Darwin Holidays by GatorFace

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									REGIONAL TOURISM PROFILE                                                  •     39% of all international visitors were between 15-29
                                                                                years, 31% were between 30-49 years and 30% were
DARWIN                                                                          above 50 years.

                                                                                                      Other
                                                                                                    Countries
                                                                                                       4%              United
                                                                                                                      Kingdom
                                                                                  Other Europe                          16%          Germany
                                                                                      35%                                             15%


                                                                                                                                      New
                                                                                                                        North        Zealand
                                                                                           Other Asia                  America
                                                                                              10%             Japan                    7%
                                                                                                                        11%
VISITATION                                                                                                     2%

This report summarises the characteristics of domestic and
international visitors travelling to Darwin tourist region. The
following data comes from the International and National
Visitor Surveys (IVS and NVS) and is presented using a                    Domestic visitors
three year average (2006 to 2008) to improve the reliability of
estimates.                                                                •     On average, 565,000 domestic visitors came to Darwin
                                                                                per year over the three year period. 50% (or 280,000) of
All visitors                                                                    these visitors were on a holiday. The domestic holiday
                                                                                visitors accounted for 39% of all visitors to the region.
•   Darwin received about 719,000 visitors which is 51% of
    all NT visitors. This makes Darwin the most visited                   •     The domestic holiday visitors spent an average of 1.8
    location in the NT over the period.                                         million nights per year in Darwin in the calendar years
                                                                                2006-08. This equates to an average length of stay of 6
•   79% of total visitors were domestic visitors and 21% were                   nights.
    international visitors.
                                                                          •     Domestic visitors spent, on average, $209 per night (or
•   Darwin visitors stayed 4.7 million nights, making the                       86% of total spend) in Darwin.
    average length of stay per visitor 7 nights.
                                                                          •     76% off all domestic visitors were interstate visitors.
•   $818 million was spent by visitors to Darwin, or an                         Victoria was the largest contributor with (26%) followed
    average of $175 per night.                                                  by QLD (22%) and NSW (20%).

International visitors                                                    •     66% of all domestic visitors were in the 50+ age group,
                                                                                21% were in the15-29 year age group and 13% in the 30-
•   On average, 154,000 international visitors came to                          49 year age group.
    Darwin annually over the three year period, with 82% (or
    126,000 visitors) on holidays. International holiday                  Visitor numbers, nights and average length of stay
    visitors accounted for 17% of all visitors (international             (ALOS) (average over three years)
    and domestic visitors) to the region.

•   International holiday visitors spent an average of 769,000                                      Visitor             Visitor         ALOS
                                                                                Visitors
    nights per year in Darwin in calendar years 2006 – 2008,                                     Numbers (000)        Nights (000)     (Nights)
    an average length of stay of 6 nights per international
    holiday visitor.                                                      Holiday
                                                                          Domestic                      280               1,787            6
•   While 21% of all visitors to Darwin were international
                                                                          International                 126                769             6
    visitors, they only made up 14% of total spend ($87 per
    night). This may be due to the higher proportion of                   Total                         406               2,556            6
    international backpackers (approximately 31%) who                     All
    travel for longer periods and have tighter budgets.                   Domestic                      565               3,364            6
                                                                          International                 154               1,320            9
•   The ‘Other Europe’ group dominated the international
                                                                          Total                         719               4,684            7
    market (35%) followed by the UK (16%), Germany (15%)
    and North America (11%).




Disclaimer: Tourism NT has taken due care and skill in preparing this information, however does not warrant that it is correct, complete or
suitable for the purposes for which it is intended to be used. Tourism NT disclaims all liability associated with the use of this information.
Data source: This report contains information from the Survey of Tourism Accommodation, produced by the Australian Bureau of Statistics. ABS
Catalogue Numbers 8635.0 and 8635.7.55.001                       travelnt.com
ACCOMMODATION
                                                                                                   •   Passenger’s who fly-in to Darwin have limited dispersal
The Survey of Tourist Accommodation (STA) is a quarterly
                                                                                                       beyond Darwin.
census of accommodation establishments conducted by the
ABS. This section reports on calendar year data for Darwin                                         •   Couples represent a larger proportion of travel parties
only.                                                                                                  into Darwin than families.
•        The occupancy rate for hotels, motels, guest houses and                                   •   Darwin is welcoming and unique and has natural
         serviced apartments (15+ rooms) (HMGS) increased by                                           experiences but otherwise is not well understood.
         0.8 percentage points to 74.6% in calendar year 2008
         compared to calendar year 2007. This was driven by a                                      •   Niche attractions and activities really engage visitors.
         strong increase in demand compared to the previous                                        •   Nature plays a key part in visitors’ experiences in Darwin.
         year.
                                                                                                   •   Darwin’s natural surrounds are a big draw card for the
•        Takings for HMGS increased by 21.4% (or $23 million) to                                       region. Natural parks and crocodiles are key to attracting
         $129.4 million in the latest year.                                                            visitors.
•        Occupancy rate increased for caravan parks by 0.3
         percentage points, takings increased by 20.3% to $16.4                                    HOLIDAY TRACKING SURVEY- Calendar Year 2008
         million.                                                                                  The following data comes from the Holiday Tracking Survey,
•        Visitor hostels in Darwin recorded an increase in takings                                 conducted by Roy Morgan, and refers only to interstate
         (up 23.1%) to $10.1 million. The occupancy rate also                                      holiday visitors to the Darwin region.
         increased (up 3.8 percentage points) to 55.9%.
                                                                                                   Darwin Preferers: Competitive Destinations
                       HMGS                       Caravan parks                     Hostel         Kakadu                                                                                            28.4%
               Takings Occupancy              Takings Occupancy             Takings Occupancy      Perth                                                                                             19.7%
               (million)   Rates              (million)   rates             (million)    rates     Alice Springs & MacDonnell Ranges etc,                                                            16.1%
      04      $ 76.95        67.0%             $ 8.98       34.7%            $ 5.61        52.4%   Uluru, The Olgas, Kings Canyon, etc.                                                              15.8%
      05      $ 89.73        68.3%             $ 13.09      37.0%            $ 6.28        48.2%   Melbourne                                                                                         15.8%
      06      $ 95.17        69.8%             $ 13.40      37.1%            $ 7.33        49.3%   Broome                                                                                            12.7%
      07      $ 106.59       73.8%             $ 13.60      36.0%            $ 8.23        52.1%   Cairns, Atherton Tableland                                                                         12.0%
      08      $ 129.45       74.6%             $ 16.36      36.3%            $ 10.13       55.9%   Katherine Region - Katherine Gorge                                                                 11.4%
    HMGS - Hotels, motels, guest houses & serviced apartments (15+ rooms)
                                                                                                   Far North Coast, Byron Bay, Tweed Heads etc                                                        10.9%
                                                                                                                                                                                                  , Lismore, Grafton, etc
AIRPORT TRAFFIC                                                                                    Sydney                                                                                             10.3%
                                                                                                   Hobart                                                                                             10.3%
The following graph shows the Bureau of Infrastructure,
Transport & Regional Economics data on passengers to                                               Darwin Visitors: Competitive Destinations
Darwin airport.                                                                                    Katherine Region Katherine Gorge, etc                                                                26.3%
                                                                                                   Kakadu                                                                                               21.3%
•        Darwin   recorded     95,000    inbound     international                                 Alice Springs MacDonnell Ranges,etc                                                                  17.9%
         passengers in 2008, an increase of 27.4% from 2007.                                       Adelaide                                                                                             15.6%
                                                                                                   Brisbane                                                                                             14.1%
•        In 2008, domestic inbound passengers increased by 16%
                                                                                                   Broome                                                                                               14.0%
         from 2007 to 745,000.
                                                                                                   Kununurra (From Oct04)                                                                               13.4%
        International and Domestic passengers into Darwin                                          Melbourne                                                                                            13.3%
                             Airport                                                               Other places in NT                                                                                   13.1%
                                                                                                   Perth                                                                                                12.4%
                                  Darwin Total Inbound
      800,000
                                                                                                   Origin of interstate visitors that would like to travel to
      700,000
                                                                                                   Darwin (preferrers), are planning to travel to Darwin
      600,000                                                                                      (intenders) and have travelled to Darwin (visitors)
      500,000                                                                                          30%   31%                                 34%                               30%
      400,000                                                                                                  30%
                                                                                                       25%                                                                  26%
      300,000
                                                                                                                                           23%
      200,000                                                                                          20%

      100,000
                                                                                                       15%                                                                                        15%
                                                                                                                     14%                             14%14%                            14%
             0
                                                                                                       10%              12%                                     11%                         10%
                 Dec-01 Dec-02 Dec-03 Dec-04 Dec-05 Dec-06 Dec-07 Dec-08                                                   11%
                                                                                                                                                                      4%
                                          International   Domestic                                                                  3%
                                                                                                       5%                                                                                               3%

                                                                                                       0%
DESTINATION VISITOR SURVEY 2008                                                                                    Preferrers                       Intenders                          Visitors
The following data comes from the Destination Visitor Survey                                                   NSW      Victoria   Queensland    South Australia   Western Australia    Tasmania
(DVS) conducted at Darwin Airport in May 2008. The results
of this survey should only be viewed as a snapshot of visitor
experiences and reflections.


Disclaimer: Tourism NT has taken due care and skill in preparing this information, however does not warrant that it is correct, complete or
suitable for the purposes for which it is intended to be used. Tourism NT disclaims all liability associated with the use of this information.
Data source: This report contains information from the Survey of Tourism Accommodation, produced by the Australian Bureau of Statistics. ABS
Catalogue Numbers 8635.0 and 8635.7.55.001                       travelnt.com

								
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