPEG recording modes, a large and bright pentaprism viewfinder with 98 percent coverage, a built-in flash with GN 11, and a 2.5-inch 150,000 pixel LCD monitor. The camera offers RAW image mode. A new autofocus sensor features five focusing points. The AF metering features a crosstype sensor in Gentec Sigma SD14 the centre of the screen. Selecting the AF point can be done automatically or manually by the photographer. The SD14 features a continuous shooting speed of three frames per second and three types of metering modes: 8-segment Evaluative Metering, Centre Area Metering, and Centre Weighted Average Metering, with exposure compensation and auto bracketing available. Olympus Imaging America Inc., Center Valley, Pa., announces two new DSLRs, the E-410, with a 10-million pixel Live MOS image sensor and live-view, for the first-time DSLR user, and the E510, which adds Mechanical Image Stabilization with Supersonic Wave Drive technology. The E-410 offers TruePic III for superior image quality in all lighting situations, and a Dust Reduction System to ensure spot-free photos. The 2.5-inch full-time Live View HyperCrystal LCD offers a 176-degree viewing angle and enables picture taking while holding the camera away from the user’s face. The Live MOS image sensor delivers dynamic range for accurate colour fidelity, and a new amplifier circuit eradicates noise and captures fine image details in the highlight and shadow areas. The Olympus Dust Reduction System produces spot-free photos with the Supersonic Wave Filter. The TruePic III Image Processor produces accurate colour and precise tonal representation. TruePic III also lowers image noise by one step to reduce noise in images shot at higher ISO settings. The E-410 one-lens outfit includes a compact, Zuiko Digital ED 14-42mm f/3.5-5.6 lens (28-84mm equivalent). The E-410 two-lens outfit adds the Zuiko Digital ED 40-150mm f/4.0-5.6 (80300mm equivalent) lens. The camera weighs 13.4 ounces (380 grams), body only. While the E-410 includes a full range of manual control options, it also has 30 shooting modes, as well as an xD Panorama mode (for use with Olympus xD-Picture Cards). Users also benefit from special colour modes and the possibility to apply a variety of black-and-white filters. The camera accepts CompactFlash Type I and II, Microdrives, and xD-Picture Cards. The Olympus E-510 adds Mechanical Image Stabilization with Supersonic Wave Drive technology and an ergonomic Olympus E-510 grip. Nikon Canada Inc., Mississauga, Ont., introduces the Nikon D40x DSLR, the sister camera to the Nikon D40. The D40x updates the D40 with a 10.2-megapixel image sensor, faster continuous shooting capability and wider ISO sensitivity than the earlier version. The D40x powers up in 0.18 second and can shoot up to three pictures per second, nonstop, for up to 100 shots. The D40x new Retouch menu offers incamera image editing features, including a Retouch menu with Nikon D-Lighting that brightens dark pictures, and redeye correction that automatically detects and corrects red. Image Trim allows for creative cropping of an image and creates Nikon D40x smaller files for easy e-mailing. Other creative features include Image Overlay, Small Picture, Monochrome (black-and-white, sepia, and cyanotype) and Filter Effects (skylight, warm filter, and colour balance). The D40x comes packaged with the new AF-S DX Nikkor 18-55mm f/3.5-5.6G ED II lens. The Coolpix S200 from Nikon Canada Inc. combines 7.1 megapixels and a 38114mm (35mm equivalent) 3x ZoomNikkor lens in an ultra-thin 18.5mm body, with Electronic Vibration Reduction (eVR). Anti-Shake automatically activates e-VR, setting the optimal ISO level, and employing BSS to select the Nikon Coolpix S200 sharpest image from as many as 10 sequential shots. High-Sensitivity mode leverages the extended camera light sensitivity range by choosing the optimal setting to ISO 1000. The camera has a 2.5-inch LCD. Facepriority AF automatically detects and focuses on human faces in the frame, while In-Camera Red-Eye Fix automatically overcomes red eye. Coolpix S200 comes with PictureProject software. Also from Nikon Canada Inc., the Coolpix S500 has many of the same features as the S200, with a compact body and image stabilizing optical lens shift VR, and the extended light sensitivity peaks at ISO 2000. The camera boasts a power-up time of Nikon Coolpix S500 0.6 second, and a shutter release time lag at 0.005 second when Response Priority is set. Nikon Canada Inc. also announces the Coolpix S50c and Coolpix S50. The S50c features built-in Wi-Fi capability for wireless transfer of images to a computer. Both feature 7.2-megapixel resolution, a “right angle” optical VR lens at 38114mm (35mm equivalent), high sensitivContinued on page 4


Industry nEws
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nEw PrOduCts
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Service Ltee., Montreal, Que. (Eastern Canada Division). They also were elected at PMA 07 in Las Vegas, Nev. Donald Spring Jr., Cavalcade Color Lab, Huntsville, Ont., continues as a PMA Trustee.

Reuters notes, while the company is expanding its discount and supercentre stores, Pilozzi says Wal-Mart does not plan to open any new Sam’s Club locations in Canada this year. Wal-Mart had 289 stores across Canada at the end of February.

Durst	chooses	Mondrian-Hall
Durst Image Technology U.S. LLC, Rochester, N.Y., signed an agreement with Mondrian-Hall Inc., Winnipeg, Man., a distributor of commercial imaging equipment and supplies, to sell, support, and service the Durst Rho 600 Pictor Flatbed UV Inkjet Printer in Canada. The Rho 600 is geared toward professional imagers.

Circuit	City	eyes	Canadian	 disconnect

More	Wal-Mart	stores	for	 Canada

Wal-Mart Stores Inc., Bentonville, Ark., says it is on track to open 29 discount and supercentre stores in Canada this year. Wal-Mart Canada President and Chief Executive Officer Mario Pilozzi states in a Reuters news story, “This represents, by far, our single largest annual investment in Canada.”

Circuit City Stores Inc., Richmond, Va., may sell its Canadian operation as part of ongoing restructuring aimed at lower costs and improving its financial performance. The company has hired Goldman Sachs to explore “strategic alternatives” for its InterTAN Canadian business, which could include the sale of the operation. Circuit City acquired the company in 2004 for US$284 million. At the time, it operated 1,280 stores, mostly under the RadioShack name through a licensing arrangement with the Fort Worth, Texasbased chain. The stores were renamed The Source By Circuit City following legal action by RadioShack. Circuit City closed 55 locations in February and plans to close 10 more in the next few months as part of the restructuring.

Expo is gearing up for success
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The show this year will appeal to a wider cross section of the imaging business in Canada, Moggach continues. Ted Grant will present his works on Sunday evening in “An Evening with the Artist.” Those who appreciate the true art of photography will delight in seeing his assembled work and listening to the story behind the pictures. Grant has been called “Canada’s greatest living photographer,” something the humble Grant would likely be the first to dispute. Also signed for this Expo is rising star Jeff Gump of Gump’s Sports Photography (, Jacksonville, Fla., who shoots youth and pro sports. Gump was introduced to youth sports almost 20 years ago. Since then, his company has photographed more than 800,000 athletes; but it’s not just about the numbers of athletes he photographs, it’s about customer retention. Watch the PMA Canada Expo web page ( for more announcements.

ity to ISO 1600; an Anti-Shake button simultaneously activates lens shift VR, High-Sensitivity mode and BSS; and 3.0inch LCD monitor. Pictmotion allows users to select their favourite movies and images, and combine them with music and visual styles, creating a movie playable right in the camera. Both the Coolpix S50c and S50 include a One-touch Portrait button. The Facepriority AF feature automatically detects and focuses on human faces in the frame, while In-Camera Red-Eye Fix automatically overcomes red eye; and both models have Nikon Coolpix S50 PictureProject software. The Coolpix P5000 from Nikon Canada Inc. offers 10.0-megapixel resolution, a 3.5x optical zoom lens (36-126mm equivalent), VR image stabilization technology, extended light sensitivity range to ISO 3200, Nikon Coolpix P5000 and a new image processing engine for enhanced noise reduction and improved signal-to-noise ratio. The new Mode dial provides quick access to 16 scene-optimized modes and seven movie modes, as well as Anti-Shake and High-Sensitivity modes. The Mode dial also offers a choice of Programmed Auto, Shutter-priority Auto, Aperture-priority Auto, and Manual exposure modes. SBW Sales, Maple, Ont., announces the Quickpro Camera Guides, a DVD guide for the Nikon D40 that contains comprehensive training on camera features and options, menu-based navigation and reference, and numerous photo tips. It joins guides for the Nikon D50, D70s, D80, and D200; and the Canon XT, Xti, 20D and 30D.

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