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                                                             _ HIGHLIGHTS

                                                             baMberg       The largest group of historic buildings
                                                             in Germany preserved in their original state _ page 53

                                                             regenSbUrg        The best preserved medieval city
                                                             in Germany. Don´t miss out the oldest sausage kitchen
                                                             in the world _ page 54

                                                             zUgSPiTze      The highest mountain in Germany
                                                             where you can get a unique panoramic view of Germany,
                                                             Austria, Switzerland and Italy _ page 58

                                                             würzbUrg        The largest ceiling fresco in the world
                                                             which is listed in the UNESCO World Culture Heritage
                                                             _ page 53

                                                             TherMe erding         World´s largest spa –
                                                             only 15 minutes away from the airport _ page 62

                                                             neUSChwanSTein            The castle which inspired
                                                             Disney to built the Cinderella Castle _ page 56

                                                             SighTSleePing        Stands for a new type of encounter
                                                             tourism combining well-being, art and culture _ page 63

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B ava r i a                                         _ S i M p lY W o N d E r F u l                            B ava r i a                              _ uppEr Bavaria

                                       Castles, lakes, mountains, forests. When traveling through Bavaria,     the mountains are a bit higher, which is why eagles can be                           1
                                       you might think you are turning the pages of a huge storybook. or,      found there; the valleys are a bit lower, which is why the
                                       when taking a stroll through Munich, the former royal residence:        echo sounds so much better; and the forests are just a bit
                                       are you dreaming? or, when you dive into the Bavarian lifestyle and     greener, enticing you to take a magnificent hike through
                                       enjoy a freshly tapped Bavarian beer in a fantastic beer garden: Can    them. and then there are the countless famous and idyllic
                                       this be true? Certainly! You’re in Bavaria. really!                     towns and villages, each one of them worth a visit.

 Welcome to Bavaria                    the members of local folklore                                                                   Enjoy with all your senses               Germany. Leave the noise and       to the Eagle’s Nest upper bus
                                       associations. Typical Bavarian                                                       2                                                   hectic pace on land behind you     parking area is a unique feat
 We hope you enjoy your stay           costumes as well as the mu-                                                                     Upper Bavaria [1] is character-          and glide across the smooth        of engineering seen nowhere
 in Germany’s largest and              sic and the varied folk dances                                                                  ized by countless highlights             surface. Magical, romantic,        else in the world.
 southernmost state, with Mu-          are known all over the world.                                                                   and endless beauty. Monarchs,            relaxing, interesting and even
 nich, its regional capital, and       Ancient customs, such as the                                                                    abbots, priests, and renowned            educational – the fleet of elec-   SalT TiMe JoUrney
 its spectacular countryside.          maypole, are upheld each year                                                                   architects from bygone centu-            tronic boats on Lake Königssee     and More [2]
 Unspoiled nature, fresh air, a        at annual festivities. The many                                                                 ries have left a legacy of amaz-         invites you to experience an       Deep inside the Berchtes-
 wealth of culture and the laid-       spectacular folk festivals are                                                                  ing architectural monuments              unforgettable excursion.           gaden salt mountain a hidden
 back Bavarian mentality are its       attractions that you should                                                                     and picturesque villages, all               world waits to be discovered.
 hallmarks. The region’s many          experience for yourself.                                                                        complemented by stunning                 berChTeSgaden                      This exciting Salt Time Journey
 sparkling lakes, national parks                                                                                                       natural scenery.                         naTional Park                      combines science and fantasy,
 and countless nature conserva-        the ideal place for a                                                                           Tourist board Upper bavaria              Nature conservation, research,     impressive special effects and
 tion areas are heaven on earth        memorable vacation                                                                    
                                                                                                                                                                                recreation and environmental       fascinating facts that are not
 for vacationers and sports en-                                                                                                                                                 studies: The only Alpine Nation-   just explained but are experi-
 thusiasts alike. Bavaria’s medi-      Bavaria, with its four vacation                                                                                                          al Park of Germany covers an       enced with all the senses.
 eval castles and small towns,         regions Upper Bavaria, Fran-                                                                    Berchtesgadener land [4]                 area of 210 km². A large vari-     The Alte Saline (Old Salt Works)
 its magnificent palaces and           conia, East Bavaria and Allgäu/                                                                                                          ety of free programs and tours     ranks as a major European
 Baroque churches, not to men-         Bavarian Swabia, is an ideal
                                                                                                                                  3    The Berchtesgadener Land                 including specialty treks based    historical industrial monu-
 tion its urban centers, create        destination anytime of the                                                                      spells majestic Alpine peaks,            on a variety of themes for every   ment. The main attraction is
 the perfect setting for every-        year. Unique in its diversity, Ba-                                                              idyllic lakes and woods, world-          age and interest group are of-     the spring house and spring
 thing from traditional festivals      varia also features breathtaking                                                                class cultural attractions and           fered in summer and in winter.     chapel constructed in neo-Ro-
 to high opera. Bavaria offers a       natural beauty. Plus, Bavaria                                                                   events, as well as sports activi-        A network of 230 km of hiking      manesque style.
 harmonious blend of tradition         excels as one of the cultur-                                                                    ties, world-famous sightseeing           trails make any vacation a sce-
 and modern lifestyle.                 ally most attractive regions                                                                    attractions and saltwater spa            nic adventure.
                                       throughout Europe. The region                                                                   facilities. Located but a stone’s        www.nationalpark-
 a sense of                            offers exclusive sports facilities                                                              throw from Mozart’s birth-     
 cultural heritage                     at any season and a large num-                                                                  place, Salzburg in Austria.              The eagle’S neST (1834 Me-
                                       ber of enticing wellness and                                                                    Whether one chooses five-star            TerS) [3]
 Bavarian people cherish their         health sites. Bavaria’s food and                                                                accommodations or a cozy                 A historic observation point
 culture. Their hospitality makes      hospitality industry, with a vast                                                4              regional guesthouse, there is            high above the Berchtesgaden
 guests feel right at home.            array of establishments rang-                                                                   plenty on offer year-round in            area: panoramic views of up
 Throughout the year, traditional      ing from the inexpensive to the                                                                 the Berchtesgadener Land,                to 200 km can be enjoyed by
 customs are maintained by             luxurious, is another outstand-                                                                 such as concerts of the Bad              visitors to the Eagle’s Nest.
                                       ing feature.                                                                                    Reichenhall Philharmonic Or-             The so-called Eagle’s Nest
                                       bavaria Tourism                                                                                 chestra, traditional festivities         teahouse was offered to Adolf
                                                                                                          and sightseeing attractions              Hitler for his 50th birthday.
                                                                                                               such as Lake Königssee, the              Hitler himself rarely used the
 Discover the whole diversity of
                                                                                                                                       Eagle’s Nest or the Salt Mines.          Eagle’s Nest, finding the trek
 Germany’s number one holiday
 region on the following pages.
                                                                                                          5                                                                     up to the top too unnerving        For more information
 You will find information along                                                                                                       lake königSSee [5]                       because of his fear of heights.    Berchtesgadener Land
 with special insider travel tips on                                                                                                   Surrounded by towering rock              Today, the Eagle’s Nest is open    Tourismus GmbH
 the very best attractions for each                                                                                                    cliffs, the lake – emerald green         to the public and can be seen      Bahnhofplatz 4
 of the four main tourist regions.                                                                                                                                                                                 83471 Berchtesgaden
                                                                                                                                       and silent – is set in one of the        in its original form. The road
 Whether you visit Upper Bavaria,                                                                                                                                                                                  Info-Hotline: +49 1805-86 52 00
 Franconia, East Bavaria or Allgäu/                                                                                                    most impressive landscapes in            from Obersalzberg leading up
 Bavarian Swabia: Wherever you go,                                                                                                                                                                       
 you will not want to leave.
                                                                            48                                                                                             49
B ava r i a                                       _ uppEr Bavaria

 the Chiemsee region [6]              Pilgrimage and                                                  ische Zugspitzbahn Bergbahn               the world comes to visit this
                                      Tourist office altötting                                2       AG vantage points, summits,               unique town, which today
 Ideally located between Munich                                       places to rest, hiking trails             also stages top-class operas
 and Salzburg, the Chiemsee                                                                           and ski slopes can be reached             in the Passion Play House
 Region, often also referred to                                                                       comfortably – in summer and               every summer. Besides this,
 as the “Bavarian Sea“ is one
                        ,             Garmisch-parten-                            1
                                                                                                      in winter.                                though, Oberammergau is also
 of the most favorite vacation        kirchen [4]                                                     bayerische zugspitzbahn                   known for its beautiful “Lüftl”
 destinations in Bavaria. The                                                                         bergbahn ag                               fresco paintings and its world-
 breathtaking landscape of the        Culture and the great outdoors,                                     renowned wood carvers.
 Chiemgau and the Upper Bavar-        sports and relaxation – Gar-                                                                              oberammergau
 ian Alps offers a wide variety       misch-Partenkirchen surprises                                                                             in the ammergau alps
 of sporting, leisure and cultural    with its diversity. Superlatives                    3           tegernsee holiday               
 activities. Prien am Chiemsee is     aptly describe most everything                                  region: a Bavarian              
 in the heart of this beautiful re-   about this Alpine jewel. Its lo-                                treasure [2]
 gion and famous for its Bavarian     cation is unique, nestled in a                                                                            andechs Monastery [5]
 traditions and cultural events       valley surrounded by magnifi-                                   The holiday region welcomes
 in exciting venues like the Pal-     cent mountains and the rocky                                    its visitors throughout the               This monastery is famous for
 ace‘s Courtyard of Honor or the      peaks of the Zugspitze massif                                   year to experience the won-               its Baroque church, which has                   unesco World heritage
 Women‘s Island (Frauenchiem-         (2,962 meters). It is both one                  4               derful variety of handed                  been a destination for pilgrims
 see) with its annual Christmas       of the principal health spas in                                 down traditions and modern                since 1128. Here you can also
 market. From these wonderful         the Bavarian Alps thanks to its                                 achievements. At craftsmen                taste the seven beer special-
 surroundings, you have a fan-        climate and Germany´s pre-                                      workshops, during numerous                ties of the world famous
 tastic view of the famous palace     mier winter sports area. The                                    cultural tours, at alternating ex-        monastery brewery. For fans
 of Herrenchiemsee [1] built          host town of the 1936 Winter                                    hibitions of notable artists or at        of classical music: The famous
 by Bavaria‘s “Fairy-tale King“       Olympics and the FIS Alpine                                     the “Volkstheater” – whether              Bavarian composer Carl Orff is
 Ludwig II.                           Ski World Championship 2011.                                    during theme and adventure                buried here.
 Priener Tourism gmbh                 Whether you prefer Alpine ski-                                  hikes or at festivals. For active         kloster andechs              ing, or instead you would rather                                vacationers, the area between                  go cross-country skiing, hiking,                                the turquoise green lake, lush                      the Wies Church [7]
                                      white water rafting or paraglid-                                pastures and proud mountain                                                 The Wies Church, located in Stein-
 altötting – home                     ing, there is something for                                     peaks is simply paradise. Expe-                                             gaden in Upper Bavaria, is one of
 of his holiness pope                 everyone at any season of the                                   rience the elements in and on                                               the loveliest Rococo buildings world-
 Benedict Xvi [3]                     year in Garmisch-Partenkirchen.
                                                                              6                       the water, on dry land or in the                                            wide. On June 14, 1738, a farmer´s
                                      Tourist office                                                  air! Well-organized packages                                                wife, Maria Loy, saw tears on a
 Pope Benedict XVI: “Altötting is     garmisch-Partenkirchen
                                                                                                      for all seasons make your vaca-                                             dilapidated wooden figure of the
 the heart of Bavaria and one of                                            tion a dream come true any                                                  scourged saviour. This miracle led to
 Europe‘s hearts… I was fortu-
                                                                                                      time of the year and entice you                                             a pilgrame rush to see the sculpture.
 nate to be born near the city                                                                        to a stay in Upper Bavaria.                                                 In 1740, a chapel was built to the
 of Altötting. The many pilgrim-      zUgSPiTze – ToP of                                              Tegernseer Tal Tourismus gmbh                                               statue. Nowadays, the Wies Church
 ages to Altötting with my fam-       gerMany [4]                                                                                                     is a famous place for pilgrames and
 ily are among my oldest and          An outdoor arena with a grand                                                                                    belongs to the Unesco World Culture
 fondest memories. Altötting is       view: with 2,962 meters                                                                                                                     Heritage.
 located in the Upper-Bavarian        the Zugspitze is the highest                                    oberammergau in the                                               
 Alpine region between Munich,        mountain in Germany. Visitors                                   ammergau alps
 Passau and Salzburg. For more        from all over the world enjoy
 than 1,250 years, this town          the breathtaking view expand-                                   Oberammergau – permanently
                                                                                                                                                                                  important distances
 has been the spiritual center        ing some 200 km. Almost                                         linked with the Passion Play.
 of Bavaria and for more than         400 summits in Austria, Italy,                                  The roots of the Passion Play                                               between Munich and
 500 years the most significant       Germany and Switzerland are                                     date back to a vow made                                                     Altötting                      94 km
 destination for pilgrims in Ger-     visible from afar. Near at hand,                                by the citizens of Oberam-                                                  Andechs                        42 km
 many. More than one million          there are many opportunities                    7               mergau in 1633. The Passion                                                 Berchtesgaden                 152 km
 pilgrims and visitors per year       for sports and fun up here and                                  Play, which they have been                                                  Garmisch-Partenkirchen         90 km
                                                                                                                                                                                  Ingolstadt                     81 km
 seek out the “Black Madonna“    ,    on the surrounding mountains                                    performing at 10-year intervals
                                                                                                                                                                                  Marktl                        109 km
 which is kept inside the Cha-        Alpspitze, Kreuzeck, Hausberg                                   since 1634, has made Oberam-                                                Oberammergau                   91 km
 pel of Grace. You can find this      and Wank. With the well-                                        mergau famous throughout                                                    Prien am Chiemsee              89 km
 small sacred building in the         developed network of cable                                      the world. Again and again,                                                 Steingaden                    104 km
 middle of the chapel square.         cars and ski lifts of the Bayer-                                each time the event is held,                                                Tegernsee                      52 km

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B ava r i a                                       _ FraNCoNia                                                                                                                                                                                                   For more information

                                                                                                                                                                                                                                                                Tourist Information Franconia
                                                                                                                                                                                                                                                                Wilhelminenstr. 6
                                                                                                                                                                                                                                                                90461 Nuremberg
                                                                                                                                                                                                                                                                Phone: +49 911-94 15 10
                                                                                                                                                                                                                                                                Fax: +49 911-9 41 51 10

                                1     the self-confident Franconians represent an entirely different side of                                                                                                                                          
                                      the Bavarian soul. here, the landscape is much smoother, and people                                                                                                                                             

                                      enjoy drinking world-class wine instead of beer. people here are down-
                                      to-earth and proud of their traditions and the cities have maintained                                                                           5
                                      their medieval charm. there’s always another architectural jewel to be
                                      found dating back to the rococo, the Baroque and renaissance era.                                                                                                                       7

 Nuremberg –                          ing of the Town Hall, stately
 Modern Metropolis with               towers, massive fortifications,
                                      churches and patrician houses
 a Medieval Flair [1, 3]              are witnesses to a mighty im-
 Nuremberg, the core city of          perial past. An imperial castle
 the metropolitan region, is over     dating back to 1142 represents
 950 years old and not a bit          the beginning of the town.
 tired, suitable for trade show       rothenburg Tourist office                                                                                                         4
 and convention guests and  
 popular among tourists seek-                                                                                                              3
 ing culture and enjoyment.
 Nuremberg also has a comfort-        Franken – a land of
 ably sized Old Town where you        Wine and Beauty! [5, 6]
 can find anything your heart
 desires: interesting shops,          World-famous, historical build-
 cozy taverns, sociable beer          ings, dreamy landscapes,
 gardens and charming squares         magnificent art treasures and a
 with history-charged houses in       centuries-old tradition of wine
 between. The Christmas Mar-          cultivation – Franconia’s beauty
 ket and Albrecht Dürer are only      has many different aspects.             weingUT aM STein [8]             JUliUSSPiTal wine eSTaTe
                                                                                                                                                                                                    unesco World heritage
 two of the many “hallmarks”          There is much to explore on             In the heart of the famous       With its 168 hectares, the Ju-
 of the city – not to mention,        a trip to romantic wine towns           Würzburger Stein vineyard lies   liusspital is one of Germany‘s
 of course, the International         and friendly locals. You will           the estate winery, “Weingut      largest wine-growing estates.                                          Würzburg – home of an                  the vast fresco on the ceiling     of the UNESCO and form
 Toy Fair. The Imperial Castle,       enjoy a vacation that caters to         am Stein, Ludwig Knoll. It was
                                                                                                       ”       It has acquired international re-                                      outstanding palace [7]                 above the famous staircase,        one of the largest Old Town
 grand sacred buildings and           all your senses. Wine has been          founded in 1890 and now in       nown through the continuous                                                                                   and in doing so created the        ensembles in Europe. Beauti-
 the Craftsmen’s Courtyard are        cultivated in Franconia for over        the fifth generation of wine-    improvement of the quality of                                          The lively university and              largest painting in the world.     ful works of art have always
 “must-sees” for visitors.            1,200 years. Many well-known,           growers, it is run by Sandra     its wines. With its responsibil-                                       convention city of Würzburg,           In 1982, the Residence was         been a central element in this
 Congress- und Tourismus-             historical figures have sampled         and Ludwig Knoll. The modern     ity and commitment to society,                                         gateway to the Romantic                placed on the UNESCO list of       World Heritage City: the late
 zentrale nürnberg                    the precious wines and have             design invites you to taste      the Juliusspital Wine Estate in                                        Road, is dominated by its              cultural treasures of the world.   Romanesque – early Gothic im-               immortalized their experience           wine as well as hold seminars    Würzburg not only fosters cul-                                         most prominent landmark, the           Congress Tourismus wirtschaft      perial cathedral, the Old Town                                                                                                                                                                                        
                                      in their own words. For exam-           and presentations. Numerous      tural heritage but also achieves                                       Fortress Marienberg. The ori-                                             Hall built right in the middle of
                                      ple, the famous German poet             of events are offered: Wine to   a unique combination of joie de                                        gins of this fortress date back                   the river Regnitz, “Little Ven-
 rothenburg –                         Johann Wolfgang von Goethe              inspire, to enthrall and edu-    vivre and enjoyment of wine.                                           to around 1.000 b.C. when a                                                   ,
                                                                                                                                                                                                                                                                ice” the Baroque palace Böttin-
 a fascinating medieval               once wrote: “Too bad that you           cate. You will take home one     There are many attractions                                             Celtic fortified refuge existed        Bamberg old town –                 ger house or the Renaissance
 milestone [4]                                            ”
                                      can’t pet this wine. You have           thing – a new perspective on     awaiting guests: wine tastings,                                        on this site. Since the founda-        uNESCo- World                      buildings of the Old Court are
                                      every reason to look forward            wine. During the wine tasting,   a tour of the wine estate with                                         tion of the Würzburg bishopric                                            some examples.
                                                                                                                                                                                                                             heritage since 1993 [2]
 With its splendid location and       to sampling Franconian wine             you will find out where the      its historical wooden wine                                             in 742, Würzburg has been the                                             Along with a fascinating town-
 truly medieval atmosphere,           as well as experiencing Fran-           vineyards grow, how the wines    casks and a visit to the founda-                                       religious center of the region.        Bamberg is situated in the         scape, an abundance of festivi-
 hardly any other town is able        conia’s other treasures: the            cellar, what makes them dis-     tion including cultural events                                         Würzburg experienced its most          heart of Franconia, Northern       ties, cultural events and treats
 to captivate its visitors in quite   medieval towns and hamlets,             tinct and stand out of the       such as the annual culture day,         important distances            prosperous period during the           Bavaria. Bamberg’s Old Town        await visitors.
 the same way as Rothenburg           as well as friendly people who          crowd.                           to mention but a few.                   between Munich and             rule of the art-loving prince-         uniquely illustrates the devel-    baMberg Tourism &
 ob der Tauber. A walk through        are committed to preserving             weingut am Stein                 Juliusspital wine estate                                               bishops of the Schönborn               opment of a Middle-Age city.       Congress Service
                                                                                                                                                       Bamberg               231 km                                                                   
 this small town is an unforget-      the unique treasures of their           ludwig knoll                                                           family, for whom Balthasar             It is a stroke of luck that the
                                                                                                                                                       Nuremberg             165 km                                                                   
 table encounter with bygone          home.                                                                             Neumann built the “palace of           town survived World War II
                                                                                                                                                       Rothenburg            242 km
 centuries. The imposing build-                                                                                       Würzburg              280 km            ,
                                                                                                                                                                                      palaces” the Würzburg Resi-            almost unscathed. More than
                                                                                                                                                                                      dence, from 1719 to 1744. The          2,000 single buildings are
                                                                                                                                                                                      Venetian artist Tiepolo painted        under the special protection
                                                                         52                                                                                                                                             53
B ava r i a                                       _ thE EaSt                                                                                                                                             For more information
                                                                                                                                                                                                         east Bavarian
                                                                                                                                                                                                         Tourist Board
                                                                                                                                                                                                         Luitpoldstr. 20
                                                                                                                                                                                                         93047 Regensburg
                                                                                                                                                                                                         Phone: +49 941-58 53 90
                                                                                                                                                                                                         Fax: +49 941-5 85 39 39
                               1     three rivers, among them the danube as the longest river in Europe,                                                                                       

                                     meet here. Eastern Bavaria is just as rich in history and culture. Medie-
                                     val cities, monasteries and historic sights and, in between, magnificent
                                     landscapes and forests. among them the Bavarian Forest, which in part
                                     has maintained its primeval character. Glass blower shops, breweries,
                                     monasteries – each one of them worth a visit.                                                                                                                   3
 passau – the city on                registers make the instrument            and for your well-being.            Monastery Weltenburg
 three rivers [1]                    in St. Stephan’s Cathedral in            Impressions that overwhelm          at kelheim [5]                                       4
                                     Passau the largest cathedral             all the senses – life pulsates
 Passau, located right on the        organ in the world. It is consid-        in Landshut. You will feel the      Monastery Weltenburg is the
 Austrian border, is better          ered a technical miracle.                intensity of your stay in Lands-    oldest monastery brewery
 known as the “Dreiflüsse-           bischöfliche dommusik                    hut either on your own or with      in the world. It was founded
 stadt“ (Three-River-City). With                your personal tour guide – dis-     by the famous Bavarian Duke
 its Baroque buildings by Italian                     cover and experience Landshut!      Tassilo III at the beginning of
 artists it is one of the most                                                office of City Marketing            the 7th century. Today, the mon-
 attractive German cities. Visit     City Metropolis                          & Tourism landshut                  astery still produces 10 beers
 the old town hall with its im-      landshut [6]                                        in strict accordance with the                                                  5
 pressive monumental pictures,                                                                                    Bavarian Purity Law of 1513.
 enjoy a boat-trip on one of the     A city that captivates - again           Walhalla [3]                        www.klosterschenke-
 three rivers Danube, Inn and Ilz    and again. Fascinating. Con-                                       
 or start a river cruise to Vienna   trasting. Inspiring.                     Situated on a hill high above the   info@klosterschenke-
 and the Black Sea.                  A city with a lively picturesque         Danube, the temple of Walhall,
 Tourism Passau                      boulevard and romantic charm-            built by King Ludwig I and his              ing side streets. Both plain and         architect, Leo von Klenze, be-                       monumental. There are new                tween 1830 and 1841 to honor
 giganTiC organ [2]                  things to discover with every            German heroes.
 This organ is a must-see for        step. Historical buildings and           regensburg Tourismus gmbh
 visitors. Five separate organs      modern art. Pulsating rows
 which are played from one           of shops alternate with quite  
 console, 17,974 pipes and 233       oasis-like hidden nooks to relax

                unesco World heritage

 regensburg - uNESCo                 – of years from the city‘s foun-         regenSbUrger doM [4]                hiSToriC
                                     dation in Roman times to the             St. Peter’s Cathedral is indis-     SaUSage kiTChen [7]
 World heritage [4]
                                     present. The old city center is a        putably Regensburg’s spiritual      If you were to ask locals what
 On July 13th 2006 Regensburg        place to live and a place people         center. When you look up            symbolizes Regensburg best
 was inscribed on the UNESCO         identify with. Regensburg is a           towards the towers of this          they will most likely name the
 World Heritage List with its        unique atmospheric city and a            imposing Gothic building, you       so-called “Historische Wurst-
 unique old town ensemble.           center of business and indus-            will see kings on horseback,              ,
                                                                                                                  kuchl“ the oldest sausage
 Almost one thousand historical      try in an increasingly globalized        foolish virgins, and gargoyles      kitchen in the world. The res-
 structures and buildings stand      world.                                   with animal and human faces.        taurant serves typical Regens-
 within a relatively small area.     regensburg Tourismus gmbh                St. Peter’s is also the home of     burg sausages with home-
 No other city of this size can,                 the famous boys’ choir “Cathe-      made sauerkraut and sweet
                                                                                                                important distances
 boast as much authentic, his-                                                dral Sparrows”  .                   mustard. It is located next to
 torical architecture spanning                                                        the famous Stone Bridge.           between Munich and
 hundreds – in fact, thousands                                                         historische wurstkuchl             Landshut               75 km
                                                                                                                         Passau                198 km
                                                                                                                          Regensburg            125 km

                                                                         54                                                                                                                 55
B ava r i a                                        _ allGÄu aNd SWaBia                                                                                                           For more information
                                                                                                                                                                                 Tourist Board of Allgäu/
                                                                                                                                                                                 Bavarian Swabia
                                                                                                                                                                                 Schießgrabenstr. 14
                                                                                                                                                                                 86150 Augsburg
                                                                                                                                                                    2            Phone: +49 821-4 50 40 10
                                                                                                                                                                                 Fax: +49 821-45 04 01 20
                               1      ludwig ii, the romantic king of Bavaria, loved this region and com-                                                              
                                      memorated it with the historic monument, the Neuschwanstein
                                      Castle. Yet, Bavaria’s south west has much more to offer. Magnifi-
                                      cent lakes including the huge lake Constance, fantastic mountain
                                      silhouettes up to the Southern alps. plus, non-stop romantic cities,
                                      small villages and lofty castles.

  augsburg – busy center Füssen in the allgäu [1]                                withdraw from public life. Only   Castle and the stunning area of
  of Bavarian Swabia [3, 5]                                                      seven weeks after his mysteri-    The Lake Constance area are
                                      is the southern-most end                   ous death, Neuschwanstein         nearby. Not only does it feature
 Augsburg, the oldest city in Ba-     and climax of the Romantic                 was opened to the public. Now     exceptional natural beauty, the
 varia, was founded by Roman          Road and is an internationally             vast numbers of people flock      town also offers a wide range
 troops over 2,000 years ago.         renowned vacation and spa                  to view his spectacular private   of accommodations with ex-
 Since its economic heyday in         resort at the Bavarian Alpine              refuge.                           cellent high standards to suit
 the 15th and 16th century, the       foothills. Its location in the             Schloss neuschwanstein            everyones’ needs. The exclu-
 city has become an important         heart of Bavaria’s most charm-             svneuschwanstein@                 sive shops offer well-known
 gateway for trade and travel to      ing hill and lake districts make                      brands, and the night-life which
 Southern Europe. The wealthy         it the ideal starting point for a                                            is renowned for its cozy res-
 Augsburg merchants not only          visit to Neuschwanstein, the                                                 taurants and stylish wine bars,
 imported the spirit of the Italian   fairy-tale castle of King Ludwig II        villa JägerhaUS                   offering live music, give Ober-
 Renaissance, but also brought        as well as Hohenschwangau                  Feel like a king yourself and     staufen that special Alpine flair,
 Italy‘s architecture to the Lech     at only 6.4 km distance. The               spend a night at the romantic     which make it so unique. Since
 River. The Renaissance city hall     Dream King’s second castle,                Villa Jägerhaus at the foot of    2008 Oberstaufen’s mountain
 and the splendid fountains, the      Linderhof, as well as the Wi-              Neuschwanstein Castle. The        range named Nagelfluhkette,
 Fuggerei and the Maximilian-         eskirche (UNESCO World Cul-                4-star hotel offers a marvelous   which connects the region of             5
 strasse are still impressive         tural Heritage Site) are only 45           nighttime view of the two il-     Allgäu with the Austrian area
 reminders of Augsburg‘s golden       minutes away by car. Füssens               luminated castles Neuschwan-      called Bregenzerwald, was
 era of the Renaissance.              medieval town center rises                 stein and Hohenschwangau.         declared as a national park and
 Tourist office augsburg              high above the banks of the                Schlosshotel                      received a statutory protection.          Lech River and offers a unique             lisl & Jägerhaus                    setting for leisurely shopping               
                                      strolls or explorations into past
 The fUggerei [6]                     centuries. Visit the romantic
 Jakob Fugger the Rich founded        soul of Bavaria!                           Spend your vacation in
 the Fuggerei in 1521 as a            füssen Tourismus
                                      und Marketing
                                                                                 oberstaufen & enjoy the                                                6
 social settlement for needy
 citizens of Augsburg. It is not                       Flair & lifestyle [2, 4|
 only unique in age, but also in
 continuity: The social settle-                                                  Oberstaufen has made a name
 ment is still financed exclusive-    Neuschwanstein [7]                         for itself as the hikers and                                                   7
 ly through the Jakob Fugger                                                     walkers paradise. The grandeur
 endowment. The annual rent           Neuschwanstein Castle is                   of its scenery and the location
 (excl. heating) for an apartment     among the most popular sights              makes it the perfect vacation
 is still the nominal value of        in Europe. The world famous                destination. Oberstaufen lies
 one Rhine guilder (currently 88      “fairy-tale Castle“ inspired by
                                                        ,                        in the most southern area of      important distances
 cents). The Fuggerei is a “city      Richard Wagner´s operas, has               Bavaria and is given the ap-      between Munich and
 within the city“ with its own        amazed millions of visitors. Its           propriate name, the Tri-Border-
                                                                                                                   Augsburg                   68 km
 church, walls and gates.             setting beneath the mountains              Region; neighboring countries
                                                                                                                   Hohenschwangau            120 km
 fuggerei 56                          of the Alps is breathtaking. The           are Austria and Switzerland.      Neuschwanstein            121 km
 86152 augsburg                       shy King Ludwig II had built               World famous attractions such     Füssen                    132 km                       the castle in 1886 so he could             as King Ludwigs fairy-tale        Oberstaufen               167 km

                                                                            56                                                                                          57
B ava r i a                                 _ WiNtEr WoNdErlaNd Bavaria –
                                                  plENtY oF SNoW aNd lotS to do!
                                                                                                                                      B ava r i a                                           _ top-NotCh For GolFErS

                                1   ”Big city” flair and the fascination of Christmas mar-                                             as soon as you arrive, you will feel right “at home on the range” on one of                                        1
                                    kets, adventure in the snow, winter sports activities                                              Bavaria’s numerous golf courses located in Bavaria, primarily in the lake
                                    and the beauty of the alps: Bavaria’s unparalleled                                                 regions near tegernsee, Chiemsee and lake Starnberg, in Berchtesgadener
                                    range of attractions has made it one of Europe’s most                                              land and near Neuschwanstein Castle. Even in Munich, awarded “the best
                                    popular holiday destinations. Bavaria offers a huge                                                city for golfers”, you will find quite a few great golf courses. Enjoy one of
                                    variety of winter magic.                                                                           the many 9- and 18-hole facilities where you can indulge in your passion.

                                                                Winter sports                        of activities. In the course      Golf Museum                          Europe’s No. 1                           is decorated in Bavarian style.
                                2                                                                                                                                                                                                                         2
                                                                                                     of time, prevailing climatic      regensburg                           Golf & Spa resort                        The emphasis is on a wel-
                                                                Bavaria as an affordable winter      and topographic conditions                                                                                      coming, relaxing atmosphere
                                                                sports destination [1, 4] is char-   have caused Bavaria‘s skiing      A must-see for all golf enthusi-     The harTl reSorT in                      where guests feel right at
                                                                acterized by its multitude of        venues, such as Garmisch-         asts is the only German Golf-        bad grieSbaCh [2]                        home.
                                                                ski resorts, each with its own       Partenkirchen, Berchtesgaden,     Museum in Regensburg. Along          is a top-notch golf and spa
                                                                charm and character, like the        Ruhpolding and Oberstdorf, to     with the well-known Scottish         resort located in the Bavarian           life on The green
                                                                Spitzingsee skiing area, Gar-        specialize in certain sporting    Golf Museum in St. Andrews           landscape, only a one and a              With a winning combination of
                                                                misch-Partenkirchen (with the        disciplines.                      it houses the most important         half-hour drive from Munich              tradition, comfort and proxim-
                                                                highest mountain of Germany                 collection in Europe. More than      Airport.                                 ity to the course, the four Hartl
                                                                - the Zugspitze), the Großer         winter-experience                 1,200 rarities from all over the                                              Resort estates are the perfect
                                                                Arber and Allgäu´s largest win-                                        world have been collected dur-       boUndleSS varieTy                        place for any golfer to stay.
                                                                ter sport arenas in Oberstdorf.      Culture & Cities                  ing the last 40 years.               The variety of golf courses –            They are closed partly during
                                                                The slopes in the Bavarian Alps                                        golf Museum regensburg               five of them 18-hole champion-           the winter season.
                                                                and the Bavarian Forests have        The magic of the festive          Tändlergasse 3                       ship courses – and the unique            a. hartl resort
                                                                everything the skier‘s heart         season is nowhere quite as        93047 regensburg                     Golfodrom® training center and           gmbh & Co. holding kg
                                                                desires: dizzying descents for       evident as at the Christmas                                            golf academy make a golfer’s
                                                                the more advanced; and gentle        markets [2]. The tempting                                              heart beat faster. Experience                               3
                                                                slopes for beginners, families       aromas of mulled wine, sweet                                           high-class service and hospital-
                                                                and just-for-fun skiers.             roasted almonds and ginger-
                                                                                                                                       the Chiemsee Golfcard [3]            ity at the Hartl Resort hotels
                                                               bread create an unforgettable     The Ciemsee region is not only       and estates, and enjoy a little
                                                                                                     atmosphere. Come and visit        famous for its natural beauty        rest and relaxation at the hotel
                                                                activities & Events                  Bavaria´s world-famous Christ-    and wealth of culture and lei-       owned thermal spas.
                                                                                                     mas markets in Nuremberg,         sure possiblities. By offering a
                                                                Bavaria’s winter resorts have        Kempten, Prien am Chiemsee        fantastic array of golf courses      golfodroM ® [1]
                                                                something for everyone and           and Regensburg, just to name      with mountain back-drops and         The Golfodrom® is home to the
                                                                are not the exclusive preserve       a few.                            breathtaking lakeside views –        largest golf school in the world.
                                                                of downhill skiers. Cross                   it is also a great place to play     With 36 selected international
                                                                country trails [4], sled runs,       winter-experience                 golf.                                pros who work with guests
                                                                snowshoe hikes, racing down                                            In cooperation with seven re-        and learners to perfect their
                                                                an ice canal on the World Cup                                          gional golf clubs, the Tourist In-   swing, improve their game, or
                                                                and World Champions‘ track                                             formation Office Prien came up       get them off to a good start in
                                                                at Königsee or the SaltTime-                                           with something unique – The          the game of golf.
                                                                Journey in Berchtesgaden [3]                                           Chiemsee Golf Card offers the
                                                                are just a taste of a wide range                                       opportunity to play at different     kidS-golf
                                                                                                                                       locations on varied courses          The Hartl Resort even has a
                                                                                                                                       and at different skill levels in     course just for kids. Adults
                                                                                                                                4      one of the most beautiful and        enter at their own risk! Enjoy
 For more information                                                                                                                  idylic golf areas in Germany.        the fun.
                                                                                                                                       Priener Tourismus gmbh
 BAVARIA TOURISM                                                                                                                       kur- und Tourismusbüro               a warM bavarian
 The official Marketing Ageny                                                                                                              welCoMe
 Leopoldstr. 146                                                                                                                                                                                                         For more information
                                                                                                                                                                            The Hartl Resort Hotel Fürsten-
 80804 Munich
 Phone: +49 89-21 23 970                                                                                                                                                    hof, a superior four-star hotel,                                             Bavarian Golf Association                                                                                                                                                                                                                                                                                                                                                                                                                                                         

                                                           58                                                                                                                                                   59
B ava r i a                                        _ h o l i d aY r o a d S                                                                               B ava r i a                                          _ BarGaiNS aNd outlEtS

                                                                                                                                                                                                                                                                            MoRE ouTLETS
                                                                                                                                                                                                                                                                            AT A G L A N c E

                                1      You can’t have it all? But of course you can! You only need                                                         Bavaria is home to many large international                                  1                                   Fashion
                                       to drive down the right road. there you will find all the                                                           fashion, sporting goods and lifestyle brands.                                                                    adidas – sportswear
                                                                                                                                                                                                                                                                            Olympiaring 2
                                       sights you can imagine, all lined up one after the other,                                                           What’s more, these companies are nice enough                                                                     91074 Herzogenaurach

                                       like a string of pearls. romantic scenes, the most beautiful                                                        to offer a wide range of their products at                                                                       Bogner – clothing
                                                                                                                                                                                                                                                                            Am Werbering 5 – 9
                                       mountain silhouettes, the oldest glass blower shops and                                                             numerous outlets at low prices. a real bargain-                                                                  85551 Heimstetten

                                       memories of Queen Sissy. Enjoy the ride!                                                                            hunter will not want to miss this opportunity.                                                                   Burlington – clothing
                                                                                                                                                                                                                                                                            Fabrikstr. 1
                                                                                                                                                                                                                                                                            79650 Langenau
                                                                                                                                                           ingolSTadT village oUT-             from the Village into down-             The renowned fashion house
                                                                                                                   4                                       leT ShoPPing [2]                    town Ingolstadt. You will find          HUGO BOSS was founded in
                                                                                                                                                                                                                                                                            elho – ski and tennis
                                                                                                                                                                                                                                                                            Stahlgruberring 22
                                                                                                                                                           Discover Ingolstadt Village         a great shopping adventure in           Metzingen in 1923, where it          81829 Munich
                                                                                                                                                           Outlet Shopping in the heart        Ingolstadt Village, in the heart        also established the first fac-
                                                                                                                           5                               of Bavaria, only 50 minutes         of one of Germany´s most                tory outlet in the 1970s. Today      erbacher – sportswear
                                                                                                                                                           away from Munich! Find previ-       attractive regions. And when            OUTLETCITY METZINGEN                 Heinrich-Hammer-Str. 6
                                                                                                                                                                                                                                                                            89155 Erbach/Donau
                                                                                                                                                           ous seasons’ collections from       you have finished shopping for          stands for over 40 international
                                                                                                                                                           over 110 luxury fashion and         your attractive bargains, just          top brands presented mainly          Marc O‘Polo – clothing
                                                                                                                                                           lifestyle brands reduced up         explore the surrounding area –          in flagship stores at year-round
                         2                                                                                                                                                                                                                                                  Lena-Christ-Str. 46
                                                                                                                                                                                                                                                                            80807 Munich-Martinsried
                                                                                                                                                           to 60 percent (off the former       it´s worth it!                          reduced prices. Over three
                                                                                                                                                           recommended retail price) all       otto-hahn-Str. 1                        million customers from more
                                                                                                                                                                                               85055 ingolstadt                                                             Nike – sportswear
                                                                                                                                                           year round.                                                                 than 185 nations worldwide
                                                                                                                                                                                                                                                                            Zeppelinstr. 1
                                                                                                                                                           This attractive Outlet Village is              come every year to shop for
                                                                 3                                                                                                                                                                       91074 Herzogenaurach
                                                                                                                                                           home to exclusive brands like                                               high-quality products. Metzin-
                                                                                                                                                           Aigner, Bogner, Calvin Klein        oUTleTCiTy MeTzingen [1]                gen offers its visitors among        PUMA – sportswear
 the romantic road [1, 2] the German                                           Crystal road [4]                        Sissy’s road – a bio-               underware, Gant, Mandarina          Looking for a premium shop-             other things parking for more        Zeppelinstr. 2
                                                                                                                                                                                                                                                                            91074 Herzogenaurach
                          alpine road [3]                                                                              graphical tour tracing              Duck, MCM, Miss Sixty/En-           ping location? Metzingen                than 3,000 vehicles, a childcare
 The Romantic Road, the triad                                                  The Crystal Road – one of Ger-                                              ergie, Oilily, Rosenthal, Sam-      invites you to an inner-city            and a tourist information that
 of nature, culture and hospital-      Welcome to a sensational                many’s most fascinating vaca-           the footsteps of Empress            sonite, St.Emile, Wolford and       shopping experience combin-             helps you to find your bearings
                                                                                                                                                                                                                                                                            Reebok – sportswear
                                                                                                                                                                                                                                                                            An der Autobahn 2
 ity has been the trademark for        panoramic tour through the              tion destinations – stretches           Elizabeth from augsburg             many more. The shopping             ing top fashion, outstanding            and presents attractions featur-     91171 Greding
 almost 60 years. Running from         Bavarian mountains, where na-           about 250 kilometers from               to Geneva [5]                       atmosphere is comfortable           architecture, lifestyle and             ing of a region where every
                                                                                                                                                                                                                                                                            ReNÉ LeZARD – clothing
 the Main River to the Alps, it        ture is both the backdrop and           Neustadt a. d. Waldnaab to                                                  and easy – with a Tourist In-       culinary delights surrounded            trip becomes a short getaway.
                                                                                                                                                                                                                                                                            Industriestr. 6
 is Germany’s best-known and           the director. Enjoy the awe-            Passau. Central Europe’s larg-          Sissy’s road follows stages in      formation that provides im-         by the charming historical at-          Curious about a visit to Metzin-     97359 Schwarzach
 most popular tourist route. The       inspiring panorama of Bavaria’s         est continuous area of wood-            the life of Empress and Queen       portant information about the       mosphere of a typical Swabian           gen? Nothing could be simpler.
 name Romantic Road itself ex-         mountain scenery and travel             studded hills, located in East          Elizabeth. The Bavarian start-      region, over 1,000 free parking     small-town. For years the city          The city is connected to the         Rosner outlet
 presses what many guests feel         from Lindau to Berchtesgaden            Bavaria, is the spectacular             ing point and western origin of     spaces, limousine service,          with its four outlet districts          railway network and is located       Hermann-Paul-Müller-Str.
                                                                                                                                                                                                                                                                            85055 Ingolstadt
 while seeing medieval towns,          National Park in the Berchtes-          backdrop for the Crystal Road.          Sissy’s road is Augsburg. From      tax-free-shopping for non-EU        has been known as an outlet             close to the A8 Autobahn
 historic monuments and                gadener Land. Comprising 450            What a contrast between the             Augsburg or Aichach it takes        residents, restaurants and          shopping paradise throughout            (Munich-Stuttgart).                  Strenesse – clothing
 breathtaking castles: fascina-        winding kilometers, this tour           fiery, glowing glass with all its       less than one hour by car to        cafes, children‘s playground,       Germany. Factory outlets have           reutlinger Str. 63                   Gewerbestr. 10
 tion and a sense of going back        will offer you plenty of oppor-         mysticism and suspense and              arrive in Munich, the birthplace    free stroller and wheel chair       a long tradition in Metzingen           72555 Metzingen                      86720 Nördlingen/Ries
 in time. From Würzburg to Füs-        tunities to see majestic moun-          the peace and quiet of the sur-         of Elizabeth of Austria. Sissy’s    rental and a regular bus shuttle    and the surrounding area.     
 sen, the Romantic Road opens          tains, lovely lakes, homely             rounding landscape. Discover            Road spans across Hungary,                                                                                                                           Timberland – clothing, shoes
                                                                                                                                                                                                                                                                            Höllriegelskreuther Weg 3
 up to a wealth of European            villages, historic towns, numer-        for yourself the fairy-tale trea-       Austria, Italy and Switzerland.                                                                                                                      82065 Baierbrunn
 history, art and culture. On the      ous fortresses and romantic             sures of the world of glass and         In addition to impressive                                                                            2
 way from north to south, the          castles along the way. It is a          the breadth of variety of the           monuments and historical                                                                                        TIP
 landscape changes from river          truly spectacular and unforget-         landscape and culture in East           cityscapes, Sissy fans can visit                                                                                Mon – Sat there is also a special
 valleys, fertile agricultural land,   table way to discover Southern          Bavaria.                                museums, cultural events and                                                                                    shuttle service from the airport     Hutschenreuther
 forests and meadows to dra-           Bavaria by crossing it from the         Tourist board of east bavaria           admire outstanding garden and                                                                                   to Ingolstadt Village (stop on re-   Hutschenreutherplatz 2
                                                                                                                                                                                                  quest), departing every 1½ hours     95100 Selb
 matic mountain scenery.               West to the East.                                                               park landscapes.
 romantic road association             verein deutsche                             regio augsburg Tourismus                                                                                        from Terminal 1 A/B, Terminal 2
                                                                                                                                                                                                        E03 and Central Area between         Staatliche Porzellanmanufaktur                  alpenstraße e.v. c/o                                                            gmbh                                                                                                                                                 Nymphenburg
                                                                                                                                                                                                                                       5:15 am and 0:10 am                   Tourismusverband München                                                                                                                                                                        Nördliches Schlossrondell 8
                                       oberbayern e.v.                                                                                                                                                                                   80638 Munich
                                                                                                                                                                                                                                                     Villeroy & Boch
                                                                                                                                                                                                                                       Vielitzer Str. 26
                                                                                                                                                                                                                                                                            95100 Selb

                                                                          60                                                                                                                                                      61
B ava r i a                                        _ SpriNGS oF WEllNESS                                                                              B ava r i a                                        _ h E av E N lY a r t h o t E l S

                                                  1     in Bavaria, an unwritten law states that                                                                                the new Sightsleeping ® hotels offer their guests             1
                                                        life is meant to be enjoyed. So, it’s no sur-                                                                           a truly special aesthetic indulgence. Sightsleep-
                                                        prise that you will find a huge variety of                                                                              ers can stay in castles, palaces or contemporary
                                                        wellness packages here. the many healing                                                                                hotels with a particular visual appeal. in Bavaria
                                                        springs in Bavaria do their part in assuring                                                                            the sightseeing starts the minute you open your
                                                        the well-being of their guests.                                                                                         eyes and go down to breakfast.
                                                                                                                                                       Criteria for                        outstanding
                                                                                                                                                       Sightsleeping® hotels               Sightsleeping® hotels
                                                                                        4                                                              The jury made up of experts         SChloSShoTel
                                                                                                                                                       from the fields of art, design,     PoMMerSfelden [1]
                                                                                                                                                       marketing and travel journalism     Schloß 1
                                                                                                                                                       based their selection on the        96178 Pommersfelden
                                                                                                                                                       following criteria: a Sightsleep-
                                                                                                                                                       ing® hotel has to be a castle,
                                                                                                                                                       palace or similar listed building
                                                                                                                                                       and must exhibit other interior     hoTel bUrg wernberg [2]
                                                                                                                                                       design features such as paint-      Schlossberg 10
                                                                                                                                                       ings, prints, drawings or sculp-    92533 wernberg-köblitz
                                                                                                                                                       tures all displaying the same
                                                                                                                                                       conceptual idea. The jury also                                                 3
                                                                                                                                                       evaluated any contemporary          hoTel hezelhof [3]
                                                                                                                                                       furniture used. In addition to      Segringer Str. 7
                                                                                                                                                       providing accommodation in a        91550 dinkelsbühl
 Feeling great with                    customs and traditions plus             _ Countless resting oases (Gar-    swimming pool, an open-air           place of interest a Sightsleep-
 Wellvital in Bavaria! [1]             warm and friendly people.                 ten Eden, Yin Yang, Alhambra,    saline pool and saunas guests        ing® hotel should also offer a
                                       bavaria Tourism                           Paradise Lounge)                 can enjoy an exclusive, per-         wide program of activities such     nebelhorn relaxhoTel [4]
 WellVital in Bavaria means tak-                        _ Daily more than 80 different     sonalized pamper program that        as author readings, concerts or     am herrenberg 10
 ing time out to spoil yourself                          highly professional aromatic     promotes relaxation, health          drama performances.                 87538 obermaiselstein
 to bits; it means relaxation                                                    water pouring ceremonies         and beauty. The quiet room in                                  
                                       thermenwelt Erding [3, 4]                                                                                                                 
 for body, mind and spirit, fit-                                                 on the hot stones and free       the sauna center features pan-       accommodation
 ness training and replenishing        eUroPe’S largeST hoT wa-                  activities                       oramic views of the mountains        for aesthetes                       vinoTel Und weingUT
 that feeling of joie-de-vivre.        Ter TherMal SPa world                   _ From age 16 and up; without      and lakes and is the perfect                                             aUgUSTin [5]
 To ensure maximum enjoy-              Leave your burdens behind and             swim wear                        place to get away from the           The Sightsleeping® brand            Matthias-Schiestl-Str. 4
                                                                               Tropical Spa Paradise:                                                                                      97320 Sulzfeld am Main
 ment and well-being while at          discover the amazing possibili-                                            stresses of everyday life. The       stands for a new type of en-
                                                                                                                                                                                                                             4                    5
 the same time charging those          ties of the largest sauna para-         _ Indoor and outdoor pool, wa-     fully trained staff offers a wide    counter tourism combining
 batteries, the WellVital hotels       dise of the world, the tropical           ter jet massages and bubble      program of massages, cosmet-         well-being, art and culture
 and localities have been care-        paradise with its own Vitality            lounges                          ic treatments for both men and       with more active experiences.       inTerConTinenTal
 fully selected based on strict        Oasis and the largest water             _ Water gymnastics                 women and a fitness activities       The jury was unanimous in its       berChTeSgaden reSorT [6]
 quality control criteria. Only        slides paradise in Europe.              _ Vitality Oasis with an assort-   program to ensure the well-          acceptance of the Nebelhorn         hintereck 1
 facilities meeting all the criteria   No matter whether your visit              ment of healing therapies        being of each and every guest        Relaxhotel that displays a suc-     83471 berchtesgaden
 and approved by fully-trained,        is just for a few hours or for a        Therme erding                      at the hotel.                        cessful combination of a won-
                                                                               Thermenallee 1-5                                                                                            www.berchtesgaden.
 independent inspectors are            whole day, you will find every-                                            das **** hotel Sommer                derful interior and attractive
                                                                               85435 erding                                                                                      
 awarded the WellVital seal of         thing you would imagine a holy                                             weidachstr. 74                       design. According to Kristina
 approval. Whether you come in         day to be: restful, relaxing,
                                                                                                                  87629 füssen                         Bluemcke, Product Manager of                                                       6
 search of exercise, relaxation,       exiting and entertaining.                                                         BAYERN TOURISM Marketing
 beauty pampering or spa treat-        Sauna Paradise:                                                                    GmbH’s Sightsleeping® brand,
 ments one thing is certain –          _ More than 25 different types
                                                                               **** hotel Sommer [2]                                                   applicants had only been se-
 Bavaria has everything needed           of saunas and healthy attrac-         Vital-Hotel Sommer leaves                                               lected following intense dis-
 for that all-round feeling of well      tions                                 nothing to be desired. In Som-                                          cussions.
 being: beautiful scenery, a rich      _ Amazing indoor and outdoor            mer’s “VITAL-INSEL wellness
                                                                                                  ”                                                    bavaria Tourism
 array of culture, well-preserved        swimming pool with pool bars          center comprising an indoor                                   
                                                                          62                                                                                                                                            63
B ava r i a              _ h E a lt h C a r E

            Bavaria is famous for its excellent healthcare
            standards. Even visitors to the area can benefit
            from the quality of the medical infrastructure.
            regardless of whether you come to Bavaria as
            a patient or whether you suffer an illness or an
            accident while you are here.

            the Clinical                               These individually designed          Europe health – your
            Solutions Gmbh                             packages can include diagno-         preferred international
                                                       sis, treatment, surgery, hotel
            The Clinical Solutions GmbH                accommodations, transfer to
                                                                                            health provider
            has meanwhile grown into five              a partner clinic for long-term
            departments offering: organiza-            treatment and sightseeing pro-       Here in Europe, particularly in
            tion of physical check-ups and             grams for families. Well-known       Germany, the health care sys-
            medical treatment, patient sup-            medical specialists, state-of-       tem enjoys a fantastic reputa-
            port, organization of worldwide            the-art medical technology and       tion for offering modern medi-
            medical transportation for pa-             a comfortable interior design        cal treatments and services.
            tients on board ambulance jets             guarantee the best individual        Europe Health is a patient
            equipped with state-of-the-art             medical care with the highest        service operator with the cen-
            technologies, organization and             level of quality. What is also       tral office in Munich, Bavaria,
            construction of turn-key medi-             unique is the emphasis on            and many subsidiaries located
            cal facilities of different subject        the interdisciplinary approach:      throughout Germany. Europe
            areas, advanced training and               Thanks to the integration of         Health runs offices in clinics
            continuing education programs              the fields of orthopedics,           and hospitals to ideally care for
            for physicians, services such              hand surgery, cosmetic plas-         the needs of the international,
            as making room reservations                tic surgery, ophthalmology,          traveling patient, who comes
            at hotels and reservations                 otorhinolaryngology (ear, nose       to Germany for specialized
            for flight tickets with airlines           and throat) and other specialty      treatment and diagnosis. To
            worldwide, cultural programs,              fields, the AirportClinic M of-      arrange the best framework for
            car rental, and any other orga-            fers a comprehensive concept         the patients’ therapy process,
            nizational matter that the client          for inpatient and outpatient         Europe Health organizes the

            might need.
            innere laufer gasse 18
            90403 nürnberg
                                                       care including fields such as
                                                       radiology, gynecology, cardiolo-
                                                       gy, gastroenterology and pedi-
                                                                                            complete stay of the patient
                                                                                            including visa, flight, accom-
                                                                                            modations, airport transfer
                                                                                                                                           B AVARI A T OUR IS M
                                                       atrics. The international flair of   and all medical appointments           - the official marketing agency
                                                       Munich Airport is omnipresent        needed.
                                                       in the AirportClinic M. It pro-
            Munich airport Clinic –                    vides an effective, organized                    Your key to business in Bavaria
            Europe‘s first airport                     hospital stay and – for special-
            clinic [1, 2]                              ized surgery or therapeutic          roSe Gmbh                                                assistance in planning tours
                                                       methods – has a network of                                                           fam-trips & personalised media trips
            The AirportClinic M opened                 experts in Munich.                   Your reliable partner in organiz-
                                                                                                                                             marketing materials, news & trends
            at Munich Airport in Novem-                MediCare gmbh                        ing your therapy and highest-
                                                                                                                                                 contacts with qualified partners
            ber 2002. It is the realization                quality recuperation in
                                                                                                          joint marketing campaigns & activities
            of an innovative “full service                                                  Germany and Austria.
                                                                                                                                              location scouting & filming permits   For further information please
            concept“ for patients from                                            
                                                                                                                                                 online-press tool, photo archive   visit our website or contact us:
            Germany and abroad. The Air-                                          
                                                                                                                                           & film footage:     Bav aria touris m
            portClinic M aims to intensify                                                                                                                                          - the official marketing agency
            “medical tourism“ from for-                                                                                                                                             Leopoldstrasse 146
            eign countries – offering di-                                                                                                                                           80804 munich, Germany
            verse packages for internation-                                                                                                                                         Phone: +49 (0)89 212397-0
            al patients and their families.                                                                                                                                         Fax: +49 (0)89 212397-99
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                                                                                                                                find our Online-Sales Guide at:           
B ava r i a                                         _ MEEtiNG & iNCENtivE travEl                                                                        B ava r i a                                  _ MapS & iNFo

                                                   1     Bavaria is clearly Germany’s top conference destination and
                                                         is streaks ahead of other states when it comes to staging                                                                                                                                   1   baMberg       The largest group
                                                         MiCE events of all kinds. Bavaria’s top-notch experiences                                                              Thuringia                                                           of historic buildings in Germany
                                                         get things moving: enchanting countryside, arts and culture                                    Hesse                                                              Saxony                   preserved in their original state

                                                         of the very best and a champion range of leisure activities                                                                                                                                 2   regenSbUrg           The best
                                                                                                                                                                                                                                                    preserved medieval city in Germany.
                                                         all combine with a large portion of Bavarian charm – some-                                                                                                                                 Don´t miss out the oldest sausage
                                                         thing to suit every business person.                                                                                                                                                       kitchen in the world
                                                                                                                                                                                   Coburg                                                            3   zUgSPiTze         The highest
                                          2                                             4                                                                                                                                                           mountain in Germany where you can
                                                                                                                                                                                        1                                                           get a unique panoramic view of Ger-
                                         3                                                                                                                  Würzburg                                                                                many, Austria, Switzerland and Italy
                                                                                                                                                                                  Bamberg                                            czech           4   würzbUrg          The largest

                                                                                                                                                                                                                                                    ceiling fresco in the world which is
                                                                                                                                                                        Franconia                                                                   listed in the UNESCO World Culture
                                                                                                                                                                                             Nuremberg                                              Heritage

                                                                                                                                                                        Rothenburg                                                                   5   TherMe erding            World´s
                                                                                                                                                                                                                                                    largest spa – only 15 minutes away
                                                                                                                                                                                                                      2                             from the airport

                                                                                                                                                                                                                      Regensburg                     6   neUSChwanSTein                 The
                                                                                                                                                                                                                                                    castle which inspired Disney to built

 Germany’s top                          that motivation levels are di-         incentive travel                    just want to relax, savor a first-
                                                                                                                                                        Baden-                                              East Bavaria                            the Cinderella Castle

 Conference destination                 rectly related to one’s sur-
                                        roundings. Bavarian venues
                                                                               in Bavaria                          class dinner at the Olympic
                                                                                                                   Tower or spend an evening in a
                                                                                                                                                        wurttemberg                     Ingolstadt                                     Deggendorf
                                                                                                                                                                                                                                                    SighTSleePing            Stands for
                                                                                                                                                                                                                                                    a new type of encounter tourism
 Where better to host a meet-           include breweries, royal sur-                                              cozy mountain lodge enjoying
                                                                                                                                                                                                                                                    combining well-being, art and culture
 ing or a conference than where         roundings, spas, mountains             bavaria                             traditional Bavarian cuisine and
                                                                                                                                                                                                                          Landshut        Passau
 others spend their holidays?           and the great outdoors.                is not only Germany’s no. 1         German beer.
 Enchanting countryside, art,           For further information please         holiday region, but a top incen-
 culture and a range of leisure         contact:                               tives destination as well. Its                                 Augsburg                                                                        The roManTiC road
 activities all combined with
 Bavarian charm –something to
                                        bayern ToUriSMUS
                                        Marketing gmbh
                                                                               numerous sports and leisure
                                                                               facilities coupled with Bavarian    faSzinaToUr –
                                                                                                                                                                      Allgäu/                          MUC                                               The gerMan
 suit every business traveler.                  coziness make the region a          SUSTainable SUCCeSS –
                                                                                                                                                                      Bavarian          Munich                    5                                      alPine road
                                                                               perfect location for incentives.    for yoUr TeaM and naTUre                                                                                                              CrySTal road
 giPfelTreffen® [1, 2, 3, 4]                                                   Bavaria’s attractive offerings      faszinatour has developed
                                                                                                                                                                      Swabia                         Upper Bavaria                                       SiSSy’S road
 This is Bavaria’s business tour-       One of many examples is Lake           range from medieval towns to        GreenVent, a special program
 ism brand: top experiences             Chiemsee [4] with its three            metropolitan cities surrounded      for those who want to act sus-                     Kempten
 and top providers inspire top          islands. The area around Ba-           by picturesque landscapes.          tainably and improve social
                                                                                                                                                                                  Oberammergau                                 Berchtesgaden
 levels of performance. Suppli-         varia’s largest lake is perfect        Whether you’re interested in        engagement. Whether planting          Lindau
 ers are only accepted as part-         for meetings of any kind.              fairytale castles, impressive       a managed grassland with fruit
 ners if they fulfill all Gipfeltref-           soccer arenas, art treasures        trees, constructing a high ropes
                                                                                                                                                                         Füssen              Garmisch-
 fen® quality criteria. In addition                                            or outdoor activities, Bavaria      course for a social facility or                                           Partenkirchen
 to professionalism, it is also
 essential that the products
                                                                               offers something for everyone.
                                                                               For the adventurous, anything
                                                                                                                   reforesting endangered moun-
                                                                                                                   tain forest, collectively stand-
                                                                                                                                                                                             3                    Austria
 offered by “Gipfeltreffen®”                                                   is possible: rafting, rappelling,   ing for something positive
 have a distinct Bavarian flavor                                               ballooning, paragliding, moun-      bonds employees, improves
 so that visitors are introduced                                               tain bike and snowshoe hiking       motivation and, thereby, your
 to the diversity of each region                                               tours, ski jump workshops,          team’s effectiveness and per-
 and the wide range of products                                                rallies in German cars and sur-     formance.
 offered. It has been proven                                                   vival training. For those who

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