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DISCOVER INDIA S BIG HEART - Laureus Powered By Docstoc
					USING SPORT AS A TOOL FOR SOCIAL CHANGE                    2004 Issue 1

                                                            INDIA’S BIG
                                                            THE SUB-CONTINENT HOSTS THE
                                                            FIRST LAUREUS WORLD SPORTS
                                                            ACADEMY FORUM PAGE 9

        NEW ROLES                   MERCEDES SLR                       WINNERS
        Boris Becker and Nawal El   Charity auction                    Who’ll be nominated for
        Moutawakel become deputy    raises €1,7 million                this year’s Laureus World
        chairpersons of Laureus     for Laureus Sport for              Sports Awards?
        World Sports Academy        Good Foundation                    PAGE 18
        PAGE 2                      PAGE 6
CHAIRMAN’S MESSAGE                                         NEWS

                                                  ADDING THEIR
                                                  Boris Becker and Nawal El Moutawakel are made
                                                  deputy chairpersons of the Academy

                                                  Tennis legend Boris Becker and Moroccan track                   Above Boris Becker and Nawal El Moutawakel
                                                  star Nawal El Moutawakel have been named joint                  (International Olympic Committee) member and

                                                  deputy chairpersons of the Laureus World Sports                 IAAF (International Amateur Athletics Federation)
                                                  Academy. The decision was made by members of                    council member, El Moutawakel, is renowned as a
                                                  the Academy at the Laureus World Sports Academy                 champion for women in sport.
                                                  Forum in India in December with chairman Edwin                     Becker and El Moutawakel will be trustees of the
                                                  Moses empowered to make two nominations.                        Laureus Sport for Good Foundation globally, along
Energy is a great driver in life. As all mem-       Becker and El Moutawakel have both been at the                with Academy chairman Edwin Moses, Laureus CEO
bers of the Laureus World Sports Academy          forefront of the Academy’s efforts, and champions               Iain Banner and Sport for Good director David Butler.
will tell you, it is the one thing we needed to   of the Laureus Sport for Good Foundation’s work                    Moses said, ‘The work of the Academy has been
wake up full of every day when we were at         around the world.                                               growing steadily, so being able to draw on the con-
our sporting peaks.                                 Becker is the chairman of the Laureus Sport                   siderable talents of Boris and Nawal in their new
   And it is most certainly what we woke          for Good Foundation in Germany, while IOC                       roles is a big boost for us.’-■
up to at the first-ever Laureus World Sports
Academy Forum, which was held in India
in December last year.-                           COACHES UNITE
   Our hosts at Amby Valley, Sahara Lake City
                                                  Coaches from different projects in South Africa
– Sahara Pariwar India – were full of it, our     come together at a Role Models’ Retreat
itinerary was packed with it, and it’s not sur-
prising our meetings were also abuzz with it.
A great experience.                               ‘Enjoy yourself           South African-based
                                                  and learn’ was the        projects – Helderberg
   Energy. It’s what has been driving
                                                  message Morné du          Partnership Project,
this great idea from day one, through
                                                  Plessis, chairman of      Playing for Peace,
our Founding Patrons, Richemont and
                                                  the Laureus Sport for     Sozo, and Foundation
DaimlerChrysler, to everyone who works so
                                                  Good Foundation Trust     for a Brighter Future
hard behind the scenes at Laureus, and, of
                                                  South Africa, gave        – to swap stories,
course, all members of the Laureus World
                                                  when welcoming            ideas, and plans.
Sports Academy.                                   delegates from four          Marlene Coetzee-
   Which is why I am thrilled to welcome, as      different projects, who   George, manager of
joint deputy chairpersons of the Academy,         had come together in      the SA Foundation,
the respective energies of Boris Becker and       Cape Town.                said, ‘It showed all the
Nawal El Moutawakel. I know both of them             The Role Models’       projects that they are
will help drive us closer to our vision.- ■       Retreat, a three-day      not alone, that they
                                                  programme last            are part of a bigger
                                                  November allowed          organisation with a        From top clockwise Relaxing at the end of the retreat; Morné du Plessis
                                                  coaches from the          big vision.’-■             (dark suit) with coaches from Playing for Peace; basketball warm-up exercises

                                                  ACADEMY MEMBER FACT In 1976 Nadia Comaneci became the first Olympic gymnast to score the perfect 10
2   w w w. l a u re u s . co m                    Founding Patrons          |                              |
Spanish cycling hero will race Cape
Town’s Argus Cycle Tour for the
Laureus Sport for Good Foundation

World-class cyclist Miguel Indurain will

                                              HIGH ON
be in Cape Town, South Africa, to cycle
the Cape Argus Pick ’n Pay Cycle Tour,

                                              FOUR WHEELS
the world’s biggest cycle race. He’ll be
joined by Argentine rugby star Hugo Porta.
   Indurain, the Spaniard who began
                                              Skateboarding legend Tony Hawk becomes
cycling for fun, was the first cyclist to
                                              a member of the Laureus World Sport Academy
win five consecutive Tour de France
races (1991-95).
   Indurain and Porta will also visit a       US skateboarder Tony Hawk            Benz SLR McLaren super sports         for the inaugural Laureus World
new Laureus Sport for Good Foundation         became the 43rd member of the        car at Christie’s to raise money      Alternative Sportsperson of the
project aimed at combating crime and          Laureus World Sports Academy in      for the Laureus Sport for Good        Year Award in 2000. Concurrent
gangsterism among children in the             December.                            Foundation (see page 6). Hawk         with his rise in popularity, skate-
communities of Paarl and Kuils River.           Hawk, 35, is a skateboarding       said, ‘It is an honour to join the    boarding itself has evolved from a
The project, called Sozo (a Greek work        legend. He was given his first       Academy. I am excited to work         street pastime to a respected sport,
meaning to heal, make whole), will            skateboard when he was nine          with these amazing athletes, while    requiring talent, discipline and
offer a volleyball programme to get           and he turned professional at        representing my types of sports       training.
children off the streets, especially in the   14. By 16, he was acknowledged       within the diverse group. I plan to      Hawk has fans in the US,
high-risk time after school. Already 38       as the best skateboarder in the      get involved as much as possible.’    Europe, Australia, Asia and South
schools have signed up for the project.       world. During his 20-year com-         Laureus chairman Edwin Moses        America and, although he no lon-
   ‘Laureus is all about using the power      petitive career, he won 12 World     says, ‘Tony Hawk is an inspiration    ger skates competitively, he makes
of sport and sporting heroes, and in          Championships, 13 X Games and        to young people. He was a tre-        regular exhibition tours and
cycling they don’t come bigger than           invented over 80 tricks.             mendous competitor at the highest     appears on television, videos and
Indurain,’ said chairman of the Laureus         The announcement of Hawk’s         level. I know Tony is going to be     in computer games.
Sport for Good Foundation Trust South         membership was made in New           a driving force for us with our          He has also created the Tony
Africa, Morné du Plessis. ‘So we are          York, where members of the           work for the Laureus Sport for        Hawk Foundation to help finance
delighted to have this support for our        Academy had come together for        Good Foundation.’                     public skate parks in low-income
projects in South Africa.’ ■                  the auction of the first Mercedes-     He was one of three nominees        areas all over the US. ■

ACADEMY MEMBER FACT Dan Marino was the first rookie since the American football merger in 1970 to lead a conference in passing
                                                                                                                                   w w        3

IT’S GO FOR THE                                             SPORT 1, DEPRESSION 0
                                                            In England a new football project is launched to combat depression among young men

US FOUNDATION                                               Three of Britain’s great sport-
THE US FOUNDATION DIRECTORS MEET                            ing legends launched the
FOR THE FIRST TIME                                          first Laureus Sport for Good
                                                            Foundation project in England,
                                                            in February.
                                                                Bobby Charlton, Ian Botham
                                                            and Tanni Grey Thompson – all
                                                            members of the Laureus World
                                                            Sports Academy – visited
                                                            Macclesfield Football Club to
                                                            unveil It’s a Goal, which will
                                                            use sport to tackle depression
                                                            among young people.
                                                                The project came about
                                                            through a simple thought
                                                            – ‘football stadiums are pow-
                                                            erful, yet vastly underused,      Above (l-r) Football legend Sir Bobby Charlton, Olympic wheelchair athlete Tanni Grey-Thompson and
Above (l-r) John Miottel, Callum Barton, Nadia
                                                                                              cricket hero Ian Botham at the launch of the It’s a Goal! project
Comaneci, John McEnroe, Edwin Moses, Sandra Kelly,          magnets to the communities
Michael Johnson, David Butler                               surrounding them’.                   He mentioned his idea of          places for running community         enced male psychiatric nurse,
The Laureus Sport for Good Foundation USA, held the             Which is why Malcolm          establishing a centre to help        projects. They are places, he        who is also a keen footballer,
inaugural meeting of its Board of Directors last October    McLean of the Bearhunt            people with depression at the        says, where people don’t feel        has been appointed as the
in New York.                                                organisation in the UK, a         Macclesfield Town Football           intimidated, where they’re on        project manager.
   Laureus World Sports Academy members in atten-
                                                            social-issues and creativity      Club to Giles Gibbons (from          an equal footing with other             The project’s patron, Sir
dance were Edwin Moses, Nadia Comaneci, Michael
Johnson and John McEnroe, all of whom were sworn in         consultancy, stepped forward      Good Business, who consults          people from their community.         Bobby Charlton, says, ‘Sport
as official Directors of the Foundation. Directors Callum   to help people with a disease     to Laureus) and was then                The project is a personal         seems to be the one thing that
Barton, CEO of Richemont North America, (Founding           that is so stigmatised, few       approached by the Laureus            development programme that           can break down barriers and
Member of the Foundation) and Sandra Kelly were pres-       people admit to having it.        Sport for Good Foundation to         uses the language and meta-          be a real force for good, what-
ent, as were new executive director, John Miottel and       Depression causes around          discuss setting up the project.      phors of football, so people         ever the circumstances, so
Sport for Good Director David Butler.                       7,000 people in the UK to com-
   Edwin Moses was elected as President and Chairman                                             McLean explains that              feel they are discussing foot-       I really hope we can make a
                                                            mit suicide every year. McLean
and Mercedes-Benz USA named as co-Founding                                                    football clubs, with their           ball rather than their own fears     difference.’ ■
                                                            says, ‘Men are particularly at
Member of the Foundation. Paul Halata, CEO of               risk. Because of the attitude     space, infrastructure and            and obstacles.
Mercedes-Benz USA will be its representative on the         that “boys don’t cry”, men find   easy access, are perfect                A full-time and very experi-
Foundation Board of Directors. Barton was elected as        it hard to ask for help.’
treasurer to the Foundation.
   There was unanimous approval of the business                                                 ACADEMY VISITS NORTHERN IRELAND                       watch children from Northern Ireland and the
plan, including an official launch and fundraising event,                                       Three Laureus World Sports Academy members            Republic of Ireland take part in sports activities.
currently set for 16 March in Los Angeles. The fund-                                            visited a Northern Ireland school in February to      Youth Sport Foyle holds cross-border days to
raiser will focus on the auction of a Mercedes-Benz                                             announce continued support from the Laureus           bring together Catholics and Protestants to par-
McLaren SLR generously provided by Mercedes-Benz                                                Sport for Good Foundation for the innovative          ticipate in sport and help break down religious
USA through Paul Halata. Cartier has also generously                                            Youth Sport Foyle cross-border project.               barriers. Botham said: ‘I am passionate about
provided a ‘Fittipaldi’ Roadster watch for auction. The                                         Ian Botham, Sir Bobby Charlton and Tanni Grey-        my work for the Foundation and it’s great see-
Foundation hopes to raise enough money to fund several                                          Thompson visited Strabane High School to              ing the work of this project first hand.’
projects in the upcoming year.-■

    ACADEMY MEMBER FACT Dawn Fraser is one of only three female swimmers to win a record eight Olympic medals
4     w w w. l a u re u s . co m                            Founding Patrons            |                                   |
First there was delight as
Sean Fitzpatrick entertained
                                                                                                                       FIGHT THESE MEN.
children from the SKSN
project with the Haka – the
                                                                                                                       €20,000 PLEASE
traditional ‘war’ dance of                                                                                             Bidders are treated to some special items at
the New Zealand rugby                                                                                                  the Laureus Golf Trophy
team. Then there were tears
as the children sung John
Lennon’s ‘Imagine’ to thank
the Laureus World Sports
Academy members for meet-
ing with them last December.
   In the end it was            THE HAKA (TWICE)                                      Above Michael Johnson
                                                                                      leads Academy members at

                                AND TEARS
                                                                                      the Magic Bus project Below
Fitzpatrick, a tearful Nawal El                                                       Academy members with the
Moutawakel, Dawn Fraser and                                                           children from the SKSN project
Robby Naish who found inspi- Academy members get a rare chance to visit two           Bottom The Haka
                                   projects in one day while in India for the Forum                                    Above Boxing brothers Vitali and Wladimir Klitschko at
ration from SKSN (Sucheta
Kriplani Shiksha Niketan), a                                                                                           the Laureus Golf Trophy in Munich

school in Rajasthan for chil-
dren suffering from polio. The                                                                                          Over €170-000 was raised at the Laureus
children had travelled down                                                                                             Golf Trophy, held in Munich September
to meet the Academy mem-                                                                                                last year for the Laureus Sport for Good
bers at their Forum at Amby                                                                                             Foundation. Boxing promoter Wilfried
Valley, Sahara Lake City.                                                                                               Sauerland won the Laureus Golf Trophy for
   Polio is as much a social                                                                                            the second time.
problem as a physical one in                                                                                               Laureus World Sports Academy members
India because a lack of edu-                                                                                            Boris Becker, Franz Beckenbauer, Franz
cation means many children                                                                                              Klammer and Mark Spitz joined international
do not get the simple immun-                                                                                            sports and entertainment stars. Sir Bobby
isation and when the child                                                                                              Charlton scored the best gross score – 71.
becomes a sufferer parents often refuse to seek help because of perceived                                                  A visit to Wimbledon with tennis legend
shame attached to the disability.                                                                                       Boris Becker, a round of golf in Florida with
   The children gave a display of traditional Indian sporting activities such as                                        Gary Player and a limited-edition smart
Malkam (pole and rope climbing), impressing Academy members with their agil-                                            crossblade car were auctioned for KidSwing,
ity.                                                                                                                    a programme designed to help disabled
   ‘It’s humbling,’ said Fitzpatrick. ‘It shows that they have got on with their                                        young golfers.
lives and it is great to see them enjoying their sports.’                                                                  The Klitschko boxing brothers, Vitali and
                                                                                                                        Wladimir, spontaneously offered an additional
  • Later the same day Academy members Michael Johnson, Nadia                                                           prize: a VIP invitation to their next heavy-
Comaneci, Daley Thompson, Dawn Fraser, Sean Fitzpatrick and Robby                                                       weight boxing contest and a training hour.
Naish visited children from the Magic Bus, in Mumbai, a project which                                                   €20,000 was bid for this experience alone.
concentrates its efforts on children from the Dharavi slums, where 54 per                                                  The Munich-based KidSwing project is a
cent of the population lives below India’s poverty line. The project cre-                                               new Laureus Sport for Good Foundation
ates ‘classrooms without walls’ offering education, shelter, clothing, food                                             project in Germany, organised by Deutsche
and healthcare through sporting sessions. Warmed up by his earlier efforts                                              Kinderhilfe. ■
Fitzpatrick again demonstrated the emotional power of the Haka to the

Weblink: xx • • won the Olympic 1500m • • • •
ACADEMY MEMBER FACT Kip Keino race in 1968 with a Games record time of 3minutes 34.9 seconds
                                                                                                                                               w w                5

GOING ONCE, TWICE… SOLD!                                                                                           VISIT TO
The Mercedes-Benz SLR McLaren goes for €1.7 million at charity auction
                                                                                                                   KICK ON ICE
                                                                                                                   LAUREUS ACADEMY MEMBERS TAKE TO
                                                                                                                   THE ICE WITH BERLIN YOUNGSTERS

                                                                                                                   Above Academy members on the ice

                                                                                                                   The innovative KICK on Ice proj-
                                                                                                                   ect for Berlin youngsters, backed
                                                                                                                   by the Laureus Sport for Good
                                                                                                                   Foundation, received a boost with
                                                                                                                   a visit from the Laureus World
                                                                                                                   Sports Academy members Sergey
                                                                                                                   Bubka, Sebastian Coe and Nawal El
                                                                                                                   Moutawakel in November last year.
                                                                                                                      They joined youngsters training
                                                                                                                   at the Berlin Eisbären (Ice Bears)
                                                                                                                   Ice Hockey Club. Members of the
A record sum of €1.7 mil-       Above Boris Becker, left,      same team that produces the successful Formula      Berlin Eisbären ice hockey team
lion – the highest price ever with and Iain Banner, right,     One cars that race the Grand Prix circuits of the   were also present.
paid for a new car – was        congratulate Juliana Terian,   world. Like Formula One cars, it is made out           The KICK on Ice project was inau-
                                who offered the winning bid
raised when the Mercedes-                                      of carbon fibre. It has a red soft-leather inte-    gurated by Laureus World Sports
                                for the Mercedes-Benz SLR
Benz SLR McLaren customer McLaren Above middle                 rior, Formula One styling and a 626-horsepower      Academy member and Olympic ice-
car No. 1 super sports car,     The car test!                  engine. It features state-of-the-art technology     skating gold medallist Katarina Witt.
was auctioned by Christie’s                                    and Mercedes-Benz safety and comfort.                  It operates in the
at a charity event in New York in December                        The amount raised is by far the largest single   Hohenschönhausen ice rink every
last year.                                                     contribution to the Laureus Sport for Good          Saturday, offering young people the
   Bidding began at €500,000. It took only 45 sec-             Foundation since its inception in 1999.             chance to come off the streets and
onds to get to €650,000 and another 20 seconds to                 Tennis legend Boris Becker said, ‘The members    take advantage of coaching cours-
break the one million mark.                                    of the Laureus World Sports Academy are deeply      es in ice hockey, speed skating and
   Juliana Terian of Roslyn, New York, offered the             grateful to DaimlerChrysler for donating this car   figure skating. A sport has been
winning bid of €1.7 million exactly two minutes                to the Foundation. The money raised from this       deliberately chosen whose qualities
after the auction began.                                       unbelievably high bid will enable us to develop     of toughness and speed will appeal
   The special-edition Mercedes-Benz SLR McLaren               our sports projects for underprivileged children    to the target group.-■
is a high-performance super sports car from the                around the world.’-■

ACADEMY MEMBER FACT From 26 August 1977, for nine years, nine months and nine days Edwin Moses remained invincible in the 400m hurdles
6   w w w. l a u re u s . co m                        Founding Patrons        |                         |
                                                                                                                              FIGHT FOR GOOD
                                                                                                                              €20,000 was raised for the Laureus Sport
                                                                                                                              for Good Foundation at the biggest snowball
                                                                                                                              fight in the world

                                                                                            Above (l-r) Thierry Rey, Pascal
NBA superstar Dirk Nowitzki and
                                              FRENCH JEWELS                                 Gentil, Stéphane Diagana, Edwin
                                                                                            Moses, Abdelatif Benazzi, Jean-
tennis legend Boris Becker have launched      A sale by Cartier France raises €150,000      Christophe Bedos, Taig Kriss
Operation Sneaker, an imaginative project     for the Laureus Sport for Good Foundation
to raise funds for the Laureus Sport for
Good Foundation.                              Jewellery, watches, leather           Foundation Abdelatif Benazzi,
   With the slogan ‘Count your sport shoes    goods, vintage pieces, acces-         were joined by a host of other
and help children in danger’, Operation       sories and perfumes were all          sporting stars such as former
Sneaker aims to encourage donations to        sold at a sale held by Cartier        world athletics champions
help underprivileged children. The idea is
                                              France at the end of January          Christine Aaron and Stéphane
to ask people to take part in a sport-shoe
count and to donate one euro for every        to raise funds for the French         Diagana, former Olympic judo              Top Franz Klammer Above The winning team with the
sport shoe they have at home.                 Foundation.                           champion Thierry Rey, tae kwon            donation cheque
   The initiative is supported by the music     Director General of Cartier,        do champion Pascal Gentil and
channel MTV and the lifestyle magazine        France, Jean-Christophe Bedos,        skateboard star Taig Kriss.
MAX. TV ads featuring Nowitzki have been
                                              and Laureus World Sports                • Laurent Gutsmuth, formerly            The first ‘Gore-Tex Snowball Games’ became
shown on MTV since September.
   Register donations in Germany on           Academy members Edwin                 with CANAL+ joined the French             a spectacular fun and fundraising event during
0900 1800018 or on the website www.           Moses and Giacomo Agostini,           Foundation as manager in                  the international sports fair ‘ispo04 in Munich, ■                       and trustee of the French             November last year. ■                     Germany.
                                                                                                                                 Some 1500 guests watched eight teams
                                                                                                                              matching up to win the ‘biggest indoor snow-
                                                     BILL SHOEMAKER                                                           ball games of the world. The Laureus Sport for
                                                     Laureus World Sports Academy member dies, aged 72                        Good Foundation Germany was invited twice:
                                                                                                                              first to join the match with their own team,
                                                     Racing giant Bill Shoemaker was a commanding presence in                 second to receive a donation of €20,000 given
                                                     thoroughbred racing for more than 40 years. He was paralysed             by Gore-Tex.
                                                     from the neck down in a 1991 car crash, but continued training              And Laureus won twice: the donation and
                                                     horses despite being in a wheelchair. During his career he won           the tournament! Lead by Laureus Academy
                                                     11 Triple Crown races and earned more than $123 million in               member Franz Klammer the ‘Laureus snow
                                                     purses for the owners of his horses. Edwin Moses, chairman of            ball fighters’ received the Trophy as the one
                                                     the Laureus World Sports Academy, said, ‘Bill was a true sporting        and only unbeaten team.
                                                     legend and a giant in his sport. He will be missed.’ ■                      The funds will directly benefit the Laureus
                                                                                                                              Sport for Good Project KICK on Ice in Berlin.’ ■

ACADEMY MEMBER FACT Dominating the world of downhill skiing in the 1970s, Franz Klammer won 26 World •
Weblink: xx • • • • Cup races in total •
                                                                                                                                                    w w             7
Corporate social responsibility                                                opportunity for positive change         had already come a long way in
is not new to the business world                                               – corporate social leadership. The      realising their commitment to sport
– it has been practiced by many                                                difference between responsibility       via the development of the Laureus
a business for many a year. What                                               and leadership is not one of degree,    World Sports Awards and by estab-
is new is that the practice of act-                                            or of quantity. The two have differ-    lishing the Laureus World Sports
ing responsibly has a name, has                                                ent origins and different functions.    Academy. Although the Foundation
been formalised, is monitored by                                               Corporate social responsibility has     was set up as the charitable arm of
naysayers and supporters alike and                                             an external origin – the desire to      the Awards, it immediately became
is continually evolving. Companies                                             respond to or avoid criticism, and      the soul of the brand. It was
can no longer ignore this buzz-                                                to comply with legislation, regula-     believed that if a social dimension
word; it has become a necessary                                                tion or some nebulous notion of         was added, then Laureus could be
part of the business strategy. ‘This                                           best practice. Leadership, on the       so much more than just an annual
is great’, I hear you cry. ‘We can                                             other hand, has an internal ori-        awards show. The Foundation has
relax, safe in the knowledge that                                              gin – the positive desire to tackle     enabled Laureus to demonstrate
the hitherto negative view of busi-                                            social and environmental prob-          its commitment to sport at all lev-
ness is about to do an about-turn                                              lems through core business func-        els – from world-class athletes to
                                                                               tions. Not because you have to, or      grassroots programmes.

THE TROUBLE WITH                                                               because you need something nice
                                                                               to say, or because everyone else is
                                                                                                                         Laureus is a more successful
                                                                                                                       brand because of the Sport for

CORPORATE RESPONSIBILITY                                                       doing it, but because you want to.
                                                                                 It’s the difference between defence
                                                                                                                       Good Foundation. The Laureus
                                                                                                                       World Sports Awards is a plat-
                                       The issue of social responsibility      and attack in football. If you only     form to highlight the global scope
                                       in business raises the question of      play with defenders, you may not        and impact of the Sport for Good
– people are going to be eating        motive: are we making the world         let any goals in, but you’ll never      Foundation; the Foundation in turn
their hats the world over once they    a better place or simply complying      score any either. Too often, com-       increases awareness of the Awards.
learn about the good work that is      with regulations?                       panies who think they’re good at        Similarly, Laureus Academy mem-
being done, right’? Well there’s a     business case for corporate respon-     corporate citizenship are just like     bers volunteer their time and ener-
small problem…                         sibility are not doing it because       a football team with nothing but a      gy to the Foundation as custodians
  Let’s start by being honest about    they’ve discovered that all that        strong defence. Hence the mystified     and ambassadors, visiting projects
corporate social responsibility. The   time spent campaigning in dingy         head-scratching along the lines of      and drawing public attention to
reason it will always have far too     committee rooms was some ghastly        ‘Why do we never get any credit         them, which adds further value to
limited a social and commercial        mistake and that their true calling     for the good things we do?’             their membership. The Founding
impact is that it’s driven by risk     lay in helping multinational corpo-       Think of your best community          Patrons and sponsors invest in the
avoidance rather than value cre-       rations make more money. They’re        programme – the one that perfectly      Foundation by sitting as trustees,
ation; it’s defensive rather than      doing it because they know it’s         fits your core business and imagi-      lending their networks of contacts,
proactive. And if, as many believe,    the only way they’ll be heard and       natively harnesses your company’s       hosting events and donating items
its main objective is preventing       have a chance of achieving their        strengths for a social purpose. Now     to raise additional funds, enabling
criticism, the notion is doomed to     original goal, which is to promote      imagine that social purpose being       them to raise awareness of Laureus
failure for the simple reason that     social and environmental progress       delivered not just by this excel-       and of their brands, consequently
anti-corporate critics are generally   (whether this helps business or not).   lent community programme, but           increasing the reach and social
more interested in attacking busi-       Accepting this view of corporate      by everything your company does.        impact of the Foundation.
ness than in improving it.             responsibility is not to limit the      In fact, rather than think of one of      Corporate social leadership is
  The global army of professional      scope of business action to making      yours, think of Laureus.                integral to the success of the brand.
social and environmental activists     the world a better place. Rather,         Laureus Founding Patrons              For proof, look no further than
and journalists who now preach the     it’s to clear the decks for the real    DaimlerChrysler and Richemont           Laureus. ■ by Giles Gibbons

ACADEMY MEMBER FACT Robby Naish won his first world championship in windsurfing at the age of 13
8   w w w. l a u re u s . co m                 Founding Patrons        |                         |
Photographs by Ishika Mohan and Vikramaditya Motwane

                                                       THE WARMTH OF INDIA
                                                       India was the perfect host for the first Laureus World Sports Academy Forum, held in Amby Valley, Sahara Lake City, in December

                                                       Music, dancing, culture, sports – and a lot of hard work. That was the         a range of issues facing the organisation in the coming months and years,
                                                       first Laureus World Sports Academy Forum, which was held from                  they were treated to a sumptuous display of Indian culture.
                                                       1-3-December last year.                                                           On day one, following a golf tournament, there was a trip across the lake,
                                                          Fourteen Academy members – chairman Edwin Moses, Giacomo                    where villagers lined the banks, banging drums and waving flaming torches
                                                       Agostini, Sebastian Coe, Nadia Comaneci, Kapil Dev, David Douillet,            to welcome the Academy to an authentic re-creation of a traditional Naga
                                                       Sean Fitzpatrick, Dawn Fraser, Michael Johnson, Kip Keino, Nawal El            village (Naga is a small, little-known area in the northeast of India). There
                                                       Moutawakel, Robby Naish, Morné du Plessis and Daley Thompson –                 followed a display of traditional sports and an open-air dinner.
                                                       gathered at Amby Valley, Sahara Lake City, India, for the three-day event,        Day two included a visit to a mountain fort that is within the Lake
                                                       which was made possible with the support of Sahara India Pariwar and its       City, and ended with a mind-blowing Indian Bazaar. Traders from all
                                                       managing worker and chairman, Shri Subrata Roy Sahara.                         over the subcontinent gathered to entertain and trade as the Academy,
                                                          Between, the ‘head-down’ sessions, where Academy members discussed          all dressed in traditional Indian clothing, soaked up the experience and

                                                                                                                                                                                          w w       9
                                                                                             shopped for souvenirs.                 cessful that following discussions
                                                                                                And on day three, to top it all,    between Laureus CEO Iain Banner
                                                                                             a gala celebration was held, with a    and Shri Subrata Roy Sahara,
                                                                                             display of traditional Indian music,   Academy chairman Edwin Moses
                                                                                             a wedding fashion show, and song       was able to announce that the
                                                                                             and dance from leading Indian          Forum would be returning to India
                                                                                             performers. The Academy members        in 2004.
                                                                                             were joined by top Indian politi-         Edwin Moses welcomed the first
                                                                                             cians, businessmen, sports stars       Forum as a significant development.
                                                                                             and celebrities such as former Miss    He said: ‘The Academy Forum is a
                                                                                             World, Aishwariya Rai (see box on      new addition to the annual Laureus
                                                                                             page-16).                              calendar and gives us the chance to
                                                                                                Throughout the three-day event,     meet and discuss a range of topics.’
                                                                                             specialists from various disciplines      He also paid tribute to the sup-
                                                                                             were on hand to offer their exper-     port the Academy had received in
                                                                                             tise to Academy members. Sajeev        staging its first Forum. ‘I would also
                Above Entertainment at the Naga village. Nadia Comaneci looks on with Shri   Kapoor, India’s top chef, was in       like to thank the generosity of Mr
                Subrata Roy Sahara and Edwin Moses Below The Bazaar lights up                charge of the endless array of tasty   Subrata Roy Sahara and the Sahara
                                                                                             dishes throughout the stay; yoga       Group who are hosting this first
                                                                                             guru, Bharat Thakur offered daily      Academy Forum,’ he added.
                                                                                             and private sessions; while Miami-        In an inspiring three days, where
                                                                                             based golf instructor Robert Baker,    so much was achieved by the
                                                                                             who has coached professionals          Academy towards the work of the
                                                                                             such as Ernie Els and Severiano        Laureus Sport for Good Foundation,
                                                                                             Ballesteros and celebrities such       it is not surprising that there were
                                                                                             as Michael Douglas and Samuel L        many other comments. Here is a
                                                                                             Jackson, honed the skills of all the   collection…
                                                                                             golfers in private lessons.
                                                                                                The whole event was so suc-

10   w w w. l a u re u s . co m                           Founding Patrons             |                        |
                                          ACADEMY MEMBER DAWN FRASER                                        ment with the lady professionals – I am the Patron of the
                                          On the Forum ‘We’ve got through a lot of work and                 Australian Ladies’ Professional Golf Association – and bring
                                          crammed a lot into the sessions. I think next year we’re hop-     down some Academy members for a fundraising dinner to get
                                          ing to take extra days to allow us to get through all the work.   the Foundation started. Let’s hope it’s not too far for them!
                                          In the sessions we have had to decide if we plan for the          On the existing Australian project: ‘It is for indig-
                                          future two years or plan for 10 years. We are all in agreement    enous people and Laureus has helped us to supply all the
                                          that it’s 10 years so we can leave something in sport for the     sporting equipment. We travel around the vast country we
                                          younger people coming through.’                                   have; we can have a community which may be 1,000 kilome-
                                          On Laureus and Australia: ‘After the energy of this               tres away from another community and we go through, show-
                                          week I have got plans to go back and think about starting a       ing the Aboriginal children how to play sport.’
                                          Foundation in our part of the world. The awareness is growing     On women in sport: ‘We really need to develop not only
                                          around Laureus through the Awards and I am always talking         male leaders but also female leaders, and we can do this
                                          about Laureus. What I would like to organise is a golf tourna-    through sport, so this is a big thing for Laureus.’ ■

                                          On the Bazaar:         ‘It’s hard to                                                    – and a group which selflessly gives
                                          explain what was presented for                                                          back to the community. Having the
                                          us. It’s not like you are trying to                                                     Laureus Academy here in India is a
                                          explain Disneyland, which is always                                                     great boost.
                                          there for others to enjoy. This was                                                     On Academy member
                                          created for our evening. It’s hard to                                                   Martina Navratilova [who he
                                          explain without sounding pompous                                                        has partnered in doubles tennis]:
                                          but in reality they created a micro-                                                    ‘It’s a true honour to play with
                                          cosm of India villages with sing-                                                       Martina.We all know her ten-
                                          ing, dancing, crafts with everyone                                                      nis skills, of course, but those
                                          dressed in beautiful attire. It was all                                                 skills are not one tenth of her on
                                          too much…’                                                                              a human scale. She’s a magical
                                          On the Forum: ‘We moved for-                                                            woman. When I was first diagnosed
                                          ward on some important issues, some                                                     with cancer – the symptoms first
                                          of them structural, but as Laureus                                                      showed up in the quarterfinals at
                                          grows the structures are important.                                                     Wimbledon on Centre Court with
                                          It was time well-spent. Laureus has         INDIAN TENNIS STAR,                         Martina just a few feet away – she
ACADEMY MEMBER                            grown already and what we have              LEANDER PAES                                gave me strength and courage, even
ROBBY NAISH                               done here will allow it to continue         A supporter for Sport for Good in           holding me up when I had my first
On India: ‘An amazing introduc-           to expand and be more productive            India, gave a presentation (with his        seizure. And we went on to win
tion to India, with the most hospi-       and to help more people, with fewer         father Dr Vaes Paes) on sport in            Wimbledon. She has the ability to
tality it’s possible to pack into three   limitations.’-■                             India and future project plans to           motivate, to level with people, and
days. Each day was better than the                                                    the Academy.                                touch them through all walks of life
last and every evening was more                                                       On Laureus in India: ‘It’s a                and different generations.’
elaborate and more impressive than                                                    great honour to be able to give a           On women in sport: ‘There
the last. It was quite spectacular all                                                presentation to sports people who           are a lot of issues in our [Indian]
in all.’                                                                              have excelled in their disciplines          society especially when it comes 8

                                                                                                                                              w w         11
                                                                                              to women. The modern generation
                                                                                              have seen their mothers give so
                                                                                              much to their family. But they see
                                                                                              that they can nurture a family but
                                                                                              still go out into the workplace and
                                                                                              earn money, to become a CEO of
                                                                                              a company. They have found that
                                                                                              blend of both worlds today.’
                                                                                              On Sport for Good in India:
                                                                                              ‘Like Laureus globally we are using
                                                                                              sport to enhance lives. Indians are
                                                                                              an intellectual people, sound in
                                                                                              technical disciplines, but the one
                                                                                              area we can improve ourselves is
                                                                                              in the physical and mental aspects,
                                                                                              which sport can give. I hope that
                                                                                              we can give the next generation
                                                                                              the opportunity to excel. That’s not
                                                                                              only about being a sports star. It’s
                                                                                              about using sport as a way of life,
Above The gala dinner included a showcase of entertainment                                    for education, health and so on.’-■    ACADEMY MEMBER KIP KEINO
                                                                                                                                     On the Mathare Youth
ACADEMY MEMBER NAWAL EL MOUTAWAKEL                                                                                                   Sports Association in
On Women in sport: ‘Women from some places are struggling to say “we exist,                                                          Kenya: ‘We had success, of
we also want to be part of this world”. It is a right to play, for both boys and girls, and                                          course, with the Nobel Peace Prize
the Academy will support this, particularly through heroes like Dawn Fraser and Nadia                                                nomination. But we are always
Comaneci. Although we should remember that a woman does not need to be good at                                                       looking to improve and will be
sport to receive equal rights.’-■                                                                                                    inviting the Academy members
                                                                                                                                     to visit us to see what we have
Below: Academy members and playing partners line up at the Golf Day                                                                  On other parts of central
                                                                                                                                     and east Africa:
                                                                                                                                     ‘I also visit Rwanda and Congo and
                                                                                                                                     those areas also need help. They need
                                                                                                                                     to be encouraged after the wars.’
                                                                                                                                     On athletics in Kenya:
                                                                                                                                     ‘It is strong and we are looking to
                                                                                                                                     improve the system but we are los-
                                                                                                                                     ing some people to other countries.
                                                                                                                                     Poaching talent it not good for
                                                                                                                                     sport – I say develop your own’-■

12   w w w. l a u re u s . co m                              Founding Patrons     |                             |
  Just as the golden sunrays of dawn fill the earth with purity,
  the goodness of the metal gold infuses the body with wellbe-
  ing. I dedicate this recipe packed with the goodness of gold
  and an array of Indian herbs to Laureus. I have always been
  fascinated with gold and have created recipes like gold tem-
  pered lentils and curries infused with gold. This one is packed
  with gold leaves and has the goodness of fruit de mer (fruits of
  the sea), prawns and spices of the yore. – Sanjeev Kapoor

A dish specially created for the Laureus World Sports Academy by renowned chef Sanjeev Kapoor

                                                     Method of                                       pan, add bishops weed (ajwain). Stir-fry
Ingredients                  Quantity                preparation                                     for a second and add the chopped onions.
                                                                                                     Stir-fry for four to five minutes and add the
                                                                                                                                                       RECIPE FOR SUCCESS
Prawns                       24                      1. Shell the prawns, keeping the tail intact.   ginger-garlic paste.
White vinegar                1/
                               2 cup                 De-vein and wash thoroughly with white          8. Sauté till golden brown. Add tomato            Sanjeev Kapoor is no stranger
Turmeric powder              1 tsp                   vinegar.                                        puree, coriander powder and the remaining         to culinary excellence, with numer-
                                                     2. Apply one teaspoon of turmeric powder,       red chilli powder. Stir-fry until oil separates   ous awards and a world-famous
Kashmiri red chilli powder   2 tsps
                                                     one teaspoon of red chilli powder, half         and the raw flavours disappear.                   cookery show.
Salt                         to taste                                                                                                                  Kapoor completed a three-year
                                                     a teaspoon of salt and set aside for 15         9. Add in the peppers and stir-fry for a few
Yellow pepper                2                                                                       seconds. Stir in fresh cream and coconut          diploma from the Institute of Hotel
Red pepper                   2                                                                       cream and sauté until semi dry.                   Management in New Delhi where he
                                                     3. In the meanwhile, take half of each of
Green pepper                 2                                                                       10. Add the remaining marinated prawns            studied Catering and Nutrition. After
                                                     the peppers. De-seed, wash and cut into
                                                                                                     and stir-fry until the prawns are cooked          graduation he worked for some of
Corn starch                  2 tbsps                 fine juliennes. Pat dry the juliennes, dust
                                                                                                                                                       the most prestigious hotels in India
Onions                       2 medium sized          with corn starch. Heat sufficient oil in a      but succulent. Sprinkle green cardamom
                                                                                                                                                       and after years of experience went
                                                     deep pan and deep fry pepper juliennes          powder and mace powder and mix.
Ginger                       11/2 inch piece                                                                                                           solo. He was part of the catering team
                                                     until crisp. Drain onto an absorbent paper      11. Arrange the prawns in gravy neatly on
Garlic                       10 cloves                                                                                                                 for the 1982 Asian Games, various
                                                     and set aside in a warm place.                  a plate and apply the golden leaf (sone-ka-
Oil                          to deep fry + 6 tbsps                                                                                                     Commonwealth Heads of Government
                                                     4. De-seed, wash and cut the balance of         varq). Garnish with the sautéed prawns,
                             1/ tsp                                                                                                                    meetings and has organised food
Bishops weed (ajwain)          2                     peppers into one inch sized diamonds.           sprinkle the crispy fried pepper juliennes        festivals around the world. His awards
Tomato puree                 1 cup                   5. Peel, wash and chop onions. Peel, wash       and serve hot with Indian paranthas.              include the Hotel and Food Service
Coriander powder             1 tbsp                  and grind ginger and garlic into a fine                                                           Best Executive Chef award and the
Fresh cream                  1/ cup                  paste.                                          Note: Kashmiri chilli powder could be sub-        Mercury Gold Award at IFCA Geneva.
                             1/ cup                  6. Heat three tablespoons of oil in a pan,      stituted with paprika powder. Bishops weed        Kapoor has a cookery show called
Coconut cream                  2
                                                     add eight marinated prawns and sauté till       (ajwain) could be substituted with thyme.         Khana Khaza which is viewed by over
Gold leaves (sone ka varq)   4
                                                     lightly browned. Drain onto an absorbent                                                          100 million people over 60 countries.
Green cardamom powder        1/ tsp
                               2                     paper and keep aside.
Mace powder                  a pinch                 7. Heat three tablespoons of oil in another

                                                                                                                                                          w w                13
                                                   Main picture Laureus World Sports Academy members are joined by other members
                                                   of the Laureus team, the Sahara team, and special guests at the gala dinner

David Douillet                                                                                                                     Daley Thompson

Edwin Moses                       Nadia Comaneci                       Giacomo Agostini                          Sebastian Coe     Morné du Plessis

14   w w w. l a u re u s . co m                    Founding Patrons             |                                  |
                                           ACADEMY MEMBER MICHAEL JOHNSON
                                           On the Forum: This gives us a chance to discuss things properly. Normally we
                                           get together at the Awards or other events when there are so many other things going
                                           on. Here we can concentrate on Academy matters. So we are looking at structures
                                           to streamline matters so we can deal with decisions as they come in. On what
                                           he is wearing [traditional Indian-wear]: It’s real cool and very comfort-
                                           able. It looks like a set of pyjamas, but a nice set of pyjamas with little beads on it. I
                                           understand they have different kinds from different areas, and this is from the north, I
                                           believe. The guy who helped me get dressed said he wore it once and that was when
                                           he got married! So I don’t know if there is a surprise waiting for me and a bride com-
                                           ing or something. But then Indian women are very beautiful so it may not be a bad
                                           thing. On his trainers [under the traditional outfit]: I did get a pair of
                                           shoes, but this is a bit of myself. On what he normally wears: This is it –
                                           I walk around like this! No, I do wear what I like; let’s say I try to be appropriate.
SAHARA MANAGING WORKER                     On the US Foundation: Well, we’ve just getting that going so we’re very excited
SHRI SUBRATA ROY SAHARA                    about it. Of course America brings big challenges and is completely different from
On Laureus: ‘I am happy to                 anywhere else in the world. But we are all aware of that, which is the biggest thing.
welcome these global heroes on             But we have got the support of people like myself, John McEnroe, Nadia Comaneci and
behalf of Sahara Pariwar India.            Edwin Moses, who are the athlete trustees. Hopefully we’ll progress quickly.-■
My feeling is that we are friends
already – that is the spirit of sport.
I meet so many people but already                                                ACADEMY MEMBER KAPIL DEV
it is clear to me you [the Academy]                                              On golf and cricket: ‘I like the individual
are a team, which is so warm, gen-                                               challenge of golf. It is only my fault if
erous and honest.’-■                                                             I get a bad score, nobody else’s. It is a
                                                                                 challenge to my mind. If I’d played golf
                                                                                 during my cricket days I would have
ACADEMY MEMBER SEAN                                                              scored at least 1,000 more runs. The
FITZPATRICK                                                                      concentration needed on a golf course,
On Laureus in Australasia: ‘Yes we                                               which is calm and quiet, would always
are talking of a project in Australasia – but                                    help a cricketer.’-■
in some respects we are aware that we do
have to pull on the handbrake and make sure
we deal with what we have got at the moment. As part of the Academy we can all help spread the word in our own part of the
world. On making time for Laureus: You can see the Academy members really are committed to Laureus. Of course,
we all have our own lives and work but then I think it was one of the American presidents who said he always sets aside time
for exercise, so if you’re committed then you find the time. Now we are getting more structures in place, and the programme
is being mapped out in advance which helps us all with planning. On the Rugby World Cup: ‘England winning is good
for promoting rugby in the world. There is obviously a lot more money in the northern hemisphere and potentially more people
who can play the game there. The atmosphere in London was great [Fitzpatrick was commentating in England during the World
Cup], I suppose because they believed they had a real chance. The newspapers, for example, normally have half a page of
rugby and the rest on soccer but by the end if was 50:50. Now even David Beckham and Johnny Wilkinson are friends.’-■

                                                                                                                                        w w   15
                                                                                                                                  AMBY VALLEY
                                                                                                                                  SAHARA LAKE CITY
                                                                                                                                  HOST OF THE FIRST LAUREUS
                                                                           Above (l-r) Sean Fitzpatrick, Kapil Dev, Daley
WHO’S WHO                                                                  Thompson, Sebastian Coe, Kip Keino, Morné du Plessis
                                                                                                                                  WORLD SPORTS ACADEMY FORUM
A host of Indian celebrities joined the Laureus World Sports                                                                      Amby Valley, Sahara Lake City, India, is
Academy to celebrate the first-ever Forum                                                                                         the country’s first planned hill city since
                                                                                                                                  Independence and aims to provide the
                                                                                                                                  ‘World’s Best City Living’.
                                                                                                                                     It is hoped to be one of the world’s
                                                                                                                                  top five destinations on its completion,
                                                                                                                                  with its mix of residential, business and
                                                                                                                                  leisure facilities.
                                                                                                                                     When the Academy members visited
                                                                                                                                  the new city Shri Subrata Roy Sahara,
                                                                                                                                  its founder, said: ‘We are privileged to
                                                                                                                                  welcome so many legends to Amby
                                                                                                                                  Valley, Sahara Lake City. Their presence
                                                                                                                                  has gone a long way to cementing the
 Aishwariya Rai Top Bollywood      Sonu Nigam Well-known         Diya Mirza Former Miss           Nafisa Joseph Former            association of Laureus and Sahara India
 actress, former Miss World, has   Bollywood singer, has won     Asia Pacific and top Indian      Miss India, VJ on MTV.          Pariwar.
 featured on the cover page of     various awards and            actress.

                                                                                                                                  WHAT THEY SAID…
 Time magazine.                    accolades for singing.

                                                                                                                                  ‘It’s fantastic. I’ve never seen anywhere
 Jaidip Mukerjea Tennis champion   Michael Ferreira Billiards    Morad Ali Khan Gold               Aliza Nelson Captain of        where new build has been so sensitively
 and member of the Hero Indian     and snooker player. Former    medallist for shooting at         India’s women’s hockey
                                                                                                                                  integrated into the environment,’
 Sports Academy.                   world champion (billiards),   Commonwealth Games,               team.
                                   member of the Hero Indian     vice-chairman of the Hero                                        – Sebastian Coe
                                   Sports Academy.               Indian Sports Academy.                                           ‘It blows my mind to think this is the
                                                                                                                                  vision of one man – Mr Roy – who has
 Bharat Thakur World-famous yogi   Tanya Zetta ‘Who Dares        Leander Paes Top tennis          PK Banerjee FIFA’s Indian       started this from scratch’
 and yoga instructor.              Wins’ host and top model.     player, bronze medal in          Footballer of 20th Century,     – Dawn Fraser
                                                                 singles at the 1996 Olympics,    member of the Hero Indian       ‘Wonderful! Really historical and a
                                                                 won Wimbledon mixed              Sports Academy.                 place that will attract tourists’
                                                                 doubles in 1999 and 2003.
                                                                                                                                  – Kip Keino

16   w w w. l a u re u s . co m                   Founding Patrons          |                                 |


 As one of the newest members of the Laureus
 World Sports Academy, how have your experi-
 ences been in the first few months?
 When I was asked to be part of Laureus, I was
 surprised. I already knew about Laureus and
 what it did but not the details. Once I had met
 with Laureus I understood how it all worked,
 especially the need to create the French
 Foundation. Abdelatif Benazzi and Marcel
 Desailly are trustees of the French Foundation,
 but I realised there was a need to have a
 member of the Academy in France. The aims
 of the Foundation are very serious to me and
 I accepted the offer to become a member of
 the Academy with great pleasure. There was
 some worry, about my availability and time,                                   about the basic founda-    to support Laureus in France?
 so I had to ask myself about my level of com-                                 tions and structure to     We still need to raise the awareness of Laureus
 mitment and weighed up the practical aspect                                   have the best possible     in France. At the moment it is not so well
 of me being a part of Laureus. Having made the      stability that can hold up all the great hopes       known. I am trying to be an ambassador for
 decision, I was very excited about this, my first   that are expected of the Foundation. So there        Laureus in France. I spent three days before I
 meeting, with the other members.                    was an atmosphere of questioning ourselves           came to the Forum with the radio and newspa-
 And how has your early interaction with other       and what had gone before so that we could try        pers in France telling them what I was going
 Academy members been?                               to make it better, to adapt structures. We had a     to be doing in India. So the whole idea is real-
 The overall atmosphere and ambience in the          small skeleton and now more muscle has been          ly being pushed now and I am going to water
 group is good. I will give my maximum and           built upon it.                                       this flower that has already started to grow.
 do my best for Laureus and hope that more           Have you learnt anything from members who            Are you still involved in judo in France?
 members will be active and participate in           work with other Foundations?                         I was the national trainer until September
 activities. I hope that I’ll always be able to be   I have learnt to be humble, to listen a lot, to be   [2003] but now I work on the marketing and
 present and humbly hope that I’ll be able to        objective and be as open as possible with my         communications side in an advisory capacity. I
 give the best of myself.                            point of view. Ultimately to come to decisions       also work on the National Olympic Committee,
 You were one of 14 Academy members present at       that are just. And to make sure decisions are        plus I am the President of the Athletics
 the Forum in India. What were the achievements      thought over properly and not made too fast. The     Committee. I am very much involved in sport in
 of that Forum?                                      way I see things, national Foundations must seek     France and even if I did something else I would
 The atmosphere in the meetings was quite elec-      to be almost autonomous, financially certainly.      still remain part of the sport family.-■
 tric! The Forum came at an important stage          And support for the French Foundation?
 for Laureus, in regards of its goals. For it to     We are lucky to have Cartier.                        • David Douillet has two Olympic gold medals
 become bigger and bigger it was time to think       Are there other sports stars that you will attract   and a bronze in judo’s heavyweight division.

                                                                                                                                w w        17
                                                  Hestrie Cloete                                                                            Michael
     With the fifth Laureus World Sports

     Awards approaching, some names are

     coming up repeatedly as contenders for
     possible nominations.
         Grand Slam winner Annike
     Sorenstam, is a favourite for the Laureus
     World Sportswoman of the Year award.

                                                  NOMINATIONS 2004
     This is the third year in a row she’s been
     nominated, having lost previously to

                                                  WHO’S IN THE RUNNING?
     Jennifer Capriati and Serena Williams.
         Despite Sorenstam’s achievements,
     the battle for sport’s most prestigious                                                 Josh
     women’s award could hardly be closer,         basketball player.
     with early front-runners like tennis              In 2003, Sorenstam completed
     Grand Slam tournament winners Justine         women’s golf’s Grand Slam – the four
     Henin-Hardenne and Serena Williams,           major championships – with a vic-
     Mozambique’s Maria Mutola, the                tory in the Weetabix Women’s British
     first athlete to win the Golden League        Open. She also won the McDonald’s
     outright, Britain’s long-distance runner      LPGA Championship, plus four other
     Paula Radcliffe, South African high           tournaments, and was a member of
     jumper Hestrie Cloete and Lauren              the winning European Solheim Cup
     Jackson, the world’s leading female �         team against the United States. She
                                                   made history when she became the
 Lance Armstrong                                   first woman to play in a men’s US                                                        Michael Phelps
                                                   PGA Tour event for 58 years when she       2003 and overtaking five-time winner
                                                   accepted an initiation to play in the      Juan Manuel Fangio has made him a
                                                   Bank of America Colonial Tournament.       favourite to be nominated for the 2004
                                                   She is set to become the first woman to    Laureus World Sportsman of the Year
                                                   play in the $1 million Skins Game with     Award. In all, Schumacher won six Grand
                                                   Fred Couples, Phil Mickelson and Mark      Prix races in 2003. He won the Laureus
                                                   O’Meara at the end of November.            World Sportsman of the Year award in
                                                       Michael Schumacher’s historic          2002.
                                                   achievement in winning a record sixth         Despite Schumacher’s phenomenal feat,
                                                   Formula One World Championship in �        however, the battle for global sport’s most
                                                                                              prestigious men’s award will be close, with
                                        Ferrari   Lauren Jackson                              Tour de France ace Lance Armstrong,           Johnny Wilkinson
                                                                                              motorcycle racer Valentino Rossi, Fiji’s
                                                                                              golf star Vijay Singh, Moroccan athletics’
                                                                                              golden boy Hicham El-Geurrouj, young
                                                                                              American swimmer Michael Phelps and
                                                                                              Florida Marlins World Series pitching hero
                                                                                              Josh Beckett among early front-runners.
                                                                                                 Another contender is England rugby
                                                                                              captain Johnny Wilkinson, who scored
                                                                                              15 of England’s points in their 20-17 win
                                                                                              against Australia in the Rugby World     �

18      w w w. l a u re u s . co m                        Founding Patrons           |                              |
                                                                                                                                           YOUNG GUNS
                                                                                                                                           Teenagers are in the running for
                                             Annike                                                                             Graeme
Cup final in Sydney, and who finished the                                                                                                  the Laureus World Sports Awards
                                             Sorenstam                                                                          Smith
tournament as leading scorer with 113
points. England’s dramatic victory in the
Rugby World Cup has made them one of
the favourites to be nominated for the
Laureus World Team of the Year award.
   This year the battle for the team award
promises to be the closest for years with
the World Cup-winning Australian cricket
team, Formula One Constructors’ World
Champions Ferrari, baseball World Series
winners Florida Marlins, the German                                                                               Alessandro Zanardi       16-year-old Shaun White
women’s football team, which won the          he won the Hungarian Grand Prix and
World Cup, and Italian football club AC       finished on the podium three more times                                                      American skateboard star Ryan Sheckler
Milan, which won the European Cup for         to play a crucial role in the most exciting                                                  could become the youngest-ever winner
the sixth time, among the front-runners.      Formula One season for years.                                                                of a Laureus World Sports Award, at the
   The impact made by Spain's Fernando            His main challengers will be golfers Ben                                                 age of just 13.
                                                                                                                                               The youngest skateboarder to win
Alonso in his first full Formula One sea-     Curtis – who upstaged Tiger and Ernie to
                                                                                                                                           a professional contest, Sheckler, who
son in a competitive race car has made        win the Open Championship at Royal St
                                                                                                                                           dominated the sport in 2003, winning all
him one of the favourites for nomination      George’s in his first major championship                                                     the premier events in the Street category
for the Laureus World Newcomer of the         – and Hilary Lunke, who became the first-                                                    – the Summer X Games, Gravity Games,
Year Award. At just 22, driving a Renault,    ever qualifier to win the US Women’s Open.                                                   and Van’s Triple Crown – is a strong
                                              Cricketers Graeme Smith – who made                                                           contender to be nominated for the 2004
                                              his test debut in March 2002 and went on                                                     Laureus World Alternative Sportsperson of
                                              to become South Africa’s youngest-ever         Cleveland Cavaliers, Russia's 16-year-old     the Year Award.
                                              captain and International Young Cricketer      tennis discovery Maria Sharapova, the             In a category likely to be dominated by
                                              of the Year in 2003 – and England’s Young      Netherlands’ number-one tennis player         youth, German kiteboarder Susi Mai, 19,
                                                                                             Martin Verkerk and Finnish swimmer            and American snowboarder Shaun White,
                                              Cricketer of the Year, James Anderson,
                                                                                             Hanna-Maria Seppala.                          16, are also challenging. Mai won the Red
                                              are also contenders.
                                                                                                In the Laureus World Comeback of the       Bull King of the Air contest in Hawaii and
                                                  Other possibilities include Brazil’s                                                     finished fifth in the Professional Kiteboard
                                              Robinho, whose team Santos won the             Year category, Alessandro Zanardi of Italy
                                                                                                                                           Riders Association tour rankings. Her spe-
                                              2002/2003 Brazilian Championships, bas-        is sure to feature. He returned to motor
                                                                                                                                           cialty is the unhooked aerial handle pass,
                                              ketball players Amare Stoudemire of the        racing after losing both legs in a crash in   a dangerous manoeuvre in which she
                                              Phoenix Suns and LeBron James of the �         2001 to finish seventh in the European        unclips from the kite harness, passes the
                         Maria Sharapova
                                                                                             Touring Car Championship race in Monza        handle behind her back while spinning,
                                                                                             in October 2003.                              then clips herself back.
                                                                                                Sweden’s ice-hockey star Peter                 White, dubbed ‘Future Boy’ when he
                                                                                             Forsberg made a remarkable come back          turned pro at 13, is the world’s hottest
                                                                                             from injury to be named Most Valuable         snowboarder. He won 10 of 15 snow-
                                                                                             Player in the NHL.                            boarding events last season, including the
                                                                                                                                           inaugural X Games Global Championship.
                                                                                                Martina Navratilova’s extraordinary
                                                                                                                                           He dominated the Winter X Games
                                                                                             comeback to tennis also put her in the
                                                                                                                                           winning the Slopestyle and Superpipe
                                                                                             mix when she was selected to represent        events, and was named Best Athlete of
                                                                                             the United States in the Federation Cup,      the games. A month later, he became
                                                                                             becoming the oldest player ever, at 47,       the youngest snowboarder to win the US
                                                                         Florida Marlins     to compete in the event. ■                    Open Slopestyle. ■

                                                                                                                                                    w w               19
                                                                 NOMINATIONS WILL
                                                                 BE MADE IN THE
                                                                 FOLLOWING CITIES

LAUREUS                                                          Lisbon
JOURNALISTS FROM OVER 70                                         Berlin
WORLD SPORTS AWARDS NOMINEES                                                                                                                                                           ●

A record number of sports journalists from around the
world have voted to select the nominees for the 2004             London
Laureus World Sports Awards. When the ballot closed on                                                                                                                 NOMINATIONS WILL BE
15 February, 421 members of the Laureus World Sports                                                                                                                   ANNOUNCED WORLDWIDE
Awards Selection Panel from 73 countries had cast their                                                                        ●
                                                                                                                                                                       ON 16 MARCH 2004
    The Selection Panel members were asked to name
six candidates, ranked in order of preference and select-        Los Angeles
ed from any sport or country around the world in five                                                    ▲
categories over the qualifying period, 1 February 2003                                                                                                            THE WORLD MEDIA
to 31 January 2004. The categories are:                                                                                                                           SELECTION PANEL
■ Laureus World Sportsman of the Year                                                                                    ●                                        PICKS NOMINEES IN
■ Laureus World Sportswoman of the Year                                                                                                   ●                       FIVE CATEGORIES
■ Laureus World Team of the Year
                                                                 Madrid                                                                       ●
■ Laureus World Newcomer of the Year
■ Laureus World Comeback of the Year
    In addition, there are two Specialist Panels who voted                                                                                                ●
for nominees for the Laureus World Sportsperson of the                                                                                            ●
Year with a Disability and the Laureus World Alternative
Sportsperson of the Year.
    Edwin Moses, chairman of the Laureus World Sports
Academy, said: ‘The support we receive from the Media                                                                                                                  ●
Selection Panel is crucial. These are the most important
and respected sports journalists around the world and
we are immensely grateful that they take part in our             Shanghai                SPECIALIST PANELS
nomination process. The Laureus Awards are the only
                                                                                         SELECT ALTERNATIVE
global sports awards across all sports disciplines and
                                                                                         SPORTS AND DISABLED
the success and integrity of the Awards depends on the                                                                                                             ●
                                                                                         NOMINEES                                                             ●
enthusiasm and commitment of these journalists.’                                                                                                      ●
    Nominations were submitted and independently
audited by PricewaterhouseCoopers LLP, who had the               Sydney
responsibility of collating and verifying returned ballot
forms. The nominations from the Selection Panel and
the Specialist Panels are submitted to the Laureus World
Sports Academy, chaired by Edwin Moses, which is
charged with the responsibility of selecting the winners.
                                                                 Cape Town          ●   Voting country       ▲   Announcement city   ■   Awards venue
    The names of the winners will be announced at the
fifth annual Laureus World Sports Awards Ceremony on
the Estorial Coast of Portugal on 10 May 2004.-■

Alberto Tomba became the first Alpine skier to in medals in three different Winter Olympics
20    w w w. l a u re u s . co m                             Founding Patrons   |                                    |
                                                                                                                                         Sports journalists from the
                                                                                                                                         following countries voted
                                                                                                                                         to select the nominees for
                                                                                                                                         the 2004 Laureus World
                                                                                                                                         Sports Awards

                                                                                                                                         Albania       Kenya
                                                                                                                                         Algeria       Latvia
                                                                                                                                         Antigua &     Lithuania
                                                                                                                                         Barbuda       Macedonia
                                                                                                                                         Argentina     Malaysia
                                     ●                                                                                                   Australia     Malta
                             ●                                                                                                           Austria       Mauritius
    ●        ●
                                                                                                                                         Azerbaijan    Mexico
                     ● ●         ●
                                                                   ●                                                                     Belgium       Monaco
                                     ●                   ●                                                                               Brazil        Netherlands
                 ●       ● ●                     ●
                         ▲ ●     ●       ●                                                                                               Burundi       New Zealand
                             ●       ● ●
     ● ▲
        ●                        ●           ●                                                                                           Bulgaria      Nigeria
    ■                                ●
                             ●                                                                                           ●               Canada        Norway
                                                                                                 ●       ▲                               Chile         Panama
                 ●                                   ●
                                                                                                                 ●                       China         Papua NG
                                                                                                     ●                                   Colombia      Poland
                                                                                                                                         Croatia       Portugal
●                                                                                       ●                                                Cuba          Romania
                                                                                                                                         Czech Rep     Russia
        ●                ●
                                                         ●                                  ●                                            Denmark       Senegal
                                                 ●                                           ●
                                                                                                                                         Finland       Singapore
                                                     ●                                  ●
                                             ●                                                               ●                           France        Slovakia
                                                                                                                                         Gambia        Slovenia
                                                                                                                                         Germany       Somalia
                                                             ●                                                                           Ghana         South Africa
                                                                 421 SPORTS                                                              Greece        Spain
                                                                 JOURNALISTS FROM 73                                 ●
                                                                                                                                         Hong Kong     Sweden
                                                                 COUNTRIES VOTE IN BALLOT
                                     ●                                                                                                   Hungary       Switzerland
                                                                                                                                 ▲       Iceland       Taiwan
                                                                                                                                         India         Thailand
                                                                                                                                     ●   Indonesia     Turkey
                                                                                                                                         Ireland       UK
                                                                                                                                         Israel        Uganda
                                                                                                                                         Italy         Ukraine
                                                                                                                                         Jamaica       Uruguay
                                                                                                                                         Japan         USA
                                                                                                                                         Jordan        Venezuela

             Martina xx • • • and doubles titles
             Weblink: Navratilova won 18 Grand Slams and 167 • • •
                                                                                                                                         w w            21
After the overwhelming wave of HIV/AIDS that
hit Uganda in the ’80s and early ’90s, one organisa-
tion said enough is enough. The Uganda Health Care
Christian Fellowship (UHCF) saw it necessary to ven-
ture into the community of Nakulabye, Kampala City,
where many were dying in homes, unattended.
   In 1993 the Nakulabye community-based HIV/
AIDS programme was born. The project uses sport
to address social and health issues among the youth        Above and below The Nakulabye project tackles the high incidence of HIV/AIDS in Uganda through education and counselling.
of Nakulabye. This involves various activities such        It’s medium – sport – has also given birth to some genuine stars: two of the boxers won medals at the Commonwealth Games in
                                                           manchester in 2002 while four of the footballers play for the national side. Success on and off the field…
as cycling, boxing, football, volleyball, netball, table
tennis and board games. Sport has proved to be an                                                                      Uganda Facts
inspiring tool socially, physically and economically as
it occupies young people who in the past would have                                                                    Size 237,000 km2
fallen prey to drug addiction and crime.                                                                               Population 22,804,973
   A survey found that most young people were                                                                          Two thirds are Christian, one third is Muslim
already infected with HIV and others were vulnerable                                                                   Main industries coffee, sugar, brewing, cotton
to infection. Sporting activities provided by Nakulabye                                                                ‘Jambo’ means ‘hello’ in Swahili
enables these youngsters to spend their time construc-                                                                 Winston Churchill called it ‘The Pearl of Africa’
tively. The discipline they get in sport helps them work
towards a common goal, fostering team spirit and                                                                        Nakulabye deals with such social issues as pov-
improving on interpersonal relationships.                                                                            erty, life-skills development, health (disease, pre-
   The project initially dealt with AIDS care – preven-                                                              vention and cure) to regeneration of morals. The
tion, rehabilitation, education, care, counselling and                                                               organisation does this by training and organising
evangelism. However, these evolved into bigger com-                                                                  sports events, workshops and seminars in moral
ponents, each turning out to be a sub-project on its                                                                 rehabilitation and sports.
own. For example, the prevention aspect evolved into                                                                    Nakulabye also trains in vocational and social life
sub-projects that target youth intervention projects.                                                                skills, music dance and drama. On the health side,
   The Youth Intervention programme started in 1997.                                                                 the organisation offers HIV blood testing and pro-
Its main goals were:                                                                                                 vides home visiting and care.
• To mobilise the community through games and                                                                           Nakulabye has achieved a great amount. The
sports for HIV/AIDS education geared at reducing the                                                                 project has received recognition from the Uganda
spread of HIV.                                                                                                       HIV/AIDS commission for its fight against the
• To develop team spirit in handling social issues emu-                                                              disease. Two boxers who trained at Nakulabye have
lating the disciplines of games and sports.                                                                          joined the Uganda Amateur Boxing Federation
• To identify and develop talent in young people and                                                                 and won silver and gold respectively at the 2002
• To reduce redundancy among youths, thus reduc-                                                                     Commonwealth Games in Manchester. Four of their
ing vulnerability to HIV/AIDS and encouraging moral                                                                  youths are part of Uganda’s national football team.
rehabilitation for social transformation.                                                                               Bivu (well done) Nakulabye! ■

22   w w w. l a u re u s . co m                  Founding Patrons           |                                 |
  Ski talk                                                    Alberto Tomba                                                          Franz Klammer
                                   Being Italian, I love the Dolomites and the Alps. But during         Bad Kleinkirchheim, Arlberg, in
                                   the Tomba Tour in the US, I had the occasion to see beautiful        Austria, and Telluride, Colorado
Which is your favourite resort?    resorts like Sun Valley in Idaho or Tahos in New Mexico.             USA.

                                   Well, downhill is a race for the brave. You have to put your skis    Downhill means straight down the
Explain downhill and slalom to a   parallel and go down on the slope like a snowball. Slalom is         mountain in high speed with few
man from Mars?                     more technical. There is a slope with poles and you have to ski      gates. Slalom means down the
                                   passing beside any pole. If you finish the fastest, you can go       mountain in zigzags, with too many
                                   back to Mars with a crystal cup.                                     gates for my taste.

                                   I love the sea. I know it’s pretty strange, but after 25 years on    I play golf and go biking.
                                   the snow (racing in winter and training on glaciers in sum-
What do you do in summer?          mer) I move to the sea whenever I can. I like to go swimming,
                                   waterskiing and jetskiing.

                                   I was pretty lucky – I never had an accident serious enough          In a car race (hill-climb) I hit a tree
What was your worst crash          to compromise my career. The worst one was in 1989, when             at 160km/h. Fortunately, only the
ever?                              I broke my collarbone and had to stay off the race circuit for       car was really damaged.
                                   three months.

                                   You have to try it. I think skiing is the only sport that puts you   It’s excitement and the feeling of
What goes through your mind as
                                   in contact with the full force of nature: with the dry air on your   freedom.
you speed down an icy slope at
                                   face or the snow freezing your nose, you’re in direct contact
breakneck speed?                   with the wildest part of the nature – and with the wildest part
                                   of yourself.

Weblink: xx the gold medal in • • • •woman to win gold
By winning • • 400m hurdles, Nawal El Moutawakel became the first Moroccan, Muslim and African
                                                                                                                                         w w   23
                                                                                                                                                                      ISSN 1726-3964 • Published by SchreiberFord Publications. Tel: + 27 (0) 21 418-8964;
                                                                                                        THE BIG PICTURE
                                                                                                                   HAZE OF COLOUR
                                                                                                           The wonderful colours of India were brought to full life
                                                                                                         for the Laureus World Sports Academy last December at
                                                                                                           the first Laureus Academy Forum held at Amby Valley,
                                                                                                                                                Sahara Lake City

                      This is the official newsletter of the Laureus Sport for Good Foundation, which was established by the Founding Patrons of the Laureus
                      World Sports Awards, DaimlerChrysler and Richemont, in partnership with the Laureus World Sports Academy as an innovative charitable
                      venture. The Foundation is financed by the two Founding Patrons.

Laureus Sport for Good Foundation office,               Editorial director: David Butler              For donations contact: ‘Laureus Sport For Good Foundation
15 Hill Street, London W1J 5QT, UK.                     Newsletter enquiries: Gillian Smith           Germany’. Bank name: Deutsche Bank AG, Frankfurt.
Telephone: +44 (0)207 629-8251.                         Telephone: +44 (0)207 514-2783                Account number: 01 61 000 00 Sort code: 500-700-10 • e-mail:             e-mail:             Contact: Stefanie Möllenkamp Tel +49 (0)711-17-92370
                                                                                                      or or ‘Sport For Good Foundation
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