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					          September 13-14, 2012

    Hotel Teatro • Denver, Colorado




With more than one-third of the US population               This conference is ideally suited for:
comprised of postmenopausal women by 2020,                  n CEOs, CNOs, COOs, CFOs
isn’t it time to look “below the belt” for the next         n Vice President/Director of Business Development
big women’s health service line?
                                                            n
                                                            Vice President/Director of Clinical Services
Join hospital and healthcare executives, physicians, and
thought leaders from across the country to learn how to : n Service Line Directors/Managers of: Women’s Health
n Establish and maintain a successful women’s pelvic        Services, Gynecology, Urology, Urogynecology,
   health service line or program                           Gastroenterology, Minimally Invasive/Robotic Surgery
                                                            n Vice President/Director of Marketing
n Meet the increasing demands of accountable care
  and meaningful use                                        n Director/Manager of Wellness and Rehabilitation
n Exceed the clinical, navigational, and quality of life
  needs of your patients
                                                            Conference Fee: $950
                                                            Registration is limited. Confirm your participation by
n Align your pelvic health initiatives with the strategic
                                                            August 10, 2012.
  and business priorities of your hospital, practice, or
  healthcare organization                                   For more information contact:
n Form an interdisciplinary approach to diagnostics,        Dana Smith
  prevention, and early intervention                        dsmith@spirithealthgroup.com
                                                            561.544.2034




Register now: spiritconferencegroup.com
PELVIC CONFERENCE AGENDA
                           Thursday, September 13
                            12:00pm-1:00pm    Registration
                             1:00pm-2:00pm    Opening Keynote
                                              A History of Misery and the Latest Treatment Strategies for Organ Prolapse
                                              Dr. Lennox Hoyte, MD — Chief of Female Pelvic Medicine and Reconstructive
                                              Surgery, Associate Professor, University of South Florida School of Medicine
                            2:00pm-3:00pm     Steps to Creating a Successful Pelvic Health Program
                                              Christy Kaplan, RN, MBA – Director Ambulatory & Women’s & Children’s
                                              Services, John Muir Health
                                              Dr. Vicki — Lucas Vicki Lucas, LLC
                             3:00pm-3:30pm    Break
                             3:30pm-3:45pm    Pelvic Healthcare: A Marketing Perspective
                                              Sharon Bittner — Executive Vice President of Communications,
                                              Spirit of Women Health Network
                             3:45pm-4:30pm    Repackaging the “Cradle” – An Innovative Approach to Pelvic Health Services
                                              Becky Hardie, RNC-OB, MS HCAD, NEA-BC – Vice President Women’s & Children’s
                                              Services, Baylor All Saints Andrews Women’s Hospital
                             4:30pm-5:15pm    Supporting Women in Your Community Through Blogging and Social Media
                                              Dan Dunlop, President Jennings
                             5:15pm-6:00pm    Planning a Successful Pelvic Health Program
                                              Michele van Zuiden – Executive Director,
                                              Women’s Hospital El Camino Women’s Hospital
                             6:00pm-6:15pm    Wrap Up & Evaluations


                           Friday September 14
                             8:45am-9:00am    Welcome, Day One Review and Announcements
                            9:00am-10:00am    Pelvic Health Clinical Update – Improving Outcomes
                                              Veronica Mallett, MD, MMM — Professor and Founding Chair, Department of
                                              Obstetrics and Gynecology, Texas Tech University Health Science Center
                           10:00am-10:30am    Break
                            10:30am-11:15am   Innovations in Pelvic Health Marketing:
                                              From the Misery of Menopause to the Power of Pelvic Health
                                              Tanya Abreu – President and National Program Director, Spirit Health Group
                            11:15am-12:15pm   Pelvic Health Synergy - The Role of Physical Therapy
                                              Wendy Featherstone, PT, DPT — Specialty Physical Therapy, Rochester, New York
                            12:15pm-1:00pm    Lunch
                             1:00pm-1:30pm    Patient Navigators: A Road Map for Pelvic Health Success
                                              Sherree Bennett, RN, BSN, CBPN-C, CBEC — Director, Patient Navigator,
                                              Baylor All Saints Medical Center
                             1:30pm-2:15pm    Building the Best Business Case for an Integrated Pelvic Health Program
                                              Guy McClurkan – Executive Vice President, Spirit of Women Health Network
                             2:15pm-2:30pm    Wrap Up & Evaluations
J  oin hospital and healthcare executives, physicians, and thought leaders from across the
   country as we provide valuable information and identify best practices on how to establish
and maintain a successful women’s pelvic health service line or program – meeting the
clinical, navigational, and quality of life needs of your patients as well as the strategic and
business needs of your hospital, practice, or healthcare organization.
With American healthcare in transition to “accountable care” and “meaningful use” it is critical that health-
care organizations continue to focus first on the delivery of effective care to their patients – and particularly
women. Within the next decade there will be more than 50 million post-reproductive American women.
Currently a large proportion of all American women (research suggests nearly 25 percent) suffer chronic pain
brought about by pelvic floor disorders. Women’s Pelvic Health will become a platform for the future of health-
care in the United States by integrating diagnostics, prevention, and early intervention across a myriad of
clinical disciplines into a cohesive pelvic health service line approach.

Who Will Be There
This conference is ideally suited for Senior-level Executives, vice presidents, administrators, directors, managers,
Physicians, Nurses and other health professionals involved with women’s pelvic health issues.
Some of the titles in attendance are:                            n Case Studies Presented by Innovators in
   n CEOs, CNOs, COOs, CFOs                                        Pelvic Health Programming
   n Vice President/Director, Business Development               n Innovations in Pelvic Health Marketing and
   n Vice President/Director, Clinical Services                    Promotion
   n Service Line Directors/Managers of:                         n Clinical Perspectives on the Role of Pelvic
          n Women’s Health Services
                                                                   Health in Total Health and Wellness
          n Gynecology
                                                                 n Service Line Integration
          n Urology
          n Urogynecology                                    Conference Objectives:
          n Gastroenterology                                    n Identify key components for formalizing a
          n Minimally Invasive/Robotic Surgery                    successful pelvic health program
   n Vice President/Director of Marketing
                                                                n Articulate strategies to successfully engage
   n Director/Manager, Wellness and Rehabilitation
                                                                  physicians and clinicians
                                                                n Recognize the value of a multidisciplinary
Some Topics of Discussion:
   n Establishing a Comprehensive Women’s Pelvic                  model to overall success in women’s health
     Health Program of Excellence                                 programming
   n Patient Navigation and Advocacy                            n Discuss pelvic health program promotion

   n The Business of Pelvic Health                                as an effective hospital marketing strategy
   n Achieving Successful Physician Integration                 n Describe pelvic health market share and
     Within Pelvic Health Programs                                financial opportunities


    Register Online:                                         Hotel Reservations:
    spiritconferencegroup.com                                Hotel Teatro
                                                             1100 14th Street
    For More Information:                                    Denver, CO 80202
    Dana Smith                                               303.228.1100
    Email: dsmith@spirithealthgroup.com                      hotelteatro.com
    Phone: 561.544.2034                                      When reserving your hotel room please reference:
                                                             Spirit Conference Group and Steps to Success in Pelvic
    Conference Fee: $950.00                                  Health Programming to receive our group rate of
                                                             $169/night.
                     Registration is limited. Confirm your participation by August 10, 2012.
                                           Spirit Conference Group
                                           2424 North Federal Highway, Suite 100
                                           Boca Raton, FL 33431




For more information or help with
registration, please contact:

Dana Smith
Email: dsmith@spirithealthgroup.com
Phone: 561.544.2034


Register:
spiritconferencegroup.com




     Is Your Women’s Pelvic Health Service Line Ready to Rock?
     With more than one-third of the US population considered postmenopausal by 2020, isn’t it time to
     look “below the belt” for the next big women’s health service line?
     Urogynecology stand-alone programs can be considered a bit “embarrassing” for some younger midlife
     women. Menopause centers and women’s midlife programs are sometimes regarded as “old school” –
     promoting a “program” to manage menopause rather than meeting the demands of active women
     seeking a comprehensive package of swift clinical solutions for pelvic health problems.
     Is your hospital prepared? Are you meeting the quality-of-life demands of women in your community? Are
     you actively and creatively re-packaging your gynecology, urology, gastroenterology, and even orthopedic
     services into a “rocking” women’s health service line? Are you bundling in physical therapy, diagnostics,
     even weight management?
     COME LEARN WITH US at a conference that will outline Steps to Success in Pelvic Health
     Programming hosted at the Hotel Teatro in Denver, Colorado, on September 13-14, 2012!
       National experts, physician leaders, and leading hospitals from across the country will share their
         perspectives as well as practical and tactical models for a vibrant future in a new approach to
            women’s pelvic health.


                spiritconferencegroup.com

				
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