"App marketing plan"
SUBJECT: APP MARKETING App marketing strategy • Do you have an idea for an app. But then you think, why create an app to enter a marketplace saturated with over a million apps? Is there any possible way to get your app noticed more than the rest? • The answer is yes, the app industry is booming right now and even though the competition to get your app noticed in the marketplace is fierce, there is always space for your app, and, if marketed correctly, your app can and will succeed. • Here a list of activities for the marketing strategy and plan. SME • Share product info • Email minining • Email blast twitter • -Create account -Increase followers -Search & Engage with audience currently talking -the product / service -Post updates -Direct message facebook • Create Fan page -Research & join relevant groups & page -Engage in conversation and advocate the product benefits & features -Post updates -Facebook Ads - $20 -$ 50/Day Linkedin SUBJECT: APP MARKETING • Join relevant groups & share info about the product Video marketing • -Optimized the video description with well researched keywords for high search ranking -Distribute the video to 10 top video distribution sites. Youtube, viddler, metacafe etc Blogs and Forums • -Identify top forums & blogs in the niche. -Post comments -share press release and product features and benefits - Liase with bloggers for product review - anywhere from $20 - $100 for each review Review Posting • -Submit app for review to top App review sites AppVee: http://www.appvee.com/ AppCraver: http://www.appcraver.com/ 148Apps: http://www.148apps.com/ • Touch Arcade: http://toucharcade.com/ App Store HQ: http://www.appstorehq.com Social Bookmarking • Bookmark articles on app on top bookmarking sites digg, redit etc Pay per click • Adwords, iAds, Admob, Bing - Budget $20 - $50 / day SUBJECT: APP MARKETING On page seo • Keyword rich page content, Title tags, Meta tag description, Header tags, Url structure