Tracker by yanyanliu123

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									tracker case study                                               Recall seeing Tracker
                                                                 ad in washrooms

Product / Target Audience                                75.6%
Male Drivers 24+

Campaign Media Details
A3 washroom campaign in Motorway Services nationally

Effectiveness
 62% spontaneous awareness of TRACKER advert

   75.6% prompted awareness of TRACKER advert

   Interviewees that were aware of the advertising were:
         32.3% more likely to be ‘very/quite likely’ to
         consider using TRACKER in the future than those
         that were unaware

        80.6% more likely to ‘strongly agree/agree’ that they
        ‘trust Tracker and no other system even comes
        close’

								
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