todaY '01. 35, "0. 11 / m,y 22, 1972
TW A on M ay 10 took delivery of the first of 33 Tomazin and Los Angeles supervisor Linda Hopper. some of the technology developed in the U.S. super-
L-I 0 II s on order, following final acceptance flight The aircraft (No. 1013) is one of six coming this sonic transport program is built into the L-l 0 11. He
and formal approval by S. Gordon Granger, TWA year. TWA will inaugurate L-IO II service in early said, for example, that "The L-I0Il is the only air-
senior director of flight operations-technical, and summer between St. Louis and Los Angeles and craft certificated for Category IlIA weather condi-
Edwin Zak, director of aircraft acceptance. Chicago and Los Angeles. Meantime, it will be used tions. One of the advantages to the traveling public
The newest of the wide-body generation of air- for trai ning. is complete reliability under all weather conditions.
liners made its maiden flight from Palmdale, Cali- The ship was greeted at KCI by an army of This airplane is certificated to 700 feet runway
fornia to Kansas City under the command of Cap- TW Aers, who paused from their labors to witness its visual range which will permit landing on schedule
tain J. E. Frankum, vice president of flight opera- arrival, and by TW Aers at MKC and the Commerce at airports that normally would be below weather
tions. He was assisted in the cockpit by Captain Towers as it passed overhead in a salute to the city limits for other aircraft."
Granger and Captain Hugh Graff, supervisor of L- on return from a "shakedown" flight the same day "It is virtually an automatic airplane," Captain
1011 flight training. to Indianapolis. It drew rave notices in Kansas City Frankum said. " It can fly on the automatic pilot
Cabin attendants were Breech Academy super- area newspapers and on radio and television, with from takeoff to landing. Four computers aboard
visors Jack Taylor, Les Miller and Sandy Staten; first-hand accounts by the 18 reporters and camera- operate the automatic pilots."
Chicago supervisors Leif Hansen, Gail Rogers, Jody men who rode the flight to Indianapolis. He was almost poetic in describing the cockpit:
Feahr, John Proctor, Barbara Thomas and Joyce In a press conference aloft, Mr. Frankum said (to page 8)
revenue accounting at KCAC, and Shiela Guerra of
Gals Have the Right Idea(s) the Los Angeles reservations office.
San Francisco-based hostess Sharon Casteel, who
Put this in your male chauvinist pipe and smoke it. "These imiovative (and equally charming) female has had three of her five suggestions adopted, has
There's strong evidence that no longer is the so- activists are making their presence felt economically contributed over $20,000 in annualized savings to
called "weaker sex" at TWA content to plod along in many areas of the company's activities," Mr. Os- TW A, while at the same time receiving $2,052 in
in a man-made world. Judging by Suggestion Plan born observed. In the finance department at KCAC, cash awards.
records, in growing numbers Ms. is taking a pants- for example, 29 suggestions authored by women Oil the premise that two female heads are better
suited lead in developing ways of doing the airline's employees were adopted and awarded during the than one, Civita Kosanke and Betty Schellhorn of
job better. first four months of this year. Total annu al savings Los Angeles passenger service co-authored a pro-
"These modern day feminists are challenging the for TWA amounts to more than $85,000. posal to reduce paperwork. They shared a $156
male management establishment with a considerable Top suggestion awards of $5 ,000 have been paid award.
degree of economic success," says Suggestion Plan in the past to three women: Anna Mae Kelly at Proving that " women's lib" at TWA is an inter-
manager Jim Osborn. Efforts by women employees JFK, Wanda Coats, a 28-year employee in passenger (to page 3)
are, he reported, becoming more and more effective
in conserving TWA's economic resources "to an
extent never experienced or expected."
An example of how TWA's " femmes fatales" are
Yield Erosion Gnaws at Earnings
dominating the cost reduction scene is in the quar- Although airline traffic should increase by at 6 percent will have the effect of holding earnings to
terly "Top Suggester" award in the 15,000-"man" least 10 or 12 percent this year, other factors will about $200 million in 1972," he said. "This would
sales and services department. The 10 factors or hold down industry earnings to about $200 million be $365 million short of what the CAB has estab-
criteria used in making the selection don't include in 1972. lished as a reasonable rate of return for the industry."
sex, but it is more than coincidence that of the eight Analyzing where the airline industry is headed
"Traffic growth looks good, but maybe not all
quarterly award winners since the program began based on current trends, James said that the first
that good," says George W. James, senior vice
in mid-1970, thus far all but one have been female. quarter traffic growth amounted to 14 percent and
president-economics and fin ance of the Air Trans-
A suggestion by San Fran~isco secretary Maria that as the economy picks up steam, confidence is
port Association (AT A).
Elwood earned $1,500, and the current first quarter being restored on the part of both the business and
1972 winner is Patricia Barker, Los Angeles-based "The positive effect on earnings of the booming pleasure traveler. "Business travel budgets, which
hostess, whose award of $416 was based on annual- traffic growth is being reduced markedly by yield were quite tight only a short time ago, are now be-
ized savings to TWA of over $4,000. A close run- erosion, increasing capacity and higher costs. Yield ing loosened as companies move to maintain and
ner~ up was Chicago-based hostess Mary Bradfield, erosion of about 2.5 percent, unit cost increases of expand their competitive position in a growing
who saved' TWA $2,800 a year. about 1.6 percent and capacity increases of nearly eco~omy." ,:1.,j I, I '. j.J.
TWAers were on hand
in Seattle to welcome
Saudi Arabian Airlines'
The trouble with some people is that they can't
first 737. Congrat- see the forest for the trees. Not so with the employ-
ulating His Excellency ees of the Manila Hilton, where all 600 are receiv-
Sheikh Kamil Sindi ing hotel management training.
(left), director general Personnel manager Noemi Dolendo, the origina-
of SOl, are Matthew tor, believes it's the first time any hotel has under-
Kennedy, vice presi- taken such a farsighted program .
dent-special services; " It isn't unusual, of course, for employees at
Richard Wagener, supervisory level to be given systematic training and
director-aircraft ac- be introduced to management and leadership tech-
niques ," she said. "But so far as I know we're the
ceptance and SOl
first to try to provide everyone on the payroll with
resident representa- an overall view of the whole operation."
tive; G. K. Hills, She said she got the idea after attending a seminar
SOl system general in Hong Kong last year conducted by David Hoff-
manager, and Jim man, Hilton International's vice president of man-
Heard, manager-air- power development. "All of us attending the course
craft acceptance. were impressed with the fact that so many of the
Noting that last year problems of running a hotel (or any business, for
Saudia carried 613,000 that matter) are caused by lack of understanding
passengers, Mr. Hills and motivation.
said, "We're working "We decided," she said, "to set an objective at
closely with the the Manila Hilton of giving every employee an over-
Saudi Arabian govern- view of how the hotel is operated, how every de-
ment to foster partment and every function is inter-related-one
depending on the other.
"Above all, we want each employee to sense the
tourism." importance of his job and be proud of the part he
plays," she added.
An outline of study was drawn up under the di-
today!J s people JUNE
rection of hotel manager Darrell Conine. In essence,
it is a mini-version of Hilton International's man-
agement course, modified for the use of employees
at all levels.
40 Years Victor P. Wolf, MKC
Richard L. Kleiner, MKC
Jacquelyn J. Jones, STL
Robert A. Williams, MKC
Sewall F. Hersh, MCI
Oliver K. Nye, MCI
A feature of the program is give-and-take dis-
Dale C. Hupe, MKC Leonard W. Crase, MKC R. R. Reinschmidt, MCI cussion, from which an unexpected bonus was the
Worth A. Johnson, OKC
William Doty, LAX Louis F. Zajicek, LGA Ralph D. Harter, Jr., MKC Donald R. Butterfield, MC! discovery that when called upon to explain certain
Arthur B. Phillips, LGA Karl L. Zeigler, LAX Ralph F. Payne, MCI policies, a manager would crystalize his or her own
Thomas Wilson, JFK Joseph B. Amato , SFO ideas.
Michael Todoroff, EWR Robert C. Altemus, LAX
Employees who have attended the course say
35 Years Robert A. Walter, LGA Allan W. Wilson, MCI
Thomas C. Rockley, MCI they now see how closely their personal progress is
Lloyd W. Flaherty, SFO
Roy L. Fuller, TUL William L. Gudath , LAX Allen McCord, MCI related to the satisfaction of the hotel's guests and
Herbert A. Riebeling, LAX
Clayton S. Graves, SFO Carl C. Neeley, MCI
Higinio A. Baca, LAX Stewart P. Greene, SFO the services the guests pay for.
VirgH H. Siverts, LAX Duane W. Busch, AMA Walter Wozniak, MCI
Stuart F. Nelson, LAX
Robert R. Middleton, MCI Alvin A. Collins, LAX Edward R. Scanlon, MCI
John C. Currin, LAX
John L. Evans, JFK
Charles S. Pulliam, Jr., JFK
Richard V. Fertal, SFO
William K. Stevenson, LAX
Joseph L. Peterson, SFO
Albert T. Effinger, ABO
George F. Grauberger, MCI
James R. Cady, MCI
Alfred T. Sallaz, Jr., MCI
Francis W. Bonn, SFO Ward C. Budzien, LAX
Hadley N. Ray, LAX Mary Hedley, LAX
Robert D. Moss, MCI The appointment of Franklin J. Parisi as manager-
Everett L. Wildman, SFO Michael J. Conway, MCI marketing programs publicity has been announced
Robert J. McKay, Jr., LAX
30 Years Raymond E. Frymire, SFO Harry H. Geer, MCI
Ganes Gleason, MCI
by Gordon L. Gilmore, vice president of public
Norman A. Hartline, TUS relations.
Harold L. Wright, SFO Paul D. Rapert, DEN James P. Walsh, MCI
N. Zoumboulakis, .ATH
John M. Modrcin, MKC A. Bastos, LIS
James O. Gangwes, LAX Kenneth W. Myers, MCI Mr. Parisi will be responsible for planning and
Edward D. Devner, MKC Leonard E. O'Brien, LAX William C. Berry, MCI executing publicity projects in support of TWA's
J. D'Almeida, LIS
Raymond B. Hill, MKC Leo H. McCall, Jr., LAX Jerry Nichols, MAD
J. Davoust, PAR
Joyce C. Thatcher, LAX
sales and services programs. He also will continue,
Jacob Fisher, MKC J. Button, LON
A. Spicariello, ROM Mary R. Crompton, LAX to assist in the production of TWA Today as asso-
Cyrus E. Stewart, JFK P. Meynardi, MIL
Gladys A. McCulloh, NYC Tommie Rhone, LAX O. Scheggi, FLN ciate editor.
James E. Frankum, NYC Louis J. Blumling, PHX M. Lorenzini, ROM A native of Eastport, N. Y. , and a .graduate of
lIa G. Graves, LAX
Melvin J. Manning, JFK
Lyle D. Bobzin, JFK
20 Years Robert S. Roper, MCI
A. De Grimm, PAR
P. Giordano, PAR
the Ohio University School of Journalism, Mr. Pa-
risi joined the public relations executive staff in
Stephen Lazewski, LGA Irene Stolzenberg, JFK C. Hussenet, PAR
Edward S. Flynn, LGA Laurence R. DeForest, MCI A. Lopez, PAR
New York in 1968. He formerly served as a staff
Ronald A. Lord, JED
John R. Evans, JFK John R. Welch, JED Harry R. Conner, MCI J. Nichols, PAR writer with the Cowles Communications Corp. in
Elmer F. Jury, JFK Guenther Hillenmaier, NYC Harold Searcy, MCI B. Rolland, PAR Lakeland, Fla.
Rufus. W. Davis, JFK Thomas W. Miller, Jr., PHL
Joseph McPherson, Jr., JFK Dorothea C. Cote, BOS
Dean L. Phillips, JFK Luther A. Conrad, Jr., MKC
William M. Nelson, MKC
Charles T. Ervin, MKC
25 Years Robert C. Sherman, ORO
Ray Ross, MKC John J. Geraci, ORO QUARTET of TWA
John R. Winters, MKC A. Mcintyre, Jr., ORO
Robert H. Norgren, MKC John H. Penderville, PIT hostesses pose in the
Gordon W. Hargis, MKC Yvonne L. Mason, CMH Brazilian sunshine
'. '" Edna C. Martz, LAX
Lloyd B. Bever, LAX
John W. Bentley, PIT
Frederick S. Mi kula, PIT
during the finals week
Thomas J. McCarthy, PHL Richard A. Wegner, MKC
of Varig Airlines'
William R. Cordell, MKC World Airline Queen
Emma K. Hamann, JFK W. J. Westermeyer, MKC Beauty Contest. From
Lowell D. Wierks, LGA Richard H. Hedrick, LAX
left are Paige Gomez,
Bernard M. Dunn, LGA
James B. McArthur, LGA
Barbara Konton, Cheryl
Colleen R. Taylor, MKC
Edward J. Regan , JED Richard R. Beckner, LGA Jensen and Julie
Anthony A. Adams, CLE Francis J. Kolb, LGA Paradise. They're on
Emor D. Stephens, PIT Vivian R. Megerian, LGA the veranda of Rio's
James M. Walter, PIT Anthony Catalano, JFK
George J. McMahon, ORD Nj.cholas I. Popsuy, EWR Hotel Gloria, with
George L. Hampel, ORD F. H. Fairweather, JFK Sugar Loaf Mountain
Anna M. Gilmore, ORD Joseph F. Cavanagh, LGA in the background.
Joseph J. Mullery, MKC Patricia Owens, NYC
Paul Fletcher, Jr., LGA
Mabel L. Richter, STL
H. G. Koehnemann , STL Paul W. Dougherty, Jr., LGA
Albert D. Armstrong, MKC Joella C. Jones, STL
Jack E. Clark, MKC Lloyd C. Costigan, MKC
I' ~ '.' t I I
More than 100 Paris travel agents attended an all-
day seminar held in Paris to launch TWA's "Getaway
The Getaway 72 program introduced to the French
contains a number of innovative elements designed to
appeal to individual as well as group travelers.
Presented by Dan Schultz, passenger sales man-
ager for France and Benelux, the program included
this leisure package kit:
• Getaway USA trip planning guide. The 30-page JESSE JOHNSON,
booklet, in French, is a comprehensive publication senior sales rep at St.
giving USA travel information, from visa require- Louis, demonstrates
ments to travel bargains available to foreign visitors. carry-on luggage fea-
• Getaway USA group inclusive tours. This bro- ture of Ambassador
chure, also in French, offers four different tours to Express service to
the USA, from a budget tour to an 18-day coast-to- interline friends.
• A TWA tour of the Orient.
• Independent city-by-city package plan of USA,
Canada, Mexico, and the Caribbean. This program
enables both the tourist and the travel agent to con-
struct a tailored-USA tour. For the independent
traveler, Getaway offers the USA by car, a special
f1y-and-drive program with A vis and the Travelodge
motel chain (466 Travelodges in the USA).
• Hotelpass, a new concept, Very flexible. TWA
passengers may purchase travel vouchers for any "TW A Introduces Ambassador Express to the tion for the smart, tasteful decor and expressions of
number of nights; good for guaranteed accommoda- St. Louis Interliners" read the banner on the side appreciation-tinged with traces of envy-for such
tions without reservations at any of 17 participating of the chartered bus carrying a group of other-air- Ambassador Express features as the carry-on bag-
hotels at a flat rate of $7.50 a day, including taxes. line employees to Lambert-St. Louis International gage compartment.
The program for the French agents also included Airport where an Ambassador Service 727 awaited The interliners agreed that TWA had indeed
presentation of the Youth Passport and the series of their inspection. taken a bold initiative. "I don't think I've ever seen
the 16 popular Getaway guides. Led by Dick Hoxworth, supervisor of agency and or heard an airplane interior draw such rave re-
Similar seminars will be held for travel agents and interline sales at STL, the group of sales managers, views," said Dick Hoxworth. "The reaction ·of our
the local press in other large French cities such as sales representatives, ticket agents and reservations interline partners made those of us there from TWA
L yon and Nice, as well as throughout the Interna- agents trooped onto the trijet. Their parade down realize even more fully that we r.re really on the
tional and Far East Regions. the aisle was punctuated by exclamations of admira- right track with Ambassador Express service."
In The Neuus
S. W. (Bill) Chambers, a 31-year TWA veteran, marketing and operations programs for the Far East jet age, will be enshrined in the Smithsonian Institu-
has been named assistant director-general of Saudi region based in Hong Kong. Especially significant to tion in Washington, D.C.
Arabian Airlines, with which TWA has a manage- his new role in Saudi Arabia, where a prime. TWA The "Dash Eighty," which derives its name from
ment contract, it was announced by Matthew J . function is to train nationals, is the fact that Mr. its Boeing engineering model number, 367-80, will
Kennedy, vice president-special services. Chambers founded the celebrated Cadet Corps Ap- join such other historic air and spacecraft as .the
In his new position, Mr. Chambers will be the prentice Program while stationed at Rome. Wright brothers' Flyer; Charles Lindbergh's "Spirit
senior TWA resident executive and will report func- Saudia now operates a fleet of nine jets and 12 of St. Louis," and the "Friendship 7" and Apollo 11
tionally to H . E. Sheikh Kamil Sindi, director-gen- piston aircraft serving Africa, Europe and Asia, and space capsules as part of U.S. aerial history.
eral of Saudia. has close to 4,000 employees. TWA's association The airplane will be turned over to the Smith-
Mr. Chambers began his TWA career as a radio with Saudia dates back to 1946. sonian in a ceremony May 26, at Dulles Interna-
operator in St. Louis in 1940 and progressed through tional Airport in connection with Transpo '72, the
passenger and ground service positions in New York, * * * U.S. International Transportation Exposition.
Newark, Lancaster, and overseas at Frankfurt and The Boeing "Dash Eighty," prototype for the 707 The prototype 707 first flew July 15, 1954, four
Rome. Since 1969 he had been senior director of airliners which carried the U.S. into the commercial years before inauguration of the first U.S. jet service.
Today, half of all the jet airliners in the free world
trace their lineage to Boeing's "Dash Eighty."
[n the 18 years since its first flight the "Dash
Right Idea ... (from page 1) Eighty" continued to perform as a flying test bed.
national movement, Nicole Gilad Gilardin, inventory * * *
TWA flew 1,679,755,000 system revenue pas-
clerk in the stores department at Orly, contributed senger miles in April, a 13.8 percent improvement
an idea that is expected to save TWA hundreds of over a year ago.
dollars down through the years. And as reported in The load factor was 53.9 percent, up 8.7 points
the May 8 issue of Today, Bombay finance secretary from April 1971's level of 45.2 percent. Domestic
Beryl Fernades recently earned a $100 Suggestion load factor was 51.5 percent, up 6.4 points. Inter-
Plan award . Thus encouraged, she now is aiming to nationally it was 58 .5 percent, up 13.1 points.
hit the $5,000 jackpot. Domestic RPMs totaled 1,055,636,000 in April,
'To be honest, early in the Suggestion Program an increase of 4.5 percent from April 1971. Inter-
we sometimes made token awards to women simply national RPMs totaled 624,108,000 for an increase
to encourage their participation-a fine example of of 34 percent.
misguided male chauvinism if there ever was one!" Cargo volume in April totaled 54,987,000 ton
said Bill Osborn. " But the gals have proven that PAT BARKER, Los Angeles-based hostess, re- miles systemwide, up 9.3 percent from a year ago.
their ideas stand on their own merit and contribute' ceives "Suggester" award from staff VP Bill Domestic ton miles totaled 28,241,000, up two per-
substantially to TWA's financial security." MacNamara. cent. International ton miles were up 18.2 percent,
6Ford Has a Better Idea' Available seat miles for the month were down 8.5
percent in the U.S. and up 3.9 percent overseas. The
The big idea of TWA's Suggestion Plan is cost Raymond Patton, a welder in the Ford assembly system decrease was 4.6 percent.
reduction. plant in Kansas City, and his wife were the benefi- ::: :):
Now a simil ar suggestion plan program at Ford ciaries of the prize, and were sent off in grand style Flight 185 took off from Boston May 2 with
Motor Company in Kansas City has also proved to on Flight 421. 31 passengers, and when it land ed in Denver a few
be a good revenue producer for TWA. hours later there were 32. A boy was born in flight
To encourage "better ideas," Ford had the bright A. J. Lewis, administrator of the Ford plant's
over Nebraska to Maria Eduarda Da Silvia-Correia.
idea of giving successful suggesters an all-expense suggestion program, credits the wide appeal of the A doctor who was among the passengers aided in
weekend trip to Las Vegas on TWA as an added TWA prize trip as a major factor in stimulating the delivery. Mrs. Da Silvia-Correia was traveling
inducement. employee interest in Ford's cost reduction program. from Lisbon with her husband and six other
HARRISBURG. "We don't have true Ex-
press service, but our 707 twin seats are
popular to Pittsburgh and Chicago," say
Joseph Eicholzer, manager of customer
services at Olmsted Airport, and secre-
tary Ann McDonigal.
HARTFORD. Line mechanic George Krug
feels like one of the sales team when he
waits for that last last-minute passenger
before starting the engines.
by Bob Hall
The "out-and-back" speed, convenience
and comfort of Ambassador Express service
is really catching on across the U.S. This
reporter's survey of eastern U.S. boarding
points indicates there's a very definite
customer awareness of the improvements.
TWA employees are enthusiastic, too.
Take Chuck Charbonnier, customer ser-
vice ambassador at Philadelphia. He was
astonished by the passenger loads to
Chicago. "I was surprised, I mean really
surprised to see not one empty seat- that's
unusual for a Monday."
At Boston, A TO supervisor Bob Phillips
likened the lure of Ambassador Express
service to the drawing power of the Bruins-
Rangers Stanley Cup games. To be
objective, the demand for twin seats isn't
yet as great as for tickets to the hockey
championships. But still, when you eaves-
drop in the gate area it becomes apparent
WASHINGTON. Focusing on quality con- that our latest service innovation is a
trol are (from left) ground hostess Diane
Werner, quality controller Joseph Orlan-
winner. Seasoned travelers are titillated by
do, and customer service agents Sterling the "newness." It is like the aromatic
Barbour and John Morris. crispness and magic of a new car.
BALTIMCRE. Customer service agent Linda Kitts reports BOSTON. Chief skycap Bill Jones, with his 17 years ex-
that her passengers are "pleasant ly surprised to be perience, says "Ambassador Express gives the business-
ticketed at the gate." man what he wants."
,nday' HARTFORD. Customer service supervisor AI Horstmeyer (left) and general manager Larry Vandegrift
say we have a winner.
One of the more readily apparent features
they appreciate is the zip of gateside
With a quick flip of his hand, Bob Cowles
(at Hartford/ Springfield's Bradley Inter-
national) slips a plastic .route card and
the customer's ATP card in and out of a
ticket imprinter with one easy push-pull
motion. The passenger signs the coupon and
selects a seat. And Bob boards another
"last-minute" check-in for Flight 277.
For the acid test I observed an afternoon
of departures from Washington National
Airport, where the "regulars" are
accustomed to dashing up to the counter
at the last moment.
Maybe it was just coincid,ence, but I had
the feeling that since the introduction of
gate check-in, last-minute boarding seemed
Jim Harrigan, customer service manager
at DCA, agreed: "I've noticed," he said,
"that people seem more relaxed and are
sensitive of the improvements we have BOSTON. ATO supervisor Bob Phillips and CSA Mary Sullivan ticket a last-minute check-in for
made both on the ground and in the air." Flight 235 to Chicago.
Chet Huntley Compares AAL with TWA
Undoubtedly many of you have seen American established itself with us and with other organiza- importance of courtesy without stiffness, of helpful-
Airlines' current television advertising narrated by tions by very good personal. service. Let me give you ness and the kind of high spirit which is very infec-
former NBC newsman Chet Huntley . At a meeting just one example. And I think this demonstrates how tious. I have a daughter in San Francisco . . . She
of AAL's marketing personnel in San Diego last there is always room in our economy and in our worked for TWA for about three years and she was
month, Mr. Huntley was invited to comment on society for improvement of the mousetrap. We were telling me the other evening-she was in ticketing-
American and its people as viewed after two months' constantly losing film when television news first got that when they wanted to route a passenger it was
association with the airline. under way. Sometimes our film was in a little tin can always a delight to be able to call the reservations
His remarks, which were reported .in the May 1 no more than three inches in diameter. And that girls over at American because invariably they were
issue of A A L's employee newspaper, Flagship News, little can would get caught in the cargo hold or it so polite and courteous and friendly and so highly
contain several references to TWA which we think would get caught with other cargo and it was lost. efficient."
will interest readers of TWA Today. But somebody at TWA came forward with a little
red gunny sack with 'NBC News' stamped in big In a paraphrase of what Blaine Cooke, TWA's
"What was my judgment of American Airlines black letters. I suppose that it cost no more than one senior vice president of marketing, has said over and
prior to a few weeks ago? f have thought about that cent. Well, it was that little gunny sack which did a over again to the people of TWA, Me. Huntley told
very sincerely. American, in my view, and I think lot to guarantee NBC News as a steady customer of his American Airlines audience : " If we could some-
of NBC News as well, was a stable, reliable, depend- TWA." how achieve a high percentage of American Airlines
able, no-nonsense airline. It had a better image than Further on in his remarks, Me. Huntley com- people saying, 'We work for the best damned airline
United but most of us, frankly, traveled TWA. Prin- mented: in the world,' I assure you that it would rub off
cipally, the choice of TWA as the domestic carrier "The courtesy and demeanor of the ticket and instantly on the public. The public would overhear
for us at NBC News was a direct carryover from reservations agents are very important and, in my it and accept it and believe it ...
TWA as our means of transportation overseas. opinion, American takes second to none. Someone "It's not exactly a case of wishing will make it so,
But perhaps there is a lesson for us in this : TWA in this company has made those agents aware of the but it certainly is a case of believing will make it so.
VOLUNTEER TWA speakers bureaus are sprout-
ing up everywhere-but would you believe Tupelo,
award to TWA's Coordinator Anne Saunders reports that Margaret
Bill Noonan (center) is DeMoville Carnathan, a former hostess and member
admired by Jack of the New York inaugural Speakers Unlimited
group-has made herself available for speaking as-
Ryan (left), staff v.p.
signments in Tupelo.
of passenger services
programs, and Wally Mrs. Carnathan recently moved to Tupelo, where
Smith, vice president her husband is a practicing attorney, and has already
of advertising and made one presentation to the Y-Teens Club at Tu-
pelo High School.
* * *
FYI, the administrative center (KCAC) in Kansas
City now has a formal mailing address: 11500 Am-
bassador Drive (zip code 64153) . Which is a pretty
good coup, eh? They might have gone one better,
though, by regarding the street as a "service road."
William J. (Bill) Noonan, director of passenger standardized ticketing procedures, the concept de- Thus, Ambassador Service Road. Come to think of
service programs evaluation for TWA, has received veloped by the TWA group headed by Me. Noonan it, I-29 would make a nice Ambassador Expressway.
an industry award for his "outstanding contributions was offered and ultimately used as a guideline by
toward improving passenger service through com- the lATA and AT A committees. * * *
puter ticketing and automated passenger processing." As chairman also of the Automated Passenger The city of Titusville, Florida has honored Harry
He was cited by the joint fAT AI AT A traffic and Baggage Processing Project Team, Me. Noonan B. Chambers, TWA project manager for NASA
committees responsible for the industry's automation helped define specifically the industry's baggage Tours at Kennedy Space Center as its outstanding
of fare quotation, ticketing, credit cards, and pas- problems, establish the costs of baggage handling
senger and baggage processing. citizen. The award was made by Mayor Frank D.
and mishandling and propose future systems which Kelley "for serving diligently and faithfully in mak-
The committees recognized the need more than would reduce errors and improve passenger service.
five years ago for future computer-controlled sys- ing known through the thousands of visitors the sig-
As the result of a subsequent study, the industry nificance of the space effort."
tems to cope with the capacities of wide-bodied air- now has the facts which will serve as the basis for
craft and increased passenger traffic generally. TWA's developing baggage handling systems.
Bill Noonan had a key role (Today , May 24, 1971) "Automated fare construction and ticketing as * * *
in organizing a special coordinating committee to well as computer-controlled seat assignment systems, RECENTL Y we received a news release from
develop the required systems and specifications. the fi rst steps in airport automation, are gradually World Airways announcing the appointment of David
Background in TWA was the appointment by becoming a reality in the industry," said Me. Noonan. Bell as manager of modification, sales and design. Ac-
top management in 1966 of a task force consisting "By 1975 we should see major results of the re- companying the release was a letter from D. R. Bell,
of data services and other involved departments, as search and development accomplished." of MCI, who said: "The above article is about our
well as IBM staff, to develop an overall company He credited representat ives of many airlines whose son ... thanks to TWA for providing me a good job
approach to automated passenger processing sys- participation on various working grounds laid the these past 29 years thus enabling my wife and I the
tems. Recognizing that alJ carriers must conform to groundwork for planning. means of giving both our son and daughter a college
education. . . . With best wishes and hopes for
TWA's success . . ."
SENIORS NQn-revs who lJlay have becomEl . acpust~led
The following employees retired recently or to. tre IU. xuryqf ha.Vin g whole airplanes pr (jc U§aIlY "
. . .
Joseph U. Goetz, JFK, March . 1 (31) to , themselves during the recent doldru,!'TIsmay
soon will. Years of service with TWA are Cecil L. King, MCI , June 30 (20)
need ·to come bacK·down toearth: ..' .
shown in parenthesis. Charles G. Schuberth, PHL, February 1 (20)
Ray E. Krout, BUR, May 1 (37)
Happily, those empty seats are beginning . to
Ernest E. Craig, MCI, April 28 (31) A. W. Crandall, DAY, May 31 (26) fill. And "hopefuIlY, .most will be full dl.rring , the
A. E. Fritts, MKC, January 30 (26) Mario La Vista, ROM, Sept. 1 (17) Goming make-or-break peak season.
A. G. Visvary. KSC, April 1 (25) Achille Pagano , ROM. August 1 (25) "We'd . like to remind all employees that the
Gladys Sterling, NYC. March 1 (20) Henry T. Chamberlain, LON, July 1 (18) lounge seats on the 747s and 707s are for the
Donald Quinlivan , LAX, May 1 (30) Steve T. Edmunds, PHX, April 1 (30) comfort. of our customers," said Mike Sullivan,
Norton H. Vance, LAX, May 1 (30) A. R. Kemble, MCI , June 1 (36) , director ' of in-flight services administration. "If
Clair Chandler, LAX, April 1 (29) Thomas W. Dyer, JFK, March 1 (32) thoughtless employees preempt these facilities
Ernest M. Hulme, JFK , April 1 (24) Kenneth M. Oldham , MCI , July 1 (26) to the point where paying passengers are denied
Charles S. Hawker, MKC, May 1 (39) George N. Arbuthnot. MKC, June 1 (30) reasonable access, ' it defeats our publicity and
R. W. Rice, ORO, July 1 (31) John H. Edson, MKC, June 1 (30) advertising efforts.
Myrtle M. Fox, MCI, June 1 (25) Fra ncis L. Spruill, MCI, June 1 (39)
"No employee, whether on company business
Ruth Si Iver. LAX, June 1 (25) Raymond J. Jedlicka, MCI, June 30 (21)
,or on a pleasure trip, should need to be reminded
Angelo Guerra, MCI. May 1 (16) Frieda Paterniti , LAX, May 1 (17)
Madeen Kimball, March 1 (17)
that the customer comes:·firSI."
Michael V. Hendricks. MCI, May 1 (17)
.' . . ('
by Anne Saunders
Joe Salicrup saves stamps.
After 30 years with the U.S. Post Office as a
letter carrier and postal clerk Joe "retired" and
joined TWAin June 1967 as the postage clerk at
corporate headquarters in New York. Ever since,
he has made it a personal crusade to trim TWA's
He earned recognition from the company in 1969 JOE SALICRUP
for a suggestion that saves TWA $2,400 annually saves TWA's money
on schedule mailings. by saving its stamps,
By the super-conscientious performance of his Photo-Dave Venz
job every day Joe has helped reduce TWA's annual
postage expenses at 605 Third from $78,000 in
1967 to $47,000 in 1971-at the same time that
postal rates were rising substantially. How did he
do it? By knowing and following a f,~w basic guide-
lines in connection with the handling of mail-
"Something each of us can do," he said,
"Many of us are inadvertently spending much
more money than necessary-while not improving
the speed or handling of our mailings," Joe said
when I talked to him recently. "This is particularly ($1. 80) , the cost would be $2.01 or a savings of velope, don't seal or tape it shut and mark it "Air
true of international mailings," he added. $2.19," Joe pointed out. On a three-pound envelope Printed Matter."
He showed me two examples: Five copies of a the savings of air printed matter over air mail would • As air printed matter may not contain corre-
44-page brochure were being sent to Paris by air be a whopping $12.66, spondence, send your cover letter, if any, air mail,
mail in a sealed envelope at a cost to TWA of "Air Printed Matter (APM) is 66 percent cheaper advising the recipient that printed material is being
$11.76. "These could be sent 'Air Printed Matter' and it gets there just as fast, so why would you send sent under separate cover. You will still save at least
in an unsealed clasp envelope (and on the same it air mail? Yet people do every day, simply because 50 percent on the cost of the package.
plane) at a cost of $3.10" said Joe. A savings of they don't know the difference," Joe explained.
$8.66 on this one package alone! Each one of us can save TWA money every day • On domestic mail, be sure to save the red first
by keeping in mind a few simple facts when mailing class labels for rush packages or those containing
A letter and a copy of the annual report were a letter; otherwise use the black 3rd/4th class labels,
being sent together to Asia, air mail, at a cost of letters and packages:
$4.20, "If the letter were sent separately as air mail • On international mail, APM is 66 percent • And don't forget to use company dispatch
(21 ¢) and the annual report ,!S air printed matter cheaper than air mail. Just use a manila clasp en- whenever possible. The savings are 100 percent.
Ask for the APR
APR is the abbreviation for April. It also means
annual percentage rate, a standard method of calcu-
lating the interest on loans, as required by the Fed-
eral "truth-in-Iending" laws.
"APR is really the only accurate way to compare
various lenders' rates," says Jim MacPherson, gen-
eral manager of the TWA Credit Union. He ex-
plained: "Every lender must state, in writing, the
annual percentage rate, finance charge and the num-
ber of scheduled payments. As with most laws, this
one has a few loopholes. Many lenders still verbally
quote 'low' rates of 5, 6 or 7 %, but fail to mention
these are add-on or discount interest- not annual
percentage rates," he warned.
"Demand to know their APR and you'll find that
5 % is more than 9%, 6% is really over 11 % and
7% is more like 13 %," he said.
TWA's Credit Union, on the other hand, charges
SPUMONI, French vanilla, Swiss chocolate, Mandarin orange and St. Louis blueberry were among only one rate on all loans, 8 % APR, This rate,
international ice cream flavors served by Atlanta TWAers to 600 Delta and Eastern employees to which hasn't changed in 32 years, is based on a
promote the Getaway program and Ambassador Service. Filling cones for Delta employees (right) monthly charge of 213 of 1% on the unpaid balance
are Atlantans Ann Maxwell, Marty Wentworth, Lee Lewis and Jack Markey (from left). (213 x 12 months = 8 %). There's never a penalty
for repayment ahead of schedule and creditor's life
Country-Style! TWA's annual U.S. Savings Bond drive will
be held during the two-week period June 5-
16. Highlights of this year's "Take Stock in
insurance is provided on all loans at no extra charge.
So be careful when a dealer or banker says he
can arrange "6% financing." Ask him what's the
Richard Fishbaugh, MKC-based captain, has his America" campaign will be covered in the APR, or annual percentage rate. If it's more than
cake and is able to eat it too, according to Des June 5 issue . 8% (and it will be) , see your Credit Union.
Moines Register reporter Gordon Gammack.
In a recent feature on the community of Shenan-
doah, Iowa, the newsman singled the Fishbaughs
out as an example of a family with idyllic living con-
ditions, Upon return to Kansas City from a domestic
flight, Captain Fishbaugh drives two and a half
hours to Shenandoah and leaves his worldly role as
an aviator to become an active member of his com-
munity (population 6,000), COLUMBUS customer
Captain Fishbaugh explained: "It's two different
David Lee (left) and
worlds for me-the rat race of civilization and tech-
nology and progress ... and then I come back and Chris Eyerman
in the morning I drive down a country road. I wave ticket Ambassador
to a farmer and I know him. And I come to town Express passengers.
and go to the hardware store and I say, 'Hi, John,'
and I know the guy in the shoe store,. the bank, the
restaurant-they"re my friends."
Capt. Fishbaugh, his wife Dixie (she's a former
hostess) and their four children seem perfectly ad-
justed to the "best of both worlds."
today , . ':.:, may 22" 1~72 ,Page 7
"SHE'S ALL YOURS," Lockheed Chairman
Daniel J . Haughton (right) hands over the
" keys" for TWA's first L-1011 to Ed Zak, TWA
director of aircraft acceptance, at Palmdale,
L-1011 SIMULATOR, built by the Singer Cor-
poration, is now "flying " TWA crews at Bing-
hamton, New York. Some 36 three-man crews
are being trained for the first six L-1 011 s .
Simulator 'Flys' by Jack Adams three trainees (captain, first officer and flight engi-
neer) , two instructors and, if required, tv.:0 ob-
TWA Accepts • • •
"Let's make this an auto-pilot, auto-land ap- servers. (from page 1)
proach, Lyle," said Captain Stephen Pyle. "On this Two years of research and development by Singer
heading, intercept the localizer, proceed inbound engineers produced a "6°-of-freedom" motion system "The cockpit is sort of a pilot's dream. There is lots
and complete the ILS approach," he added. which imparts lateral, longitudinal, and yaw move- of visibility. The avionics are the latest of any air-
Then followed a recitation and verbal exchange ment, as well as the pitch, roll and vertical movement plane in the country. There is a redundancy of all
of a check list: "Landing final .. . landing final ... systems, more than on any that I have ever flown.
of earlier systems.
altimeter . . -. brake pressure . . . brake pressure The cockpit instrumentation contains three in- Essentially, the pilot has more tools to do a better
checked ... flaps 22 ... flaps 22 ... gear down . . . structor panels for monitoring of flight trainee per- job."
gear down ... outer market strobe lights ... flaps formance. They are: The newsmen and women shared his enthusiasm
33 ... gear down ... brakes checked .. . wing flaps over the passenger appeal of the airplane as well,
33 . .. landing final complete . . . one thousand • Malfunction Insertion and Display Unit. This commenting on the "bright, cheerful colors" of the
feet ... 500 feet ... 400 feet . . . 100 to go ... features a rear projection system capable of project- cabin decor, "feeling of spaciousness," seats and
50 . .. 40 ... 30 ... 20 ... zero ... ok, we're on ing slides of selected system diagrams, schematics, seating configuration and the below-deck galley.
the ground." or malfunction identification lists.
Actually, Captain Pyle and Captain Lyle Ryan • Environmental Control Panel. This equipment
had never been more than a few feet off the ground allows insertion and control of a variety of simu-
as they underwent L-IOll simulator training at lated possible inflight environmental conditions such
Binghampton, New York. With them on a simula-
tion " flight" to Kansas City were Captain William
G. Barrett and flight engineer Charles H. Smith.
as: wind direction and velocity, rough air, clear air
turbulence, wind gradient and vertical gusts, outside
air temperature, ·lapse rate and barometric pressure,
Captain Pyle, a 21-year TWA veteran, served as icing conditions, simulated sounds and radio noise Published Bi-Weekly for Employees by the
instructor; he'll return to line duty once his L-IOII and runway surface conditions. Public Relations Department
605 Third Avenue, New York 10016
instruction period is completed. • Cathode ray tube (CRT) display and keyboard.
TW A flight crews are flocking to Binghamton for Key to this equipment is the multi-purpose CRT Printed in U.S.A.
simulator training in preparation for introduction of control-display unit that permits fast, two-way, on- Dan Kemnitz, Editor
L-I 0 II service. The simulator is now housed at line communication with the computer. It displays Frank Parisi, Associate Editor
Singer Simulation Products (formerly known as selected pages of information stored in the computer
Link). One of two ordered by TWA, it will be in- memory bank. The keyboard modifies or updates
stalled later this year in the new flight training center information and monitors and controls training
at Kansas City. exercises. EAL Starts L-I011 Service
Thirty-six three-man flight crews, plus a group of When the TWA simulator is installed in Kansas Eastern Airlines gave 99 passengers a pleasant
instructors, are scheduled to receive L-I 0 II simu- City, it will feature a Singer-developed VAMP II surprise April 26-a first ride on the L-IOIl. With
lator training. These comprise the bulk of the cockpit (Variable Anamorphic Motion Picture) visual sys- no advance notice, Eastern substituted its first 226-
crew members who will fly the first six L-I 0 II which tem. The VAMP II color film system provides a passenger TriStar for a DC-8 on a morning flight
TW A plans to have in service in 1972. fle xible field of view enabling pilots to learn to con- trom New York to Atlanta and back, and then a
The L-IO!I crews arriving in Binghamton al- trol visually an aircraft under varying conditions. ruundtrip to Miami. Inaugural of regularly scheduled
ready have spent two weeks of ground school train- V AMP II utilizes computer-controlled wide- service had been planned for Sunday, April 30.
ing. Flight simulator training adds 12 hours of in- screen 70mm color motion picture film to depict
tensive work in cockpit procedures in an environ- virtually all landing and takeoff situations. The first New York Times reporter Richard Witkin said
ment that duplicates aircraft performance, handling film will feature O'Hare International Airport at the flight was " routine except for the excitement of
qualities and systems operation, including weather Chicago. The system also gives pilots training under those on board ... "
conditions through Category III requirements. The normal, Category II and Category III restricted He said passengers were impressed by the roomi-
latter makes the L-IOII "the most automatic ai r- visibility conditions, as well as night approaches. ness of the seats, the L-IOll's various comfort inno-
plane" in commercial service. The "brains" behind the operation of the simula- vations "and not the least by the gentlest possible
The L-IOll simulator "flight deck:' accommodates tor is a digital computer-the Singer GP-4B. no-hands automatic landin,g in 1tlant~."
, P~ge 8 ,' ,. , '. today • may 22, '1972