Craig Kostka & Raman Gill Analytical Case Study BOH4M-01 Mrs.Marasovic Summary of the Facts Microsoft was “At Microsoft, [their] mission is to founded in “1975 by help people and businesses Bill Gates and Paul throughout the world realize their Allen”. full potential.” ("Fast Facts About Microsoft.” 1) (“About Microsoft: Your Potential. Our Passion.” 1) Microsoft is the worldwide leader in Microsoft’s services software, services, and solutions. include Skype, Bing, (“About Microsoft: Your Potential. Our Passion.” 1) and Xbox Live. ("Fast Facts About Microsoft.” 1) Statement of the Case Microsoft is a globally successful organization in the technology market due to its product and service innovation. Assumptions Swot Analysis Strengths Weaknesses - Active in several markets - Google dominates Microsoft’s Bing for #1 - Windows dominates over 90% of OS market search engine ("Microsoft's SWOT Analysis: What We ("Microsoft's SWOT Analysis: What We Discovered.“ 1) Discovered.“ 1) - “Xbox holds #1 spot in the gaming console market” - No recognition in the mobile market (phones, ("Microsoft's SWOT Analysis: What We Discovered.“ 1) tablets) - Rapid product development - Microsoft is dependent on computer manufacturers to pre-load Windows OS. Opportunities Threats - Dominate in the mobile market - Google vs. Bing - Source code and source programs - Apple operating systems - Enter new markets - Hardware manufacturers introduce their own OS - Windows phone reputation Assumptions Competitive Advantage Wide market of Strong relationships with customers and products and partners. services. Microsoft dominates the OS Investing in innovation. market. Assumptions Total Quality Management Microsoft focuses Microsoft on continuous continuously Microsoft is very improvement, attempts to hire comfortable losing customer people whom are money year after satisfaction, and top in their year to keep going product quality. respective field. after strategic markets. ("The 12 Simple Secrets of Microsoft Management." 1) “The employee’s goal is to win 100% of what market share Microsoft is going after. “ ("The 12 Simple Secrets of Microsoft Management." 1) Assumptions Supply Chain Management Microsoft supplies thousands of Most of Microsoft’s businesses with networking and IT products are sold solutions. at retailers. Hardware manufacturers preload Microsoft's Windows OS. (Dell, HP, Acer) Assumptions Stage of development in E-commerce Users can easily purchase Microsoft’s products via their homepage. 1) Choose product on the homepage. 2) Redirect you to one of Microsoft’s third- party websites. (Skype.com) 3) With provided instructions you can download or order products from the site. Microsoft is at stage 5 in the development of e- commerce. Assumptions Corporate Social Responsibility TEALS - Technology Empowering youth “It takes Education and through education more than a Literacy in Schools and technology. great product (6) to make a great company.” Bill Gates, Chairman As Microsoft expands so does Donating software ("2012 Microsoft Citizenship Report." 1) their social to non-profits. responsibility. General Ideas & Recommendations McClelland's Acquired Needs Theory Need for Power Gain advantage in OS market Need for Achievement Create better foundation in the gaming market Need for Affiliation Establish relationships within the Corporate world General Ideas & Recommendations Problem Solving Styles The Backup Create a crisis decision plan Programmed Decision Making Evolution Reflect on past situations when React to external solving changes General Ideas & Recommendations 5 Contingencies of Organizational Design Mature Life Cycle Going back to the Midlife Stage – Room to grow Adaptive Design Small Batch Production More flexibility Provides customization to suit specific and innovation customer requests General Ideas & Recommendations Leadership Enhancements Satisfier Factor Conditions Long-term Oriented Creates a sense of Effective leaders focus on long- achievement and term goals recognition in job content Selling (Explaining task directions) Democratic Leadership High Relationship Commits to task and people – Behavior & High encourages participation Task Behavior Works Cited "About Microsoft: Your Potential. Our Passion." About Microsoft: Your Potential. Our Passion. N.p., n.d. Web. 04 Jan. 2013. "Fast Facts About Microsoft." Fast Facts About Microsoft. N.p., n.d. Web. 04 Jan. 2013. "SWOT Analysis: Microsoft Corporation." SWOT Analysis: Microsoft Corporation. N.p., n.d. Web. 04 Jan. 2013. "Microsoft's SWOT Analysis: What We Discovered." AAPL, GOOG, MSFT. N.p., n.d. Web. 04 Jan. 2013. "The 12 Simple Secrets of Microsoft Management." The 12 Simple Secrets of Microsoft Management. N.p., n.d. Web. 04 Jan. 2013. "2012 Microsoft Citizenship Report." 2012 Microsoft Citizenship Report. N.p., n.d. Web. 04 Jan. 2013.
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