MCorp’s Enterprise Customer Experience Consulting Services Recognized by
Independent Research Firm’s report on Enterprise Customer Experience Consultants includes
MCorp Consulting and a list of their many services, such as defining customer experience strategy,
creating transformation road maps, and measuring business impact.
San Francisco, CA, February 14, 2013 --(PR.com)-- Customer experience consultancy MCorp was
interviewed for and included in “Enterprise Customer Experience Transformation Consultants,” a
Forrester Research, Inc. report published in June 2012. This report replaces Forrester's 2010 report on
enterprise customer experience consultants.
To help customer experience leaders find the support they need, Forrester scanned the marketplace for
firms offering consulting services for enterprise customer experience transformation. The report surveys
the service offerings of 15 vendors, mapping those offerings across five major categories:
(1) Defining a customer experience strategy,
(2) Creating a customer experience transformation roadmap,
(3) Building support for customer experience efforts,
(4) Executing customer experience transformation, and
(5) Measuring the business impact of customer experience
According to the report, “...transforming a company from product-centric to customer-centric takes years
and requires active participation from everyone in the firm. Given the magnitude of such change,
customer experience leaders need help making the process as quick and smooth as possible. In particular,
they need partners with: [deep expertise, manpower and objectivity].”
Michael Hinshaw, Managing Director of MCorp Consulting, commented: “Improving customer
experience is all about becoming more customer-centric. With the right partners - ideally from a firm
that's helped many other companies through the process - placing the customer at the center of your
business, while not easy, can be straightforward.”
As noted in the report, most consultants have a set of suggested first steps for new clients. Forrester
suggests companies use them as a starting point for the scoping process. By defining an initial
engagement, a company gets to see the consultancy in action, and determine how well your teams work
To learn about MCorp's enterprise customer experience consulting expertise, visit
More information on and access to the report is available online at forrester.com.
About MCorp Consulting:
A leading global experience innovation consultancy, MCorp grows value by improving customer
experience. We have helped many companies - from fast-growth market leaders to Fortune 100 -
transform the ways they interact with their customers, improving customer loyalty and helping them
profit significantly as a result. Some of the global organizations we have worked with include Danone,
McKesson, T. Rowe Price, Argo Group and the United Methodist Church.
For more information, visit http://www.mcorpconsulting.com/, or call 1-866-526-2655 toll free in the
U.S., or 1-415-526-2655.
Contact via Email
Online Version of Press Release:
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