Social media marketing

							   Logo
   Common basis of different audiences
   User experience:
    ◦ Design: catchy, attractive, retentive, explicative for
      a clear overview
    ◦ Navigation: a gateway opening on an insight of the
      core site
   Full information: no scroll down
     o Consistent description of the company
     o Partnerships/Rewards/Membership/News
   Example1: www.competitor.com
   Example2: www.counterpart.com
   Example3: www.cutting edge player.com
   3 sections have redundant links
   “service” appears 3 times in the home page
   “pages” are in the top and the side
   It talks about the service not the personal
    beliefs
   http://blog.myclient.com/
   Structure of the content
   Some posts should go to the “news” section
   Reader will more likely scan, than read.
   Touch point: emotion + respect
   Photo of the author
   Illustration photo missing
   Style of writing
   At least 2 times a week. Not more than 5
   Make sure to respond to every comment.
   Example: Cloud blog
   Attractive blog.docx
   Photo of profile
   « my personal blog »: missing link ≠ « Blog »
    on the website
   Summary
   Work history enlightenment (Dimension data,
    MS awards)
   Bellerephon= ??
   Skill&expertise
   Publications
   Language
   Code architecture
   Keywords
    ◦ Density
    ◦ Placement
   Relevance of content
   Incoming links
   Social credibility
   www.seomoz.org: updates on ranking factors
   Total number of results
   Own registered domain name
   Common name

   Number of NOT about you
   On the 1st page:
    ◦   Web site or blog
    ◦   Video
    ◦   Image
    ◦   Real time feed
    ◦   Negative or unflattering
• On the first three pages: endorsement
   « cloud computing integrator sydney
    microsoft partner »
    p.4 : Competitor, p.5 Blog.myclient
    easy to do: my example
   « name of the owner » evaluation
   Network: connect to colleagues, be part of
    the alumni
   Mentions in press releases, blog posts and
    participation in industry forums
Problematic of multiplying to contracts to have
  volume compensing low rates:
 Adopt Atlassian strategy
 Add « get a quote » « free trial period »
   Formalize your originality
   Spot your area of expertise
   Page to add:
    ◦ « career »: why work with myclient?
    ◦ Login
   Press
   Recommendations
   Video
   Podcast
   Crafting keywords, value statements
   Design a unique image
   Kevin Simonnet