member to member shopping - Temecula Valley Chamber of

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					                       TVCC Promotes
                    TVCC presents the
                  CITY NEWS
               New Chamber Calendars
                    TVCC goes to Italy
  Myrna Crowther                    Greg Martin                       Gary Millard                      Rollin Ruggles               Ty Jones
 Home Loan Manager                  Sales Manager                 Home Loan Consultant               Home Loan Consultant       Home Loan Consultant
   (951) 816-3604                  (951) 816-3612                     (951) 816-3610                     (951) 816-3611            (951) 816-3613

   Sharon Sosa                 Narada Gangadhara                     Bob Crowther                       Bill McGonical              Nancy Coe
Home Loan Consultant           Home Loan Consultant               Home Loan Consultant               Home Loan Consultant       Home Loan Consultant
   (951) 816-3626                  (951) 816-3603                     (951) 775-4883                     (951) 816-3624            (951) 816-3602

  Dante Garofalo                   Guy Campbell                        Tom Slavin                        Bea Borrego                Lori Corwin
Home Loan Consultant            Home Loan Consultant              Home Loan Consultant               Mortgage Coordinator       Mortgage Coordinator
   (951) 816-3634                   (951) 816-3622                    (951) 816-3616                     (951) 816-3606            (951) 816-3607

               If you think qualifying for a home loan is an unreachable dream, this is important news. Because the new House
               America® Loan Program from Countrywide® has powerful, innovative and flexible features specifically to help
               more people become homeowners than ever before. Even if your credit history, income or cash situation
               doesn’t fit the usual guidelines, this program could be the key you’ve been looking for. At Countrywide, we’re
               experts at finding solutions, so call us today for all the details.

        Your Murrieta Branch
        At the Sam’s Club Shopping Center
        40484 Murrieta Hot Springs Rd., Murrieta, CA 92563

        (951) 816-3600
                    26790 Ynez Court, Temecula, CA 92591
                          Phone: 951.676.5090 Fax: 951.694.0201
                                 Email :
                                                                                                                     IN THIS
                                     Mission Statement

The mission of the Temecula Valley Chamber of Commerce is to promote the economic
  environment of all member businesses and by so doing will support the programs
                    which preserve and improve the quality of life.
   Chairman of the Board — Stan Harter, Reid & Hellyer, A Professional Corporation
      First Vice Chairman — Kelly Daniels Neu, Premier Marketing/Valley Events
       Second Vice Chairman — Isaac Lizarraga, Rancho Ford Lincoln Mercury
              Treasurer — Bette Endresen, Artist Touch Art & Frame Studio

                 Secretary — Janet Scott Beck, Countrywide Home Loans

                        Tomi Arbogast, Temecula Valley Winegrowers Association
                                   Nancy Austin, Austin-Brockett, LLC
                          Tony Berardino, Cornerstone E & S Insurance Services
                                                                                                                                                                    p.   6                                     p.
                                   Dan Brunell, Dearborn West, LLC
                             Richard Ellis, Southwest Healthcare System                                               We Are in This Together
                                  Art Fleming, Prestige Developers ,Inc.
                                 Dennis Frank, D.R. Frank & Associates
                                                                                                                      The TVCC Supports Chamber Members
                                 Ron Guerriero, EDGE Development, Inc.                                                And Shopping Local
                                 Jeff Kurtz, The Promenade In Temecula
                           Rusty Manning, A Grape Escape Balloon Adventure
                           Amy Minniear, Pechanga Development Corporation
                                                                                                                      I n the current economy, the Temecula Valley Chamber of Commerce wants to support
                                                                                                                        its members any way possible. As always, we support and promote member-to-
                                                                                                                      member shopping and referrals.
                                    Tom Paradis, The Press-Enterprise
                                    Karen Roberts, Kaiser Permanente
                                 Bill Seltzer, Temecula Valley Golf School
                                                                                                                      In addition to shopping fellow Chamber members, the TVCC realizes that keeping
                            Donna Wilder, Mt. San Jacinto Community College                                           your consumers dollars local benefits Temecula as a whole. The vitality of our local
                                     Roger Ziemer, The Gas Company                                                    businesses and the high quality of life we enjoy in Temecula are largely dependant upon
                                                                                                                      each resident’s preference to do their shopping within the City. More than one half of the
                                     Management Team                                                                  City’s General Fund Revenue is derived from sales and use tax and goes directly back
             Alice Sullivan, President CEO | Laura Turnbow, Chief Operations Officer                                   into the Community.
      Kimberly Freize-Uhler, Membership Director | Katie Edmonds, Membership Coordinator
                  Melissa Holm, Special Events | Jennifer Cloud, Special Events                                       The Chamber is here to support you. If you find you and/or your business are facing a
                                Yvonne Ruiz, Membership Assistant                                                     tough time with today’s economy, give us a call or stop by, we may be able to help.
           Lynn Collett, Resource Coordinator | Michelle Barritt, Resource Coordinator
         Emily Pulley, Communications Director | Karen Ratkowski, Operations Assistant                                Other ways we can help are, if you have any type of employment positions available,
               Justin Lawler, Creative Director | Jeremy Harris, Legislative Council                                  please let us know, and as a Chamber member Benefit, we will post the opening for free
                                                                                                                      on our website, on the Community Job Page. Also, there is an extensive list of member-
                                                                                                                      to-member discounts available on our website, check them out and put them to use!
                                      Partners in Education
                          Chair — Lynn Laing, California Coast Credit Union                                           We know things are tight right now, so anything we can do to help, we will. Give us call
                                       Legislative Council                                                            at 951-676-5090 or go online at
                    Chair — Greg Morrison, Lake Elsinore Municipal Water District
                                      Membership Services
                            Chair — Jackie Steed, Promotional Experience                                             Thank You to our Media Sponsors
                                  Co Chair — Julie Ngo, State Farm                                                                                                                    951Logo(NEW)   1/18/07   12:12 PM   Page 1

                           Co Chair — David Paget, Broadview Mortgage.
                         Co Chair — Adam Ruiz, AR Home Loans Direct, Inc.
                                Business Development Resources
                           Chair — Ginny Mulhern, One of a Kind Jewelry
                              Co Chair — Barak Berlin, Keller Williams
                             Chair — Tiffany Carreon, The Event Theory

                            Publication Graphic Design
                                       Justin Lawler,

Deadline for text is the 10th of the preceding month, and deadline for inserts is the 10th of the preceding month.
Members wishing to submit articles for upcoming issues of Temecula Today!, please submit to epulley@
Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090
For advertising opportunities please call Emily Pulley 951.676.5090
The opinions and views expressed in Temecula Today! are those of the writer or person interviewed and are
not necessarily those of the Temecula Valley Chamber of Commerece, its Officers or Board of Directors, the
editor, or the advertisers in Temecula Today! The Temecula Valley Chamber of Commerece endorses no
person, political candidate, or opinion unless specifically stated. The publisher accepts advertising on the
condition that at no time shall the publisher’s liability exceed the cost of space involved, and the publisher
is not liable for incidental or consequential damages.

                                                                                                                                                                 Temecula Today | August 2008                                      p3
2008 Monte Carlo Extravaganza

T    his year’s Monte Carlo Extravaganza is just around the corner! Join the Temecula
     Valley Chamber of Commerce as we host our 17th Annual Monte Carlo night at
Wilson Creek Winery! The event will feature Las Vegas-style gaming, along with a great
                                                                                               Cash Prize: Anselmo Investment Management
                                                                                               Entertainment: Timmy D. Productions
                                                                                               Photography Sponsor: Gentry Studios
variety of food from our local eateries. Be sure to reserve your tickets early as the
event is sure to be a sell-out. Tickets pre-sale are $25 which includes admission into         Balloon Sponsor: Trinity Tents & Events, Inc.
the gaming, as well as a chance to win $1000 or $500 cash, sponsored by Anselmo                Craps Table: BMW of Riverside, Killarny’s Restaurant & Irish Pub,
Investment Management! Tickets at the door will be $30. Employers, this is a great              Swenson Advisors, LLP
chance to treat your staff to a fun night out, purchase a block of 10 tickets for $225         Texas Hold ‘Em: Commerce Bank Of Temecula Valley, Pechanga Resort & Casino,
and save money! All are welcome to attend without purchasing a ticket. Business attire         Southwest Riverside County Association of Realtors
is required. Sponsorships are still available. For more information, contact Jennifer or
                                                                                               Poker Table: Glennie’s Office Products, Pala Casino Spa & Resort, Visterra Credit Union
Melissa at the Chamber 951-676-5090.
                                                                                               Table: Pechanga Resort & Casino, Rip Tide Systems
Thank you to our 2008 Sponsors:
                                                                                               Wheel of Fortune: RKR Media Associates
Facility Sponsor: Wilson Creek Winery
Poker Club: Securitas Security Services USA, Inc.

Temecula Valley Chamber of Commerce presents...
Discover Tuscany; March 17 - 26, 2009

T    he Temecula Valley Chamber of Commerce will be hosting a Discover Tuscany trip.
     The cost of the trip is $3,169 Double Occupancy, Single Occupancy is $3,569.
Price includes: Round Trip Air from San Diego Int’l Airport, Air Taxes and Fees/Surcharges
of $410 (subject to increase until paid in full), Hotel Transfers. Not included in price:
Cancellation waiver and Insurance of $200 per person.
 Trip Highlights: Rome, Assisi, Basilica of St. Francis, Montecatini Terme, Florence, Tuscan
Feast, San Gimignano, Siena and Winery Tour. Experience a relaxing 6-Night stay in Tuscany,
the birthplace of the Italian Renaissance. Visit the Academy Gallery and Michelangelo’s
famous statue of “David”.
Also included with the trip are 13 meals: 8 Breakfasts and 5 Dinners.
The deadline to register is September 16, 2008. A $450 deposit is required to reserve your
spot. Checks should be made payable to Collette Vacations.
For detailed trip information please contact the Chamber at (951) 676-5090.

The 2009 Awards Gala                                                                              2008 Business & Health Expo
Nominations Are Now Being Accepted
                                                                                                  S    ave the date for the 17th Annual
                                                                                                       Business & Health Expo.           The
T    he Annual Awards Gala recognizes the contributions of business to the local
     economy and the overall progress of the Temecula area, the Temecula Valley
Chamber of Commerce wishes to declare nominations open for the 2008 Business of
                                                                                                  event is set to take place Wednesday,
                                                                                                  October 15th at Pechanga Resort &
the Year Awards. Congratulations to the 2008 Award Recipients: Sterling Business of               Casino from 5:00p.m. – 8:00p.m. We
the Year; Sterling Rose Limousines, Bronze Business of the Year; Community Little Book,           are excited to announce that this year’s
Gold Business of the Year; Wilson Creek Winery, Platinum Business of the Year; Abbott             event will include a heath fair portion.
Vascular, Service/Charitable Organization of the Year; Blood Bank of San Bernardino and           Exhibitors interested in giving free health
Riverside Counties and Citizen of the Year; Terry Gilmore. We are pleased to announce this        screenings, please contact Jennifer or
year’s awards will be presented to six deserving businesses serving our community.                Melissa. You don’t want to miss this
                                                                                                  year’s event. Last year we had over 50 exhibitors showcasing their products or services.
The awards will honor one business in each of the following categories: Sterling, Bronze,         This is a great opportunity to market your business to both Chamber Members and the
Gold, Platinum, Service/Charitable Organization, and Citizen. Nominees and business               general public!
winners will receive recognition at the TVCC Awards Gala on Saturday, February 21st,
2009 at Pechanga Resort & Casino. All nominations will be accepted until October                  Booths are on sale now! Exhibit space prices begin at $300 for Chamber Members and
17th. To nominate a business please contact the Chamber at (951) 676-5090 or email                $400 for Non-Chamber Members. Visit to register for your booth. Self nominations will not be accepted. Please take time to                 Space is limited, be sure to reserve yours today! For more information, contact Jennifer
nominate an outstanding Business, Organization, or Citizen for this honor.                        or Melissa at (951) 676-5090.
                                                                                                  Thank you to our Business Expo Title Sponsor – Community Little Book and our Affiliate
                                                                                                  Sponsor – Pechanga Resort & Casino.

p4    Temecula Today | August 2008
                                                                                                            T    he event will address education, crime, economy, development, petroleum
                                                                                                                 industry and water and will include a question and answer session with
                                                                                                            the panelists. The invited panelists are Dr. David Long, Secretary of Education;
                                                                                                            Dan Carson, Deputy Legislative Analyst, State of California; Rayola Dougher,
                                                                                                            Senior Economic Analyst, American Petroleum Institute; Rod Pacheco, District
                                                                                                            Attorney of Riverside County; and Ken Carlisle, Vice President, Abbott Vascular.
                                                                                                            The 2008 Southwest California Legislative Summit is not only a chance to gain
                                                                                                            insight into what is happening at the state level, but an opportunity for people
                                                                                                            within the community to be in touch with their local leaders in the community.
                                                                                                            Thank you to our Title Sponsors - Abbott Vascular, and the Southern California
                                                                                                            Gas Company. Associate Sponsors - Elsinore Valley Municipal Water District,
                                                                                                            Metropolitan Water District, Murrieta Temecula Group, Pechanga Resort
                                                                                                            & Casino. Program Sponsor – Southern California Edison, and Corporate
                                                                                                            Sponsors – Community Little Book, North Island Credit Union, Southwest
                                                                                                            Healthcare System and Temecula Valley Bank.

The cost is $40 per person, $500 for a corporate table of ten and includes breakfast. Reservations and sponsorships are available. For more information please contact Jennifer Cloud at
(951) 676-5090 or sign up online at
City News

Last Party of Summer Offers Big Entertainment for Old Town’s Friday Night

 C     hange your plans Labor Day Weekend, August 29-30. Old Town Temecula has some of the best entertainment in the Southland line up during their Hot Summer Nights August events.
       The final night of Old Town’s Friday concerts includes Aunt Kizzy’z Boyz, Silverado Bluegrass Band and the Two of Us Plus1.
 Every Friday night, 6 p.m. to 9 p.m. through August 29 Old Town Temecula is rocking with three to four live bands, a DJ offering dance, limbo and other contests, and a magician and
 face painter.
 August 1 the bluegrass band “This Just In” will perform at the Temecula Cheese Company, while John Leclerc plays blues at 6th and Front, and Older than Dirt plays country at Rosa’s
 Cantina. The Two of Us Plus One will offer their brand of folk rock at Baily’s Courtyard.
 Hoo Doo Blues, the Blue Creek Band, and Steel the Band are the main entertainers on Friday August 8. Steel the Band is a three-piece steel drum band that specializes in calypso, reggae
 and top 40 tunes steel drum style. Also performing at Tesoro Winery on the 8th is The Two of Us plus One. Hoo Doo Blues, specializing in rocking blues will play at Baily’s Court yard.
 August 15 entertainment includes Pacific Ocean Bluegrass, Calypso and World music by Up Stream, and classic rock from a youth band named “Next Generation.”
 Guilty Conscience and Sligo Rags perform August 22.
 Save plenty of energy for the final Friday night as entertainment includes the most popular bands of Hot Summer Nights: Aunt Kizzy’z Boyz at Baily’s, Silverado Bluegrass Band at the
 Temecula Valley Cheese Company, The Two of Us Plus One at Tesoro Winery and Older than Dirt at Rosa’s.
 Dynamite Dave will provide the music and fun at Fourth Street Antiques, with limbo, hula hoop, bubble gum blowing , paddle ball and other contests.
 For more information and a current lineup see or call (951) 693-3952.

 August events in Temecula
 Friday, August 1                                               Monday, August 11                                              Friday, August 22
 The Science of Bicycles                                        Temecula Got Talent                                            Crystals & Gemstones
 Moonlight Movie in the Park – Little Big League                                                                               Moonlight Movie in the Park - Aladdin
                                                                Thursday, August 14
 Monday, August 4                                               Summer Sunset Concert – Super Freak                            Monday, August 25
 Groovy 70’s Nite                                                                                                              Family Olympics
                                                                Friday, August 15
                                                                                                                               Pirates: At Summer’s End
 Thursday, August 7                                             Hot “Starry” Nights
 Summer Sunset Concert – Bella Donna                            Moonlight Movie in the Park – Matilda                          For more information about these and other events going
                                                                                                                               online to or call 951-694-6444
 Friday, August 8                                               Monday, August 18
 Pennypickles Roman Holiday                                     Pizza & Movie Night
 Moonlight Movie in the Park – Shrek the Third
                                                                Thursday, August 21
 Sunday, August 10                                              Summer Sunset Concert – Aunt Kizzyz Boyz
 Beaker’s Little Birthday

p6    Temecula Today | August 2008
Wildomar Radiation Therapy Center now using “GPS for the Body” for
Treatment of Prostate Cancer
 W       ildomar Radiation Therapy Center, owned and operated by Manhattan Beach-based Vantage Oncology, Inc., announced that it is the first cancer-care program in the Inland
         Empire, Orange and San Diego counties to provide prostate cancer patients access to the Calypso® 4D Localization System™ for use in prostate cancer radiation treatment.
 This new form of technology, called GPS for the Body®, allows precision-guided radiation therapy delivery to the prostate with continuous, prostate-motion detection and monitoring.
 Essentially, Calypso tells the physician where the tumor location is at all times during daily radiation treatments.
 Movement of prostate tumors can occur during and in between treatments as a result of body physiology. This daily organ motion can result in ineffective delivery of radiation and damage
 surrounding healthy tissues. Calypso was designed to “track” the location of the prostate tumor during oncology treatments to precisely and continuously target the delivery of the external
 beam to the position of the tumor.
 “New technologies such as the Calypso System facilitate the delivery of higher doses of radiation with fewer complications and side effects than patients typically experience when treated
 with conventional radiation therapy,” said Tara Washington, M.D., Medical Director of Wildomar and Redhawk Radiation Therapy Centers in Wildomar and Temecula. “With the multi-
 disciplinary approach to treating malignancies today, our new technology is expected to lead to higher cure rates while preserving the quality of life for our patients.”
 For more information about Vantage Oncology or the Calypso System, visit or call 866-964-8101

Energy Saving Tips from the Gas Company
 Following are tips to help customers save energy and money. Customers should focus on water heating conservation by:

    as much hot water as a five-minute shower.

 Income-Qualified Programs:
 The Direct Assistance Program (DAP) offers no-cost energy-saving home improvements. For information, customers should call 1-800-331-7593.
 Our “CARE” program offers a 20 percent rate discount to income-qualified residential customers. Applications are available online, or customers can call 1-800-427-2200 (English) or
 1-800-342-4545 (Spanish) to receive an application by mail.
 For more information customers should log onto

The New Mt. San Jacinto College                                                                        Quality 1 Auto Service, Inc. Drawing
Temecula Education Complex
Announces 3 New Courses
 B     eginning August 18, the Mt. San Jacinto College in Temecula will offer courses in
       Hospitality, Resort, and Winery Management. These courses are BADM-122 Resort
 Food and Beverage Operations, BADM-120 Sales and Marketing in Hospitality, VEW-102
 Intro to Enology.
 Who should take these courses? Hospitality, Restaurant, Tourism and Event Planning industry
 employees (or prospective job seekers) requiring additional skills and knowledge for career
 advancement opportunities. Everyone interested in learning how to better manage and market
 a hospitality services business in a competitive environment. Apply now at:
 Web registration for new students begins July 3 and Temecula campus walk-in registration
 is available August 11-15. For more information call the Temecula Complex directly (951)

   The Temecula Valley Chamber of Commerce would like to apologize
   to The Promenade In Temecula for the errors in the July edition of                                    Quality 1 Auto Service, Inc. recently held a drawing awarding one of their valued customer
   the Temecula Today newsletter. The article featuring the current status                               with a free cruise, the winning ticket was drawn by Katie Edmonds, Membership
   of mall updates should had been titled, “Promenade Construction                                       Coordinator at the TVCC. Quality 1 Auto will hold another drawing soon. For details stop
   Updates.” Please look for the next update on the mall construction in                                 by 27512 Enterprise Circle West, call 951-296-1222 or
   the September edition of the Temecula Today.

                                                                                                                                           Temecula Today | August 2008                         p7
Take a closer look
 College prep K-12
 Commitment to
  Christ in all we do
 Safe and secure
 Attention &
  nurturing your child
 Expert, personalized college
 Generous Tuition Assistance
                                                                                                                 at Linfield
 3 1 9 5 0 Pa u b a Ro a d          •    Te m e c u l a , C A         •      92592              •     951-676-8111                    •    w w w. l i n f i e l d . c o m

  AUGUST                                Volunteer Businesses of the Month
                                        Adam Ruiz                         Tiffany Carreon
                                                                                                                 Chamber Spotlight
                                                                                                                 Chamber Spotlight
                                                                                                                                                  Mystery Shopper
                                                                                                                                                  Care Animal Hospital
  Chamber Spotlight Sponsored by:       A R Home Loans Direct, Inc.       The Event Theory                       Camp Bow Wow                     29738 Rancho California Road
                                                                                                                 Terri Sassone                    Ste A
                                                                                                                 (951)587-2267                    (951)676-4690

                                                                                             Thank you for your continued support
                                                                                             (Silver Level: Rancho Ford Lincoln Mercury)

                                                                            FOUNDING BENEFACTORS
                                                                            Platinum Level
                                                                            Abbott Vascular, Pechanga Resort & Casino
                                                                            Gold Level
                                                                            Community Little Book, Southwest Healthcare System
                                                                            Silver Level
                                                                            Paradise Chevrolet Cadillac, Rancho Ford Lincoln Mercury            Interested in becoming a member
                                                                                                                                                    of the Chairman’s Elite Circle?
                                                                                                                                                          Contact the Chamber at
                                                                            Silver Members
                                                                                                                                                                 951.676.5090 or
                                                                            The Law Offices of Rosenstein & Hitzeman, AAPLC
                                                                            North Island Credit Union                                                

 p8    Temecula Today | August 2008
TVCC Graphic Designer Wins State Award for Design
 T    he California Travel and Tourism Commission (CTTC), the official tourism marketing agency for the state,
      honored 11 California destinations, accommodations and attractions for excellence in creative, high-
 quality tourism advertising, marketing and public relations programs. Justin Lawler, Creative Director at the
 TVCC, won two of these prestigious awards for work he did for the Convention & Visitor’s Bureau.
 The creative direct mail piece that served as an invitation for the Temecula Valley International Film and Music
 Festival was named the Judge’s Choice Best Print Piece, by a panel made up of industry marketing experts
 and was selected People’s Choice Best Print Piece as well by conference attendees. This piece competed
 against submissions from The Zoological Society of San Diego, North Lake Tahoe Resort Association, San
 Francisco Convention & Visitors Bureau, Mammoth Lakes Tourism and Recreation Department, Disneyland
 and Seaworld.
 The awards committee was composed of marketing professionals with tourism experience. The committee
 selected the top two or three finalists in each of the 11 categories from all entries received. The winner in
 each category was then selected by nearly 400 conference attendees via a live hand-held remote voting
 system at the awards ceremony luncheon. Congratulations to Justin for his outstanding work and receiving
 these two awards!

Nolta Wins Regional Award for Outstanding Performance
 P    aul L. Nolta with the Inland Empire Small Business Development Center was
      recognized by the America’s Small Business Development Center Network as this
 year’s State Star for the Santa Ana Tri County Regional SBDC.
                                                                                                  America’s Small Business Development Center Network is the most comprehensive small
                                                                                                  business assistance network in the United States and its territories. The mission of the
                                                                                                  network is to help new entrepreneurs realize their dream of business ownership, and to
                                                                                                  assist existing businesses to remain competitive in the complex marketplace of an ever-
                                                                                                  changing global economy. In short, your success is our business.
                                                                                                  As a State Stars, Nolta represents those SBDC employees demonstrating outstanding
                                                                                                  performance throughout 2008. They were judged, in may cases by their peers, to be
                                                                                                  exemplary performers, making significant contributions to their states’ SBDC programs,
                                                                                                  and showing a strong commitment to small business.
                                                                                                  The SBDC has a community partnership with the Temecula Valley Chamber of Commerce.
                                                                                                  In addition to conducting eight seminars each year at the TVCC, Paul offers free
                                                                                                  small business consultation at the Chamber every other Wednesday. To schedule your
                                                                                                  appointment call 951-781-2345

                                                                                                    Paul with wife Jolene, daughter Morgan, son Mason, and dog LC

South Coast Winery Resort & Spa Wins Major Award
 S    outh Coast Winery won the 2008 Golden State Winery of the Year honor at the fair’s
      Commercial Wine Competition, at the California State Fair in June. It is the first time
 a Southern California winery has won the award.
 The winery beat out 647 others for the trophy. The Golden State Winery honor recognizes the
 winery that wins a significant number of the highest-level awards. South Coast’s wines won
 seven gold medals, 13 silver medals, four bronze medals, 12 Best of Class honors and one
 Best of Region award. Twenty-three of the 36 wines South Coast entered won a medal.
 About 2,900 wines were entered in the competition, which fair officials say is the oldest
 in North America. The first competition took place in 1855. South Coast Winery owner Jim
 Carter said the win was unexpected but proves the winery’s commitment to quality.
 “We’re on the right track,” he said. “We’re producing wines that Southern California can
 be proud of. It shows the grapes we have here in Temecula are equal to the grapes in other
 areas of our state.”
 Opened four years ago, South Coast is one of the region’s larger wineries, manufacturing
 about 60,000 cases of wine a year. South Coast also has a resort and day spa.

                                                                                                                                    Temecula Today | August 2008                    p9
Temecula Valley Participants in
“Best in LA Block Party”
  M        any Temecula Valley Chamber of Commerce members came together to promote our beautiful
           Temecula Valley Southern California Wine Country in LA on July 12, at the Concern Foundation’s 34th
  Annual Block Party at Paramount Studios. The event celebrated The Best of LA with Los Angeles Magazine
  as the media sponsor. The 60’s themed party featured interactive activities, food from many popular LA
  restaurants and liquid refreshment including award-winning wine from Temecula Valley sponsored by
  the Temecula Valley Convention and Visitors Bureau and the Temecula Valley Winegrowers Association.
  Pechanga Resort and Casino sponsored the gaming area as well as provided delectable cuisine from their
  top chefs. Fourteen Temecula Valley wineries decorated their tables with lava lamps and 60’s décor and
  Pechanga brought GoGo dancers and 60’s lounge furniture to add to the festiveness of the gaming area. To
  encourage guests to visit Temecula Valley, the TVCVB and the TVWA provided gift cards to every guest who
  attended the event with complimentary wine tasting for two at 10 participating wineries (valued at $200).
  The event was established 40 years ago to raise money for cancer research and has raised over $40 million
  to date. Over 4,000 guests paid $350 a ticket to attend this exciting event.

p10   Temecula Today | August 2008
First VYPER a Success for the Young Professionals

 T    he Valley Young Professionals (VYP) met for their networking group kickoff event,
      VYPER, on Thursday, June 26, at Falkner Winery’s Pinnacle Restaurant, where poker
 chips were exchanged for free wine tastings and a scavenger hunt put a twist on getting
 to know one another.
 “It was a rare opportunity for young professionals to network with businesspeople
 their own age,” said TVCC Membership Coordinator Katie Edmonds, who ran the VYP
 show. Edmonds said the TVCC developed this new division to create a venue for fresh
 management talent and up-and-coming company supervisors who are interested in
 growing professionally, sharing insights and contributing to the local community.
 According to Alice Sullivan, President/CEO, TVCC, “The Chamber was aware of all the
 amazing young professionals in the area and wanted to engage them. After researching
 several other young professionals groups nationally, a task force was formed to help
 create the Valley Young Professionals. We are so pleased with the positive response and
 hope it continues to grow. The Chamber is very excited that the VYP had such success
 with their first event.”
 “The Chamber is a great opportunity for local businesses to get to know each other and be
 champions of the community,” said Mike Caudill, publicity chair, or “spinmaster,” for VYP.
 “Young people are the future and can bring unique assets to the chamber.” Caudill is also       Each month the Chamber will be including
 president of his own company, Driven Media Communications, located in Temecula.                 an article from the Valley Young Professionals
                                                                                                 (VYP) committee. These tips and articles will
 There will be later luncheons and meetings throughout the year for the VYPs to “Hobnob          be written by the VYPs from their business per-
 with the Big Wigs” at more pick-your-brain events that introduce up-and-comers to well-         spective and are meant to be useful and inter-
 established CEOs and VIPs. VYP meets for their “Morning Buzz” group Tuesdays at 7:30            esting to the entire TVCC membership. To learn
 a.m. at Perks at 26423 Ynez Road in Temecula; on Wednesdays, they meet at Café Bravo            more about VYP visit,
 at 41911 Fifth St. in Temecula.

 Temecula Valley Chamber of Commerce
 Launches Improved Advocacy Service

 L    aunched in 2005, the original website www.SouthwestCaliforniaAdvocacy.
      biz served as the primary destination for information on current issues
 and positions the chamber has taken on state legislation. This work was
 accomplished through the Southwest California Legislative Council, the
 regional business advocacy coalition for the Temecula Valley Chamber
 of Commerce, Murrieta Chamber of Commerce, and Lake Elsinore Valley
 Chamber of Commerce
 The redesigned web-based advocacy service, is now available
 with new features and services helping chamber members and the business
 community to play a role in region’s advocacy efforts. Individuals will now be able
 to log on and search for content of issues that will impact the business community.
 Letters are readily available for individuals to send to local and statewide legislators
 that will impact businesses throughout the region.
 The Temecula Valley Chamber will also utilize this service to store and track all
 legislation that the chamber has released its position on, along with announcements
 and information on related topics for the members and business community that may
 be of interest. In the coming months, the Chamber will be releasing its positions on
 some more proposed pieces of legislation that may impact the business community,
 along with ballot propositions for the November election. All of this information can
 be found on the website.
 “The Temecula Valley Chamber of Commerce urges our members and the business
 community to use the redesigned web-based advocacy service as a way to stay up to
 date on issues impacting the economy of our region,” stated Alice Sullivan, President
 and CEO of the Chamber. “It is important for our legislators to hear from us and by
 our members only taking a couple of seconds to log on and send a preformatted letter,
 we can make sure that they do,” continued Sullivan.
 Log on to for more information and how you can participate in
 the advocacy efforts of the Temecula Valley Chamber of Commerce.

                                                                                              Temecula Today | August 2008                 p11
                                                                                                                              Renewing Members
                                                                                                                              Thank you to our renewing members.
                                                                                                                              We encourage doing business with
                                                                                                                              Chamber members… They care!

                                                                                                                               A Grape Escape Balloon Adventure
                                                                                                                              ADP Payroll and Tax Filing
                                                                                                                              Aces Driving School
                                                                                                                              Artist Touch ART & FRAME Studio
                                                                                                                              Bank of America Mortgage
                                                                                                                              Bank of Mexican Food, The
                                                                                                                              Becker Pediatrics
                                                                                                                              Berck’s ‘Family’ Plumbing, Heating & Air Inc.
                                                                                                                              Best Western Country Inn
A VERY SPECIAL WELCOME TO OUR                                                                                                 Big Fogg, Inc.

                                        New Members
                                                                                                                              Bostik, Inc.
                                                                                                                              Broadview Mortgage
                                                                                                                              Carl’s Jr.
                                                                                                                              Chili’s Grill & Bar
                                                                                                                              Coldwell Banker Residential Brokerage
                                                                                                                              Cool Air Solutions, Inc.
                                                                                                                              Countrywide Home Loans - Myrna Crowther
Restaurant                      Boarding/Petsitting             Fire & Water Damage             Health & Wellness             Creekside Gas & Food Mart
Iron Wok                        Camp Bow Wow                    Restoration                     Simply Raw Inspiration        DOTI - Design Of The Interior
Lynn Nguyen                     Terri Sassone                   ServiceMaster Total Restora-    Angelena Bosco                Dryer Vent Doc
26520 Ynez Road                 42192 Sarah Way                 tion                            1845 Camino Rainbow           Equity Management
Temecula, CA 92591              Temecula, CA 92590              Dawn Powell                     Rainbow, CA 92028             Farmers Insurance - John Williams
(951)296-1221                   (951)587-2267 (951)699-2275     41551 Date Street               (760)809-6668 (760)728-4989   Fish House Vera Cruz
                                                                Murrieta, CA 92562                                            Goga, John
Website Design                  Dentists                        (951)712-3501 (951)445-4013                                   Guaranty Bank
Alexander Paul Design Studios   Smile Valley Dental                                                                           Hope Hospice
Joshua Paul                     Rody Paz Casanova               Alcohol Abuse &                                               Inland Valley Symphony
                                                                                                                              Inspect-It 1st
Temecula, CA 92591              43057 Margarita Road Ste. 101   Addiction-Informa-
                                                                                                                              Kelly Shaw Financial Advisors
(951)553-5182                   Temecula, CA 92592              tion & Treatment
                                                                                                                              Keyways Vineyard & Winery, LLC
                                (951)645-3230 (626)731-4532     Hill Alcohol & Drug Treatment                                 Killarney’s Pub & Grill
Employment                                                      Troy Cregar                                                   Leonesse Cellars
Labor Ready                     Risk Management                 42145 Lyndie Lane Ste. 108                                    Manpower
Peter Yarumian                  Solvis Group, The               Temecula, CA 92591                                            Maurice Car’rie Winery
27309 Jefferson Ave. #101       Christopher Gaer                (951)676-8241 (951)676-8281                                   Mission Electric Supply
Temecula, CA 92562              6185 Paseo Del Norte, Ste.                                                                    Newman & Newman Tax & Financial, Inc.
(951)506-8916 (951)587-4135     200-A                                                                                         Office Depot
                                Carlsbad, CA 92011                                                                            Outdoor Resorts Rancho Calif.
                                (760)930-9530 (760)930-9531                                                                   Progressive Plumbing Systems, Inc.
                                                                                                                              Promenade In Temecula, The
                                                                                                                              Prudential California Realty - Joe & Diane DiLullo
                                                                                                                              RBF Consulting
                                                                                                                              RE Enterprises
                                                                                                                              Ramona VNA & Hospice
                                                                                                                              Rancho Damacitas / Thessalonika Family Services
                                                                                                                              SDL Real Estate & Property Management
                                                                                                                              Shane Contractors, Inc.
                                                                                                                              Southwest Riverside County Assoc. of Realtors
                                                                                                                              Spenco Machine & Mfg.
                                                                                                                              St. Thomas of Canterbury Episcopal Church
                                                                                                                              State Compensation Insurance Fund
                                                                                                                              Sterling Senior Communities
                                                                                                                              Strictly Workout Wear
                                                                                                                              Sundance Meadows
                                                                                                                              Temecula Refractive Surgery Center
                                                                                                                              Temecula Valley Bank
                                                                                                                              Temecula Valley Drywall, Inc.
                                                                                                                              Temecula Valley Fitness
                                                                                                                              Trauma Intervention Program of SW Riverside County
                                                                                                                              Valley Events
                                                                                                                              Vina De Lestonnac Ministry Center
                                                                                                                              Wahoo’s Fish Taco
                                                                                                                              Zucker Law Firm - A Professional Corporation, The

p12      Temecula Today | August 2008

    Ribbon Cuttings
                  Chiropractic Plus                    Temecula Creek Optometry
                  Sam Ho                               Dr. Gio Venitelli
                  39755 Date St. Ste. 207              31333 Temecula Parkway
                  Murrieta, CA 92563                   #C10-140
                  (951)698-7977                        Temecula, CA 92592

                  Vail Ranch Pharmacy                  Tesoro Winery
                  Lisa Beaudry                         M. Kimberly Cornell Olson
                  32675 Temecula Parkway               28475 Old Town Front Street
                  Ste. B                               Stes. B&C
                  Temecula, CA 92592                   Temecula, CA 92590
                  (951)303-8300                        (951)308-0000

                  Poindexter Consulting Group          Rodrigo’s Mexican Grill
                  Vikita Poindexter                    Dwayne Jordan
                  PO Box 890371                        39562 Winchester Road
                  Temecula, CA 92589                   Temecula, CA 92590
                  (951)926-9069                        (951)506-4191

                  Zumba Freedom                        Melting Pot Restaurant
                  Dionne Shigg                         Velma Moreno-Bandy
                  Temecula, CA 92591                   39738 Winchester Road
                  (951)296-7303                        Temecula, CA 92591

                                                Temecula Today | August 2008     p13
Check out the NEW Calendars on
the Chamber Website!

T    here are so many things going on in the Chamber, in the Community and in our
     everyday lives. And things can change, get cancelled or get rescheduled. The
TVCC wants to be able to provide the most update to date information, not only on
Chamber events, but Community events too. So we’ve started using an easier to read
and update format for all of our calendars. Check them out! These calendars are easy
to print or if you use “Google Calendars,” like these, they are all “Public” and can
easily link up to your personal calendar so you’ll never miss another meeting!
You can get to the Chamber event calendar from the TVCC Homepage or the Chamber
Event Page. See what just the Chamber Committees are up to from the Chamber
Committee Page. Or check out what’s going on around town on the easy to read
calendar on the Community Event Page!

Chamber Opposes Mandated Sick Leave on Businesses and Local Cities

A     B 2716 is a proposed new law that would unreasonably expand employers and
      local government agencies’ costs and liability by mandating a specific paid sick
leave policy. The Temecula Valley Chamber of Commerce opposes AB 2716 and believes
                                                                                               · Requiring the Department of Industrial Relations to administer and enforce the proposed
                                                                                                 law’s provisions, including the promulgation of regulations, investigation of complaints,
                                                                                                 mitigation, and relief of violations of these requirements.
this would place an undue burden on many area businesses. The mandate could also               · Establishing new sanctions and rights of action against employers related to this new
impact every county and city in the state and would apply to interns, seasonal, part-time,       paid protected leave. Under the proposed law, employers could be subjected to civil
temporary employees and provisional hires as well.                                               action in court and/or fines through the Division of Labor Standards Enforcement.
“With business facing already tough times due to budget cuts and the economic downturn,        · Prohibiting employers from denying the use of paid sick leave, regardless of business
another mandate on business is not a way to help boost the economy,” stated Alice Sullivan,      necessity of the employer – if the employee has accrued leave and qualifies for the
President and CEO of the Chamber. “We are to stand together and let our local legislators        leave, it can be taken, and no documentation or verification of illness is required.
know now is not the time for more mandates on business and refocus the discussion on           · Including all employees – part-time, seasonal and temporary workers would earn paid
how to balance the budget and prevent economic slowdowns to the California economy,”             sick days. This mandate would be costly to tourist based, seasonal attractions such as
continued Sullivan.                                                                              theme parks.
Employers would be mandated to provide paid sick leave to an employee after seven days         · Expanding recordkeeping and payroll reporting requirements that will be burdensome
of work in a calendar year to care for the employee’s own illness, to care for a sick child,     to administer, especially for small businesses that may lack adequate resources and
spouse, domestic partner or other relative. The proposed new law extends to all employers        expertise.
and all employees. The mandate would also impact employers, large and small, regardless        · Adding to the complexity of existing leave laws – California Family Rights Act (CFRA)
of the current level of sick leave provided.                                                     and federal Family and Medical Leave Act (FMLA).
AB 2716 proposes to expand current law by:                                                     · Expanding posting requirements, adding to employer cost of doing business as well as
· Requiring employers to include on the itemized wage statement the paid sick leave              liability if posting requirements are not met.
  accrued and used. This change will require retooling of all software currently running       · Prohibiting employers from paying their employees at the end of the year for unused sick
  payroll programs.                                                                              leave as a wellness bonus, instead of simply allowing the unused sick leave to lapse.
· Accruing paid sick leave at a rate of one hour per thirty hours worked, forcing employers    Log on to for more information on AB 2716 and how you can
  to adapt current record-keeping and accrual to this new standard.                            participate in the advocacy efforts of the Temecula Valley Chamber of Commerce.

p14     Temecula Today | August 2008

 Sunday           Monday                  Tuesday               Wednesday               Thursday                Friday            Saturday
                                                                                                                                                  All events and meetings are
                                                                                                                             1                2   held at the Temecula Valley
                                                                                                                                                  Chamber of Commerce,
                                                                                                                                                  26790 Ynez Court, unless
                                                                                                                                                  otherwise noted.

                                                                                                                                                  For more
                                                                                                                                                  information, call
                                                                                                                                                  (951) 676-5090
           3                     4                       5                       6                      7                    8                9

                                                                                       SCORE Counseling*                                          **SBDC at the
                                                    Power                                                          Baby Boomer
                                      Networking Workshop                                   New Member                                            Free Expert Business Con-
                                                                                                             Spotlight 8-9:30am
                                                12-1:30pm                 ***SBDC        Reception 4-6pm                                          sultations. To schedule an
          10                   11                      12                      13                     14                   15                16   appointment call
                                                                                                                                                  (951) 781-2345

                                                                                                                                                  * SCORE Counseling
                                      Business Success Fo-                            5 Minute Networking                                         To schedule
                                       rum 12-1pm Internet                                   4:15-6:05pm
                       Partners In      Presence, Optimiza-                                  Inn at Churon                                        a free consultation call
                    Education 3pm             tion & Design           Membership                                                                  (951) 676-5090
                                                                    Committee 8am      SCORE Counseling*

          17                   18                      19                      20                     21                   22                23
                                                              Business Development
                                                                    Committee 8am
                                                                                             VYPer Event
               Southwest California                               Networking Mixer           5:30-730pm
                Legislative Council                                   5:30-7:30pm
                             12pm                                      Standards of
                                                                        Excellence     SCORE Counseling*

          24                   25                      26                      27                     28                   29                30
                                                                                       VYPER @ Frankie’s
                                                                                         Steak & Seafood
                                                                                        5:30pm – 7:30pm
                                      SBDC SeminarTraining
                                                Employees     Networking Breakfast    TVCC Board Meeting
                                                                         7:30-9am                7:30am
                                                                   BJ’s Restaurant     SCORE Counseling*
                           we make you


                                 creative photography printing

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                                                       U.S. POSTAGE
                                                    TEMECULA, CA 92591
                                                       PERMIT NO. 28

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