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MARKETING AND PUBLIC RELATIONS - LATTC

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MARKETING AND PUBLIC RELATIONS - LATTC Powered By Docstoc
					MARKETING AND PUBLIC
RELATIONS
Department:       Business Administration/Computer
                  Applications & Office Technologies
Department Chair: Ms. Paulette Bailey, Room CH-225
                  (213) 763-7269, BaileyP@lattc.edu


Award Title                  Award Grad. Required Major                Total
                              Type Plan Course Elective                Major          MARKETING AND PUBLIC RELATIONS
                                          Units   Units                Units
                                                                                      ▌ Associates in Arts Degree
Marketing and Public                                                                     Major Units: 44
                              A.A.    Plan B       44          -         44
Relations
Marketing and Public                                                                  Requirements for the Associate in Arts degree in Marketing and Public Relations
                                C                  33          -         33
Relations                                                                             may be met by completing 44 units of Required Courses with a “C” or better
At least 60 degree applicable units (44 total major units and Plan B units) are       along with general education courses meeting Plan B graduation requirements.
required to earn an Associate degree.                                                 Information on the Plan B requirements may be found in the catalog under
                                                                                      Graduation/Transfer Requirements.

                                                                                      REQUIRED COURSES
PROGRAM OVERVIEW
                                                                                        The following is a suggested sequence of Required Courses to be
                                                                                        taken:
This program is designed for students who wish to enter the fields of marketing
or public relations. It is designed to meet the needs of those who wish to become




                                                                                                                                                                        Completed
store managers, department store buyers, or retail/wholesale salespersons.
Publicity, sales, and business writing are stressed.                                     SEMESTER I                                                          UNITS                  Semester/Yr

                                                                                           BUS 1              Introduction to Business                           3
By fulfilling the program requirements, students will have a background in the             BUS 32             Business Communications                            3
principles and practices involved in the promotion and distribution of products              -or- BUS 33      Technical Report Writing (3)
and services from producers through middleman to the ultimate consumer. This               BUS 38             Business Computations                                3
program leads to entry-level positions in public relations and marketing careers in        CAOT 82            Microcomputer Software Survey in the Office          3
business, industry, agency, government, and nonprofit sectors of society. Typical          SUPV 11            Oral Communications                                  3
positions are retail, wholesale, industrial sales, buyer, merchandising supervisor,
and self-employment.                                                                     SEMESTER II                                                         UNITS
                                                                                           ACCTG 1            Introductory Accounting I                          5
                                                                                           ECON 2             Principles of Economics II (Macro)                 3
PROGRAM LEARNING OUTCOMES (PLOs)
                                                                                           MARKET 1           Principles of Selling                              3
Upon completion of the Degree/Certificate program, students are able to:                   PUB REL 1          Principles of Public Relations                     3
  • Develop a marketing plan for a business using fundamental marketing
                                                                                         SEMESTER III                                                        UNITS
     theories and principles.
                                                                                           BUS 5              Business Law I                                     3
  • Design, implement and evaluate a marketing/public relations campaign.
  • Apply marketing research principles to a company’s product or service.                 MARKET 21          Principles of Marketing                            3
  • Write for internal and external publications with an understanding of the              PUB REL 2          Public Relations Techniques                        3
     needs of the target audiences.
                                                                                         SEMESTER IV                                                         UNITS
  • Apply basic graphic design principles to newsletters, brochures, reports,
     and related PR projects.                                                              MARKET 11          Fundamentals of Advertising                        3
  • Serve as an effective spokesperson for an organization or business.                    PUB REL 3          Writing for Public Relations                       3
  • Apply ethical principles to decision making and crisis management.
  • Explain the role of the public relations practitioner within the context of
     mass communication.
  • Describe the effects of print and broadcast media on the practice of public
     relations.
  • Apply advertising principles to promote a firm’s image and product/
     service offering.




                          400 W. Washington Blvd.                                                                           College Catalog 2012-2013
                          Los Angeles, CA 90015                                                                                                       rev.10.16.2012
                          www.lattc.edu                                                                                                                   Page 1 of 2
MARKETING AND PUBLIC
RELATIONS
Department:       Business Administration/Computer
                  Applications & Office Technologies
Department Chair: Ms. Paulette Bailey, Room CH-225
                  (213) 763-7269, BaileyP@lattc.edu


Award Title                 Award Grad. Required Major                 Total
                             Type Plan Course Elective                 Major
                                         Units   Units                 Units




                                                                                                                                                            Completed
Marketing and Public                                                                REQUIRED COURSES
                              A.A.   Plan B       44          -          44
Relations
                                                                                    SEMESTER I                                                      UNITS               Semester/Yr
Marketing and Public
                               C                  33          -          33           ACCTG 21        Bookkeeping and Accounting 1                      3
Relations
                                                                                      BUS 1           Introduction Business                             3
At least 60 degree applicable units (44 total major units and Plan B units) are       BUS 5           Business Law                                      3
required to earn an Associate degree.
                                                                                      BUS 32          Business Communications                           3
                                                                                        -or- BUS 33   Technical Report Writing (3)
MARKETING AND PUBLIC RELATIONS                                                        CAOT 82         Microcomputer Software Survey in the Office       3
                                                                                      SUPV 11         Oral Communications                               3
▌ Certificate of Achievement
   Major Units: 33                                                                  SEMESTER II                                                     UNITS
                                                                                      MARKET 1        Principles of Selling                             3
A Certificate of Achievement in Marketing and Public Relations may be earned
by completing 33 units of Required Courses with a “C” or better in each course.       MARKET 11       Fundamentals of Advertising                       3
                                                                                      MARKET 21       Principles of Marketing                           3
                                                                                      PUB REL 1       Principles of Public Relations                    3
                                                                                      PUB REL 2       Public Relations Techniques                       3




 USEFUL LINKS
 LATTC Catalog
 http://college.lattc.edu/catalog/

 LATTC Financial Aid Office
 http://college.lattc.edu/financialaid/

 LATTC Counseling Department
 http://college.lattc.edu/counseling/

 Graduation Plan A
 http://college.lattc.edu/planA

 Graduation Plan B
 http://college.lattc.edu/planB                                                   You can enroll in these classes by logging on to the Student
                                                                                  Information System at https://college.lattc.edu/register
 Business Administration/Computer Applications & Office
 Technologies Department                                                          For additional information consult a LATTC college counselor.
 http://college.lattc.edu/businessadmin




                         400 W. Washington Blvd.                                                                   College Catalog 2012-2013
                         Los Angeles, CA 90015                                                                                               rev.10.16.2012
                         www.lattc.edu                                                                                                           Page 2 of 2

				
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