App marketing plan

							 SUBJECT: APP MARKETING




App marketing strategy
 • Do you have an idea for an app. But then you think, why create an app to enter a marketplace
   saturated with over a million apps? Is there any possible way to get your app noticed more
   than the rest?
 • The answer is yes, the app industry is booming right now and even though the competition to
   get your app noticed in the marketplace is fierce, there is always space for your app, and, if
   marketed correctly, your app can and will succeed.
 • Here a list of activities for the marketing strategy and plan.

SME

 • Share product info
 • Email minining
 • Email blast



twitter

 • -Create account
   -Increase followers
   -Search & Engage with audience currently talking -the product / service -Post updates
   -Direct message

facebook

 • Create Fan page
   -Research & join relevant groups & page
   -Engage in conversation and advocate the product benefits & features -Post updates
   -Facebook Ads - $20 -$ 50/Day




Linkedin
 SUBJECT: APP MARKETING




 • Join relevant groups & share info about the product



Video marketing

 • -Optimized the video description with well researched keywords for high search ranking
   -Distribute the video to 10 top video distribution sites. Youtube, viddler, metacafe etc

Blogs and Forums

 • -Identify top forums & blogs in the niche.
   -Post comments
   -share press release and product features and benefits
   - Liase with bloggers for product review - anywhere from $20 - $100 for each review

Review Posting

 • -Submit app for review to top App review sites AppVee: http://www.appvee.com/
   AppCraver: http://www.appcraver.com/ 148Apps: http://www.148apps.com/
 • Touch Arcade: http://toucharcade.com/
   App Store HQ: http://www.appstorehq.com



Social Bookmarking

 • Bookmark articles on app on top bookmarking sites digg, redit etc




Pay per click

 • Adwords, iAds, Admob, Bing - Budget $20 - $50 / day
 SUBJECT: APP MARKETING



On page seo

 • Keyword rich page content, Title tags, Meta tag description, Header tags, Url structure