Nutrasource.com Beats the Competition with Social Commerce
Nutrasource.com embraces a comprehensive social commerce strategy to increase revenues,
conversion, fans and word-of-mouth virality.
Miami, FL, February 14, 2013 --(PR.com)-- Nutrasource.com (http://www.nutrasource.com), a one-stop
online destination for vitamins and supplements, released data today showing strong growth in their
business via their social commerce initiatives. Nutrasource.com has partnered with ShopSocially (
http://shopsocially.com), a leading social commerce platform, to achieve this growth.
Nutrasource.com realized that the need for a comprehensive social strategy. They understood that the
correct approach was to embed rich, meaningful social apps seamlessly in the entire buying loop, from
pre-purchase to post-purchase and back.
Nutrasource.com embedded some of the ShopSocially applications on their site and the results were
- Nutrasource Facebook fan base increased by 396% in 6 months
- 13% of fans are also subscribing to the Nutrasource.com newsletter
- Nutrasource Fans converted to sales at an astonishing 16.34% rate.
- Nutrasource.com converted 5% of their shoppers into brand ambassadors who shared information about
Nutrasource products with their friends
- Nutrasource.com also accumulated thousands of social testimonials
- Social testimonials were shown on product pages as “social proof” resulting in 66% increase in
conversion rate on those pages.
“ShopSocially gave us a social commerce strategy that made sense. We quickly saw tangible increase in
revenues, conversion and traffic through social virality,” said Ashoka Ganesan, managing director of
Nutrasource.com. “Unlike other social products we tried, ShopSocially is the only one that delivered
impactful & measurable ROI. It's been a great partnership in helping us achieve our objectives.”
“Social experiences embedded seamlessly within existing ecommerce flows can positively affect all key
success metrics for retailers,” said Samir Palnitkar, VP of Customer Success at ShopSocially. “The
ShopSocially platform takes a comprehensive approach and engages the user in social actions throughout
the buying process, thus increasing both, revenues and word-of-mouth virality. We are glad to see
Nutrasource is the premier online health and wellness destination dedicated to offering only the best
vitamins, minerals, herbs, sports fitness, bodybuilding supplements and a wide variety of other health
related products from around the world.
Nutrasource.com health and wellness products are evaluated and selected by an advisory board consisting
of leading doctors, scientists, nutritionists, dieticians, and certified personal trainers. Nutrasource is
focused on offering only products that provide truthful labeling, ingredient safety and product potency all
while remaining at the forefront of nutritional health and wellbeing. Nutrasource.com offers these premier
health and wellness products directly to consumers through its website.
ShopSocially is a powerful platform for retailers that are serious about social commerce. It takes a holistic
approach of embedding social experiences in users' Entire buying process. These rich, targeted and
proactive social experiences result in significant improvement across all key metrics - discovery,
engagement, decision making, conversion rate and brand amplification.
Founded in 2010, ShopSocially is a privately held company based in Silicon Valley, California.
ShopSocially's executive team has deep eCommerce expertise and a track record of building successful
companies. It has already received several awards and recognitions for its innovative technology and
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