Docstoc

Financial Cards and Payments in Malaysia

Document Sample
Financial Cards and Payments in Malaysia Powered By Docstoc
					   Financial Cards and Payments in
               Malaysia
 联系购买电话:010-82863480 公司名称:佐思信息 公司地址:北京市海淀区
       苏州街 18 号院长远天地大厦 A2 座 1008-1 室(100080)
2011.2

摘要

About this Report

This Euromonitor market report provides market trend and market
growth analysis of the Financial Cards and Payments industry in
Malaysia. With this market report, you’ll be able to explore in
detail the changing shape and potential of the industry. You will now
be able to plan and build strategy on real industry data and
projections.

The Financial Cards and Payments in Malaysia market research report
includes:

       * Analysis of key supply-side and demand trends
       * Historic volumes and values, company and brand market shares
       * Five year forecasts of market trends and market growth
       * Robust and transparent market research methodology,
conducted in-country

Our market research reports answer questions such as:

       * What is the market size of Financial Cards and Payments in
Malaysia?
       * What are the major operators and issuers in Malaysia?
       * How will regulation impact the market?
       * What is the current state of emerging payment technologies
such as mobile commerce?

Why buy this report?

      * Gain competitive intelligence about market leaders
      * Track key industry trends, opportunities and threats
      * Inform your marketing, brand, strategy and market
development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and
Payments in Malaysia, originate from our database within our Consumer
Finance market share and market size database, Passport, a platform
which analyses Consumer Finance in 46 countries and globally.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
Sample Analysis

EXECUTIVE SUMMARY
Strong growth due to economic growth and innovation

There was strong growth in financial card volume, transaction volume
and value during the review period. At the start of the review period,
growth was driven by Malaysia’s strong economic performance. In
addition, growth was driven by new product development. There were
for example numerous launches of co-branded credit cards targeting
specific groups, such as CIMB Petronas MasterCard, which offers fuel
rebates and other benefits for drivers. The ongoing development of
Touch ‘n Go’s contactless payment system meanwhile drove growth in
pre-paid cards and also expanded into debit cards and credit cards by
the end of the review period. The launch of Malayan Banking’s dual-
purpose Visa Debit card in 2008 meanwhile continued to drive growth
in the latter years of the review period, with this offering
considerably wider merchant acceptance for debit cards.
Service tax on credit and debit cards causes concern

The Malaysian government introduced an annual RM50 service tax for
holders of one credit or charge card in 2010, with additional cards
being taxed at RM25 annually. It thus hopes to reduce irresponsible
borrowing via credit cards and to reduce levels of personal debt.
This tax resulted in a sharp decline in card volume for personal
credit and charge cards, as many cancelled additional cards in order
to avoid the tax. The introduction of this tax however proved
beneficial for debit cards, which attracted a growing number of
cardholders, particularly as merchant acceptance for these cards
widened.
Rapid economic recovery supports growth

The economic downturn had a marked impact on financial cards in 2009,
with rising economic caution resulting in a sharp dip in current
value growth in the year. However, following slight decline in real
GDP in 2009 Malaysia returned to strong growth in 2010. Consequently,
financial cards saw a marked improvement in growth in the year, as
consumers became more confident and began to spend more freely once
more.
Citigroup and Malayan Banking compete at top

Citigroup and leading domestic bank Malayan Banking were the leading
banks in terms of transaction value in 2009. Citigroup benefits from
well-established consumer trust but faced growing competition from
Malayan Banking towards the end of the review period, with a
previously wide share differential between the two leaders
diminishing rapidly. This occurred due to Malayan Banking investing
more heavily in innovation and aggressive marketing support. The bank
for example launched Maybankard 2 Cards in January 2010 following the
introduction of the service tax. This offers a MasterCard and an
American Express credit card with only one sign-up, along with reward
points, cash back, a low finance charge and a lifetime fee waiver,
with cardholders paying only one annual service tax.
Investment and economic growth expected for forecast period

Financial cards is expected to see strong growth during the forecast
period, with leading players and the state pushing for growth. The
Malaysian government is keen for the country to become an Islamic
financial hub and is thus likely to encourage the development of
Islamic financial cards during the forecast period. The leading
players are also expected to invest heavily in growth, with Malayan
Banking, CIMB and Touch ‘n Go likely to produce the strongest new
product development. Growth will also be underpinned by the strong
economic growth expected for Malaysia during the forecast period.

目录

Table of Contents
Financial Cards and Payments in Malaysia - Industry Overview
EXECUTIVE SUMMARY
Strong growth due to economic growth and innovation
Service tax on credit and debit cards causes concern
Rapid economic recovery supports growth
Citigroup and Malayan Banking compete at top
Investment and economic growth expected for forecast period
KEY TRENDS AND DEVELOPMENTS
Financial Sector Master Plan offers opportunities and challenges
Strong economic performance supports growth
Islamic banking attracts new consumers to financial cards
Widening scope for contactless payments
Service tax hinders credit and charge cards
MARKET INDICATORS
Table 1 Number of POS Terminals 2005-2010
Table 2 Number of ATMs 2005-2010
Table 3 Value Lost to Fraud 2005-2010
Table 4 Card Expenditure by Location 2010
Table 5 Card Expenditure by Category 2010
Table 6 Financial Cards in Circulation by Type: % Number of Cards
2005-2010
Table 7 Domestic versus Foreign Spend 2010
MARKET DATA
Table 8 Consumer Payments: Value 2005-2010
Table 9 Consumer Payments: Number of Transactions 2005-2010
Table 10 Financial Cards: Number of Cards in Circulation 2005-2010
Table 11 Financial Cards Transactions: Value 2005-2010
Table 12 Financial Cards: Number of Transactions 2005-2010
Table 13 Financial Cards: Number of Accounts 2005-2010
Table 14 Financial Cards: Number of Cards by Issuer 2005-2009
Table 15 Financial Cards: Number of Cards by Operator 2005-2009
Table 16 Financial Cards: Card Payment Transaction Value by Operator
2005-2009
Table 17 Financial Cards: Card Payment Transaction Value by Issuer
2005-2009
Table 18 Consumer Payments Forecast: Value 2010-2015
Table 19 Consumer Payments Forecast: Number of Transactions 2010-2015
Table 20 Financial Cards Forecast: Number of Cards in Circulation
2010-2015
Table 21 Financial Cards Forecast: Value 2010-2015
Table 22 Financial Cards Forecast: Number of Transactions 2010-2015
Table 23 Financial Cards Forecast: Number of Accounts 2010-2015
APPENDIX
DEFINITIONS
ATM function
Debit function
Credit function
Commercial credit cards
Charge card function
Commercial charge cards
Open Loop pre-paid function
Closed Loop pre-paid function
Store cards
Pre-paid
Contact Smart Card
Contactless Smart Card
Card Expenditure by Location
Card Expenditure by Sector
Domestic versus Foreign
Value lost to fraud
Summary 1 Research Sources
Financial Cards and Payments in Malaysia - Company Profiles
CIMB Bank Bhd - Financial Cards and Payments - Malaysia
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 CIMB Bank Bhd: Competitive Position 2009
Hong Leong Bank Bhd - Financial Cards and Payments - Malaysia
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Hong Leong Bank Bhd: Competitive Position 2009
Malayan Banking Bhd - Financial Cards and Payments - Malaysia
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Malayan Banking Bhd: Competitive Position 2009
Touch 'n Go Sdn Bhd - Financial Cards and Payments - Malaysia
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Touch 'n Go Sdn Bhd: Competitive Position 2009
Tune Money Sdn Bhd - Financial Cards and Payments - Malaysia
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Tune Money Sdn Bhd: Competitive Position 2009
ATM Transactions in Malaysia - Category Analysis
HEADLINES
TRENDS
There was a slight trend towards cash payments towards the end of the
review period, in the wake of the economic downturn. The government
and media encouraged consumers to become more prudent in their
spending habits, with the government notably introducing a service
tax on credit cards and debit cards in 2010. A growing number thus
opted to withdraw their weekly or daily budgets and spend in cash.
This trend supported ongoing growth for ATM cards during the economic
downturn seen towards the end of the review period, although there
was perhaps inevitably a decline in growth rates in comparison to the
time of the economic boom at the start of the review period. In 2010,
there was 8% rise in ATM transaction volume and 5% growth in current
value, with this supported by a growing number withdrawing cash on a
weekly basis in order to better budget their expenditure.
COMPETITIVE LANDSCAPE
Malayan Banking and CIMB are the leading players in ATM cards, due to
these banks having the largest customer base and the largest ATM
networks. In 2010, Malayan Banking had over 2,700 ATMs operating in
Malaysia, while CIMB operated over 2,100 machines. CIMB saw the
strongest growth in ATM unit volume in 2010 over the previous year,
as the bank invested in upgrading and expanding its network.
PROSPECTS
There is expected to be continued migration from ATM-only cards to
debit cards during the forecast period. A growing number of consumers
will be attracted by dual-purpose Visa or MasterCard debit cards,
with Malayan Banking pushing for strong growth in cardholders for its
Visa Debit card. In addition, other leading banks are expected to
launch dual-purpose debit-ATM cards during the forecast period, with
strong marketing likely to boost consumer awareness and uptake for
these cards.
CATEGORY DATA
Table 24 ATM Cards Category Performance: 2005-2010
Table 25 ATM Cards Category Performance: Number of Cards in
Circulation 2005-2010
Table 26 ATM Cards Category Performance: % Growth 2005-2010
Table 27 ATM Cards in Circulation Category Performance: % Growth
2005-2010
Table 28 ATM Cards Forecast Category Performance: 2010-2015
Table 29 ATM Cards Forecast Category Performance: Number of Cards in
Circulation 2010-2015
Table 30 ATM Cards Forecast Category Performance: % Growth 2010-2015
Table 31 ATM Cards in Circulation Forecast Category Performance: %
Growth 2010-2015
Charge Card Transactions in Malaysia - Category Analysis
HEADLINES
TRENDS
The Malaysian government introduced annual service taxes for credit
and charge cards from January 2010, with these resulting in many
cardholders cancelling some or all of their charge cards. Cardholders
are taxed RM50 annually for an initial credit or charge card and RM25
annually for each additional card. The government thus hopes to
encourage a more responsible approach to consumer credit and to
reduce levels of personal debt. There was thus 1% decline in card
volume for personal charge cards in 2010 over the previous year.
Decline was softer for charge cards than for credit cards, however,
with this largely due to the typically higher income levels of charge
cardholders.
COMPETITIVE LANDSCAPE
Only three companies are present in charge cards in NBO terms.
Malayan Banking dominates with 69% share in 2009, due to representing
leading global brand American Express in the country. Citigroup
meanwhile ranked second with 26% value share, with this bank
representing Diner’s Club in Malaysia. Citigroup lost share to
Malayan Banking in 2009 over the previous year. This was despite
Citigroup and Diner’s Club offering a series of promotional
competitions such as Win 100% Rebate and offering double points for
purchases such as MAS air tickets. American Express and Malayan
Banking however proved more successful due to offering a blanket 15%
cash rebate at all merchants based in shopping malls. In addition,
Malayan Banking benefits from its size and numerous alliances,
enabling cross-selling and strong promotional campaigns.
PROSPECTS
Islamic charge cards are expected to become increasingly important
during the forecast period. Positioning these cards as Islamic
banking products and emphasising their Sharia-compliance could
attract many consumers. These consumers could thus be encouraged to
take advantage of the rewards, payment convenience and status
afforded by charge cards. A widening range of Islamic charge cards
are thus likely to be launched by the leading banks’ Islamic banking
subsidiaries during the forecast period, such as CIMB Islamic,
Maybank Islamic and Hong Leong Islamic.
CATEGORY DATA
Table 32 Charge Cards Category Performance: 2005-2010
Table 33 Charge Cards Category Performance: Number of Cards in
Circulation 2005-2010
Table 34 Charge Cards Category Performance: % Growth 2005-2010
Table 35 Charge Cards in Circulation Category Performance: % Growth
2005-2010
Table 36 Personal Charge Cards Category Performance: 2005-2010
Table 37 Personal Charge Cards Category Performance: Number of Cards
in Circulation 2005-2010
Table 38 Personal Charge Cards Category Performance: % Growth 2005-
2010
Table 39 Personal Charge Cards in Circulation Category Performance: %
Growth 2005-2010
Table 40 Commercial Charge Cards Category Performance: 2005-2010
Table 41 Commercial Charge Cards Category Performance: Number of
Cards in Circulation 2005-2010
Table 42 Commercial Charge Cards Category Performance: % Growth 2005-
2010
Table 43 Commercial Charge Cards in Circulation Category
Performance: % Growth 2005-2010
Table 44 Charge Cards: Number of Cards by Issuer 2005-2009
Table 45 Charge Cards: Number of Cards by Operator 2005-2009
Table 46 Charge Cards Payment Transaction Value by Issuer 2005-2009
Table 47 Charge Cards Payment Transaction Value by Operator 2005-2009
Table 48 Personal Charge Cards: Number of Cards by Issuer 2005-2009
Table 49 Personal Charge Cards: Number of Cards by Operator 2005-2009
Table 50 Personal Charge Cards Transaction Value by Issuer 2005-2009
Table 51 Personal Charge Cards Transaction Value by Operator 2005-
2009
Table 52 Commercial Charge Cards: Number of Cards by Issuer 2005-2009
Table 53 Commercial Charge Cards: Number of Cards by Operator 2005-
2009
Table 54 Commercial Charge Cards Payment Transaction Value by Issuer
2005-2009
Table 55 Commercial Charge Cards Payment Transaction Value by
Operator 2005-2009
Table 56 Charge Cards Forecast Category Performance: 2010-2015
Table 57 Charge Cards Forecast Category Performance: Number of Cards
in Circulation 2010-2015
Table 58 Charge Cards Forecast Category Performance: % Growth 2010-
2015
Table 59 Charge Cards in Circulation Forecast Category Performance: %
Growth 2010-2015
Table 60 Personal Charge Cards Forecast Category Performance: 2010-
2015
Table 61 Personal Charge Cards Forecast Category Performance: Number
of Cards in Circulation 2010-2015
Table 62 Personal Charge Cards Forecast Category Performance: %
Growth 2010-2015
Table 63 Personal Charge Cards in Circulation Forecast Category
Performance: % Growth 2010-2015
Table 64 Commercial Charge Cards Forecast Category Performance: 2010-
2015
Table 65 Commercial Charge Cards Forecast Category Performance:
Number of Cards in Circulation 2010-2015
Table 66 Commercial Charge Cards Forecast Category Performance: %
Growth 2010-2015
Table 67 Commercial Charge Cards in Circulation Forecast Category
Performance: % Growth 2010-2015
Credit Card Transactions in Malaysia - Category Analysis
HEADLINES
TRENDS
The Malaysian government is keen to reduce levels of personal debt in
Malaysia and is also concerned about the rising use of credit cards.
In response, the government introduced annual service taxes for
credit and charge cards from January 2010. Cardholders must pay an
annual RM50 service fee for an initial credit or charge card and RM25
annually for each additional card, with the government thus hoping to
promote a more prudential approach to credit cards. This is in
addition to the annual fees that many banks impose on credit
cardholders. As a result, many consumers cancelled at least some of
their credit cards in 2010, with some opting to switch altogether
from credit cards to debit cards in the wake of the economic downturn.
Consequently, personal credit cards saw 2% decline in volume in 2010
over the previous year and a slight decline in cards per account.
COMPETITIVE LANDSCAPE
US group Citigroup is the leading player in credit cards and
accounted for 24% share of transaction value in 2009, followed by
Malayan Banking with 18% share. This player benefits from its
investment in innovation and also enjoys considerable prestige due to
its strong position in wealth management banking. The bank opened an
additional four branches in Malaysia in 2010, bringing its total to
11, with this attracting a growing number of cardholders. The bank
also invests in frequent promotions, for example running the Citibank
My Passion, My Reward contest from January to April 2010. In addition,
the bank benefits from offering attractive benefits such as a one
hour replacement for lost cards and its Evergreen Rewards system. The
bank also benefited from launching Instant Citi Rewards in 2009,
which enables cardholders to purchase everyday items with rewards
points from merchants such as Senheng/SenQ, Cathay Cineleisure,
Samsonite and Coffee Bean & Tree Leaf. Consequently, Citigroup
continued to gain share towards the end of the review period, for
example rising by a further percentage point in transaction value
share in 2009 over the previous year.
PROSPECTS
Further legislation regarding credit cards is likely during the
forecast period. In 2010, a number of organisations called for a
limit on the number of credit cards per person, including the
Consumer Association of Penang, the Federation of Malaysian Consumer
Associations, Malaysian Rating Corp and Bank Negara. Many consumers
have more than one credit card, due to previous aggressive strategies
by banks to increase cardholders including fee waivers and attractive
bundling programs. If the number of credit cards per person is
limited, this could result in a sharper drop in card volume.
CATEGORY DATA
Table 68 Credit Cards Category Performance: 2005-2010
Table 69 Credit Cards Category Performance: Number of Cards in
Circulation 2005-2010
Table 70 Credit Cards Category Performance: % Growth 2005-2010
Table 71 Credit Cards in Circulation Category Performance: % Growth
2005-2010
Table 72 Personal Credit Cards Category Performance: 2005-2010
Table 73 Personal Credit Cards Category Performance: Number of Cards
in Circulation 2005-2010
Table 74 Personal Credit Cards Category Performance: % Growth 2005-
2010
Table 75 Personal Credit Cards in Circulation Category Performance: %
Growth 2005-2010
Table 76 Commercial Credit Cards Category Performance: 2005-2010
Table 77 Commercial Credit Cards Category Performance: Number of
Cards in Circulation 2005-2010
Table 78 Commercial Credit Cards Category Performance: % Growth 2005-
2010
Table 79 Commercial Credit Cards in Circulation Category
Performance: % Growth 2005-2010
Table 80 Credit Cards: Number of Cards by Issuer 2005-2009
Table 81 Credit Cards: Number of Cards by Operator 2005-2009
Table 82 Credit Cards Payment Transaction Value by Issuer 2005-2009
Table 83 Credit Cards Payment Transaction Value by Operator 2005-2009
Table 84 Personal Credit Cards: Number of Cards by Issuer 2005-2009
Table 85 Personal Credit Cards: Number of Cards by Operator 2005-2009
Table 86 Personal Credit Cards Payment Transaction Value by Issuer
2005-2009
Table 87 Personal Credit Cards Payment Transaction Value by Operator
2005-2009
Table 88 Commercial Credit Cards: Number of Cards by Issuer 2005-2009
Table 89 Commercial Credit Cards: Number of Cards by Operator 2005-
2009
Table 90 Commercial Credit Cards Payment Transaction Value by Issuer
2005-2009
Table 91 Commercial Credit Cards Payment Transaction Value by
Operator 2005-2009
Table 92 Credit Cards Forecast Category Performance: 2010-2015
Table 93 Credit Cards Forecast Category Performance: Number of Cards
in Circulation 2010-2015
Table 94 Credit Cards Forecast Category Performance: % Growth 2010-
2015
Table 95 Credit Cards in Circulation Forecast Category Performance: %
Growth 2010-2015
Table 96 Personal Credit Cards Forecast Category Performance: 2010-
2015
Table 97 Personal Credit Cards Forecast Category Performance: Number
of Cards in Circulation 2010-2015
Table 98 Personal Credit Cards Forecast Category Performance: %
Growth 2010-2015
Table 99 Personal Credit Cards in Circulation Forecast Category
Performance: % Growth 2010-2015
Table 100 Commercial Credit Cards Forecast Category Performance:
2010-2015
Table 101 Commercial Credit Cards Forecast Category Performance:
Number of Cards in Circulation 2010-2015
Table 102 Commercial Credit Cards Forecast Category Performance: %
Growth 2010-2015
Table 103 Commercial Credit Cards in Circulation Forecast Category
Performance: % Growth 2010-2015
Debit Transactions in Malaysia - Category Analysis
HEADLINES
TRENDS
Good growth in debit cards was encouraged by the introduction of
government service taxes on credit cards at the start of 2010, which
resulted in many cancelling their credit cards. Many are unwilling to
use cash, however, viewing financial cards as a safer alternative.
Consequently, many switched from credit cards to debit cards. This
trend was notably encouraged by the rise of internet retailing, with
a growing number using debit cards to pay online. Growth in debit
cards was also supported by banks tightening their credit conditions,
with debit cards not requiring any requirements in terms of minimum
income.
COMPETITIVE LANDSCAPE
Malayan Banking dominates debit transaction value and saw striking
growth in share in the latter years of the review period. The bank
gained almost five percentage points in transaction value share in
2009 over the previous year and grew current value sales by 50%. This
was chiefly due to the bank’s launch of its dual-purpose Visa Debit
card in 2008, with this offering debit and Visa functionality
alongside benefits and rewards points. The card had a million
cardholders by the end of 2009 and two million cardholders by the end
of 2010. The card attracted many due to offering greater
functionality and also thanks to strong marketing support from
Malayan Banking. The bank further expanded the card’s functionality
in May 2010, enabling the card for online payments.
PROSPECTS
Debit cards is expected to benefit from ongoing growth in merchant
acceptance during the forecast period, which will in turn encourage
widening consumer interest and usage for these cards. There is likely
to be ongoing strong growth in the number of POS terminals, with a
growing number of merchants finding it lucrative to accept debit
cards. In addition, the widening customer base for Malayan Banking’s
Visa Debit card will fuel growth, as this card is accepted by all
merchants who accept Visa. A growing number of banks are expected to
launch dual-purpose cards during the forecast period, with these
offering either Visa or MasterCard functionality and further
expanding merchant acceptance.
CATEGORY DATA
Table 104 Debit Cards Category Performance: 2005-2010
Table 105 Debit Cards Category Performance: Number of Cards in
Circulation 2005-2010
Table 106 Debit Cards Category Performance: % Growth 2005-2010
Table 107 Debit Cards in Circulation Category Performance: % Growth
2005-2010
Table 108 Debit Cards: Number of Cards by Issuer 2005-2009
Table 109 Debit Cards: Number of Cards by Operator 2005-2009
Table 110 Debit Cards Payment Transaction Value by Issuer 2005-2009
Table 111 Debit Cards Payment Transaction Value by Operator 2005-2009
Table 112 Debit Cards Forecast Category Performance: 2010-2015
Table 113 Debit Cards Forecast Category Performance: Number of Cards
in Circulation 2010-2015
Table 114 Debit Cards Forecast Category Performance: % Growth 2010-
2015
Table 115 Debit Cards in Circulation Forecast Category Performance: %
Growth 2010-2015
Pre-Paid Card Transactions in Malaysia - Category Analysis
HEADLINES
TRENDS
In 2009, pre-paid cards began to face competition in contactless
payments, with this resulting from the partnership of Maxis, Nokia,
Visa, Maybank and pre-paid cards player Touch ‘n Go. These companies
joined forces to launch Maxis FastTap, a contactless mobile payment
service using Near Field Communication technology. Maxis FastTap
users can use their phones to purchase goods and services at a large
number of merchants that accept Visa payWave as well as to pay for
tolls, parking and theme park tickets at over 3,000 Touch 'n Go
points nationwide. Customers can now shop with their mobile phone and
do not require a signature for small transactions of RM150 or below.
COMPETITIVE LANDSCAPE
Touch 'n Go is the dominant player in pre-paid cards, accounting for
all transaction value in closed loop pre-paid cards and 96% share of
overall pre-paid cards in 2009. The company’s Touch ‘n Go card was
initially developed as a pre-paid toll card for drivers but by the
end of the review period offered a wide range of applications. These
include public transport payments and payments at theme parks and
parking lots.
PROSPECTS
Touch ‘n Go dominated pre-paid cards at the end of the review period
with 96% share of transaction value in 2010 and this player is
expected to continue to shape the development of these products
during the forecast period. The company is expected to continue to
expand merchant acceptance for its Touch ‘n Go card into new areas
and is thus likely to attract a widening range of consumers. The
company is also expected to benefit due to its first-mover advantage
in transportation cards, with its wide network offering little scope
for the entrance of new competitors in this area. The company is also
expected to benefit from a focus on offering convenience to its
cardholders.
CATEGORY DATA
Table 116 Pre-paid Cards Category Performance: 2005-2010
Table 117 Open Loop Pre-paid Cards Category Performance: 2005-2010
Table 118 Closed Loop Pre-paid Cards Category Performance: 2005-2010
Table 119 Pre-paid Cards Category Performance: Number of Cards in
Circulation 2005-2010
Table 120 Pre-paid Cards Category Performance: % Growth 2005-2010
Table 121 Open Loop Pre-paid Cards Category Performance: % Growth
2006-2010
Table 122 Closed Loop Pre-paid Cards Category Performance: % Growth
2005-2010
Table 123 Pre-paid Cards in Circulation Category Performance: %
Growth 2005-2010
Table 124 Pre-paid Cards: Number of Cards by Issuer 2005-2009
Table 125 Pre-paid Cards: Number of Cards by Operator 2005-2009
Table 126 Pre-paid Cards Transaction Value by Issuer 2005-2009
Table 127 Pre-paid Cards Transaction Value by Operator 2005-2009
Table 128 Open Loop Pre-paid Cards: Number of Cards by Issuer 2005-
2009
Table 129 Open Loop Pre-paid Cards: Number of Cards by Operator 2005-
2009
Table 130 Open Loop Pre-paid Cards Transaction Value by Issuer 2005-
2009
Table 131 Open Loop Pre-paid Cards Transaction Value by Operator
2005-2009
Table 132 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2005-
2009
Table 133 Closed Loop Pre-paid Cards: Number of Cards by Operator
2005-2009
Table 134 Closed Loop Pre-paid Cards Transaction Value by Issuer
2005-2009
Table 135 Closed Loop Pre-paid Cards Transaction Value by Operator
2005-2009
Table 136 Pre-paid Cards Forecast Category Performance: 2010-2015
Table 137 Open Loop Pre-paid Cards Forecast Category Performance:
2010-2015
Table 138 Closed Loop Pre-paid Cards Forecast Category Performance:
2010-2015
Table 139 Pre-paid Cards Forecast Category Performance: Number of
Cards in Circulation 2010-2015
Table 140 Pre-paid Cards Forecast Category Performance: % Growth
2010-2015
Table 141 Open Loop Pre-paid Cards Forecast Category Performance: %
Growth 2010-2015
Table 142 Closed Loop Pre-paid Cards Forecast Category Performance: %
Growth 2010-2015
Table 143 Pre-paid Cards in Circulation Forecast Category
Performance: % Growth 2010-2015
Store Card Transactions in Malaysia - Category Analysis
HEADLINES
TRENDS
There was no significant presence for store cards in Malaysia during
the review period. Introducing store cards is a complicated procedure
in Malaysia due to these cards offering credit facilities. Credit
cards are highly regulated, with the launch of a store card thus
requiring registration with Bank Negara Malaysia as a non-banking
financial company. With a small cardholder base, retail stores are
unlikely to be able to offer competitive interest rates. Financial
cards is meanwhile a highly competitive industry, with storecards
lacking attractive interest rates being unlikely to see much interest.
Consequently, retailers are generally not interested in operating in
this area.
COMPETITIVE LANDSCAPE
No retailers offer store cards in Malaysia. Instead, the country’s
leading retailers opted to offer co-branded credit, debit or pre-paid
cards, such as the range offered jointly by RHB and Tesco. The Tesco-
RHB credit card offers a 2% cash rebate, while the debit and pre-paid
card offer five times as many Tesco Clubcard points. This card
therefore encourages customer loyalty due to offering customers
attractive benefits for shopping at Tesco, without Tesco having to
operate its own store card.
PROSPECTS
Store cards is not expected to gain a significant presence in
Malaysia during the forecast period. The government is keen to reduce
the irresponsible usage of financial cards offering credit and is
thus unlikely to liberalise legislation covering store cards.
Retailers are meanwhile likely to show little interest in this area,
due to the highly competitive nature of financial cards and the
expenses involved in launching store cards. Instead, the leading
retailers will continue to focus mainly on co-branded credit cards,
while pre-paid gift cards could also prove an increasingly popular
product for retailers during the forecast period.

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:1
posted:2/14/2013
language:Unknown
pages:15