Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Get this document free

Quiz

VIEWS: 0 PAGES: 1

									Unit 3 Quiz- ANSWER KEY
Marketing Basics



Directions- Use a separate sheet of paper to list your answers. Be as thorough as possible.
Illegible work will not be graded. Remember examples that we went over in class!


    1. Define marketing
Answers will vary but they need to make sure they talk about creating, developing, and
distributing a product or service.
    2. What are the 8 functions of Marketing? List examples for each, as they pertain to fashion
        marketing.
Selling
Distribution
Product Planning
Marketing Information Management (Research)
Promotion
Risk Management
Buying and Pricing
Financing
    3. What elements define the marketing mix (4 P’s)?
Price, Product, Promotion, Place
    4. List 2 promotional strategies as they pertain to fashion marketing.
Answers will vary but can include, catalogs, fashion shows, visual merchandising, etc.
    5. How do marketers find a target market?
Marketing research, customer profiles, market segmentation.
    6. Describe each type of market segmentation and give an example for each, as it pertains to
        fashion marketing.
Demographics
Psychographics
Geographics
Product Benefits

								
To top