THE MARKET insurance offerings have helped open
Genworth Financial is one of the world’s doors to new homes since 1980.
largest insurance holding companies, with Over the years, the company has
more than $100 billion in assets and 15 grown by bringing together many great
million customers in 22 countries. Head- companies under a single umbrella and
quartered in Richmond, Virginia, the creating an exciting family of businesses
company’s products and services help capable of strong growth and opera-
people achieve home ownership faster, tional excellence, and dedicated to
create for themselves a financial security world-class service.
safety net, and generate an income for life Genworth’s reputation for honest
during their retirement years. business conduct is anchored in sound
The insurance industry is highly com- corporate governance and a disciplined
petitive, but Genworth is well positioned approach to legal and regulatory com-
for growth. In 2004, Genworth spun out pliance. Genworth companies are proud
of General Electric to become an inde- of their membership in the Insurance
pendent company, raising $2.8 billion in Marketplace Standards Association, and
the largest IPO of the year — the 11th- of the honors received from the American
largest IPO of all time.* Unlike many Council of Life Insurers, which recog-
startups, Genworth began life with sig- nized commitment to business ethics by
nificant strength. It has leading U.S. awarding Genworth companies the indus-
industry positions in long-term care try’s inaugural “Integrity First Award” in
insurance, immediate annuities, and term both 2001 and 2002.
life insurance, as well as leadership on an
international scale in mortgage insurance. THE PRODUCTS
The Genworth Financial family of com-
ACHIEVEMENTS panies offers products to help address
Genworth Financial is new and old at the three key needs: Protection, Retirement
same time, with a new brand that repre- Income and Investments, and Mort-
sents underwriting companies that date gage Insurance.
back to 1871. With more than 6,000 Protection products produce a safety
employees worldwide, Genworth’s insurance com- While the numbers and rankings certainly tell net that helps people protect themselves, their
panies boast some of the highest financial strength a story that Genworth can be proud of, its greatest families, and their assets. In the United States, the
ratings in the industry. achievement continues to be a singular focus on Genworth companies offer life insurance; long-
being there for people during difficult times. term care insurance; and group life, health, den-
Genworth never forgets that its products and serv- tal, and disability insurance for small and
ices ultimately exist to protect people, to build their medium-sized businesses. In Europe, where it has
lives, and to help make their dreams come true. been working for more than 30 years with some
of the most prestigious names in the financial sec-
HISTORY tor, Genworth is one of the leading providers of
Genworth Financial traces its history back through Payment Protection Insurance. The
multiple acquisitions and organic growth as part company’s independent distribu-
of GE’s financial portfolio of businesses. tion network is well established
However, the first policy written by a around the world, with more
Genworth underwriting com- than 230,000 financial pro-
pany was issued 133 years fessionals, 1,800 dedi-
before Genworth first began cated long-term care
trading on the New York Stock specialists, 5,000 work-
Exchange. Its universal life site brokers, and 195
insurance product and marketing financial institutions.
innovations were an integral part of Retirement Income and Investment
building the universal life product cat- products help families achieve a reliable
egory more than 20 years ago. stream of retirement income — “a paycheck they
In 1974, another one of Genworth’s under- can’t outlive.” Products include fixed, variable, and
writing companies wrote one of the first policies income annuities; variable life insurance; asset
for a product that is known today as long-term care management; and other specialized products. The
insurance. What’s more, Genworth’s mortgage company’s independent distribution network
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allows it to be even more agile Of course, the brand also lives on the Internet
and responsive. 24 hours a day, seven days a week. It’s all part of
Recent demographic and the company’s 360-degree marketing plan to
market trends point to a grow- explain Genworth’s key difference: a commitment
ing demand for the products to present information in a clear, straightforward
offered by Genworth’s family way that lets people make smart decisions about
of companies. An aging popu- insurance and investing.
lation needs more retirement
income. There are enormous BRAND VALUES
gaps in lifestyle protection. Behind the Genworth Financial name and identity
Home ownership continues to is the brand promise. Everything Genworth peo-
expand in the United States and ple do exemplifies the values the brand stands for:
internationally, and Genworth • Ingenuity. Genworth constantly searches for a bet-
has the experience, skills, ter way to work — perpetually reaching higher,
and vision to satisfy custo- charting new courses, and always evolving.
mers’ needs today and well • Clarity. In an industry that has traditionally been
into the future. complex, Genworth aims to make things more
But the company also rec- straightforward.
O N E S O U RC E S O LU T I O N S ognizes that relationships with its • Performance. Genworth honors its promises and
F O R YO U R C L I E N TS ’ N E E D S ultimate consumers are only part commitment to integrity. It believes that excep-
E M P LOY E E B E N E F I T S G R O U P
of the solution. The equation tional performance grows naturally from disci-
becomes complete as Genworth pline, teamwork, deep expertise, and superb
Products underwritten or administered by
GE Group Life Assurance Company nurtures and builds strong long- products and services.
GE Group Administrators, Inc. (In California, GE Administrators) term relationships with its distrib- • Heart. Genworth never forgets the human dimen-
Professional Insurance Company (In California, PIC Life Insurance Company)
utors. Genworth’s advanced sales sion. Personal touch is woven into everything it
and marketing support, person- does and every product and service it offers.
alized service through its Plati- These are the values that define Genworth.
num Customer Service desks, They are the criteria against which the company
and technology leadership have judges all of its actions and progress.
includes more than 900 financial intermediaries all been designed for one thing: to make it easier for
and 2,000 accountants and advisors. Genworth’s distributors to serve their clients. *Source: IPOHome.com by Renaissance Capital
Mortgage Insurance products open the doors
to homeownership. These products make it possi- PROMOTION THINGS YOU DIDN’T KNOW ABOUT
ble for families around the world to buy homes Genworth Financial has built its brand from the GENWORTH FINANCIAL
with low-down-payment mortgages. Genworth is ground up, starting with its name. The name
a leading mortgage insurance provider in the “Genworth” reflects the company’s heritage, con-
United States, Canada, Australia, and New Zealand, veying the company’s stature and integrity. r www.financiallearning.com, the Genworth
and the company is expanding rapidly across Genworth has also created a unique logo fea- Center for Financial Learning’s award-
Europe. Their diverse distribution network includes turing a futuristic compass symbol. The compass winning Web site, and its Spanish counter-
more than 400 commercial banks and more than reflects that the company is taking a new direc- part, www.midinero.com, promote finan-
5,000 mortgage bankers and brokers. tion — while sending a signal to customers that cial literacy for everyone and provide
Genworth can help them navigate their way objective financial information while not
RECENT DEVELOPMENTS through the complex world of personal finance. promoting any specific product or service.
Genworth Financial began trading on the New Brand building continued with a consistent r Genworth hosts an annual Retirement
York Stock Exchange in 2004 under the symbol graphic look that appears on Genworth’s Web Income Summit to bring customers and
“GNW.” The company’s new independence site, in print advertising, and in a popular tele- industry leaders together to talk about retire-
vision commercial featuring a young ment issues.
actor playing the three-year-old son of r Genworth teamed with Delta Sigma Theta
married tennis stars Andre Agassi and Sorority, Incorporated, one of the nation’s
Steffi Graf. In the commercial, the boy largest African American sororities, to launch
competes shot-for-shot with tennis pro the Delta Homeownership Initiative. Through
Taylor Dent, delivering a very clear mes- educational workshops and home-buyer fairs
sage: with “good genes,” anything is pos- conducted nationwide, the Initiative provides
sible, even when you go it alone at a young first-time home buyers with the tools and
age. The idea generated a great deal of information needed to become home owners.
attention while introducing Genworth r In 2002, Genworth created an annual
Financial to the public. National Long-Term Care Awareness Day
The second phase of the company’s and continues to sponsor it in order to bring
branding efforts focused on communicat- attention to this oft-neglected issue.
ing what the company does. A second tel- r Genworth created “Tu Casa Ahora” (Your
evision commercial, again featuring Home Now), an online Spanish-language
Agassi and Graf, debuted on NBC’s hit program that provides Hispanics with useful
reality series The Apprentice — episodes information on the complex home-buying
in which Genworth itself played a starring process. Available at www.tucasaahora.com,
role when finalists were challenged to the program gives users access to discounts
manage Genworth-sponsored charity and special offers on home-related products
events. No insurance company had ever and services and provides access to mort-
tried such a venture before, and Genworth’s gage loan originators who have Spanish-
industry recognition skyrocketed follow- language capabilities.
ing the episodes.
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