Details of the Applicant (filing the nomination)
First Name* Ananta Prasad
Last Name* Mishra
Designation* State Head, Odisha
Email of the Applicant* email@example.com
Organisation Name* Sahaj eVillage Limited
Organisation Website* http://sahajcorporate.com/
Organisation Address* Sahaj e-Village Limited
Address Line 1 10/B, Topsia Mirania Garden, Plot No # 43 Road (East)
State / Province / Region* West Bengal
Postal / Zip Code* 700046
Telephone No. (with country code) 033-6602 3282
Mobile No. (with country code)* 09777457601
Details of the Agency implementing the project/initiative (if applicable)
Name of the organization: Sahaj e-Village Limited
Address: 10/B, Topsia Mirania Garden, Plot No # 43 Road (East)
State / Province / Region: West Bengal
Postal / Zip Code: 700046
Name of the Head of Organization: M. Sanjay Panigrahi
Designation: Chief Executive Officer
Telephone No. (with country code) 033 6602 3282
Mobile No. (with country code): 9007104797
Programme / Project Title / Initiative: Sahaj Rural Entrepreneurs: changing the face of rural India
(Not more than 60 words)*
Programme / Project Website*
Details of the Programme/Project/Initiative
(Maximum word limit of 200 Words)*
Sahaj e-Village Limited, a Venture Initiative of Srei, has taken the initiative of building rural
infrastructure in the country on an information and technology platform under the NeGP of the
Government of India. The local enterprise drives the business and ensures that local customers
are served almost 24X7. There are several VLEs who are consistently clocking an income in the
range of Rs. 30-40,000 per month and these numbers are increasing. The project has gathered
momentum going by the earnings and the revenues of the VLEs and Sahaj.
The mega project envisages the setting up of 3648 ekiosks in Odisha offering a host of B2B, B2C
and G2C services. The establishment of these centres in remote rural areas would help achieve
equitable ICT growth in the country and help bridge the Digital Divide.
(Maximum word limit of 150 Words)*
The VLEs are effective “change agents” who provides a structured platform for socially inclusive
community participation and collective developmental activities. Such change is proposed to be
undertaken through three important components:
(i) A Public Private Partnership (PPP) Framework
(ii) Rural Entrepreneurship and Market Mechanisms
(iii) Government policy and support
1. Provides citizen centric services of the State and Central Government efficiently through the
CSCs across rural India;
2. Enhances accountability and transparency of Government services to the citizen;
3. Provides efficient and cost effective methods of service delivery through various departments
4. Allows private and social sectors to collaborate with the Government to provide all urban
services to rural India;
5. Increases employability through focused industry facing education. Sahaj incessantly works
toward the goal of transporting knowledge and modern information technology to rural India.
Nearly 12350 students are benefiting from Sahaj e-Learning project.
Rural consumers across the 16 districts of Odisha
Provide services in 16 districts of Odisha – Bargarh, Bolangir, Boudh, Jharsuguda, Sambalpur,
Sonepur, Kalahandi, Koraput, Malkangiri, Nabarangpur, Nuapara, Cuttack, Jagatsinghpur,
Khurda, Nayagarh and Puri.
Date from which the project became operational* 2008
Is the project still operational?* Yes
Highlight 5 achievements of the Programme/Project/Initiative
1. Out of the mandated 3648 CSC-s Sahaj has already rolled more than 2400 centers.
2. There are reduced migration and more instances of youth giving back to their society within
their village. Sahaj VLEs have been encouragingly worked towards making the rural population
literate through Sahaj’s innovative range of eSikhsha products. Till date 12350 students have
already been registered under Sahaj eSikhsha (e-Learning) project.
3. Sahaj has explored avenues to enhance its range of services through tie-ups with
Government as well as Private and Business houses so as to make the life of rural
Indians easier. We started with around half a dozen services and, today, we have more
than thirty different kinds of services. Sahaj has recently brought the assistance of the
service to book farm machineries.
4. Sahaj has been successful in enfranchising rural enterprise. A Village Level Entrepreneur or VLE
for Sahaj is more than just a medium through whom the various government, business and
educational services are meted out to the rural populace. He is the first point of advocacy,
marketing and mobilization, seeking a change in business-as-usual of the community, publicizing
his business and creating loyalty among the customers for repeat transactions.
5. Sahaj has also ensured installation of the Online Monitoring Tool for ease of monitoring
by the SLA & DIT, GoI.
Highlight 5 major challenges faced while implementing the
Project/Programme/Initiative and how they were overcome?
1. Connectivity issues in difficult terrains in remote corners in rural India, hence poses
2. Factors such as gender inequality, religious communal difference, self-centered political
leader, party and corruption, intermittent, inconsistent electrical power, etc. pose
another set of challenges in the implementation of the CSC project.
3. There are often problem that arise with the room-space for the Common Service Center
(CSC). Acquiring the space for setting up of the CSC can be delayed or even stalled due
to certain administrative and political problems at the grassroots level.
4. Consumer mindset often poses a challenge. Rural consumers are often found slow to
adopt new purchase methods.
5. Lack of enough G2C services prevents CSCs from gathering footfall to their fullest
potential. We at Sahaj, have seen even 300% rise in footfall upon introduction of
relevant G2C services. This certainly ensures sustainability of the enterprise as well as