Why Apple, Is Io Cool? Everyone loves a good story, so here goes ... Sometimes two events coincide, which seem different events, but over time, we become involved in deep communion that they share. That was in mid-June last year, when two stories news broke three days of each other. The first auction of the functional 1976 Apple 1 motherboard for $ 374,500 on June 15. The second announcement about the new Microsoft tablet surface on June 18. By all accounts, the event was well expected Microsoft and received heavy media attention. It was at that time, to disappointment in Windows 8 inch set was all new ... "Millions of hours" were spent on the development of Windows 8 and the surface. But despite all these great efforts, the public interest slowly waned. If you have not guessed, the commonality between the two events was that the Apple 1 was the first computer company Apple, has been done, and the surface of Microsoft was the first to have about 35 or so years later. Surface Ideas We would like to quote the highlight of Microsoft that day in June. Do not make fun of or laugh ... Just to see what went wrong. "This new surface Microsoft [tablet]. It embodies the concept of hardware and software is really pushing each other. People want to create and consume, they want to work, and they want to play, they want to be on their couch, they want to be on their table, and they want to be on the move. surface fulfills that dream. This is a tool on the surface of our passion to the surface of your ideas, your creativity to the surface and the surface of your pleasure. " - Steve Ballmer, CEO of Microsoft Surface at the event announcement (June 18, 2012) As we have described this section, the surface was designed to "surface" or provide physical housing for ideas, dreams and ambitions of its users. While the Microsoft Xbox was for many years, there is a huge difference between a lawyer and gaming PC or tablet. While the former is about entertainment, the latter's performance and future real creative expression. A computer in every home Why would someone pay $ 374,500 for the 1976 Apple 1 motherboard? This is because, when Steve Jobs first demonstrated his idea of ??personal computers, so that each family to one of these things. That's why someone was willing to pay $ 347,500 for it yet functional motherboard. The dream of a free and open creative expression are still very much alive. Apple 1, which they have acquired, is a testament to continue the excitement for the original idea of ??Job. What then is the difference between 1976 and 2012? While Steve Jobs saw a vision of the world is connected with creativity and expression in every home, Steve Ballmer said the public already well established in this world. In order to convince the public of today, he needed to add something to the equation. If Microsoft is not cool, it's because they offer new software and hardware to be seen as a game changer. Steve Jobs or Bill Gates at 50 It was recently asked who will be remembered in 50 years: Steve Jobs or Bill Gates? The answer, which gave the famous author, it would be Bill Gates. The reason for this response was very surprising: It's because of his charity. Though we can not underestimate the great acts of charity that Bill Gates and his foundation have done these events are the result of the success of Microsoft, but Microsoft is not promoting some based on the vision of the world. As the author said, "I firmly believe that in 50 years he will be remembered for his charity work. Nobody will even remember what Microsoft is." They are probably not in the words of modern Microsoft employees wanted here. We all know that Steve Jobs, for all his years as a General Manager, Product Manager, remained in his heart. As Glenn Reid recently wrote about working with Jobs, "Steve ... was a designer in the essence that was smart enough to know what the best way to design products was [a] The Director General ... He was persuasive and powerful, and is, but I think that, once the reins were fought far away from him, he realized that it was important not to let this happen again, that he is not allowed to be a product manager for more. " It is doubtful whether any "cool" company can be CEO who actually acts like one. For Apple, Steve Jobs was a product manager and de facto general manager ... to it may remain in place manager. This is a lesson that any director can learn. iEssential Creativity in the physical implementation, as illuminating a pile of stones. To rate electricity through inanimate objects, we must first awaken themselves to the concepts behind these products. Products manifestations, revelations, some profound truths. In order to light up the city's shops, full of tablets and other devices, we must first bring down the essence of God. This view is also expressed under Apple "I" products (Pod, Pad, etc. ..). In order to really bring down the new ideas, they really need to come out of my being, which is the real part of God. But the products are only revelations. Paradoxically, while busy themselves with the revelations of a waste of time, it is only through these revelations that we bring light into this world. Although we may be physically rich, our focus always goes back to the essence of piety above. Such thinking is itself segulah, to become even richer in the future. If Microsoft or Apple, ended the press conference with a complete sense of satisfaction, then the public will be disappointed. Studying with contempt of revelation, we can prevent them from falling or seduced fed them. We expect, Microsoft, Apple and other leading innovators in order to be in full swing at its next sentences by the time they release their real versions. Despising keeps developers focused on growth. But before we move on to something new, we must first look at how this new model improves the original idea. We read the news. See something interesting. Then move on to the next story. Wait a minute. There's something missing in this. We will help you get back to point A. What attracts millions of these stories from the beginning, and how companies can continuously attract people back? In other words: How do you stay exciting? There's a reason why people like one over the other. It boils down to the concept. While the product may change many times, if people associate with the term, no matter what version or upgrade, or service level you release people will not return. What does this mean for the connection (Facebook), follow (Twitter) or a link (LinkedIn) with someone? Why do so many people, such as smartphones and tablets? Bottled water companies do not own the trademark on the "clean" and smart phone manufacturers do not own the trademark on "communication." However, staying true to the idea, they can show that they have in the pursuit of knowledge. Constant development and progression of ideas.
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