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Marketing Case Study - Coca Cola Polar Bear Artic POS

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					                                                                Case Study:
                                                                Coca-Cola Arctic Home
                                                                POS Display & POS items




BACKGROUND ON THE ARCTIC AND THE POLAR BEAR.......................................................1
CLIENT OBJECTIVE:...............................................................................................................2
IMPLEMENTATION:..............................................................................................................3
RESULTS:.............................................................................................................................. 5
ABOUT THE PRINTED IMAGE:.............................................................................................. 5


BACKGROUND ON THE ARCTIC AND THE POLAR BEAR

The Arctic is located at the northern most part of our earth and is made up of the Arctic
Ocean and parts of the US, Canada, Russia, Greenland, Iceland, Finland, Norway and
Sweden. We all depend on the Arctic. The ebb and flow of sea ice feeds a whole
underwater world, and creates a place for animals to eat, rest and breed. It provides for
local people, and people across the world.

The Arctic serves as our planet’s fridge and because it’s largely covered by seasonal sea
ice and snow, it reflects back the sun’s heat and keeps our planet cool. The Arctic
therefore regulates our climate, provides a home for wildlife, livelihoods, and gives food
to us all. So when things start to change in this vast 30million km2 area, everything
changes. And this is why Coca- Cola and the World Wide Fund for nature (WWF) are
launching ‘Arctic Home’ - a campaign to help protect this unique and precious
environment.

The polar bear is the Arctic’s most iconic species, and among the most threatened due
to climate- driven change. Related to the brown bear it weighs up to 650kg and
measures up to 3m long, and is the largest terrestrial carnivore. About 20,000- 25,000
of these magnificent snowy- white bears call the Arctic home. Each spring, after digging
a den in the snow, mother bears will give birth to one or two cubs. These cubs stay with
their mothers for around two and a half years, travelling across the sea ice and learning
the hunting skills needed to survive. The bears need the ice to get to the high calorie
seals that make up a lot of their diet. No other foods can sustain them as well.


                 For more Point of Sales & Display Marketing case studies click here.
             Image,
 The Printed Image Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie
                                                Case Study:
                                                Coca-Cola Arctic Home
                                                POS Display & POS items


The polar bear has been part of Coca- Cola’s history for 90 years. The bears and
Coca- Cola have been twinned since a print advert in 1922. As the bears have given
Coca-Cola so much, they’d like to give something back. That’s why they’re launching the
Arctic Home campaign. Together with your help, we’ll be able to take practical steps to
help protect their home.


CLIENT OBJECTIVE:

Coca-Cola is bringing back the animated polar bear to remind us that nothing makes
families happier than being together, especially at this time of year. This time, we are
able to get to know the bears like never before, deepening our affection for them, re-
building the Polar Bear icon.

But in 2013, there’s an even bigger story to engage with. This year, Coca-Cola also
reminds us that these bears we love are in danger. Their home in the Arctic is getting
smaller every year because of climate change. The good news is that we can all do
something to help. Coca-Cola reminds us that together we can make a bigger
difference. We can all get involved and help Coca-Cola and WWF to protect the Polar
Bears.

Coca-Cola is contributing € 1million to WWF to help protect the Arctic and wants to
create awareness of the Polar bear’s plight by directing people to the arctichome.ie
website where they can donate to the WWF or share through various social media.


TPI SOLUTION:

Along with the use of traditional Point of Sale, TPI were asked to come up with WOW
Point of Sale items to attract consumers to the message they are trying to convey.
TPI presented an arctic scene for WOW point of sale solutions where the feel of the
artwork would be effectively communicated thus making the arctic come alive.
TPI presented Polar Bear standees and a free standing unit design that would hold
330ml cans and standout from the standard Point Of Sale used in other promotions.




                 For more Point of Sales & Display Marketing case studies click here.
             Image,
 The Printed Image Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie
                                               Case Study:
                                               Coca-Cola Arctic Home
                                               POS Display & POS items

The following items were produced:

   •   Aisle POS                                       •    Pallet POS
   •   Barkercards and wobblers                        •    Bunting/Floor graphics /Posters
   •   Ambient aisle fins                              •    Cooler POS
   •   Gondola End POS                                 •    Cooler Aisle Fins
   •   Units                                           •    Cooler Corners
   •   Mini till units and dumpbins/8 pack             •    9"cubes
       case stackers /6 pack case stackers/            •    Backboards /Header Boards
       2L MU Shroud

IMPLEMENTATION:

The POS was produced in December and is currently in store across various channels.
Implementation of POS in Tesco




                For more Point of Sales & Display Marketing case studies click here.
            Image,
The Printed Image Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie
                                                Case Study:
                                                Coca-Cola Arctic Home
                                                POS Display & POS items

Implementation of POS in Tesco




For more information on the Arctic Home campaign and the Polar Bear’s plight
www.arctichome.ie


RESULTS:

TPI worked on with Coca-Cola to highlight the plight of the Polar Bear. This message has
been brought to life through Point of Sale showing the positive impact that both the
company and consumer could make to this worthwhile cause.

ABOUT THE PRINTED IMAGE:

The Printed Image is a Dublin-Based print and design marketing company geared towards
providing top-quality Point of Sales, premium promotional items and printed marketing



                 For more Point of Sales & Display Marketing case studies click here.
             Image,
 The Printed Image Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie
                                                Case Study:
                                                Coca-Cola Arctic Home
                                                POS Display & POS items

materials. Creative, production, distribution and installation can all be carried out by the TPI
team in Ireland and the UK.




                 For more Point of Sales & Display Marketing case studies click here.
             Image,
 The Printed Image Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie

				
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Description: Along with the use of traditional Point of Sale, TPI were asked to come up with WOW Point of Sale items to attract consumers to the Coca-cola's message: We can all get involved and help Coca-Cola and WWF to protect the Polar Bears.