The Nielsen Company 770 Broadway New York, NY 10003 www.nielsen.com
News Release
Press Contact: Gary Holmes (646) 654-8975 THE NIELSEN COMPANY ISSUES TOP TEN U.S. LISTS FOR 2007 New York, NY, December 11, 2007 – Today The Nielsen Company released a year-end look at the most popular trends among Americans during 2007. The Nielsen Company delivers and integrates the most comprehensive media and marketing measurement systems in the world. Media and consumer spending trends monitored by Nielsen include: • • • • • • • • • • Television Internet Movies DVDs Music Mobile Books Consumer Purchasing Trends Advertisers Video Games
TELEVISION
Top 10 TV Programs - Regularly Scheduled - 2007
Rank 1 2 3 4 5 6 7 7 9 Programs AMERICAN IDOL-WEDNESDAY AMERICAN IDOL-TUESDAY DANCING W/THE STARS-MON DANCING W/STARS RESULT-TU NBC SUNDAY NIGHT FOOTBALL CSI GREY'S ANATOMY-THU 9PM SAMANTHA WHO? HOUSE Network FOX FOX ABC ABC NBC CBS ABC ABC FOX % of Homes in U.S. (Rating) 17.3 16.8 13.2 12.2 10.2 10.1 9.2 9.2 9.0
10 CSI: MIAMI CBS 8.9 Source: Nielsen Media Research Note: Data from Jan 01, 2007 - Dec 02, 2007. Household Ratings include Live and Same Day timeshifted viewing.
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Top 10 TV Programs - Single Telecasts - 2007
Rank 1 2 3 4 5 6 7 8 9 Telecast SUPER BOWL XLI SUPER BOWL XLI POST GAME ACADEMY AWARDS AMERICAN IDOL TUESDAY AMERICAN IDOL WEDNESDAY AMERICAN IDOL WEDNESDAY AMERICAN IDOL TUESDAY AMERICAN IDOL TUESDAY AMERICAN IDOL TUESDAY Network CBS CBS ABC FOX FOX FOX FOX FOX FOX Date Aired 2/4/2007 2/4/2007 2/25/2007 1/16/2007 1/17/2007 1/24/2007 1/30/2007 2/6/2007 1/23/2007 % of Homes in U.S. (Rating) 42.6 28.1 23.6 20.3 20.1 18.9 18.6 18.4 18.0
9 AMERICAN IDOL WEDNESDAY FOX 1/31/2007 18.0 Source: Nielsen Media Research Note Data from Jan 01, 2007 - Dec 02, 2007. Household Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.
Top 10 "Timeshifted" Primetime TV Programs - 2007
% Increase Network in Viewership Rank Programs 1 LOST ABC 17.6% 1 HEROES NBC 17.6% 3 BIONIC WOMAN NBC 16.8% 4 PRIVATE PRACTICE ABC 16.2% 5 24 FOX 14.8% 6 SURVIVOR: CHINA CBS 14.6% 7 GREY'S ANATOMY-THU 9PM ABC 11.8% 8 HOUSE FOX 10.8% 9 AMERICAN IDOL-TUESDAY FOX 7.3% 10 AMERICAN IDOL-WEDNESDAY FOX 6.2% Source: Nielsen Media Research Note: Data from Jan 01, 2007- Nov 18, 2007. Percent Increase in viewership is based on absolute difference between Live Household Ratings and Live+7.
INTERNET
Top 10 Websites in the U.S.
Rank 1 2 3 4 5 6 7 8 9 Brand Google Yahoo! MSN/Windows Live Microsoft AOL Media Network Fox Interactive Media eBay YouTube Wikipedia Average Monthly Unique Audience (000) 110,002 108,111 95,501 94,856 91,653 64,648 59,586 49,815 45,496 43,495
10 Apple Source: Nielsen Online, NetView Note: Data from January – October 2007
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Top 10 TV Programs “Buzzed” About Online
Rank 1 2 3 4 5 6 7 8 9 TV Programs My Name is Earl American Idol Grey’s Anatomy The Simpsons West Wing The Oprah Winfrey Show Lost Sex And The City House Buzz Index 100 55 43 40 37 34 30 22 21 20
10 Battlestar Galactica Source: Nielsen Online, Buzzmetrics Note: Data from January 7 – December 10, 2007
Top U.S. Markets for Adults who have Read/Contributed to a Blog within the Past Month
% of adults who have used the internet to read or contribute to blogs within the past 30 days 15 14 13 13 12 12 11 11 11 11
Rank 1 2 3 4 5 6 7 8 9 10
Market Austin DMA Portland DMA San Francisco/Oakland/San Jose DMA Seattle/Tacoma DMA Honolulu DMA San Diego DMA Dallas/Fort Worth DMA Columbus DMA Nashville DMA Colorado Springs/Pueblo DMA
National Average 8 Source: Scarborough Research, Scarborough USA+ Release 1 2007 (Current Release)
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MOVIES
Top 10 Box Office - All Theatrical - thru Dec 9, 2007
Rank 1 2 3 4 5 6 7 8 9 Title SPIDER-MAN 3 SHREK THE THIRD TRANSFORMERS PIRATES OF THE CARIBBEAN: AT WORLD’S END HARRY POTTER AND THE ORDER OF THE PHOENIX THE BOURNE ULTIMATUM 300 RATATOUILLE THE SIMPSONS MOVIE Distributor Sony Paramount Paramount Disney Warner Bros. Universal Warner Bros. Disney Fox Cumulative Total US$ 336,530,303 321,012,359 319,071,806 309,420,425 292,000,866 227,471,070 210,614,939 206,435,493 183,106,242 Open Date 05/04/2007 05/18/2007 07/03/2007 05/25/2007 07/11/2007 08/03/2007 03/09/2007 06/29/2007 07/27/2007
10 WILD HOGS Disney 168,273,550 03/02/2007 Source: Nielsen EDI / The Hollywood Reporter Note: Data from Jan 1 – Dec 9, 2007, US and Canada Only. Traditionally, box office sales see significant increases during the holidays
Top 10 Box Office – Sequels – thru Dec 9, 2007
Rank 1 2 3 4 5 6 7 8 9 Title SPIDER-MAN 3 SHREK THE THIRD PIRATES OF THE CARIBBEAN: AT WORLD’S END HARRY POTTER AND THE ORDER OF THE PHOENIX THE BOURNE ULTIMATUM RUSH HOUR 3 LIVE FREE OR DIE HARD FANTASTIC FOUR: RISE OF THE SILVER SURFER OCEAN’S THIRTEEN Distributor Sony Paramount Disney Warner Bros. Universal New Line Fox Fox Warner Bros. Cumulative Total US$ 336,530,303 321,012,359 309,420,425 292,000,866 227,471,070 140,125,968 134,529,403 131,921,738 117,154,724 Open Date 05/04/2007 05/18/2007 05/25/2007 07/11/2007 08/03/2007 08/10/2007 06/27/2007 06/15/2007 06/08/2007
10 EVAN ALMIGHTY Universal 100,462,298 06/22/2007 Source: Nielsen EDI / The Hollywood Reporter Note: Data from Jan 1 – Dec 9, 2007, US and Canada Only. Traditionally, box office sales see significant increases during the holidays
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Top U.S. Markets for Avid Movie Goers*
% of adults who attended the movies four or more times during the past three months 16 14 14 14 13 12 12 12 11 11
Rank 1 2 3 4 5 6 7 8 9 10
Markets Salt Lake City DMA Miami/Ft.Lauderdale DMA El Paso DMA San Francisco/Oakland/San Jose DMA Los Angeles DMA Austin DMA San Diego DMA West Palm Beach/Fort Pierce DMA Las Vegas DMA Fresno/Visalia DMA
National Average 8 Source: Scarborough Research, Scarborough USA+ Release 1 2007 *Avid movie goer is someone who attended the movies four or more times during the past three months.
DVDs
Top 10 DVD Sales – thru Nov 18, 2007
Retail Release Date 03-27-07 10-16-07 07-31-07 04-24-07 02-13-07 11-06-07 03-13-07 11-13-07 08-14-07 03-27-07
Rank Title Distributor 1 Happy Feet Warner Home Video 2 Transformers Paramount 3 300 Warner Home Video th 4 Night at the Museum 20 Century Fox Home Ent 5 The Departed Warner Home Video 6 Ratatouille Disney/Buena Vista Home Vid 7 Casino Royale Sony Pictures Home Ent 8 Shrek the Third Paramount Home Video 9 Wild Hogs Disney/Buena Vista Home Vid 10 The Pursuit of Happyness Sony Pictures Home Ent Source: Nielsen VideoScan Note: Data from Jan 1 – Nov. 18, 2007; several key 4Q titles have not yet been released as of Nov. 18. Based on aggregate disc (incl. Blu-ray & HD DVD) unit sales. Does not include sales from Wal-Mart. Most other sell-through retailers are included.
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Top U.S. Markets for DVD Purchasers*
% of adults who belong to a HHLD that has purchased a pre-recorded DVD during the past year 73 65 64 64 64 63 62 62 62 62
Rank 1 2 3 4 5 6 7 8 9 10
Markets Salt Lake City DMA Colorado Springs/Pueblo DMA Las Vegas DMA Norfolk/Portsmouth/Newport News DMA Columbus DMA Denver DMA Phoenix DMA Oklahoma City DMA Spokane DMA Tulsa DMA
National Average 59 Source: Scarborough Research, Scarborough USA+ Release 1 2007 *DVD Purchasers are those adults who belong to a HHLD that has purchased a pre-recorded during the past year
MUSIC
Top 10 Albums – thru Dec 2, 2007
Rank 1 2 3 4 5 6 7 8 9 Artist HIGH SCHOOL MUSICAL 2 DAUGHTRY LINKIN PARK HANNAH MONTANA 2: MEET MILEY CYRUS FERGIE EAGLES KANYE WEST NICKELBACK AKON Album SOUNDTRACK DAUGHTRY MINUTES TO MIDNIGHT SOUNDTRACK DUTCHESS LONG ROAD OUT OF EDEN GRADUATION ALL THE RIGHT REASONS KONVICTED
10 JOSH GROBAN NOEL Source: Billboard 200 / Nielsen SoundScan Note: Data from Jan 1 – Dec 2 2007. Traditionally, album sales see significant increases during the holidays.
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Top 10 Most Digitally Downloaded Songs – thru Dec 2, 2007
Rank 1 2 3 4 5 6 7 8 9 Song CRANK THAT (SOULJA BOY) BIG GIRLS DON’T CRY SWEET ESCAPE MAKES ME WONDER HEY THERE DELILAH WAY I ARE BUY U A DRANK (SHAWTY SNAPPIN') STRONGER CUPID'S CHOKEHOLD (FEATURING PATRICK STUMP) Artist SOULJA BOY TELL’EM FERGIE GWEN STEFANI MAROON 5 PLAIN WHITE T'S TIMBALAND T-PAIN FEATURING YUNG JOC KANYE WEST GYM CLASS HEROES
10 APOLOGIZE TIMBALAND FEAT. ONEREPUBLIC Source: Billboard Hot Digital Songs / Nielsen SoundScan Note: Data from Jan 1 – Dec 2 2007. Traditionally, Digital Download sales see significant increases during the holidays.
Top 10 Most Played Songs on the Radio – thru Dec 2, 2007
Rank 1 2 3 4 5 6 7 8 9 Songs Buy U A Drank (Shawty Snappin') Say It Right Irreplaceable / Irreemplazable Big Girls Don't Cry The Sweet Escape It's Not Over Before He Cheats Umbrella How To Save A Life Artist T-Pain Feat. Yung Joc Nelly Furtado Beyonce Fergie Gwen Stefani Feat. Akon Daughtry Carrie Underwood Rihanna Feat. Jay-Z Fray # of Times on Radio 365,000 364,000 363,000 360,000 355,000 338,000 334,000 328,000 314,000 299,000
10 Home Daughtry Source: Billboard Hot 100 Airplay / Nielsen BDS Note: Data from Jan 1 – Dec 2 2007
Top U.S. Markets for Adults who have Downloaded Music/ Listen to Audio Clips Online within the Past Month
Rank 1 2 3 4 5 6 7 8 9 10 Markets Austin DMA Salt Lake City DMA San Diego DMA San Francisco/Oakland/San Jose DMA New York DMA Atlanta DMA Chicago DMA Houston DMA Washington, D.C. DMA Los Angeles DMA % of adults who download music/listen to audio clips online within the past month 23 21 21 20 18 18 18 18 17 17 15
National Average Source: Scarborough Research, Scarborough USA+ Release 1 2007
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MOBILE
Top 10 Mastertones – thru Dec 2, 2007
Rank 1 2 3 4 5 6 7 8 9 Artist T-Pain Mims Soulja Boy Tell ‘Em Shop Boyz Akon Huey Hurricane Chris Sean Kingston Nickelback Title Buy U A Drank This Is Why I'm Hot Crank That (Soulja Boy) Party Like A Rock Star Don't Matter Pop, Lock & Drop It A Bay Bay Beautiful Girls Rockstar
10 R. Kelly I'm A Flirt Source: Billboard Hot RingMasters / Nielsen RingScan Note: Data from Jan 1 – Dec 2, 2007. Master Ringtones play 20-30 seconds of the originally recorded song and are tracked separately from polyphonic ringtones which are digital replications of songs. Traditionally, Mastertone sales see significant increases during the holidays.
Top 10 Internet Brands Accessed via a Mobile Device
Rank Mobile Internet Brand 1 Yahoo! 2 Google 3 MSN 4 AOL 5 The Weather Channel 6 CNN 7 ESPN 8 MapQuest 9 FOX 10 CitySearch Source: Nielsen Mobile, Mobile Internet Report Note: Data from January - October 2007, U.S. Only. Average Monthly Unique Audience ( 000) 16,563 10,829 9,276 6,481 6,409 5,962 4,902 3,685 2,613 2,370
Top 10 U.S. Markets for Text Messaging*
% of adults who use the text messaging feature on their cell phone 38 38 38 37 37 36 36 36 36 35
Rank 1 2 3 4 5 6 7 8 9 10
Markets Houston DMA Austin DMA Washington, D.C. DMA Miami/Ft.Lauderdale DMA Atlanta DMA Salt Lake City DMA Seattle/Tacoma DMA San Diego DMA El Paso DMA New York DMA
National Average 31 Source: Scarborough Research, Scarborough USA+ Release 1 2007 (Current 6 months only) * Text messaging: Those consumers who used the text messaging feature on their cell phone
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BOOKS
Top 10 Book Sales - Adult Fiction – thru Nov 25, 2007
Rank 1 2 3 4 5 6 7 8 9 Title A Thousand Splendid Suns The Kite Runner The Memory Keeper's Daughter Water for Elephants The Road Middlesex Playing for Pizza The Quickie The 6th Target Author Khaled Hosseini Khaled Hosseini Kim Edwards Sara Gruen Cormac McCarthy Jeffrey Eugenides John Grisham James Patterson James Patterson Publisher Penguin Books Penguin Books Penguin Books Workman Publishing Random House St Martin's Press Random House Hachette Book Group Hachette Book Group Publication Date 6/1/2007 1/1/2003 6/1/2006 5/1/2007 3/1/2007 6/1/2007 9/1/2007 7/1/2007 5/1/2007
10 Lean Mean Thirteen Janet Evanovich St Martin's Press 6/1/2007 Source: Nielsen BookScan. Note: Sales from Jan 1 – Nov 25, 2007. Data does not include sales from Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book sales see significant increases during the holidays.
Top 10 Book Sales - Adult Non Fiction – thru Nov 25, 2007
Rank 1 2 3 4 5 6 7 8 9 Title The Secret Eat, Pray, Love The Dangerous Book for Boys You: On a Diet: The Owner's Manual The Glass Castle: A Memoir The Measure of a Man: A Spiritual Autobiography The Best Life Diet You: Staying Young: The Owner's Manual… Author Rhonda Byrne Elizabeth Gilbert Conn Iggulden Michael F. Roizen Jeannette Walls Sidney Poitier Bob Greene Michael F. Roizen Publisher Simon & Schuster Penguin Books Harper Collins Simon & Schuster Simon & Schuster Harper Collins Simon & Schuster Simon & Schuster Farrar Straus Giroux Publication Date 11/1/2006 2/1/2007 5/1/2007 10/1/2006 1/1/2006 1/1/2007 12/1/2006 10/1/2007
A Long Way Gone: Memoirs of a Boy Soldier Ishmael Beah 2/1/2007 90 Minutes in Heaven: A True Story of Life & Death Don Piper Baker Book 9/1/2004 Source: Nielsen BookScan. Note: Sales from Jan 1 – Nov 25, 2007. Data does not include sales from Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book sales see significant increases during the holidays. 10
Top 10 Audio Book Sales - Includes Adult and Juvenile – thru Nov 25, 2007
Rank 1 2 3 4 5 6 7 8 9 Title The Secret Harry Potter and the Deathly Hallows Become a Better You: 7 Keys To Improving Your Life Every Day The Secret: Universal Mind Meditation Complete Spanish: The Basics (CD) The Law of Attraction: The Basics of the Teachings of Abraham Harry Potter and the Half-Blood Prince Your Best Life Now: 7 Steps to Living at Your Full Potential You: On a Diet: The Owner's Manual Author Rhonda Byrne J.K. Rowling Joel Osteen Kelly Howell Language Living Esther Hicks J.K. Rowling Joel Osteen Michael F. Roizen Khaled Hosseini Publisher Simon & Schuster Random House Simon & Schuster Brain Sync Random House Hay House Random House Hachette Book Group Simon & Schuster Publication Date 11/1/2006 7/1/2007 10/1/2007 12/1/2006 7/1/2005 9/1/2006 7/1/2005 10/1/2004 10/1/2006 5/1/2007
10 A Thousand Spendid Suns Simon & Schuster Source: Nielsen BookScan. Note: Sales from Jan 1 – Nov 25, 2007. Data does not include sales from Wal-Mart, Sam's, BJ's, airports or libraries. Traditionally, book sales see significant increases during the holidays.
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Consumer Purchasing Trends
Top 10 Consumer Packaged Goods (CPG) Purchased by U.S. Homes
Percent of homes who purchased each category within past year 97% 95% 93% 93% 93% 92% 91% 91% 88%
Rank 1 2 3 4 5 6 7 8 9
Category Fresh Bread Refrigerated Milk Toilet Tissue Fresh Eggs Cookies Ready-to-Eat Cereal Canned Soup Chocolate Candy Potato Chips
10 Batteries 86% Source: Homescan® Consumer Facts, a service of The Nielsen Company Note: The percentage of U.S. households who purchased at least once during 52-weeks ending June 30, 2007. Prepackaged, UPC items only.
Top 10 Consumer Package Goods (CPG) Sold in U.S. Retail Stores
Rank 1 2 3 4 5 6 7 8 9 Category Carbonated Soft Drinks Refrigerated Milk Cigarettes Ready-to-Eat Cereal Fresh Bread Prerecorded Video Products Still/Non-Carbonated Bottled Water Toilet Tissue Light Beer Dollars Sold $17.6 Billion $12.8 Billion $7.8 Billion $7.7 Billion $7.7 Billion $6.6 Billion $6.0 Billion $5.3 Billion $5.1 Billion
10 Cookies $4.9 Billion Source: Nielsen Strategic Planner™ and Nielsen Wal-Mart Channel, services of The Nielsen Company Note: Total U.S. Food/Drug/Mass Merchandiser Stores (Including Wal-Mart). Prepackaged, UPC items only. Sales are for 52 Weeks Ending November 3, 2007.
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ADVERTISERS
Top 10 Advertisers – by U.S. Spending on Traditional Media - 2007
Rank 1 2 3 4 5 6 7 8 9 Advertisers Procter & Gamble Co General Motors Corp AT& T Inc. Ford Motor Co Verizon Communications Inc. Johnson & Johnson Time Warner Inc. Toyota Motor Corp Kraft Foods Inc Ad $ Spent $2,620,380,692 $1,364,245,780 $1,348,474,678 $1,205,737,433 $1,013,007,761 $1,004,745,365 $987,705,224 $910,901,802 $878,982,592 06 vs 07 % Change 1 -22 -4 -4 -1 -11 -5 -7 1
10 Cerberus Capital Management LP $865,140,131 -11 Source: Nielsen Monitor-Plus Note: Data from Jan 1-Sept 30, 2007. Based on spending estimates in the following media: Network TV, National Cable TV, Spot TV, Syndicated TV, Spanish-Language TV, Nat’l/Local Magazine, Network/Spot Radio, Outdoor, Coupons (CPGs only), Nat’l/Local Newspapers (display ads only), Nat’l/Local Sunday Supplements.
Top 10 Brands: Product Placement, Broadcast Network TV - 2007
Total # of Rank 1 2 3 4 5 6 7 8 9 Brand COCA-COLA SOFT DRINKS 24 HOUR FITNESS CTRS-CLUBS CHEF REVIVAL APPAREL PUSSY CAT DOLLS LOUNGE NIGHTCLUBS DELL COMPUTER SYSTEMS NIKE APPAREL CHICAGO BEARS FOOTBALL TEAM NIKE SPORT FOOTWEAR HEWLETT-PACKARD COMPUTER SYSTEMS Occurences 3123 1432 1257 1055 755 735 650 587 579 432
10 MACK CML TRK Source: Nielsen Product Placement Service, Place*Views Note: Data from Jan 1 – November 25, 2007
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Top 10 Programs: Product Placement, Broadcast Network TV - 2007
Total # of Rank 1 2 3 4 5 6 7 8 9 TV Program AMERICAN IDOL FAST CARS & SUPERSTARS EXTREME MAKEOVER HOME EDITION AMERICA’S NEXT TOP MODEL THE BIGGEST LOSER DEAL OR NO DEAL PUSSYCAT DOLLS PRESENT AMAZING RACE ALL STARS HELL’S KITCHEN Network FOX ABC ABC CW NBC NBC CW CBS FOX CW Occurrences 4349 3231 2476 2462 2393 2028 1934 1893 1755 1718
10 BEAUTY AND THE GEEK Source: Nielsen Product Placement Service, Place*Views Note: Data from Jan 1 – November 25, 2007
VIDEO GAMES
Top 10 PC Game Titles in the U.S. – April-Nov 2007
Rank 1 2 3 4 4 6 7 8 9 Game Title World of Warcraft Sims, The RuneScape Halo: Combat Evolved Halo 2 Counter-Strike Sims 2, The Madden NFL 07 Grand Theft Auto Publisher Blizzard Entertainment Electronic Arts Inc. Jagex Ltd. Microsoft Game Studios Microsoft Game Studios Sierra Studios Electronic Arts Inc. Electronic Arts Inc. ASC Games AU% 0.792 0.177 0.147 0.145 0.131 0.114 0.110 0.103 0.084 Avg Minutes Played Per Week 1023 298 688 451 466 504 387 407 399
10 Counter-Strike: Source Valve 0.077 550 Source: Nielsen Games Note: Data from April through Nov 2007. AU% is the percent of PC Gamers playing title in the average minute.
Video Game Console Usage April-November 2007
Rank Console Usage Minutes % 1 PlayStation 2 42.2 2 Xbox 13.9 3 Xbox 360 11.8 4 GameCube 7.1 5 Wii 5.5 6 PlayStation 3 2.5 7 Other 17.1 Source: Nielsen Games Note: Data from April through Nov 2007. Usage Minutes % is the percent of all measured console minutes. ‘Other’ consists of any other console systems found in the home.
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Additional Media Contacts Nielsen Media Research: Brandi Preston, 646.654.8391 Nielsen EDI: Michael Marcell, 323.860.4670 Nielsen Mobile: Jeff McAndrews, 323. 817.1250 Nielsen Games: Karen Gyimesi, 646.654.8631 Nielsen SoundScan/BDS/VideoScan: Anna Loynes, 213.639.6167 Nielsen Online: Suzy Bausch, 408.941.2965 and Sandra Parrelli, 646.654.7772 Nielsen BookScan: Whitney Jacoby, 914.684.5505 Nielsen Monitor-Plus and Product Placement: Laura Czaja, 646.654.8681 Scarborough Research: Allyson Mongrain, 703.451.3174 Consumer Purchasing Trends: Jennifer Frighetto, 847.605.5686 About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com
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