l _22_ by adilzaman90



Services provided to publishers include traffic analysis[2] and an optional advertising system. Though it
initially was not clear whether advertising would be well-suited to the RSS format,[3] authors now choose
to include advertising in two-thirds of FeedBurner's feeds.[4] Users can find out how many people have
subscribed to their feeds and with what service/program they subscribed.
Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and
"splicing" information from multiple feeds.[5] FeedBurner is a typical Web 2.0 service, providing web
service application programming interfaces (APIs) to allow other software to interact with it. As of October
5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and
videocast feeds.[6]

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