2008 MEDIA GUIDE
Y know your targets… ou
Use us to hit the mark!
Focus & Scope
Trade & Industry Development is the bimonthly publication dedicated to site selection in a vertical format. As the only publication of its kind, T&ID reaches more decision makers per industry than any other publication dedicated to site selection. This vertical form of targeted marketing allows for greater market penetration in a publication where the editorial fits the audience.
Editorial
Our approach is simple: Provide a publication to executive decision makers with pertinent useful site selection and business knowledge for their market. That is why we work with the leading site selection, real estate and industry consultants to deliver cutting edge editorial. Additionally, we work closely with the leading trade associations representing these industries.
Circulation
Our process is complex: T&ID is unique in its vertical market approach. Each issue focuses on related industries, and is mailed SOLELY to those industries. We also take our method a step further with the help of the leading data-mining company for economic development – Applied Marketing. With their help, we focus on two key indicators of location activity: CORPORATE CHANGE and EMPLOYMENT GROWTH. Our efforts are even more streamlined by the use of the North American Industrial Classification System (NAICS). By using this method we are able to more effectively reach specific markets, thus matching the editorial with the audience. All of these elements combined allow T&ID to have an unrivaled circulation. 21,000 3,000 +1,000 25,000 Each issue is mailed to specific, related industry segments Corporate Real Estate Executives Site Selection Consultants Total Circulation per issue
The T&ID circulation reaches the corporate site selection team involved in location activity. In addition to corporate real estate executives and site selection consultants, this team is generally comprised of executives and officers in functions of Operations, Corporate General, Finance, and HR. Following is a breakdown, by title, of the May/June 2007 issue. Each industry, and therefore each issue, varies somewhat. I I I I I I 46% 1% 45% 3% 4% 1% CEO, CFO, COO, CAO, President, Partner, Founder, Owner, Principal, Chairman Executive Vice President *Vice President (excluding Executive VP), Director, General Manager, Controller, Attorney/Counsel Manager, Foreman, Supervisor, Superintendent, Administrator Consultant, Analyst Other 1% 46% 45% *VP Level is broken down by job function as well: 38% Planning/Development/Real Estate 27% Finance 12% Technology 7% Operations 8% Administration 5% Manufacturing 2% Sales/Marketing 1% Human Resources
1% 4%
3%
www.tradeandindustrydev.com
Issue
Editorial/Industry Focus
Sites & Programs
Area Spotlights
Industry Associations*
Targeted Circulation
3254 Pharmaceutical and Medicine Manufacturing 325414 Biological Product (except diagnostic) Manufacturing (inclusive of Agar culture media manufacturing) 541710 Biology Research & Development Laboratories or Services 3391 Medical Equipment and Supplier Manufacturing 311 Food Manufacturing 325193 Ethanol, Non-potable, Manufacturing 311225 Fats & Oils Refining A: 541611 Administrative Management and General Management Consulting Services B: 541320 Landscape Architecture Services 53120 Offices of Real Estate Agents & Brokers 3361 Motor Vehicle Manufacturing 3362 Motor Vehicle Body & Trailer Manufacturing 3363 Motor Vehicle Parts Manufacturing 3364 Aerospace Products & Parts Manufacturing 326 Plastics & Rubber Manufacturing 334413 Fuel Cells, Solid-State Manufacturing
Space and Materials Deadlines
2008 January/February
Bio-BioConvergence Pharmaceutical Ag & Food Processing Alternative Fuels – Bio-Diesel/Ethanol
Bio Clusters
TN, AZ, WI, IA
BIOCOM, NFPA, NBB
Space: 12/7/07 Materials: 12/11/07
2008 March/April
CiCi Awards Issue Commercial & Corporate Real Estate Executives, Site Selection Consultants
CiCi Awards Issue
N/A
CoreNet Global, NAIOP
Space: 2/8/08 Materials: 2/12/08
Automotive-Aerospace-Defense 2008 May/June Tier1/Tier2 Suppliers Alternative Fuels – Fuel Cells Clean Industries Issue Technology Back Office – Data/Call Centers Corporate Headquarters Retail Alternative Energy: Solar Cells/Wind Turbine Certified Ready-Sites AR, KY, OH, AL SAE, AIA, USFCC
Space: 4/4/08 Materials: 4/8/08
2008 July/August
Technology Incubators
CA, LA, FL, PA
AEA, CIAC, SEIA/AWEA
334 Computer and Electronic Product Manufacturing 3391 Medical Equipment and Supplier Manufacturing 334413 Solar Cells Manufacturing 333611 Wind Turbines Manufacturing
Space: 6/6/08 Materials: 6/10/08
2008 September/October
Industrial/Technology Manufacturing & Assembly (Durable Goods)
Foreign-Trade Zones/Ports
GA, MO, KS, NE
NAM
3331 Machinery Manufacturing 3332 Industrial Machinery Manufacturing 3333 Commercial & Service Industry Manufacturing 3336 Engine, Turbine, and Power Transmission Equipment Manufacturing 3339 Other General Purpose Machinery Manufacturing 3352 Household Appliance Manufacturing 3353 Electrical Equipment Manufacturing 326 Plastics & Rubber Manufacturing 332 Fabricated Metal Manufacturing 3335 Metalworking Machinery Manufacturing 484 Truck Transportation 541614 Process, Physical Distribution, and Consulting 493 Warehousing and Storage
Space: 8/8/08 Materials: 8/12/08
2008 November/December
Logistics: Warehousing & Distribution Plastics & Metals
Polymer Zones
NC, TX, MS, VA
AMT, SPI, IWLA
Space: 10/03/08 Materials: 10/07/08
The Company We Keep...
We tap into the vast resources of some of the finest site selection and industry consultants to provide cutting edge editorial. We also work with national associations representing these vertical markets to create industry specific publications from recognized leaders. Here is a sample of the contributors to T&ID. List development and qualification provided by Applied Marketing Applied Marketing Sciences harnesses information technology and couples it with insightful, experienced marketing consultants and research experts to locate and identify the best business development opportunities available to its clients and provides its clients with spot-on research information about their best business prospects. We provide a range of services which support our client at any stage of the Business Development Process. Our focus and intent is to reduce the costs of marketing, shrink the time it takes to complete the sales cycle and increase the success rate of our clients. Our success is measured by our client’s success.
800.899.2676
www.tradeandindustrydev.com
Integrated Marketing:
Trade & Industry Development offers unparalleled opportunities to enhance your marketing efforts to specific targeted industry sectors. Our team of professionals can tailor make a program to fit within your marketing strategy and budget.
Trade & Industry Development Case Studies: Customized Area/Regional Inserts:
Showcase your achievements. This executive style, two page report highlights your area’s success in landing that key company. Either written by you or our staff, this advertorial offers an exclusive opportunity to illustrate your community’s benefits! Our staff has experience in creating excellent supplements for your marketing efforts. Whether it is a six page flyer, or a twenty page promotional brochure, the T&ID staff can assist in the design, production and printing of your piece for use as an insert or stand-alone piece.
Digital Magazine: Direct Mail: List Rental: Reprints:
This exciting new development in media can transform your printed pieces into dynamic vehicles. Perfect for your website or e-mail campaigns, we can create a customized digital magazine to promote your area! Let us show how to improve your direct mail efforts by poly-bagging to a segment of our audience for less than regular postage – plus you benefit by riding along with a trusted name! Promote your area via the T&ID database. Our unmatched circulation criteria can be used to effectively reach your targets. With all of our products, customized reprints are available. Great for collateral marketing pieces, reprints of Trade & Industry Development validate your efforts! The web portal for T&ID has been established to provide an excellent medium for economic developers and service providers to showcase their services to particular industries. Issue advertisers receive free listings through our searchable web directory found on tradeandindustrydev.com. List your organization by targeted markets, choosing from over 20 different sectors. All listings include live e-mail and web link.
tradeandindustrydev.com
Now you have the power of promotion in your hands.
T&ID has created SitesAndFacilities.com, a fully-automated and interactive database that allows you to showcase your available facilities, sites, office buildings and warehouse space to specific industry decision makers. Our user-friendly wizard guides you through the simple step-by-step process of uploading your selected sites or facilities to be featured. Using a password-protected SSL-secured connection, you can effortlessly upload details of 100s of available facilities along with features, images and even the targeted vertical industries the facility best suits. SitesAndFacilities.com allows you to manage your database on your timetable. Additions, changes and corrections can be made at your convenience. As the leading publication for site selection in a vertical format, T&ID offers an online portal that provides decision support tools for executives in a variety of industries. T&ID provides the decision maker with the information needed to make proper location decisions. SitesAndFacilities.com takes this vertical approach one step further. Our streamlined approach allows executives to search for a specific property based on individual needs…and gives them the information they need, when they need it. As an economic developer or real estate professional, SitesAndFacilities.com places all of the power of promotion in your hands. It is our belief that effective marketing and a high yield of ROI is achieved by promoting your product in as many targeted areas as possible. SitesAndFacilities.com has been designed to help you accomplish this goal in a cost-effective manner. 1-25 properties: 26-50 properties: 51-100 properties:
Tiered Pricing Schedule:
$50 per month $75 per month $100 per month
For further information, please go to SitesAndFacilities.com, or call 1-800-899-2676.
800.899.2676
4/Color Rates
AD SIZE 2 Page Spread Full Page 1/2 Page 1/3 Page 1/4 Page 1X $8,748 $4,374 $3,195 $2,011 $1,662 3X $7,873 $4,154 $3,036 $1,912 $1,579 $4,513 $4,236 $4,706 6X $7,086 $3,906 $2,853 $1,797 $1,485
1
Mechanical Specifications
TRIM SIZE: 1/2 PAGE ISLAND:
8” x 10 ⁄2”
LIVE AREA:
49⁄16” x 71⁄4”
1/2 PAGE HORIZONTAL:
7 ⁄2” x 10”
BLEED:
1
7” x 43⁄4”
1/3 PAGE VERTICAL:
PREMIUM POSITIONS Cover II (Inside Front Cover) Cover III (Inside Back Cover) Cover IV (Back Cover)
81⁄4” x 103⁄4”
2-PAGE SPREAD:
21⁄8” x 93⁄4”
1/3 PAGE SQUARE:
Guaranteed Special Positions are 10% additional and may be cancelled only on 90-day notice. Preferred positions are sold on a first-come, first-served basis. Contracted positions receive the right of first refusal on contract renewals.
161⁄4” x 103⁄4”
FULL PAGE:
41⁄2” x 43⁄4”
1/4 PAGE VERTICAL:
8” x 101⁄2”
31⁄2” x 43⁄4”
Line Listing $ 400 Enhanced Web Listing $ 800
All prices are US currency
Specifications On Policies, Rates and Dates
TERMS: All invoices are due within 30 days of receipt. A 1.5% late charge will be applied monthly on overdue invoices. Agency commission of 15% applies to recognized agencies, provided accounts are settled within thirty days of invoice date. Pre-paid cash discounts of 2% apply to those invoices that include multiple insertions. All unpaid invoices will be turned over to our collection agency after 120 days of invoice date. SHORT-RATES: In the event advertisers do not complete contracted schedules, they will be required to pay the difference between the original contracted price and the frequency rate for actual number of ads that were run. RATE INCREASES: Rates are not subject to change for companies with an existing contract regardless of circulation increases or paper cost increases. DISCOUNTS: Frequency discounts apply to insertions that are placed in advance and must be completed according to the terms of the contract agreed upon by the advertiser and publisher. INSERTS: All inserts and special advertisement prices are available upon request. LIABILITY: Publisher is not liable for all content (including editorial and illustrations provided by an advertiser or agency) of advertisements and editorials published and does not accept responsibility for any claims made against the publisher. It is the advertiser’s or agency’s responsibility to obtain appropriate releases on any item or individuals pictured in an advertisement or editorial. Reproduction of Trade & Industry Development in whole or in part without prior written permission from the publisher is prohibited.
Digital Specifications
DIGITAL AD FILES: Should be sent in Quark Xpress, Adobe Illustrator or Adobe Photoshop. If you are sending an Adobe Illustrator file please convert fonts to outlines before saving. High resolution PDF files with fonts embedded are preferred. Files can be either Macintosh or PC formats with digital photos, and other art/logos included. Screen and printer fonts must also be included. Use only Type 1 or Adobe fonts. Avoid using TrueType fonts, OpenType fonts and Multiple Master fonts. DIGITAL IMAGE FILES: Should be sent as jpeg, tiff or eps files (Mac or PC). Please DO NOT send pdf or bmp formatted photos for print. Please scale photos to the correct size or larger with at least a resolution of 300 dpi (150 lpi). Be sure to convert color images to CMYK before saving. DISC REQUIREMENT: Material may be received on CD, DVD-R dics, e-mail or FTP (call for instructions).
Trade & Industry Development is a publication of
105 Owens Parkway, Suite C Birmingham, Alabama 35244 toll free 800.899.2676 phone 205.989.9394 • fax 205.989.9384 www.tradeandindustrydev.com
www.tradeandindustrydev.com