Truebridge Acquires Bank-Brokerage Consulting Firm by Send2Press


									PRESS RELEASE: Truebridge Acquires Bank-Brokerage Consulting Firm :: Thu, 14 Feb... Page 1 of 2

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   Mergers and Acquisitions News

   PRESS         RELEASE:
   Truebridge Acquires Bank-Brokerage Consulting Firm
   Thu, 14 Feb 2013, 13:15:16 EST

   BOSTON, Mass., Feb. 14, 2013 (SEND2PRESS NEWSWIRE) --
   Truebridge, Inc., a Boston-based financial services marketing firm for
   banks and credit unions, has acquired American Brokerage
   Consultants of St. Petersburg, Florida. The announcement was made
   today by Stewart Rose, CEO of Truebridge (

   "They are uniquely qualified to help banks and credit unions
   significantly improve their ability to cross sell," says Rose.

   American Brokerage Consultants was established in 1987 by its CEO,
   Dick Ayotte and has been managed by him for its 26-year history.
   Ayotte was one of the original developers of Invest Financial Corp., the
   nation's first securities broker-dealer to provide retail investment
   services through banks. When Invest was acquired by Kemper in
   1986, Ayotte started American Brokerage Consultants. The company's
   national studies provide a plethora of statistical data that help financial institutions measure their performance relative to their

   "The data," says Ayotte, "helped us identify the key factors that promote growth, generate fee income, and increase share of
   wallet and profitability. Through our study of retail brokerage, we gained a solid understanding of the challenges and
   opportunities to growing many lines of business including investments, insurance, trust, and financial institution owned
   insurance agencies."

   Many of these business lines that were once considered ancillary are becoming more mainline, as banks continue to search
   for ways to increase revenue. "The consumer should see their financial institution through a single lens, not a bunch of
   separate product silos," according to Rose. "One key to success is improving integration by harnessing the power of the retail
   bank to support all business lines."

   It is no question that times are changing. Fewer people visit bank branches as a rapidly increasing number of touch points are
   now digital. "The ways of communicating with customers need to change as well," says Rose, "both where and how. A longer
   list of product messages isn't the answer. Financial institutions need to communicate on the consumers' terms, providing
   information to make better decisions, especially around life events when they are 43 percent more likely to buy a financial

   Ayotte notes that "It is clear from the many industry peer group and statistical comparisons we have done at American
   Brokerage that many financial institutions are doing only a fraction of the business they could be doing. My role at Truebridge
   is to make the industry aware of the innovative and efficient solutions that are available to fix this problem and explore the
   development of new product and distribution opportunities."

   More information: .

   NEWS SOURCE: Truebridge, Inc.

   Send2Press® is the originating wire service for this story.

PRESS RELEASE: Truebridge Acquires Bank-Brokerage Consulting Firm :: Thu, 14 Feb... Page 2 of 2


   For more information about this news release, contact Truebridge, Inc. directly through their Web site found in the above press release, and NOT


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