Bookings _ They are Everywhere - Jewels by Park Lane

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					       BOOKINGS                                     Bookings. They are EVERYWHERE you are!

Senior Division manager, Kim Lockwood (Deborah Fear organization) excels at keeping her show calendar solidly booked and refreshed by
consistently creatively booking new chains of shows. Below, she outlines her technique for generating new leads, and on the facing page she
describes the dialogue she uses to arrange to get together with them.

Kim shares her approach… her wording… and she swears by the results. Try it! Kim says….
           • Dress up. Be sure you are “dripping” in jewels that tastefully accessorize your outfit! Wear a BIG ring!
           • Smile. Be confident. Expect to create interest.
           • Keep the conversation focused on the jewelry and on your prospect!
THE BANK TELLER
(Inside the bank, step up to the teller’s window.) Hi! How are you today? I love your necklace. I’ve noticed
you always wear such pretty jewelry; I notice jewelry because I sell jewelry. (When she comments on yours,
tell her…) I sell Jewels by Park Lane. We’ve been in business 53 years. In fact, we’re the “Largest In-Home
Jewelry Company in the World!
I can tell you like jewelry too. I would love the chance to get together with you and show you more.
If we do it within a week, I get to give you a free piece of jewelry!
It will be so fun just to have coffee with you and get to know you better.
Well, I should get your number. What is the best time and number to reach you?
I’ll give you a call soon, so you can get the free piece of jewelry.

THE WAITRESS
(Go with a friend or Park Lane associate and unroll a roll of jewelry. Touch the items and casually hold them up as the waitress approaches.
When she comments on the jewelry, hand her an item.) I sell Jewels by Park Lane. We’ve been in business for 53 years. We’re the “Largest In-
Home Jewelry Company in the World! I see how much you like the jewelry. We should get together sometime so I can show you more.
If we get together this week, I can give you a free piece of jewelry.
It would be fun just to have coffee and get to know you better.
I should get your number. What would be the best time and number to reach you?
I should give you a call soon, so you get the free piece of jewelry.

THE HAIR DRESSER
(Take off your earrings and necklace and hand them to her to put on her station so they are not in the
way when she is working on you! When she touches the jewelry, she’ll likely comment with something
like, “This jewelry is so pretty!”)
I know; thank you! It’s Jewels by Park Lane. I loved it so much I had to start selling it because I
wanted everything. We have been around 53 years. We’re the “Largest In-Home Jewelry Company in
the World!!
We should get together sometime and I could show you more.
If we get together this week, I get to give you a free piece of jewelry.
It would be so fun just to have coffee and get to know you better.
I should get your number. What is the best time and number to reach you?
I should give you a call soon, so you get the free piece of jewelry.

THE SALES CLERK
(Bring a set of jewelry into the store, and start shopping for an outfit/top to match. When the clerk offers her help, hand her the jewelry. She will
comment when she touches it.)
I sell Jewels by Park Lane. We have been around 53 years. We are the “Largest In-Home Jewelry Company in the World!
I see how much you like jewelry and fashion. We should get together sometime, so I could show you more.
If we get together this week, I can give you a free piece of jewelry.
It would be fun just to have coffee and get to know you better.
I should get your number. What would be the best time and number to reach you?
I should give you a call soon, so you get the free piece of jewelry.

WORKING A BOOTH
(Let the person(s) approach. Allow them to touch the jewelry; wait a minute before you say too much. Then, say something like…) I sell Jewels
by Park Lane. We have been around 53 years. We are the “Largest In-Home Jewelry Company in the World! You can purchase the jewelry, but
the best way to receive it is to have a show.
I am giving an extra $100 in free jewelry to anyone who books within a month of the expo.
Even if you are just thinking about it, we should get together, so I can show you more jewelry.
If we get together this week, I get to give you a free piece of jewelry.
I should get your number. What would be the best time and number to reach you?
If I give you a call in the next few days, you get the free piece of jewelry right away.

The incentive bracelets available from the Supply Dept. are the perfect choice for the “free piece of jewelry”!

				
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posted:2/14/2013
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