16 Allen Road ∙ Winchester, MA 01890 ∙ (617) 314 9765 ∙ tony@tonycarlin.com
TONY CARLIN
SUMMARY OF QUALIFICATIONS Proven success in hands on interactive business strategy development and delivery with a focus on idea creation, analysis and results. Proficiency in fostering team expertise, consumer insights and interactive trends to solve specific business problems in a wide variety of market segments. CORE COMPETENCIES
o o o o o Strategic Needs Assessment Business Research & Analysis Relationship Marketing Leadership & Teambuilding Implementation Planning o o o o o Business Development Usability and Performance Analysis Project & Team Management Prototyping & User Interface Design Hands on Website Development
PROFESSIONAL EXPERIENCE CARLIN CONSULTING GROUP, INC., Winchester, MA 2002 – Present Principal o Managed the strategic development and implemented of an Open Source e-commerce and community retail site. o Developed creative strategy for PR material design and development for a NY based consulting organization. o Performed 1-on-1 strategic consultation and managed site builds for 100+ companies, such as: Bickfords Restaurants, Best of Boston, and Verify to Fly. o Devised an e-inventory online business and technical strategy in support of sales and the identification and elimination of redundant labor costs for Marines. o Designed, developed and implemented an Open Source paperless remote office solution to coordinate 5 contracted staff in Boston area and 2 off shore development hubs in Ireland and Colombia. o Created an enterprise turn-key .Net strategy to manage registrations, donations, retail sales and membership services for not-for-profit sector. o Developed an e-commerce strategy that controlled and managed over 30% of DeCordova Museum and Sculpture Park total revenue online. o Implemented direct marketing and inquiry strategy that channeled 20% of direct business inquiries via the Web and facilitate 2-hour inquiry turnaround with a 4% conversion for Corporate Events Concierge LLC. o Created fully-integrated SharePoint community management and marketing strategy for local cultural institution. o Consulted, developed, and implemented strategy to assist failing business, Flower Expression; re-branded and developed commerce strategy to cultivate online sales; strategy resulted in monthly revenue gain. o Designed and developed a comprehensive collaboration strategy using MS Sharepoint for DeCordova Museum and Sculpture Park, which supported 50 internal and external museum guides; decreased handling time and administrative costs.
FIDELITY INVESTMENTS, Boston, MA 2006 – 2007 Director, Data Analysis – Enterprise Technology Architectural Group o Performed extensive technology assessment and Web competitive analysis in mobile banking, personalized homepage, user education, SEO, site search and online community spaces. o Contributed to ideation, concept testing, and evaluation of new and emerging Web offerings from traditional and non-traditional competitors. o Facilitated analysis in online user behavior and conducted primary consumer research. o Developed quantitative user studies to assess online community behavior and sentiment. o Collaborated with vendors to explore new solutions; conducted vendor due diligence and managed contracts.
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Derived consumer insights from the study of online task based analysis; presented innovative solutions.
EURO RSCG (Circle.com), Boston, MA 1999 – 2002 Director, Executive Producer o Responsible for leading the technical strategy of the teen site Truth.com and managing all external agency and vendor relationships o Supervised staff of 30+ multi-discipline professionals supporting 4 concurrent clients. o Developed performance matrices and tracked priorities, budget, profitability, and return on investment. o Contributed to production and technical business strategy development and presentation for accounts with values up to $6 million, including: Verizon, Royal Caribbean, and Talbots.com. o Led technical, creative and strategic teams that grew Verizon Small Business from $200,000 to $2.5 million in billings within 18 months. o Produced and presented Strategic Opportunity Briefs that reflected in-depth analysis of clients’ online business, brand, user expectations and channel leading to revenue growth of 10%+ per quarter. o Supported launch of the Rich Media Interactive MINI Cooper (mini.com) user community and U.S. auto début, achieving highest ranking by J.D. Power and Associates. o Directed project management, technical, and creative teams that developed and supported most of Campbell’s Soup brands, consumer communities and online channel marketing efforts. INTERNET BUSINESS ADVANTAGES, Concord, MA 1997 – 1999 Technical Business Consultant o Analyzed business processes, rules, and functional/technical requirements; devised specification to match business plans; supported clients such as Raptor Systems (now Symantec) and CTC Communications. o Developed clients' Web strategies, building business plans, paper and virtual prototyping and determining delivery infrastructure for companies such as The Hartford, Cigna, and EMC. o Combined functional and aesthetic elements to create, test and refine user interfaces before implementation. o Contributed to conceptualization and development of product appearance from ground-up for clients, including HP Medical Devices, Bose’s and Analog Devices. TRIGEN ENERGY CORPORATION, Boston, MA 1993 – 1997 Manager of Information Systems/Coordinator of Corporate Internet/Intranet Strategy o Managed macro processes across multiple inventory, work, and service centers; identified improvement opportunities that resulted in expanded facility utilization and 3% improvement in staff response. o Coordinated resources to develop Internet and intranet systems that improved efficiency 12%. o Reengineered operations, 1 corporate site from paper to paperless in 6 months. PAN ATLANTIC CONSULTANTS, Portland, ME 1991 – 1993 Marketing / Development Consultant o Contributed to $1 million international business development campaign; gained estimated product penetration of $10 million. TECHNICAL KNOWLEDGE Blogs, Mashups, Folksonomies, SEO, RSS, Weblog, Wiki, Social Networks, Microsoft SharePoint, FrontPage, Access, .Net, PHP, CFM, VB, SQL, Adobe Flex, Windows, Office, Visual Studio 6.0, SourceSafe, Visio, and Project; Adobe Illustrator, Photoshop, Flash, DreamWeaver and PageMaker; QuarkXPress; HTML, JavaScript, and CSS EDUCATION MANCHESTER METROPOLITAN UNIVERSITY, England Bachelor Degree: Industrial Engineering/Manufacturing (Clothing) with major in Production Management, 1997 o Graduated with Honors
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BELFAST INSTITUTE OF FURTHER AND HIGHER EDUCATION, Northern Ireland 4 year Degree: Clothing and Textile Technology with major in Production Management, 1991 o Associate of Clothing and Textile Institute and Member of Textile Institute
PROFESSIONAL DEVELOPMENT Human Factors in Information Design, Bentley, MA User-Centered Interface Design, Bentley, MA Starting and Growing a Business, Harvard Extension School, MA Managing Technical Professionals and Organizations, Sloan School of Management, MA Developing and Managing a Successful Technology and Product Strategy, Sloan School of Management, MA Graduate Studies in International Marketing and Development, Boston Univ./Univ. of Ulster Belfast, UK PERSONAL ACHIEVEMENTS
Teacher, Aikido (1993 - Present)