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How important is Danica Patrick to NASCAR

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More than 65% of relatively new fans of NASCAR are much more interested in the sport today than they were a year ago. That was one of the many findings that emerged from Taylor’s fifth annual Consumer Engagement Survey: NASCAR Fans, first published in November 2012, which was confirmed to Forbes.com earlier this week. That promising statistic shows that NASCAR is finding innovative ways to engage those who are just discovering the sport.

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