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Digital Cameras - Global Strategic Business Report

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More information from http://www.researchandmarkets.com/reports/338379/

Digital Cameras - Global Strategic Business Report
Description: This report analyzes the worldwide markets for Digital Cameras in Thousands of Units. The specific product segments discussed are 2 MP - 5 MP:, and Above 5 MP. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 76 companies including many key and niche players worldwide such as Canon, Inc., Casio Computer Co. Ltd., Fujifilm Corporation, Hewlett-Packard Company, Eastman Kodak Company,Leica Camera AG, Nikon Corporation, Olympus Corporation, Panasonic, PENTAX Imaging Company, Polaroid Corporation, Ricoh Company Ltd, Samsung Techwin Co. Ltd, Sanyo Electric Co Ltd, Seiko Epson, Sigma Corp, Sony Corporation, Toshiba America Inc., Victor Company of Japan Limited, and Vivitar Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources. Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. For information on site licence pricing please click on "Enquire before buying"

Contents:

DIGITAL CAMERAS A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations Disclaimers Data Interpretation & Reporting Level Quantitative Techniques & Analytics Product Definitions and Scope of Study 1. 2 MP - 5 MP: 3. 5 MP and Above: II. Executive Summary 1. Industry Overview II-1 Current and Future Analysis II-1 Developing Regions Offering High Growth Potential II-1 Digital Cameras: Can High Growth Rates Continue? II-1 Digital Cameras Provide Enhanced Features II-2 Camera Phones to Grab the Market Share of Low-End Standalone Digital Cameras II-2 SLR Digital Cameras Enter the Spotlight II-3 Face Detection Technology Drives Digital Camera Sales II-3 Digital Camera Innovations in 2006 II-3 Market for Replacement Cameras II-4 Film Cameras Not Yet Out II-4 Industry Trends II-4 Demographics II-4 Photography Classification II-4 I-1 I-2 I-2 I-3 I-3 I-3 I-3

Trends in Key Markets II-5 United States II-5 Japan II-6 Canada II-6 Europe II-6 Taiwan II-7 A Market Primer II-7 China II-7 Issues and Challenges II-7 The Lower the Pixel, the Poorer the Quality II-7 The Other End of the Spectrum II-8 Competitive Landscape II-8 Table 1: Leading Players in the World Market for Digital Cameras (2005 & 2006) - Percentage Breakdown by Volume Shipments for Canon, Sony, Kodak, Olympus, Samsung, Nikon, Fujifilm, Panasonic, Casio, HP, Pentax and Others (includes corresponding Graph/Chart) II-8 Table 2: Leading Players in the World Market for Digital SLR Cameras (2005 & 2006) - Percentage Breakdown by Volume Shipments for Canon, Nikon, Sony, Olympus, Pentax, and Others (includes corresponding Graph/Chart) II-9 Manufacturers Enhance Digital Camera Features to Sustain Market Share II-9 2. Digital Camera: An Introduction II-10 Evolution of Digital Cameras II-10 Introduction II-10 Working II-10 Pixels II-10 Memory II-11 SmartMedia II-11 CompactFlash II-11 Table 3: Image Storing Capacity of Memory Cards II-12 Memory Stick II-12 Hard Disk II-12 Floppy Disk II-12 In-built Memory II-12 Lens II-12 Optical-Zoom Lenses II-12 Fixed-Focus and Fixed-Zoom Lenses II-12 Digital-Zoom Lenses II-12 Batteries II-13 Sensor Technology II-13 CMOS Sensors II-13 CCD Sensors II-13 Interface II-13 Flow Diagram II-13 Serial Connection II-14 Flash Memory Slots II-14 Floppy Disk II-14 USB connection II-14 Printing of Photographs II-14 Noise II-14 Digital Cameras: Pros and Cons II-14 Pros II-14 Cons II-15 Digital Cameras Vs Conventional Cameras II-15 Factors Hindering Growth in Digital Camera Market II-15 Application II-16 Education II-16 Advertising and Graphic Art Designers II-16 Web Publishing II-16

Microscopy Photojournalism Identification and Badging Vacation and Entertainment Usage By Law Enforcement Authorities Technology Pooling Resources - A Way to Conquer

II-16 II-16 II-16 II-16 II-17 II-17 II-17

3. Product Innovations/Introductions II-18 Kodak Unveils the new EASYSHARE C653 Zoom Digital Camera II-18 Kodak Introduces New Single Use Stylish Camera II-18 Sanyo Rolls Out World’s First Digital Waterproof Movie Camera II-18 Ricoh Introduces Caplio GX100 Digital Camera II-18 Ricoh Launches World’s Slimmest Digital Camera Caplio R6 II-18 Olympus Releases E-410 Digital SLR Camera II-18 Canon Unveils IXUS 950 IS Digital Camera II-19 DXG USA Announces the Launch of DXG-711 7mp Digital Camera II-19 Panasonic Launches 12.2 Mega pixel Digital Camera, LUMIX DMCFX100 II-19 Vivitar ViviCam Introduces Underwater Camera 6200W II-19 BenQ Launches Ultra Slim Range of Digital Cameras II-20 Cannon Launches Two New Camera Variants II-20 Panasonic Launches Lumix DMC-FX30 Still Camera II-20 Lumenera Unveils CCD Camera Range for Scientific/ Industrial Applications II-21 Vision Research Introduces Phantom® Brand Digital High-speed Cameras II-21 Dalsa Expands HM Series Digital Cameras Product Line II-21 Sony Launches T-series Cyber-shot Digital Cameras II-22 Nikon Rolls Out Latest D40x SLR Camera II-22 PENTAX Launches 7.1-megapixel Optio E30 Digital Camera II-22 Nikon Rolls Out High-Caliber COOLPIX S500 Camera II-22 PENTAX Introduces Optio W30 and Optio A30 Digital Cameras II-22 Nikon Introduces New COOLPIX Digital Camera Models II-23 Canon Unveils New PowerShot Models II-23 Panasonic Launches New Lumix and FX Digital Cameras II-24 Sony Expands Cyber-shot Series II-24 Kodak Launches New Models of EASYSHARE Digital Cameras II-25 Fujifilm Unveils FinePix F40fd II-25 Sigma Corporation Releases DPI Compact Digital Camera II-25 Vivitar to Launch Vivicam 7399 II-25 Panasonic Launches Lumix DMC-FS2 II-25 Kodak Extends Product Portfolio with EASY SHARE Digital Cameras II-26 Casio Unveils EX-Z1200 II-26 Panasonic Releases 11 Models of the LUMIX Range in the Middle East II-26 Olympus Rolls Out Cameras for Amateurs II-26 PENTAX Releases 2 New Compact Digital Cameras II-27 Ricoh Announces Function-Enhancing firmware for GR DIGITAL II-27 Ricoh Releases the Caplio R4 Mystic Blue Digicam II-27 Samsung Launches the GX-10 Digital SLR II-27 Casio Releases One More DivX Certified Digital Camera II-27 Canon Launches 10-Megapixel Powershot G7 Digital Camera II-28 Samsung Launches New Range of Digital Cameras II-28 Stereovision Launches 3D Digital Camera II-28 PENTAX Launches K100D and K110D II-28 Kodak Launches EASYSHARE V603 Digital Camera II-28 Panasonic Launches Three New Models in LUMIX Digital Camera Series II-29 FujiFilm Launches FinePix S9500 Digital Camera II-29 BenQ Launches E521 Digital Cameras II-29 Nikon Launches COOLPIX S5 and S6 Digital Cameras II-29 Nikon Launches COOLPIX P3 and P4 Digital Cameras II-30

Nikon Launches Three Entry-Level COOLPIX Digital Cameras II-30 SANYO Launches Several Digital Media Cameras II-30 Sigma Introduces DP1 Digital Camera II-31 SANYO Launches DMX-HD1 Digital Movie Camera II-31 Eastman Kodak Unveils EASYSHARE C663 Digital Camera II-31 Ricoh Launches Caplio R30 II-31 Caplio RR630 from Ricoh II-31 Ricoh Introduces Caplio 500G Wide II-32 Ricoh Unveiled Caplio R40 II-32 Ricoh Launches Caplio RR660 II-32 Ricoh Rolls Out Caplio R5 II-32 Ricoh Launches Caplio RR730 II-33 Nikon Launches COOLPIX S9 II-33 Nikon Unveils COOLPIX S7c/S7/S8 II-33 Nikon Launches Digital Camera, COOLPIX S10 II-34 Nikon Launches COOLPIX L5, a Compact Digital Camera II-34 Nikon Launches the Latest Compact Digital Camera, COOLPIX L6 II-34 Fujifilm Launches FinePix Z3 Zoom, a Stylish Digital Camera II-34 Sony Introduces the New Cyber Shot Digital Cameras II-35 Samsung Camera Launches Digital Camera GX-1S II-35 Polaroid Introduces Polaroid i-1032 Digital Camera II-36 Kodak Launches KODAK EASYSHARE V610, the Smallest Digital Camera II-36 Disney Introduces Disney Pix Digital Cameras for Kids II-36 Leica Camera Unveils LEICA V-LUX1 II-37 Pentax Introduces PENTAX Optio T20 Digital Camera II-37 Pentax Unveils PENTAX Optio W20 Digital Camera II-37 Fujifilm Rolls Out Finepix S6000fd Digital Camera II-37 Samsung Unveils the Novel NV10 Digital Still Camera II-37 Fujifilm Rolls Out Finepix F20 Digital Camera II-38 Kodak Unveils P712 Digital Camera II-38 Nikon Unveils D2xs SLR Camera II-38 Leica Camera AG Unveils Leica C-Lux 1 Digital Camera II-39 Fujifilm Unveils FINEPIX V10 Digicam II-39 Fuji Launches FinePix A700 - a Low End Digital Camera II-39 Canon Launches Latest Series of Digital Cameras II-39 Eastman Kodak Introduces EASYSHARE Z710 Digital Camera II-40 Eastman Kodak Introduces EASYSHARE Z650 Digital Camera II-40 Fujifilm Launches FinePix S9100 Digital SLR Camera II-40 Sigma Launches SD14 Digital SLR II-40 Fujifilm Launches FinePix Z5fd Digital Camera II-40 Kodak Introduces Five New Digicams II-41 Canon Launches 3 Digital Elphs and Four New Cameras of G Series II-41 Nikon Introduces New Digital D80(TM) SLR Camera II-41 Panasonic Introduces Three New LUMIX FX Series Still Digital Cameras II-42 Sony Adds New 7-megapixel DSC-T30 to the T-Series Product Line II-42 Olympus Introduces First SLR Digital Preview LCD Screen Camera II-42 Panasonic Introduces LUMIX Wide-screen DMC- LX2 Camera II-42 Panasonic Introduces LUMIX DMC-FZ50 II-42 Panasonic Introduces DMC-FZ7 Digital Still Camera II-42 Panasonic Launches Two 6x-optical Zoom Compact Cameras II-43 Kodak Introduces First Universal Digital Dual-Lens Camera II-43 Sony Unveils Two New Digital W-Series Cameras II-43 Canon Launches Four New PowerShot Digital A-Series Model Cameras II-43 Panasonic Introduces HD Video Camera II-44 Olympus Introduces the Worlds Lightest Digital SLR Camera II-44 Pentax Introduces PENTAX Optio S6 Digital Camera II-44 DALSA Coreco Introduces Genie Gigabit Ethernet Digital Cameras II-44 Nikon Launches Wi-Fi- Enabled Coolpix P1 and P2 Compact Digital Cameras II-45 Sony Launches New Cyber-shot ® DSC-T9 II-45 Nikon Launches D200 10.2 MP Digital SLR II-45 Sony Introduces Cyber-shot® DSC-R1 10.3 Megapixel Digital Camera II-45

Nikon Unveils COOLPIX S4 Digital Compact Camera II-46 Nikon Introduces Coolpix S3 Digital Camera II-46 Nikon Launches Coolpix L1 Point-And-Shoot Camera II-46 Ricoh Introduces Caplio RR530 II-46 Ricoh Launches New Caplio R3 Compact Digital Camera II-47 Canon Launches New PowerShot SD30 Digital ELPH Digital Camera II-47 Olympus Introduces New SP-500 UZ Model Digital Camera II-47 HP Unveils Photosmart R817 II-47 Nikon Launches a New D50 Digital SLR Camera II-47 Fujifilm Unveils Fujifilm E900 Point-and-Shoot Camera II-47 Olympus Introduces a New -500 Digital SLR Camera II-48 BenQ Launches Three New Compact-Sized Megapixel Digital Cameras II-48 Panasonic Unveils A Line of Lumix Digital Cameras II-48 Nikon Designs the First Digital Camera with an Integrated LAN Feature II-48 Nikon Unveils D50 and D70 Digital SLR Camera II-48 Salton Launches ePods Digital Camera II-49 Kodak Unwraps Kodak Easyshare V-series Digital Cameras II-49 Canon Unveils 4-megapixel PowerShot A520 Digital Cameras II-49 Ricoh Launches Pro G3, the First GPS-Ready Digital Camera II-49 Olympus Releases D-425 Digital Cameras II-50 Konica Launches the Maxxum 7D II-50 Fujifilm Introduces Finepix F810 Digital Camera II-50 Eastman Kodak and Nikon Unveils Wi-Fi Enabled Digital Cameras II-50 Eastman Kodak Introduces Two Models of Easyshare Zoom Digital Cameras II-50 Sanyo Launches Xacti C5 Digital Camera II-50 Sanyo Epson Introduces Two Models of Amorphous Silicon TFT Panels II-51 Pentax Releases Optio S5z Model of Digital Camera II-51 Canon Unveils EOS 20D, SLR Camera II-51 Pentax Introduces ist DL model of SLR digital camera II-51 Olympus Launches a Compact Mju Digital 800 Digital Camera II-51 Sony Introduces Sony Cyber-shot DSC-P150, World’s Smallest Digital Camera II-51 Nikon Launches Coolpix 8800 Model of Digital Cameras II-51 Canon Launches PowerShot A75 Digital Camera II-52 Epson Unveils the EPSON(R) R-D1 II-52 Canon Launches Canon PowerShot A400 II-52 Olympus Releases the C-7000 Zoom II-52 HP Introduces the PhotoSmart R707 II-52 Ricoh Unveils 5.13-megapixel Digital Camera II-52 Canon Launches PowerShot S70 Digital Camera II-52 Canon Introduces the 7.1-megapixel PowerShot(R) G6 Digital Camera II-53 Fujifilm Unveils Five New Models of Cameras II-53 HP Unveils the 4.1-megapixel HP Photosmart R607 Digital Camera II-53 Konica Releases the Interchangeable-Lens Digital SLR Camera II-53 Leica Introduces an Underwater Body for the LEICA DIGILUX 2 II-53 Matsushita Electric Industrial Co., Ltd Launches Four Novel Models of LUMIX Digital Camera II-54 Nikon Implements the Novel Protocol “PTP/IP” II-54 Olympus Unveils 8-Megapixel E-300 Digital SLR Camera II-54 Olympus Announces the Launch of µ-mini DIGITAL II-54 Pentax Releases the Optio S5i II-55 Pentax Unveils the Novel Optio43WR II-55 Epson Launches the EPSON PhotoPC L-410 II-55 Fujifilm Releases the Novel FinePix S3000 II-55 Fujifilm Launches the Novel FinePix F450 and F440 II-55 Konica Unveils DiMAGE Z3 High-Performance, 4.0-Megapixel Digital Cameras II-56 Nikon Launches CoolPix 8700 II-56 Nikon Presents CoolPix 3200 II-56 Nikon Unveils CoolPix 2200 II-56 Kodak Launches New EasyShare Digital Cameras II-56

Nikon Develops Nikon D70

II-57

4. Recent Industry Activity II-58 Canon Acquires Stake in Tokki II-58 Inficon Acquires Sigma Instruments II-58 Divx Buys Mainconcept AG II-58 Audiovox Acquires Thomsons Audio Video Business II-58 Samsung Buys TransChip Israel II-58 Asustek to Acquire Stake in Ability Enterprise II-59 Syntax-Brillian Sells its LCoS Business to Compound Photonics II-59 Kodak ends Partnership with Chinese Giant Lucky Film Company II-59 Hoya Acquires Pentax II-59 Jenoptik Acquires the Remaining Stake in Sinar II-59 Ability Inks Agreement to Take Over BenQs Digital Camera Operations II-60 Sears and Kmart Sign Contract to Retail GE Brand Cameras II-60 Olympus Opens First Store in India II-60 Samsung Begins Operation of Tianjin Plant in China II-60 GE and General Imaging Sign Contract II-60 Vision Research Enters into Partnership with Abel Cine Tech II-60 Samsung Drops Digimax Brand II-61 Leica Camera Acquires Majority Stake of Sinar II-61 Panavision International Takes Over Plus8digital II-61 Syntax-Brillian Acquires Vivitar II-61 Hon Hai Takes Over Premier Image II-62 Motorola Acquires BenQ Denmark II-62 Jenoptik Inks Digital Camera Supply Agreement II-62 HCL Signs Distribution Pact with Casio India II-62 Iseemedia Inks Licensing Agreement for Photo Stitching Software II-62 Kodak Inks Production and Distribution Agreement with Flextronics II-63 Vision Research Receives Contract for High-speed Digital Cameras II-63 Casio Establishes New Subsidiary in the Netherlands II-63 Casio Computer Forms Casio Scandinavia AS II-64 Casio Establishes New Subsidiary in Spain II-64 Samsung Opens Digital Camera Manufacturing Facility outside Asia II-64 Nikon’s New Fully Owned Subsidiary in Seoul Goes Onstream II-64 Samsung to Invest Substantially in Mainland China II-64 Eastman Kodak Pockets Bell & Howell II-64 Petters Consumer Brands Gains Full ownership of Polaroid Holding Company II-65 Matsushita Joins Forces with Olympus II-65 Sony Corp. and Konica Minolta Join Forces for Developing SLR cameras II-65 BENQ Inks a Joint Venture with Pentax II-65 Pentax Signs Agreement with Samsung Techwin for Developing New SLR Cameras II-65 Sanyo Vietnam’s New Digital Camera Manufacturing Unit Goes Onstream II-66 Eastman Kodak Acquires Chinon Industries, Inc. II-66 Concord Camera GmbH Acquires Jenimage Europe GmbH II-66 Nikon Established Production Unit in China II-66 5. Focus on Select Players Canon Inc (Japan) Casio Computer Co Ltd (Japan) Fujifilm Corporation (Japan) Hewlett-Packard Company (US) Eastman Kodak Company (US) Leica Camera AG (Germany) Nikon Corporation (Japan) Olympus Corporation (Japan) Panasonic (Japan) PENTAX Imaging Company (US) II-67 II-67 II-67 II-67 II-68 II-68 II-69 II-69 II-69 II-70 II-70

Polaroid Corporation (US) Ricoh Company Ltd (Japan) Samsung Techwin Co. Ltd (Korea) Sanyo Electric Co Ltd (Japan) Seiko Epson (Japan) Sigma Corp (Japan) Sony Corporation (Japan) Toshiba America Inc (US) Victor Company of Japan Limited (Japan) Vivitar Corp (US)

II-70 II-71 II-71 II-71 II-71 II-72 II-72 II-72 II-73 II-73

6. Global Market Perspective II-74 Table 4: World Recent Past, Current & Future Analysis for Digital Cameras by Geographic Region - US, Canada, Japan, Europe, Asia Pacific and Rest of the World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-74 Table 5: World Long-Term Projections for Digital Cameras by Geographic Region - US, Canada, Japan, Europe, Asia Pacific and Rest of the World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-75 Table 6: World 10-Year Perspective for Digital Cameras by Geographic Region - Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia Pacific, and Rest of the World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-76 Table 7: World Recent Past, Current & Future Analysis for 2 MP - 5 MP Digital Cameras by Geographic Region - US, Canada, Japan, Europe, Asia Pacific, and Rest of the World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-78 Table 9: World 10-Year Perspective for >2 MP - 5 MP Digital Cameras by Geographic Region - Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia Pacific, and Rest of the World Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) II-79 Table 10: World Recent Past, Current & Future Analysis for Above 5 MP Digital Camera by Geographic Region - US, Canada, Japan, Europe, Asia Pacific, and Rest of the World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through 2010 (includes corresponding Graph/Chart) II-80 Table 11: World Long-term Projections for Above 5 MP Digital Cameras by Geographic Region - US, Canada, Japan, Europe, Asia Pacific and Rest of the World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-81 Table 12: World 10-Year Perspective for Above 5 MP Digital Camera by Geographic Region - Percentage Breakdown of Volume Sales for US, Canada, Japan, Europe, Asia Pacific, and Rest of the World Markets for Years 2001, 2007 & 2010 (includes corresponding Graph/Chart) II-82

III. MARKET 1. The United States III-1 A.Market Analysis III-1 Outlook III-1 Decreasing Prices Trigger Volume Sales Growth III-1 Photo Facts III-1 Digital Camera Facts III-2 Market Overview III-2 Women Folk Taking Lead III-2 Table 13: Percentage of Digital Camera Owners in the US, by Age Group: 2006 (In %) - Below 25, 25-34, 35-44, 45-54, 55-64, 65-74, 75 or above (includes corresponding Graph/Chart) III-3 Table 14: Percentage of Digital Camera Owners in the US by Income Group (2006) - (Below $15,000 $15,000 - $29,999 $30,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $124,999 $125,000 and above) (includes corresponding Graph/Chart)

III-3

Table 15: Digital Camera Ownership in 2006 by Family Type in the US (includes corresponding Graph/Chart) III-3 Table 16: Ownership of Digital Camera by Families in the US: 2006 (includes corresponding Graph/Chart)

III-4

Table 17: Percentage of Digital Camera Owners in the US that made Prints (2000-2006) (includes corresponding Graph/Chart) III-4 Competitive Landscape III-4 Table 18: Leading Players in the US Digital Cameras Market (2005 & 2006) - Percentage Share Breakdown by Volume Shipments for Canon, Sony, Kodak, Nikon, HP, Olympus and Others (includes corresponding Graph/Chart) III-5 New Phenomenon: Digital Camera-Phones III-5 Trends in Brief III-5 Trends in Image Processing III-6 Primary Devices for Still Photography III-6 Table 19: US Primary Device Market for Still Photography (2006): Percentage Share Breakdown by Primary Devices for Digital Camera, Film Camera, Cell phone and Digital Camcorder (includes corresponding Graph/Chart) III-6 Trade Dynamics III-7 Table 20: Leading Import Sources of US Digital Cameras by Country for (2005) - China, Japan, Indonesia, Malaysia, Hong Kong, Taiwan, Thailand, Korea, South, Philippines and Vietnam (Volume in Units & Value in US$ Million) (includes corresponding Graph/Chart) III-7 Table 21: Major Export Destinations of US Digital Cameras by Country for (2005) - Mexico, Japan, Hong Kong, Paraguay, Chile, Brazil, Argentina, United Kingdom, Colombia and Netherlands (Volume in Units & Value in US$ Million) (includes corresponding Graph/Chart) III-8 Product Launches III-8 Strategic Developments III-22

Focus on Select Players III-25 B.Market Analytics III-29 Table 22: US Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-29 Table 23: US Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-29 Table 24: US 20-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-30

2. Canada III-31 A.Market Analysis III-31 Outlook III-31 Digital Camera Market Overview III-31 A Year 2002 Market Review III-31 Table 25: Distribution of Primary Camera Users by Gender 2002 III-32 Table 26: Methods Used for Printing Digital Images: 2002 ( includes corresponding Graph/Chart) III-32 Product Launches III-32 B.Market Analytics III-34 Table 27: Canadian Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-34 Table 28: Canadian Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-34 Table 29: Canadian 20-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-35 3. Japan III-36 A.Market Analysis III-36 Outlook III-36 Market Overview III-36 Japan to Witness Hot Competition in SLR Segment of Digital Cameras III-36 Compact Digicams with High Resolution Gain Popularity III-37 Rising Demand for Digital Cameras Forces Japanese Manufactures to Shift Focus III-37 Demand Propelling Factors III-37 Canon - The Undisputed Leader in DigiCam Market III-37 Table 30: Leading Digital Camera Vendors in Japan (2006): Shipments in Thousand Units for Canon, Sony, Olympus, Nikon, Panasonic, Fujifilm, Casio and Pentax (includes corresponding Graph/Chart) III-38 Table 31: Leading Digital SLR Camera Vendors in Japan

(2006): Shipments in Thousand Units for Canon, Nikon, Sony, Pentax and Olympus (includes corresponding Graph/Chart) Production Dynamics III-38 Table 32: Japanese Digital Camera Production in Thousand Units (2004-2007 (H1)) (includes corresponding Graph/ Chart) III-38 Table 33: Japanese Digital SLR Camera with Interchangeable Lens Production in Thousand Units (2004-2007 (H1)) (includes corresponding Graph/Chart) III-39 Exports Scenario III-39 Table 34: Major Export Destinations of Japanese Digital Cameras by Geographic Region (2004 - 2007(H1)) - North America, Europe, Asia and Others (in Thousand Units) (includes corresponding Graph/Chart) III-39

III-38

Table 35: Major Export Destinations of Japanese Digital SLR Cameras with Interchangeable Lens by Geographic Region (2006 & 2007(H1)) - North America, Europe, Asia and Others (in Thousand Units) (includes corresponding Graph/Chart) III-39 Product Launches III-40 Strategic Developments III-59 Focus on Select Players III-60 B.Market Analytics III-64 Table 36: Japanese Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes Corresponding Graph/Chart) III-64 Table 37: Japanese Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-64 Table 38: Japanese 20-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-65 4. Europe III-66 A.Market Analysis III-66 Outlook III-66 Overview III-66 Trends III-66 Increase in the Household Penetration of Digital Cameras III-66 5MP and Above - The Leading Resolution Segment III-66 Camera Phones Turn Out to be an Alternative to Digital Cameras III-67 Digital SLR Exhibits Faster Growth III-67 Competitive Landscape III-67 Table 39: Leading Players in the Western European Market for Digital Camera (2003 & 2004) - Percentage Breakdown of Volume Sales by Company for Canon, Sony, Olympus, Nikon, Fuji and Others (includes corresponding Graph/Chart) III-67 Developments in the Market III-68 B.Market Analytics III-68 Table 40: European Recent Past, Current & Future Analysis for Digital Cameras by Geographic Region - France, Germany, Italy, UK, & Rest of Europe Markets Independently Analyzed with Annual Sales Figures n Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-68 Table 41: European Long-Term Projections for Digital Cameras

by Geographic Region - France, Germany, Italy, UK, & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart) III-69 Table 42: European Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-69 Table 43: European Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-70 Table 44: European 10-Year Perspective for Digital Cameras by Geographic Region - Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, & Rest of Europe Markets for Years 2000, 2007 & 2010 (includes corresponding Graph/Chart) Table 45: European 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-71 4a. France III-72 Market Analysis III-72 Table 46: French Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-72 Table 47: French Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-73 Table 48: French 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-73

III-70

4b. Germany III-74 A.Market Analysis III-74 Outlook III-74 Overview III-74 Product Launches III-74 Strategic Developments III-75 Leica Camera Group - A Major Player III-76 B.Market Analytics III-77 Table 49: German Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-77 Table 50: German Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-77

Table 51: German 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Cameras Markets for 2000, 2007 & 2010 III-78

4c. United Kingdom III-79 A.Market Analysis III-79 Outlook III-79 Market Overview III-79 Marketing and Distribution III-79 Target Market III-79 Bottlenecks in Marketing III-79 Product Launches III-80 B.Market Analytics III-81 Table 52: UK Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-81 Table 53: UK Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-81 Table 54: UK 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-82

4d. Italy III-83 Market Analysis III-83 Table 55: Italian Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Cameras Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-83 Table 56: Italian Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-84 Table 57: Italian 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-84

4e. Rest of Europe III-85 A.Market Analysis III-85 Outlook III-85 Focus on Select Markets III-85 Hungary III-85 Poland III-85 Russia III-85 Turkey III-86 Strategic Developments III-86 B.Market Analytics III-87 Table 58: Rest of Europe Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000

through 2010 (includes corresponding Graph/Chart) Table 59: Rest of Europe Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-88

III-87

Table 60: Rest of Europe 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-88 5. Asia-Pacific III-89 A.Market Analysis III-89 Market Overview III-89 Burgeoning Indian Digital Camera Market III-89 Indian Market Scenario in Early 2000 III-89 Chinese Market: An Outlook III-90 One of the Preferred Production Destinations III-90 Bigger the Better III-90 Digital Cameras with 3C Convergence - The New Trend III-91 DSLR - Picking Up Pace III-91 Home Consumption - The Untapped Market III-91 Quota Cancellation Drives Digital Camera Imports III-91 Exports Scenario III-91 Samsung Lowers Digital Camera Prices to Capture Market Share III-92 Distribution Channels III-92 Table 61: Chinese Digital Cameras Market (2006): Percentage Share Breakdown of Sales through Distribution Channels for Computer Market, Home Appliance Chain Store, Camera Store, Department Store, Brand Exclusive Store, On-line store and Other Channels (includes corresponding Graph/Chart) III-92 Taiwanese Market: An Outlook III-93 Taiwan: A Rising Star in the Global Digital Still Camera Market III-93 Market Scenario in Early 2000 III-93 Emphasis on High-End Products III-94 Bright Future Lies Ahead for Taiwanese Digital Camera Producers III-94 Korean Market III-94 Samsung Techwin Co. Ltd - A Major Player III-94 Digital Cameras Sale Picks Up in Thailand III-95 Product Launches III-95 Strategic Corporate Developments III-97 B.Market Analytics III-101 Table 62: Asia-Pacific Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (Includes corresponding Graph/Chart) III-101 Table 63: Asia-Pacific Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-101 Table 64: Asia-Pacific 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets for 2000, 2007 & 2010 III-102

6. Rest of World III-103 A.Market Analysis III-103 Overview III-103 Burgeoning Digital Camera Sales in Saudi Arabia III-103 Product Launch III-103 B.Market Analytics III-104 Table 65: Rest of World Recent Past, Current & Future Analysis for Digital Cameras by Product Segment - 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Camera Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2000 through 2010 (Includes corresponding Graph/Chart) III-104 Table 66: Rest of World Long-Term Projections for Digital Cameras (Above 5 MP) Analyzed with Annual Sales Figures in Thousand Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-104 Table 67: Rest of World 10-Year Perspective for Digital Cameras by Product Segment - Percentage Breakdown of Volume Sales for 2 MP - 5 MP Digital Cameras, and Above 5 MP Digital Cameras Markets for 2000, 2007 & 2010 III-105 IV. COMPETITIVE LANDSCAPE

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