"The secret to RDC's exponential growth"
E S S E N T I A L I N F O R M AT I O N F O R B U S I N E S S E X E C U T I V E S February 2008 The secret to RDC’s exponential growth Exec learns more about how Recreational Design & Construction Inc has unmatched experience in southeast Florida Fun In thE sun + supERIoR DEsIgns Written by Ian Armitage and produced by Sean Bakke FEBRUARY 2008 R DC 3 Need a specialist? The secret to RDC’s exponential growth Exec learns more about how Recreational Design & Construction Inc has unmatched experience in southeast Florida and plans to expand throughout the state Back in the early 90s, Steven President, was living across the street Siems and Steven Westervelt from Westervelt and working as a com- were two subcontractors work- mercial interior contractor. He was ing on a tennis center for the Parks and intrigued when he heard about the new Recreation Department of the City of company focused on recreational projects. Coral Springs, Florida. The city needed “It sounded like it would be fun to work help completing Phase II of the project in the park all day,” says Cerrone, who and because of their experience and first- is a licensed general contractor with an rate reputation the two Stevens were the architectural background and an expert natural choice. at managing vertical and site construction Then someone from the city companies. approached them and suggested they Today, RDC boasts a highly skilled join forces to become a prime contrac- team with more than 250 years of com- tor instead of working for someone else. bined hands-on experience. By partnering This was their eureka moment: they took with an exclusive network of designers, the idea and ran with it, forming what engineers, landscape, sports lighting and is now called Recreational Design and other professionals, the company brings Construction (RDC), Inc. a broad range of talent, innovation and At the time, Joe Cerrone, RDC’s cost-savings experience to every project. FEBRUARY 2008 R DC 5 “I have been with the company twelve in between.” years now and the focus hasn’t changed,” RDC has completed many other types explains Joe. “Our focus has always been of design/build projects such as commu- nity centers, gymnasiums, amphitheatres, design/build of public facilities, but we are adapting slightly to continue to compete city hall complexes and maintenance and grow our business.” facilities mostly for government agencies, school boards and universities. “Right Fun in the sun now we are a $50 million per year com- RDC works in the six eastern counties of pany, and the desire is to bring us to a southern Florida – Dade, Broward Palm $100 million company over the next four Beach, Monroe, Martin and St. Lucie. It to five years. We are going to expand into has also, on occasion, completed projects other markets, not necessarily going away in Orlando, Tampa and he Caribbean. “We from our roots, but looking for potential only take on design/build projects in the new customers that could hire us. For public sector market, specializing in parks instance, we have never worked with the and recreation,” continues Cerrone. “That federal government, which were looking encompasses everything from sports into as a possibility. We are just now get- complexes to playgrounds and every thing ting into design/build/operate; this allows REP SERVICES INC FLORIDA CONSTRUCTION CONNECTION REP services Inc has earned its moniker and reputation Florida Construction Connection specializes in as “Experts at Play and Outdoor Spaces” by creating helping construction and development profes- great places for people in a fun, sustainable and honor- sionals with finding the right match. able way. Each company has its own unique culture, goals The company’s clients include Florida’s largest public and projects with its own gifts and talents along entities and major theme parks and have come to trust the company’s expertise, actively seeking it out as with its character traits and objectives. knowledgeable problem-solvers. Florida Construction Connection cares about Through exclusive representation agreements with both sides. The company participates daily national manufacturers like Landscape Structures, within the industry and it recognizes that com- Poligon, and DuMor, the company combines award munication and timing is vital to making the right winning products with innovative solutions, personal connection. attention and high ethical standards to create people The company looks forward to assisting its pleasing results. customers as it has recreational design and With its focus of being on time, within budget and mak- construction for over 10 years. If Florida con- ing it fun for everyone involved, it has become the play and outdoor spaces vendor of choice in Florida. struction connection can’t assist its customers it will refer them to someone who can. www.repservices.com www.floridaconstructionconnection.com suBsCRiBe FOR FRee the municipality to privatise the services “We take total responsibility for every that are provided to there residence. With aspect of a project and that is what shrinking tax dollars it’s becoming atrac- makes us successful. It’s the core of the tive to some communities as an option to design/build process and helps ensure provide the same services for less money. that our clients get what they want, when There are also other avenues we plan to they want it, at the price they expect.” expand into.” This focus on taking total responsibil- Why does RDC get so much work? ity means RDC concentrates on building And why is the future so bright? Well, strong relationships, while offering out- according to Joe one of the reasons it gets standing service: “We want to make our so much work is that “parks and recrea- clients look good and that is how we get tion and sports have specialized require- so much work,” he says. “We strive to ments – often it is very specific,” he says. overachieve making it easy for our clients “If you’re a school builder, you don’t have to hire us time after time. This is a small this expertise. People want to hire some- niche industry; we can’t afford to have a one who’s done it before and isn’t learning bad job.” on their project. FEBRUARY 2008 R DC 7 Superior deSignS and older”. Pool number two is a smaller RDC is currently working on the astonish- water playground designed especially for ing Grapeland Heights Park in Miami. The “kids five and under”. Next, a 600-foot $32 million, 13-acre, park located just wacky waterway twists and turns, says south of Miami International Airport will Joe, “around the site spraying and splash- be transformed in three phases. Phase ing riders as they drift by”. Finally, for I includes a baseball complex with four the adults, there’s a “resort style pool”, fields and a two-story restroom/conces- complete with beach entry to a depth of sion building that acts as a central hub to five feet deep where they can sit, relax the fields. Perimeter parking with conven- and float in cool, refreshing water. ient walkways provides easy access. Uniquely, the water park will incorpo- “Phase I is already finished,” adds Joe, rate a pirate theme based on a pirate girl “We’re well onto phase II & III.” character named Tina. “We’ve retained Phase II is a water park contain- world-renowned artist Romero Britto, who ing four different pools. First, there’s a we are delighted to be working with, to large activity pool “with themed water incorporate this theme throughout the playground equipment ideal for kids five water park,” Cerrone says. Phase II will MYRTHA POOLS USA Myrtha Pools USA is a commercial division of A&T Europe S.p.A. Founded in 1961 in Castiglione delle Stiviere (MN - Italy) it quickly became Italy’s premiere swimming pool company, and is now recognized as a leader in the American swimming pool market. The company has built swimming pools in over 60 countries around the world: from Iceland to Arabia, from Brazil to Japan, from United States to Australia; in all extremes of climatic and environmental conditions. Myrtha is simply the most advanced technology in the swimming pool industry. Its patented pre-engineered modular system, based on the use of laminated steel panels and buttress system, enables a perfect waterproofing system. Markets include athletic clubs, championship venues, institutional, high rise, hotel/ resorts, municipal, private, therapy, water parks, and YMCAs. Myrtha is a partner of USA Swimming, and will be supplying the pools for the 2008 Olympic Trials in Omaha, Nebraska. www.myrthapoolsusa.com SuBSCriBe For Free be completed early spring 2008. become LEED certified professionals. RDC “Phase III is a Community Recreational has also teamed itself with the leaders Center,” continues Mr. Cerrone. This in the industry that supply material used single-story facility, says the company’s in aquatic complexes and playgrounds to corporate website, is reminiscent of a name a few, all in an effort to move the structure found in “our national park sys- industry to where it should be. tem and holds center stage over the entire park.” This phase will be finished soon Future plans after the completion of phase II. Like most companies, RDC has an eye on the turbulent economy. “Two years Green techniques ago Florida was in a big boom,” says It would seem natural for a parks and rec- Joe. “Twelve months ago construction in reational sector of the market to be build- Florida tightened up; this didn’t happen ing green, it’s not that easy to balance specifically in our market, but in general budget constants with the cost of building construction has dropped off. This means green. RDC has joined the USGBC and is many companies are starting to diversify planning to have there project managers, into an array of industry sectors, and pre-construction managers and estimators ours is particularly appealing to them. FEBRUARY 2008 r dc 9 They have done this in order to survive. Company at a glance This has created a personal challenge, so Formed in 1993, RDC works in the six we have to go to technical colleges etc. to entice new people into the industry eastern counties of southern Florida and pay special attention to retaining the – Dade, Palm Beach, Monroe, Martin, people we have. That is something we Broward and St. Lucie have had to do to remain the leader in our RDC has completed many types of niche.” Despite the newcomers, nobody has design/build projects such as community the expertise to rival RDC. A healthy order centers, gymnasiums, amphitheatres book and a long list of successful projects and maintenance facilities mostly for is testament to that. Joe and all at the government agencies, school boards and company are excited by the future and are looking forward to many more successful universities years with RDC. Indeed, it has created a niche in southeast Florida and plans to expand throughout the state and into the www.recreationaldesign.com Caribbean soon. ¬ E S S E N T I A L I N F O R M AT I O N F O R B U S I N E S S E X E C U T I V E S Recreational Design and Construction 3990 North Powerline Road, Fort Lauderdale, FL 33309 T (954) 566-3885 F (954) 566-3335 E firstname.lastname@example.org www.recreationaldesign.com