Marketing Software Sales Manager in Nashville TN Resume Ralph Vaughn

							                                         RALPH VAUGHN
                                     Spring Hill, Tennessee 37174
                             615-305-2300 rvaughn2300@bellsouth.net
                               http://www.linkedin.com/in/ralphvaughn
Highly accomplished and motivated sales professional with extensive experience generating
innovative and customer-centric marketing strategies based on product knowledge, client
research, and dedication to excellence. Results-driven and goal-oriented sales representative
with proven success establishing/cultivating relationships with client executives and developing
new business through proven methods.
    Excellent communicator and problem solver; can analyze client needs and present top-notch
    solutions that generate solid ROI.
    Talented team leader, with strong training and mentoring attributes including goal setting and
    performance evaluations.

           Solutions Selling Consultant Sales Management Coaching Digital Marketing
  Lead Generation Question Based Selling Technology Sales Challenge Driven Salesforce.com
 Social Media Marketing B2B Marketing Strategy Sales & Marketing Alignment Solutions Marketing
 Highly Organized & Strong Analytical Abilities   Hunter   Passion To Succeed   Conversion Optimization


                          PROFESSIONAL EXPERIENCE
SERVICES SELECT, Nashville, Tennessee  August 2012 – Present
Regional Vice President
New Business development and account management of Seal of Satisfaction finalist and
recipient companies. Building relationships with recipient clients, media consulting, growing
market share through an upscale multi media marketing program and quality of clients are main
goals. Forecasting sales, planning, effective negotiating, hiring and mentoring are areas of focus.
AT&T ADVERTISING SOLUTIONS, Brentwood, Tennessee November 2002 – July 2012
Fortune 500 corporation offering telecommunications products and services with $119B in sales.
Senior Media Manager
Solutions Selling Consultant developing marketing programs to sell print and Internet yellow
pages advertising as well as Internet Search Engine Marketing, Digital Media, SEO, PPC, SEM,
Mobile, Display and Direct Mail technologies for medium-sized and small business accounts
across several product lines. Google Adwords Authorized Reseller and Yahoo Strategic Local
Ambassador. Proficient with Salesforce.com.

    Assigned $3 Million in Annual revenue (20% of entire Division Revenue) of Yellow Pages,
    Internet Advertising & Direct Mail Services in 2011 and achieved 104% of objective.
    Completed the 2nd half of 2010 at 120.14% of objective by cultivating relationships with more
    than 200 clients, including lawyers, contractors, service sector, dentists, chiropractors, plastic
    surgeons, optometrists, podiatrists, and physicians.
    Achieved year-over-year increases in revenue by building relationships with clients and
    expanding new business sales by as much as $466,128 in annual revenue.
    Honored as 2-time Total Quality Award by exceeding all job requirements, including
    surmounting sales quota, maintaining less than 1.2% error margin, and assisting peers.
    Established reputation company-wide as “the complete sales representative.”



                                                  Resume
                                     RALPH VAUGHN
                                          Page Two
                                  rvaughn2300@bellsouth.net




                          PROFESSIONAL EXPERIENCE Continued


AT&T ADVERTISING SOLUTIONS, Brentwood, Tennessee                1997-2002


Account Executive (5/2001-10/2002)
Designed innovative and creative methodologies to increase sales and discover unique business
needs of each client; championed marketing plans that result in high revenue and solid
relationships with clients. Enrolled in refresher sales training courses and seminars to improve
selling skills and renew strategies.
    Expanded sales from $1.6M to $1.9M to grow sales to 114% of goal by generating new
    business through cold calling and channel development.
    Exceeded objectives in several territories, including increasing sales by obtaining 136% of
    sales objectives in Nashville, Tennessee and 161% of target in Murfreesboro, Tennessee.


District Sales Manager (11/1997-4/2001)
Earned promotion from Management Associate in less than 1 year to District Sales Manager
position based on consistent achievements and surpassing sales goals. Supervised team of 10
sales representatives to market yellow pages and internet advertising across assigned territories.
Provided intense training, evaluated performance, provided tips and recommendations, and
established individual objectives and goals. Presented at weekly team meetings to brainstorm
new ideas, generate leads through cold calling, and resolve issues.
    Awarded President’s Club recognition and District Sales Manager of the year in 2000 by
    demonstrating quality sales methodologies and earning highest sales increase.
    Obtained 125% of sales objectives by increasing advertising revenues from $14M to $17.5M.
    Voted Employee of the Month by peers in June 2000.
    Grew sales within Tullahoma, Tennessee to 187.4% over objective as Management
    Associate; earned top sales achievements in Memphis, Tennessee with 115% of goal and in
    Lebanon, Tennessee with an impressive 182.25% of goal.



                                          EDUCATION


                        Bachelor of Science in Mass Communications
                Major in Advertising & Public Relations, Minor in Psychology
                 Middle Tennessee State University, Murfreesboro, Tennessee




                                             Resume