Marketing Case Study - Aqua Zone Promotional Gifts

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					                                                                   Case Study:
                                                                   Items for Aqua Zone at
                                                                   The National Aquatic Centre




CLIENT OBJECTIVE:
..............................................................................................................................................1
TPI SOLUTION:.................................................................................................................2
    IMPLEMENTATION:.....................................................................................................3
RESULTS:
..............................................................................................................................................3
ABOUT THE PRINTED IMAGE:......................................................................................3




CLIENT OBJECTIVE:

In advance of the busy summer season the client wanted to secure relevant promotional
items that would promote the Aqua Zone area of the NAC and enhance the visitor
experience.

Items were to be a combination of consumer giveaways and retail items.
The target market was families with school going children on holiday over the summer
months.

Items had to be branded with their logo and/or corporate character Finnie and had to
be available within 1 month.

As it was a test project the client requested a small quantity of various items instead of
one volume item.



                 For more Point of Sales & Display Marketing case studies click here.
 The Printed Image, Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie
                                                Case Study:
                                                Items for Aqua Zone at
                                                The National Aquatic Centre

TPI SOLUTION:




Within a few days we presented a menu of items to the client. The client shortlisted and
we set about visualising each item with the logo or Finnie.

We categorised the items into 3 distinct areas:

   •   Retail Items for parent use
   •   Retail items for children
   •   Consumer Giveaways

We needed to ensure each item was available within the time frame and volume, was of
a high quality for the value and was attractive to the target market.




                For more Point of Sales & Display Marketing case studies click here.
The Printed Image, Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie
                                                Case Study:
                                                Items for Aqua Zone at
                                                The National Aquatic Centre

As parts of the NAC and Aqua Zone are wet areas we also need to consider this when
selecting the items to ensure they would not get damaged. We also were careful to
select items that would be reused and thus reinforce the Aqua Zone brand outside of
the NAC.

IMPLEMENTATION:

The following suite of branded items were delivered to the client on budget and on
time:

   •   Folding Hairbrush
   •   Flip Flops
   •   Water Bottles
   •   Drawstring Backpacks
   •   Keyrings
   •   Pencils
   •   Silicone Wristbands
   •   Balloons
   •   Hand Waving Flags

We also designed a display unit at reception whereby the items could be displayed at
point of purchase.

RESULTS:

The client reported that all items were very popular especially the hand-waving flags
around the time of the European Championship. They were very happy with it as a test,
and as a concept would be including promotional items in their marketing plans going
forward.

ABOUT THE PRINTED IMAGE:

The Printed Image is a Dublin-Based print and design marketing company geared
towards providing top-quality Point of Sales, premium promotional items and printed
marketing materials. Creative, production, distribution and installation can all be carried
out by the TPI team in Ireland and the UK.


                For more Point of Sales & Display Marketing case studies click here.
The Printed Image, Font House, Fonthill Industrial Park, Dublin 22. | +353 1 4089222 | E: sales@tpi.ie

				
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Description: Promotional Gift Case Study. In advance of the busy summer season the client wanted to secure relevant promotional items that would promote the Aqua Zone area of the National Aquatic Centre and enhance the visitor experience.