Credit Union Directory

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					2008 Credit Union Directory - Profitstars

For the past 23 years, Callahan & Associates has produced Credit Union Directory. Among its many uses, the
Directory is most well-known for its detailed information regarding credit union contact numbers, addresses, and
credit union executives. The Directory slices and dices contact information for the over 8,000 credit unions by
state, city, name and contacts. Callahan verifies with all credit unions twice and year and scrubs this contact data
with that of the NCUA to ensure our data is the most up-to-date in the industry. Credit unions themselves will also
contact Callahan to announce various contact changes for up to update.

In addition to the detailed contact information, this resource extends to industry-wide data analysis. Callahan
highlights credit union industry performance in a variety of topics. In addition to our industry analysts’ research,
we also include leader tables in each topic that highlight the top 50 performing credit unions in these various topic
areas.

For the 2007 Directory, we have roughly 4,000 traditional Directories in distribution and an additional 1,500
Annual Reports we produced for various conferences this year. One particular supplier used the Annual Report
as their one stop shop resource for their conference attendees. Our typical credit union readership for the
Directory includes credit union C-level Executives: AVPs, CEOs, EVPs, Presidents, Marketing Managers, CFOs,
COOs, Department Managers, and SVPs. I spoke to one $1B+ credit union a few weeks back and their COO
stated that he pulls out the Directory every year in his credit union’s strategy time for information on where they
should focus their energies, including which vendors to contact for various initiatives.

Two years ago we created our Credit Union Directory Online as a way to provide 24 hour/up-to-date information
on all changes for credit unions. Every person that purchases a copy of the Directory will also receive access to
this online portal. Users can search with the typical criteria such as credit union name, state, and executive, but
can also search by credit union asset size, membership and other data specific information.

The Advertising Opportunity
Credit union suppliers can choose to participate with a full-page ad within the Directory. Placement in the
Directory provides you 12-months worth of exposure both online and in print. With participation, Profitstars would
receive:

       A full page ad placement in the position of choice related to Profitstars’ goals for 2008
       A rotating logo with redirect on the table of contents webpage of the Credit Union Directory Online
       Four complimentary copies of the 2008 Credit Union Directory, with online access, for internal lead
        generation
       Three additional listing opportunities within the Buyer's Guide of suppliers in the 2008 Credit Union
        Directory: This includes your contact information, a 50-word description of Profitstars and your logo
       Your same ad placement in our supplemental publication: The Annual Report
       The total for the above participation: $5,150

The Profitstars Opportunity
As Symitar has a strong, valued relationship with Callahan, we wanted to extend our assistance into the Jack
Henry family. We believe the Directory provides targeted placement both online and in print, and believe
Profitstars would find long-lasting opportunities with a strategic resource for credit unions.

For our 2007 Symitar marketing package, we included the Directory at a discount. Profitstars can receive the
above exposure for a price of $4,335 (savings of $815).

				
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