PR Newswire 2008
Membership Offerings
Effective January 1, 2008
We have the ability to get you heard, get you watched and connect you to the world!
From Capitol Hill to Dubai, from launching your latest product to reaching investors and global financial media, PR Newswire and MultiVu™ are here to help you get your messages out to those who matter to you most. We connect your company’s must-hear messages with journalists, customers and stakeholders who are hungry for targeted news and information. Our mission for the past 53 years has been to discover and share the latest in communications technologies with you — our members — so your messages can go further, faster and live longer. That includes social media, sure. But it also includes Times Square Photo*, Strategic Placements and Online Video Distribution of Multimedia News Releases. Today, we offer you a fully integrated communications solution so you can reach 170 countries in 40 languages — now that’s really having the world at your fingertips! And we have more on the horizon that we will be bringing to you in 2008 and beyond. Our goal is to make you more productive, more accurate, more efficient and more effective. We do that by listening to our members, maintaining an ongoing daily dialogue with the entire media landscape, including the new influencers like bloggers and consumers, too. We are also committed to expanding our offerings and providing you with the best information connection service in the world.
* Through a partnership with Times Square2.
2008 Membership Pricing
PR Newswire is a membership organization, and members benefit from the value of the personalized service we provide. We partner with you to help you achieve your communications goals. Our dedicated employees give you superior customer service — from our 24/7 Member Service Centers to our expert Editorial Services that catch an average of 200 errors each day. Standard Membership ...................................................................................................................... $195 As part of your membership, you get outstanding and valuable tools and benefits: • PRN Direct – Puts you in control. We make it easy for you to take control and build the best message possible. You can upload your images, logos and text, order an MNR, customize and save targeted distributions, see who’s viewed your release, and even file financial documents directly with the SEC. • PRNewswire.com – With almost 2 million unique monthly visitors, your release will gain extra exposure with consumers and individual investors. • Media Relations expertise. Our staff of professional media relations experts continuously expand and deepen relationships with all types of media so your message gets delivered where you want, when you want, how you want. • Access to the most robust communications distribution network available today reaching: • More than 4,100 Web sites, databases and online services, as well as new channels like Times Square, in-store, airports and television • PR Newswire for Journalists – our proprietary for-media-only Web site — generating more than 1 million release views per month by thousands of registered journalists • www.prnewswire.com – with close to 2 million unique visitors per month • Leading trade publications – online and off • And, for public companies looking to release material information, direct delivery to Thomson First Call® network You’ll also receive customized reports, giving you the intelligence you need to assess your communications objectives and plan your strategy: • Release Watch™ reports provide you with dynamic links to your release on select Web sites • Access Reports show you how many times your story has been viewed on our media-only Web site, PR Newswire for Journalists Additional Benefits Include: • Personalized assistance to help you spot errors and advise you of the best methods to target and distribute your message, so it reaches the audiences you want to reach • “The Insider” e-newsletter offering you an insider’s view of all types of global media, educational articles that explore the future of communications and other hot topics that are relevant for you
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 1
Multimedia Communications Solutions
Create a targeted and fully integrated communications campaign in partnership with MultiVu. Simply talk to us about your communications objectives and we will customize a solution that’s right for you. You’ll reach your target audience online, on TV, on radio and in person — with video, audio, photos, logos and text. Multimedia News Release (MNR) .......................................................................................Call for quote Includes distribution via US1 Your communications plan will be complete when you use an MNR to reach consumers where they are. This Web-based multimedia tool can cost effectively deliver rich media content to multiple audiences worldwide, across our robust online distribution network. Corporations, associations, government agencies and other organizations are embracing MNRs as media relations and marketing/communications tools that can extend the reach of your rich media content to consumers, the media, the financial community, employees and other target audiences — across the globe. Optional MNR Add-Ons Strategic Web Placement + Google Ads + Times Square Photo Distribution ................................... $775 Strategic Web Placement + Google Ads ......................................................................................... $500 Times Square Photo Distribution .................................................................................................... $275 Times Square Photo 5-pack .................................................................................................. $1,250 Times Square Assignment Photography ......................................................................................... $250 Document the moment your photo is displayed in Times Square in brilliant high-resolution. Audio News Release (ANR) ............................................................................................................ $7,000 Premium Online Press Pages ......................................................................................................... $5,000
Broadcast Production Services
You have a story to tell — we help you tell it by producing and packaging your messages into compelling video and then we make sure it is delivered, in a dynamic manner, to the people you need to connect with. B-Roll Production and Distribution ............................................................................................ $21,500 B-Roll Distribution Only ...................................................................................................... $10,500 Public Service Announcement TV Distribution Only .................................................................. $25,500 Production for TV Public Service Announcements .....................................................Call for quote Public Service Announcements Radio Distribution Only ............................................................ $15,500 Public Service Announcements Radio Production and Distribution..................................... $18,000 Electronic Media Kit (EMK) with Production ................................................................................... $23,500
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 2
Online Promotional Services
PR Newswire has created a dynamic package of multimedia products that will connect you, your products and your brand with customers who currently know you, really should know you and, quite possibly, need to know you. Online Media Solutions Quickly and easily build a Micro site as part of your Web site that’s dedicated exclusively to content you want to share with the media and bloggers. Provide backgrounders, press kits, dark pages for crisis communication, fact sheets, a high resolution image gallery and auto-updating archive of news releases sent via PR Newswire. Available tools include RSS feeds, automated e-mail notification, site analytics and more. You’re in control 24/7, all without IT involvement. Options include: MediaRoom Strategist ................................................................................................................. $8,495 MediaRoom Communicator ........................................................................................................ $5,495 MediaRoom News Release Archive .............................................................................................. $3,495 Conference Call Webcasting Services – Audio Only* 4-pack ......................................................................................................................................... $2,800 8-pack ......................................................................................................................................... $5,200 12-pack ....................................................................................................................................... $7,200
* Cancellation charges may apply.
Podcasting Services .............................................................................................................Call for quote Multimedia Features (Co-Op Satellite Media Tour) .................................................................... $14,500 Effectively demonstrate your full consumer product features to your target audience using our Multimedia expertise. Other options include: Radio Media Tour ........................................................................................................................ $9,000 Features – includes distribution via US1 Features Plus.......................................................................................................Starting at $3,395 Feature + Photo .....................................................................................................Starting at $980 Text Only Feature .................................................................................................................... $680
Live Event/Tradeshow Services
Live Onsite Video Webcast...................................................................................................... $18,000 Live Onsite Audio Webcast ....................................................................................................... $3,600 Live Onsite Webcasts with Slideshows ..........................................................................Call for quote MediaRoom Showcase It’s a press kit and a trade show booth all wrapped up into a single, can’t-miss online package. You’ll have a dedicated Web site hosted by us and fully controlled by you. Include all your event-related information in an easy-to-find online showcase. Yearly.................................................................................................................................... $2,000 Quarterly ................................................................................................................................. $900
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 3
Assignment Photography/Video Services*
Getting the right picture requires experience, talent — and the right photographer. We can provide you with a professional to cover your photo shoot or event from our large roster of professional photographers — worldwide. Full-Day Photo Shoot ................................................................................................Starting at $1,595 Half-Day Photo Shoot...................................................................................................Starting at $895 Video Production Services ................................................................................................Call for quote Corporate Video Creation ................................................................................................Call for quote
* limitations apply
Media Placement Services
It’s not always just about the “what”. We’re experts at accessing the right “where” to make your “what” stand out in a targeted and exciting way. In-Flight ....................................................................................................................Call for quote Strategic TV Placement..............................................................................................Call for quote
Asset Management and Storage Solutions
Be it photo, video or multimedia assets. We can store and help you manage these important messaging tools. Electronic Media Kit (EMK) with production ......................................................................... $23,500 Premium Online Press Pages .................................................................................................... $5,000 Photo Storage Solutions Total Photo Archive ................................................................................................................. $415/photo
Volume discounts apply
Visibility Tools:
ProfNetSM: The Expert Connection ProfNet gives you access to a powerful communications secret weapon that connects experts directly with journalists. Whether you are a PR agency, corporation, academic institution, government agency or non-profit, ProfNet gives your experts and organization convenient access to the media. Use ProfNet as a visibility tool to attract the media to your organization by registering your experts as resources. Journalists love ProfNet since it allows them to pro-actively search for experts who have subject matter expertise which brings credibility to the story they are working on. Various service levels exist ......................................................................................................Starting at $1,500 ProfNet Links: PR Newswire members using PRN Direct have the ability to link names of sources quoted in news releases to their ProfNet expert profile. It’s another way to gain further visibility for your organization.
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 4
Distribution Services
Reach thousands of newspapers, magazines, national wire services, broadcast media, industry-appropriate trade publications, Web sites, databases and online services. And when you send your news release over any of our premium distributions you get: • Search Engine Optimization (SEO) of every news release • Clips of stories mentioning your organization from selected news services Domestic pricing First 400 words Additional 100 words
US1 .............................................................................................................. $680 ......................... $185 When you send your release over US1 - our most comprehensive premium US distribution you get: • Online media monitoring for 30 days • Premium access reporting from www.prnewswire.com • Unlimited number of expert profiles to include in ProfNetSM • Links to ProfNetSM expert profiles with every release you send Industry: Reach journalists covering specific industries ........................... $680 ......................... $185 The list is extensive. From Automotive to Fashion, Travel to Energy. We can get your news to industry specific journalists. Regional ...................................................................................................... $380 ......................... $105 State + Local ....................................................................................$180 - $285 .................. $50 - $80 Other Sector-Specific Markets ................................................................... $415 ......................... $110 US1 + Photo (Premium Photo Distribution) .......................................... $1,375 ......................... $185 US1 + Internet Photo Distribution............................................................. $955 ......................... $185 Multicultural The most comprehensive Multicultural circuit available, this distribution reaches Hispanic, African American, Chinese American and Native American media in the U.S. and provides access to hundreds of newspapers, magazines, national wire services, broadcast media, databases and Web sites. Includes translation into Spanish, Simple Chinese and Traditional Chinese. US1 + National Hispanic Newsline ............................................................ $835 ......................... $205 This comprehensive bilingual distribution reaches both the general market and the US Hispanic market simultaneously. Comprehensive distribution to the Spanish-language media in the U.S. via Agencia EFE, Notimex, fax and e-mail. Distributed to newspapers, magazines, wire services, television and radio broadcast media and Web sites. Includes translation into Spanish. National Hispanic ....................................................................................... $505 ......................... $130 This newsline includes guaranteed online placement African American ........................................................................................ $285 ........................... $85 Available for $260 when ordered with any other newsline Native American ......................................................................................... $175 ........................... $45 Available for $85 when ordered with any other newsline US1 + North American Chinese ................................................................. $790 ......................... $200 North American Chinese ............................................................................ $360 ........................... $95 Multicultural Markets ................................................................................. $960 ......................... $205
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 5
International We can help you reach more than 170 countries in 40 languages. That’s right, our global distribution is managed by a professional staff of media relations specialists who have cultivated strong relationships with leading international news agencies. That means as a member, you get access to the most comprehensive global distribution network available today. The following services are some of our more popular international distribution options. However, we recognize that you may have specific international communications objectives. If so, call us to discuss how we can create a custom package that meets your specific international distribution needs. First 400 words Additional 100 words
Premier Global......................................................................................... $7,950 ...................... $1,990 Reach the broadest global audience possible. This comprehensive distribution includes: US1, Canada Bilingual General Media, Full Latin America, Pan Europe, Pan Asia and Full Middle East. Translated and distributed in 27 languages World General Media .............................................................................. $4,300 ...................... $1,075 Reach print, broadcast and websites in key countries globally. Distribution includes: US1, Canada Bilingual General Media, Full Latin America, Western Europe with Nordic Territories and Asia General Media. Translated and distributed in 11 languages Canada General Media Bilingual (English and French) ...................................................................... $510 ......................... $125 English only .................................................................................................. $395 ........................... $95 Full Latin America Latin American Spanish and Brazilian Portuguese......................................... $975 ......................... $245 Latin American Spanish only ........................................................................ $670 ......................... $170 Asian General Media ............................................................................... $1,625. ........................ $405 Chinese, English, Japanese and Korean Trade Distribution ..........................................................................................................Call for quote Reach top global industry trade publications and influencers. Categories include: Transportation, High Tech, Healthcare, Energy, Entertainment, Finance, Travel and Sport. Other categories available upon request. Global Financial Markets World Financial Markets ......................................................................... $4,050 ...................... $1,010 Reach the top global financial markets. Translated and distributed in 11 languages North American Disclosure (Canada and U.S.) Bilingual (English and French) ...................................................................... $995 ......................... $240 English only .................................................................................................. $825 ......................... $200 Canada Disclosure Bilingual (English and French) ...................................................................... $530 ......................... $130 English only .................................................................................................. $425 ......................... $105
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 6
Country/Regional Distribution United Kingdom + US1 .............................................................................. $890 ......................... $220 United Kingdom ......................................................................................... $255 ........................... $60 NAFTA package ....................................................................................... $1,050 ......................... $270 Translated and distributed in English and Latin American Spanish Western Europe ....................................................................................... $1,150 ......................... $290 Translated and distributed in English, French, and Spanish Eastern Europe ........................................................................................ $1,600 ......................... $400 Translated and distributed in Czech, English, Estonian, Latvian, Lithuanian, Polish, Russian, and Slovakian Latin American Key Markets ...................................................................... $825 ......................... $205 Translated and distributed in Latin American Spanish, and Brazilian Portuguese Asia Key Markets ..................................................................................... $1,280 ......................... $320 Translated and distributed in Chinese, English, and Japanese Full Caribbean............................................................................................. $355 ........................... $85 Translated and distributed in English, and Latin American Spanish Arabic Middle East...................................................................................... $650 ......................... $165 Translated and distributed in English, and Arabic Pan Africa .................................................................................................... $995 ......................... $250 Translated and distributed in English, French, and Arabic United Arab Emirates ................................................................................. $350 ........................... $90 Translated and distributed in English, and Arabic Custom Packages............................................................................................................Call for quote eChannel Cost-effective eChannel distributions options target print and broadcast media, and websites in many Asian and European countries by targeted e-mail delivery. Custom eChannels Available..........................................................................................Call for quote
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 7
Photo Options
AP PhotoExpress Each AP PhotoExpress includes Times Square distribution and one year of archiving on NewsCom and AP Archive. Internet distribution is included when accompanied by a news release. Prices are per photo AP National ................................................................................................................................... $950 AP Top 100 .................................................................................................................................... $650 AP Region (numerous regions available)......................................................................................... $750 AP State (numerous states available) .............................................................................................. $600 Internet Photo Distribution Reach over 175 Web sites including Yahoo!, MarketWatch and the LA Times with your news release and photos. Plus, your headline and photo will be displayed on The Reuters Sign in New York City’s Times Square, a location that welcomes 1.5 million visitors daily. (Requires a news release).................................................. $275 Times Square Add-Ons (for photo distributions that include Times Square) Times Square 5-Pack ................................................................................................................... $1,250 Times Square Assignment Photography ......................................................................................... $250
Document the moment your photo is displayed in Times Square in brilliant high-resolution
Total Photo Archive Put your photo in front of over 30,000 photo editors with one year of archiving on NewsCom and AP Archive ........................................................................................................ $415
Volume discounts available.
International Photo Distributions Distribute your photo to over 50 countries around the globe. Includes 1 year of archiving on NewsCom. Combination wire and photo packages also available. Contact a PR Newswire account manager for details and pricing.
Targeting Services
With all of the media sources, stories and news out there, making sure your story reaches the correct audience is crucial. You want your message heard by those who matter most to you. Using our targeting services, you can specifically target who receives your message. MEDIAtlas™: Create, edit, save and distribute to media lists 24/7 with this innovative Web-based global media database and automated distribution system. Updated continuously, MEDIAtlas™ contains fully searchable contact details of hundreds of thousands of journalists from around the world. ...................................................Starting at $2,195 Microlists: Add individual journalist targeting to your wire distribution the fast and easy way with predefined MEDIAtlas Microlists and popular industry and specialty lists. .........................................................Starting at $50 These targeting services must be used in conjunction with a Premium Distribution. CSRwire ......................................................................................................................................... $495
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 8
Intelligence Services
Your story is out. But, who’s hearing it? We can provide that information, help you analyze it and find ways to adjust distribution to ensure the message is reaching the most precise audience. MediaSense™ Annual Subscription ........................................................................................................... $10,500 Quarterly Subscription.......................................................................................................... $3,300 MediaSense™ Blog Measurement Annual Subscription ............................................................................................................. $9,500
Monitoring
eWatch™ Web Pubs & PrintPubs............................................................................................... $8,995 For up to five user logins, unlimited keywords eWatch™ Web Pubs (web monitoring only)............................................................................. $4,995 For up to five user logins, unlimited keywords eWatch™ PrintPubs (print monitoring only) ............................................................................ $4,995 For up to five user logins, unlimited keywords
Additional Services
First 400 words
Additional 100 words
Transcription: Special handling charges may apply ................................. $200 ......................... $250 Media Coffees........................................................................................................... Free to members Webcasts ................................................................................................................... Free to members Educational Seminars ............................................................................................... Free to members Media Relations Consultation Services .........................................................................Call for quote Our expert Media Relations team has cultivated relationships in 170 countries giving you access to the world, and a world of possibilities. Call us today to see how our relationships, technology and innovative thinking can create possibilities for crafting, targeting and delivering your message. We’ll provide you with key insights into the entire media landscape so you can make the most out of your communications program. Let us share our industry knowledge with you. You’ll gain an in-depth understanding of the type of information that is relevant to your media targets.
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 9
Investor Relations and EDGAR Filing Services
Finding a disclosure partner that’s affordable, comprehensive, reliable and responsive can be challenging. That’s why we’ve brought together a complete set of services that deliver critical information to your stakeholders — quickly and easily. EDGAR Filings ASCII HTML Text Pages ................................................................................................. $7 ........................... $10 Tabular Pages .......................................................................................... $12 ........................... $10 Author’s Alterations (edits)......................................................................... $7 ........................... $10 Conversion from PDF .............................................................................. $18 ........................... $25 Set New .................................................................................................. $18 ........................... $25 Redlining ..................................................................................... No Charge ............... No Charge Distribution of EDGAR Proof ...................................................................................................... $15 First proof is free Filing Fee ................................................................................................................................... $99 No rush fees Per Page
Typesetting
Initial Typeset (text or tabular page)................................................................................................. $35 Author’s Alterations (edits)......................................................................................................... $18 Desktop Publishing.................................................................................................................... $50 Alteration (Desktop Publishing) ................................................................................................. $35 Basic Chart or Graphic............................................................................................................... $35 Pagination ..................................................................................................................... No Charge Blacklining . ................................................................................................................... No Charge Print-ready or Web-ready File ................................................................................................. $150 (per file)
Other Services
IR Room ..................................................................................................................................... $8,495 Easily build a Micro site as part of your Web site that’s dedicated exclusively to content crucial to your stakeholders IR Web Casting ...............................................................................................................Call for quote Quickly and easily communicate with key stakeholders using the power of MultiVu™ webcasting service Industry Investor Lists .................................................................................................................. $200/distribution Get exposure among a key audience of U.S. and European buy-side analysts and portfolio managers
All prices are subject to change without notification. © PR Newswire Association LLC 2008
We can build a custom distribution solution that meets your communication objectives. Just call 1-877-735-3389. We’re available 24/7. Or to get more information visit www.prnewswire.com
pg. 10
PR Newswire Headquarters 810 7th Ave., 32nd floor, New York, NY 10019 (201) 360-6700 | (800) 832-5522 www.prnewswire.com