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Microsoft PowerPoint - Henkel Innovation Letter II_2008

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					Innovation Letter II/2008
Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

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Dear all, In this issue of our Henkel Innovation Letter we are pleased to introduce to you some selected innovations from our business units: Laundry & Home Care: Persil / Le Chat / Dixan / WIPP Persil Gold PLUS Fox Brands Renuzit TriScents Bref WC / WC Frisch 3-Active Cosmetics/Toiletries: Diadem Care Gloss Schauma Bio Almond & Pomegranate Taft Power Cashmere Touch BC Bonacure Color Save Fa Deo Rice Dry Right Guard Stealth Solid April 7, 2008
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Adhesives Technologies:
Loctite Super Glue Sista Mould Blocker Cleanox LF Loctite 5610 Multicore TFN700B

Best regards, Your Investor Relations Team

Laundry and Home Care: Persil / Le Chat / Dixan / WIPP
Top performance from 20°C onwards
Unique active stain dissolver delivers top performance from 20° C onwards Possible savings up to 72% of energy by choosing 20°C instead of 60°C Preserving laundry, protecting environment and saving costs

Rollout: Western Europe

Henkel Innovation Letter

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Laundry and Home Care: Persil Gold PLUS
Removes toughest stains without using additional stain remover
Removes stains better than any other leading detergent even if additional stain remover is used No need to buy two products anymore Substantial cost savings for consumers (additional use of stain remover leads to 3x higher costs per wash load)

Rollout: Eastern Europe

Henkel Innovation Letter

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Laundry and Home Care: Fox Brands – anti-lime formula
Built-in water-softener for protected machine and bright laundry
Anti-lime formula protecting the washing machine and providing bright laundry results Enriched formula with anti-lime effect Winning concept, attracting users (paying less) and non-users (relief of bad conscience) of water-softeners

Rollout: Western Europe

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Laundry and Home Care: Renuzit TriScents
First air freshener with 3 fragrances changing every 45 minutes
Problem: When you get used to a fragrance, you stop smelling it Solution: With Renuzit TriScents™, 3 harmonious fragrances change every 45 minutes, giving an always renewed scent Always enjoyable and long-lasting

Rollout: North America

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Laundry and Home Care: Bref WC / WC Frisch 3-Active
Innovative 3-chamber rim block with unique fragrance solution
For permanent fresh scent and hygienic clean toilet Middle chamber contains powerful airfreshening pearls which continuously release pleasant scent, even in-between flushes Revamped attractive design 5 variants: Fresh Citrus, Blue Sky, Mountain Fresh, Fresh Blossom and Odor Stop with Neutra-Pearls

Rollout: Europe

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Cosmetics/Toiletries: Diadem Care Gloss
First permanent coloration from Schwarzkopf with high gloss effect
Innovative crème coloration with unique gloss booster and caring argan oil The result: permanent, natural looking colors with an ultra glossy finish Perfect grey coverage Available in 9 glossy shades

Rollout: Europe

Henkel Innovation Letter

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Cosmetics/Toiletries: Schauma Bio Almond & Bio Pomegranate
First hair care lines from Schauma with organic extracts
“Bio“ extracts from organic farming Strengthens hair and nourishes intensively Formula without PEG, silicones, paraffin oils, artificial perfumes/colorants Available as shampoo and conditioner

Rollout: Europe

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Cosmetics/Toiletries: Taft Power Cashmere Touch
First styling range with power hold and cashmere-like suppleness
Styling range providing both a very strong hold and supple hair feeling like cashmere Extra care for dry and damaged hair Available as hairspray, mousse and blow-dry spray

Rollout: Europe

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Cosmetics/Toiletries: BC Bonacure Color Save
New hair care line for colored hair with breakthrough sulfate-free technology
Especially gentle to color pigments Enriched with caring star ingredient Moringa Oleifera For vibrant and long-lasting color intensity even after 30 washes

Rollout: Global

Henkel Innovation Letter

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Cosmetics/Toiletries: Fa Deo Rice Dry
First deodorant with natural rice extract
High-performance antiperspirant with natural rice extract Extra-strong efficacy formula offering 24h protection against perspiration and body odour For uniquely dry skin feeling Skin-friendly formula without alcohol Available as spray, roll-on and stick

Rollout: Europe & MENA

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Cosmetics/Toiletries: Right Guard Stealth Solid
First clear deo stick in North American market
Superior efficacy compared to ordinary stick Leaves behind no white residue or yellow stains Active ingredients and production process patented Available in 3 variants: Fresh Blast, Cool Peak and Artic Refresh

Rollout: North America

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Adhesives Technologies: Loctite Super Glue
Rubber infused gel formula
Flexibility from rubber particles Superior shock & vibration resistance Excellent peel strength Water resistant, also for outdoor use Non-drip gel Excellent in speed, strength & universality

Rollout: Global

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Adhesives Technologies: Sista Mould Blocker
First active sanitary silicone sealant against mould
Unique protection system: avoids mould adhesion, prevents mould production, inhibits sporulation 5 year anti-mould guarantee Outstanding adhesion properties Odourless Certified as „best in class“ by Fresenius institute, leading institute in hygiene testing

Rollout: Germany & France (further roll-out planned)
Henkel Innovation Letter 15

Adhesives Technologies: Cleanox LF
New process technology for pickling stainless steel materials without high toxic acids to remove tenacious scale and oxide layers
Improved, faultless pickled surfaces without any layers as basis for surface finish or coating to make it corrosion-resistant No toxic pickling solutions: - Improved occupational health & safety - Reduced costs for waste water disposal Significantly extended bath life; increased productivity Rollout: Global

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Adhesives Technologies: Loctite 5610
Fast curing silicone adhesive for manufacturing of household cooking appliances
2-part silicone adhesive with significantly reduced curing time: assembly possible after 5 minutes curing time versus 24 hours of a standard 1-part silicone adhesive Continuous processing of manufactured parts; no intermediate storage necessary Immense speed up of production process and reduction of total processing costs

Rollout: Global

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Adhesives Technologies: Multicore TFN700B Blue Tacky Flux
Innovative tacky flux with blue coloring allows optical inspection systems to improve manufacturing process control
New flux technology designed as material set for semiconductor and printed circuit board assembly processes Addition of blue dye allows image recognition inspection systems to validate manufacturing process and eliminating production defects Formulation designed as non-hydroscopic and non-corrosive with enhanced viscosity characteristics allowing for a more robust manufacturing process

Rollout: Global
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