Slide 1 - Gazi Üniversitesi

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R&D Activities in Dermatology Kenneth Watson MD MBA Executive Director Beauty Eurasia Seminar Istanbul, June 14 2007 Introduction • Galderma : the world-leading company in dermatology −Acne, Rosacea −Psoriasis, Steroid-Responsive Dermatoses −Skin Cancer, Pigmentation Disorders, Onychomycosis −New : Aesthetic & Corrective Dermatology • Focus on R&D and innovation −Biggest investor in dermatological R&D (together with L’Oreal) • Presentation focused on research, drug development and new products “from a business perspective” Galderma‟s Ambition To be recognized as the most competent and successful innovation-based company focused exclusively on meeting the needs of dermatology patients and physicians The World of Modern Health Care Dynamics in Obtaining & Providing Treatments -Rx: R&D cost -Procedures: Physicians PROVIDERS -Pharmaceutical (Rx / OTx) -Cosmetic (OTC) -Procedures Beauty centre Internet -telemedicine Ability to pay Evidence-based medicine Income-related practise PATIENTS „SENIOR‟ CUSTOMERS SOLUTIONS TREATERS - Derms - GPs/PCPs - Pharmacists - Beauty Spa centres Power of patients grows worldwide PAYERS Health Care & Managed Care Cost containment “Need-clause” Changing Environment for Dermatologists Evolution of how Dermatology conditions are treated: -Dermatologists will focus on moderate to severe conditions and conditions treated by procedures - GP as Gatekeeper Trends impacting Dermatology Competitive environment for Pharmaceutical companies: - Dermatology is still an “open market” -Low barrier of entry, many new competitors Evolution of Health Care systems: - Pressure on healthcare costs - De-reimbursement from public to private or patient-cash outlay - Generics Epidemiology trends: - Aging population - Cases of skin cancer will increase Source: Galderma Business Intelligence Reports Efficiency : Critical aspect of drug development “New Drugs” in Clinical Studies (1995 – 2004) Drugs in clinical trials from 1995-2004 1500 1250 1000 750 500 250 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 0 Phase I Source: Pharmaprojects 2004 Phase II Phase III Mean Number of Subjects in NDAs 5 507 5 621 Subjects 3 233 1 576 3 567 1 321 1977-80 1981-84 1985-88 1990-92 1994-95 1998-01 Approval Period Sources: Boston Consulting Group, 1993; Peck, Food and Drug Law J, 1997; PAREXEL, 2002 Mean Development & Approval Times Antineoplastic CNS Analgesic/Anesthetic All Cardiovascular Anti-infective 0 4,4 2,9 2,9 3,8 2,6 5 4 8,8 5,9 8 9,3 9,4 8,6 10,4 2,1 2 1,8 2,3 1,4 12 1,4 16.2 14.3 14.3 14.2 13.7 12.3 16 20 Years Synthesis to 1st in Humans 1st in Humans to NDA Approval Phase Source: DiMasi, Clin Pharmacol Ther, 2001;69(5):286-96 FDA NME Approvals Source : www.fda.gov Development Costs per Approved Drug At 7% annual growth $1.5 billion by 2015 900 800 700 600 500 400 300 200 100 0 802 Millions of "2000 $" 466 336 121 282 403 Preclinical Clinical Capitalized Total Out-of-Pocket Source: DiMasi et al., J Health Economics 2003;22(2):151-185 Observations • Governments and Health Care Institutes face dramatically rising costs and aim at cost-containment • Developing innovative products takes > 7 years, and is risky and very costly −Many pharmaceutical companies struggle to launch good new products • Dermatology: little innovation in past decades −Aesthetic dermatology is “booming and blooming” −Innovative R&D continues…… 2004 Worldwide Dermatology Business 27.7 billion US $ 14.1 Billion US$ CAGR: +3,5 % 1.2 Billion US$ CAGR: +10 % 10.1 Billion US$ CAGR: +4 % 1 Billion US$ CAGR: +10 % 0.8 Billion US$ CAGR: +10 % 0.6 Billion US$ CAGR: +10 % CAGR: 2004 - 2014 Innovation & Growth Dermatology “Disease” Areas acne rosacea psoriasis/SRD PD onychomycosis skin cancers aesthetic dermatology Low Skin Cancers Onychomycosis Innovation ("public") High Pso/SRD Aesthetic Dermatology Acne High Market growth Innovation : # leads in development # launches 2002-2007 Market growth: % growth in $ (’02-’07) Rosacea PD Low Health Care Position on Reimbursements Medical condition •Causes unknown - Autoimmune disease •Fewer treatments and less predictable response than Melasma Vitiligo Acne Psoriasis Photodamage/ Photoaging (AK) Skin cancer Rosacea Patient driven Melasma PIH Most treatments reimbursed Most treatments not reimbursed Doctor driven Pigmentation disorders Solar Lentigo Becomes medical/reimbursed if cancer risk PD/ PA Aesthetic condition Acne Trends Strength & intensity of competition Food, Drug, Mass Medicated OTC* $1.6bn Soap Hand & Body Lotion Facial Cleansers Moisturizers Non-Medicated OTC* 2.0bn€ Proactiv $400m Neutrogena $50m Clean & Clear $36m Clearasil $30m Physiogel Cetaphil Rx** €2.2bn Retinoids Antibiotics Isotretinoin Pharmacy Beauty Procedures Cosmeceuticals *€1.8bn Efflacar AI Clearence Exfoliac Medicated OTX*** Derms only US $ 99m +16.3% 02-05**** Health Spa Acne: $20m Mostly cleanser Kinerase $22.3m +43% 0 Skinceuticals NV Perricone Skinmedica Total professional market (ageing, acne )*** Pharmacy, Dr, internet, Spa ww 1.65b€ +43% cagr 02-05 Dr Dispensed Navigant 2005* ; IMS MAT 2006**; Kine&Co report 2006*** Feedback research services 2006**** Acne R&D Galderma R&D PPAR/RAR concepts 90 80 70 60 50 40 30 20 10 0 Pharmacology tests molecular cellular NRs GPCRs ENZYMES CXCR1 CXCR2 INFLAMMATION PATHWAY TYROSINASE LXR PPAR a PPAR d FP-R MC1-R TACE RoDH4 DHRS9 3bHSD Hyaluronidases Collagénases MMP ADAM SOAT AR HSD11b 1, 2 RAR VDR PPARg RXR NFKappa B TNFa Steroid receptors (ER, GR, PR, MR) before 2000 2000 2001 2002 2003 2004 2005 2006 2007 Young and old…….: beauty is what matters! Getting older, living longer Changing Life style Patients Easy access to Information Cash out to enhance appearance Dermatologists Plastic surgeons Others … Patient Management • Skin Care • Anaesthetics • Keratolytics/ Peelings • Retinoids • Hydroquinone • Anti-inflammatory • Skin Care/ Sun blocks • Wound healing • Retinoids Skin preparation Combination treatment : efficacy enhancement Comfort improvement Maintenance treatment Procedures Fillers PDT BTX-A Dermal fillers: from « classic » to « advanced » indications • « Classic » indications: − Nasolabial folds − Mouth area: corners, vermilion border and body − Marionette lines • Volume indications: − Cheeks, chin − Scars − Lipoatrophy • “Advanced” indications (difficulty) − Tear trough − Glabellar and crow’s feet − Ears and nose − Brow − Body indications: neck, hands Galderma: focus on patient interest & comfort. New topical anesthetic! Dosage and administration: • For minor procedures: 20-30 minutes • For major procedures: 60 minutes How it works: • Improved transdermal delivery • Delivery stops once completely dry • Stays where it is placed and adheres to folds and contours on the face and other parts of the body • Formulation allows for easy removal of product Main competitive advantages: • Greater efficacy • Mean duration: 11 hours • No occlusion • Easy removal Evolution of Dermatology Practice ? Past & Present Rx/non-Rx topicals and systemics Present & Future Rx/non-Rx topicals and systemics Corrective & Aesthetic indications Medical indications Medical indications Corrective & Aesthetic indications Procedures Procedures Source: Internal Phase I report Dermatological Procedures: Preliminary evaluation and market opportunity- October 2005 Conclusions • Dermatology: even more focus on patient needs (beauty-driven) • Development of effective, innovative drugs is challenging & costly • Procedures; important! • Aesthetic & corrective dermatology revolutionizes dermatological practices • R&D : no longer exclusively focused on new drugs Istanbul : a beautiful city!

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