Director Marketing Communications Operations in Washington DC Resume Ellen Carter

							                                         Ellen Jent Carter          Greenbelt, MD 20770
                          Phone: 202-256-9300  ejcarter89@gmail.com  http://linkd.in/ecarterLinkedIn
OBJECTIVE
Seeking to lead marketing-focused production delivery initiatives for an organization that values team work while
achieving organizational success. Self-starter and a creative, critical thinker with an intense curiosity and learning
drive. Able to work independently and generate high-quality work product in a collaborative, creative, ever-
changing and sometimes ambiguous environment. Collaborative work style infused with an efficient consultative
approach and project management best practices. Takes ownership of work, displays a great deal of initiative,
possesses common sense, provides sound judgment and a sense of humor.

PROFILE
Significant fast-paced corporate experience in offline and online marketing communications for major U.S.
brands. Adjunct Instructor with public speaking skills, training knowledge. Core marketing
competencies include:
        Print, Mail, Digital, Email, & Social Media Marketing / Direct Response Strategy & Implementation / B2B B2C /
        Marketing Planning / Process Development / Work Flow Documentation/ Metric Measurements /
        Data Hygiene / Database Management / List Development / Reporting & Analysis / CRM Migration /
        Agency Relations / Vendor management / Vendor negotiations / Managing Teams / Managing Direct Reports /
        Web Development / Social Media Practitioner / Search / SEO SMM /Facilitator /

CONTRACTING EXPERIENCE
     University of Phoenix - Maryland Ground Campus                                                        Feb. 2012 to present
     -   Adjunct Instructor for 400 and 500 sr. level marketing classes
         Columbia, MD
     Marketing Operations & Digital Strategy (MODS)                                                        Sept. 2011 to present
     -   Lead Consultant for boutique marketing strategy consulting agency
         Greenbelt, MD
     Aquent Staffing                                                                                       Sept. 2012 to Dec. 2012
     -   HR staff Recruiter for creative & IT marketing contractors
         Baltimore, MD
     SirusXM Radio                                                                                         March 2012 to July 2012
     -   Winback Campaign Marketing Manager
         Washington DC
     United States Trade & Development Agency (USTDA)                                                      June 2010 to Sept 2011
     -   Government contractor - Definitional mission contractor for Reverse Trade Missions and Conferences
     -   Served as a subcontractor content developer for the Business Organizational Leadership Development (BOLD)
         mission funded by State Department’s Middle East Partnership Initiative (MEPI) while with NUSACC

PROFESSIONAL EXPERIENCE
Membership Director                                                                                       June 2010 to Sept. 2011
National U.S.-Arab Chamber of Commerce (NUSACC), Washington, DC
Operational leadership role focused on developing and formalizing a membership strategy for this bilateral trade association.
Accountable for assessing prospective member segmentation, re-branding membership print and online collateral, launching a
highly functioning web site, developing a lead generation process for managing prospective members and achieving consistency in
the distribution of renewal invoices. Actively participated in the deployment of federal contracts secured by the organization as a
content developer, presenter and team lead. Accomplishments while in this role included:
             Improved staff efficiencies and growing contact database 150% in first 90 days
             Increased web site visitors 400% in first 6 month
             Implemented online e-commerce processing
             Implemented Email deployment and online RSVP system integrated with organization’s CRM
             Became staff expert of “Meltwater News” for creating e-newsletter, monitoring press mentions & ad hoc queries
             Served on deployment team to execute on federal contracts for the State Department and USTDA

Senior Manager of Membership Development Operations                                                   July 2005 – April 2009
AARP, Washington, DC
Directed 9 member staff responsible for production of mailed AARP membership communications to over 40 million members and
150 million prospective members. Drove process to assess vendors and develop an outsourcing operating model for greater
alignment and efficiency with better communications among cross functional groups. Lead efforts to ensure quality control and
consistency among production implementation staff, vendors and internal clients. Provided solutions for organization’s current
limitations in marketing capabilities and developed needed IT requirements. Represented unit in cross functional initiatives
including new logo brand standards, new designed membership card, employee membership offer and legal compliance review
standards.

Responsibilities and accomplishments while in this role include:
            Led creative services efforts including editing, graphics, premium fulfillment and source code assignment
             necessary for the marketing production of AARP’s mailed membership efforts.
            Achieved over 10M (10%) savings annually by personally driving a 6-week bidding process across 27 vendors
             and assessing results to determine most competitive options at various quantities for print mail and digital
             imaging services
            Oversaw Marketing planning process using project management best practices
            Managed set up of external, outsourced call centers for receiving 24/7 inbound toll free calls associated with
             direct response TV, radio, print, and direct mail inserts advertisements
            Senior functional management of the cross functional implementation of revised AARP logo roll out, including
             communicating brands standards among staff, vendors and suppliers, successfully managed minimizing cost
             waste of existing inventory in print, membership cards and numerous other logo branded communications. Led
             the communication efforts introducing the revised logo in a series of timed, highly branded, digitally produced,
             customized print and email communications

Marketing Manager – Mail & Data Marketing Manager                                                                 1999 -2005
T. Rowe Price, Baltimore, MD
Managed mailed communication implementation and promoted to Marketing Manager of Data & Analysis. Responsibilities included
negotiating, managing and producing data output for Retail Marketing purposes and serving as lead liaison to IT data partners,
suppliers and research teams. Ensured the database project was in alignment with business objectives and high priority items were
addressed in a timely manner; provided over sight on the day-to-day operations of data vendors and monitored quality assurance.

Accomplishments while in this role included:
        Created and managed the data, analysis reporting team for individual retail investor marketing at T. Rowe Price
        Envisioned, championed, and drove implementation of highly effective retail marketing database tool providing
           significant marketing intelligence. This online querying system served as a proof of concept for a multi-million
           CRM initiative
        Introduced high functioning quality assurance procedures for all print, mail and response tracking activities
        Enabled accurate delivery of customer facing materials to targeted segments by establishment of brand standard
           documentation, mailing QA procedures, and list modeling techniques resulting in significantly improved response
           rates

Process Director                                                                                                  1996 -1997
Targetbase Marketing-Omnicom Group, Inc. , Greensboro, NC
Agency experience included client-facing, account management responsibilities for branding, direct response and messaging
initiatives, database marketing builds and marketing research programs. Gained research methodology training, data selection
procedures and marketing databases build out & launch experience Managed execution of research methodologies, creative
implementation, print production deliverables, team activities, and time lines, including database marketing initiatives for
nationally recognized brands – Marriott (Leisure Traveler Marketing) , Thomasville Furniture, R J Reynolds among others.

EDUCATION
      M. S. M. Management–Human Resources, Catholic University of America, Washington, DC
      B. A. Business Administration–Marketing, University of North Carolina at Charlotte, Charlotte, NC
      CERTIFICATIONS
      Certificate in Internet Strategies, University of San Francisco, San Francisco, CA
      Web Design Certificate using Adobe Creative Suite, Anne Arundel Community College, Arnold, MD

TECHNICAL SKILLS
Expert: PC and MAC environments, MS Office including Excel, Word, PowerPoint & Visio, MS Project, Google Analytics; Oracle
and other CRM Databases, Social Mention.com, Compete.com and numerous tools for digital marketing management and social
media execution, Meltwater News, PeopleSoft, Kronos, Scrum, Business Objects; Adobe Creative Suite including Photoshop,
Adobe Illustrator, InDesign, etc, QuarkXPress, Dreamweaver; Access; HTML, CSS, JavaScript, SQL, Boolean searches