2013 The Year Of Consumer – Centric SEO by oneclickinformation

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In 2013, SEO will change from optimising websites for search engines to optimise content for users. Have a look at this presentation..

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									                        SEO In 2013 : The
                          Year Of The
                           Consumer
 In 2013, SEO will shift from optimizing websites
for search engines to optimizing content for users.
          Want to keep a site’s


                • Leverage the authority of the writer.
Authorship      • Social is a good way to create a reputation of content authors is
                  transparent, it will make the web better.


                • Maintain a constant flow of new, on-site content.
 Frequency      • Freshness of content is a ranking factor in google’s algorithm
                  affecting 35% of search queries.


                • 79% of marketers credit social media as their preffered method of
Uniqueness        finding the right content to share, followed by email newsletter
                  subscriptions.


                • Greater interaction means greater authority.
Engagement      • “Thinking about creative ways to make a site more compelling…
                  can help with search engines as well as social media.”


                • The web is becoming more social; SEO is no exception.
Social Signal   • Social outreach - generate social signals to your content by
                  building real relationships with influencers.
The percentage of firms that
                                   Social Signals
  have acquired a customer
     through their blog :               Like :


                 • Sites that
           56%     blog once a
                   month


                    • Sites that
             78%      blog daily


                 • Sites that
                   blog more
           92%     than once
                   daily
                    What to avoid!!
                              Wordy Content
                            Don’t use too many
                                 words to
                            communicate basic
                           ideas or facts. Get to
                                 the point



                                                           Keyword Stuffing
 Spun Content
                                                         Only use keywords as
  Don’t rewrite
                                                            they pertain to
information that
                                                         expressing the focus
 already exists.
                                                              of the page.




         Grammatical Errors
         These are very easy                     Factual Errors
         for Google to detect                  This is a no-brainer
          algorithmically and                   but be sure to fact
          lead to a poor user                  check your content.
             experience.
                    Ways to vary anchor text




Brand                Naked Urls            Brand +              Universal
• Variation of       • These are           Keyword              • Generic words
  your brand           variations of the                          or phrases that
  name.                url of the          • Variation of the
                                             brand name           relate to any
• i.e. ictinsite,      destination                                website.
  ictinsite.com        page.                 along with a
                                             keyword.           • i.e. click here,
                     • i.e.                                       read more,
                       www.ictinsite.co    • i.e. ictinsite
                                             SEO, ictinsite       website.
                       m/internet-
                       marketing,            internet
                       http://www.ictin      marketing.
                       site.com/interne
                       t-marketing .
  What SERVICES are you currently using
  to find third - party content to share?

      79% of Marketers credit social media as their preferred method
         of finding the right content to share, followed by email,
                           newsletter subscription
90%
80%
70%
60%
50%
40%
30%
20%
10%
 0%
      Social Media    Email Newsletter   News Clipping       Manually
                       Subscriptions       Service        Scanning Online
                                                              Outlets
     Contact Us

  Unit 5C (Ground Floor),
      Barnfield Way,
         Ribbleton,
          Preston
         PR2 5DB
   Call Us : 08450 533 111
Email Us : info@ictinsite.com
 http://www.ictinsite.com

								
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