973-983-0626 (home) 862-209-0756 (mobile) Mount Tabor, New Jersey
Joseph Mann
Visual Strategy & Marketing Professional
josephwmann@gmail.com marketingroi.blogspot.com www.mannpowerdesign.com/jm
A visual strategy and marketing professional with 14 years of agency and client-side business-to-business (B2B) marketing, corporate branding and creative services experience across a wide range of industries. Fuses practical creativity with a proven understanding of business drivers to solve complex demand creation and brand building challenges. Employs analytics & marketing performance measurement (MPM) methodologies to drive revenue growth and maximize marketing ROI. Expertise spans multiple marketing, branding and creative services disciplines. Designed demand creation, lead tracking & lead nurturing platforms to deliver increased revenue through leveraging and managing a multi-disciplinary creative services team. Core competencies include:
Multi-channel Integrated Strategy Campaign Effectiveness Tracking Campaign ROI Analytics Marketing Performance Measurement Demand creation methodology/metrics Audience Segmentation
Advertising Branding Web/Intranet Design Usability Direct Marketing Creative, Production & Testing
Experiential/Event Marketing Graphic & Multimedia Design Thought-leader Development Corporate Communications Creative Services Management
——————— Select Career Accomplishments ——————— $60.3 Million in new business opportunities developed through integrated strategies/initiatives introduced to maximize lead volume and increase lead quality; more than 70% of leads converted to opportunities Expanded client opportunity pipeline from $23 Million to $112 Million 5.6x increase in average leads per week in one year; Improved qualified leads from 57.5% to 89.8% Grew web site traffic 340% over 3 months with value-added content strategy of podcasts, web video and case studies Re-launched the corporate brand to all stakeholder audiences in under 4 months Accomplished a full re-branding campaign for CellularONEs transition to AT&T Wireless including collateral, signage, promotions and kick-off event in less than 3 months Initiated a daily e-communique from international meeting venue to 3000+ employee audience for one week Developed Marketing Performance Measurement (MPM) methodologies, indexing systems and proprietary tools Extensive Web/Intranet development experience spanning information architecture, visual design, audience testing and technical construction competencies Built, supervised, developed & expanded creative services group within Corporate Marketing & Communications department: In 5 years maintained 100% voluntary retention rate ——————— Career Track ——————— Visual Strategist and Marketing Consultant................................................................... 2005 to Present Healthy Advice Networks, Cincinnati, OH Conceived & executed strategic, multi-channel B2B marketing and branding plan for small, privately-owned in(physician’s) office marketing company. Developed and launched a demand creation web site as the hub of a lead generation platform to drive new business. Developed & executed creative strategy of online and offline initiatives to the client’s audiences using targeted outreach, streaming video, podcasts, and sales support. D2 Healthcare, Somerset, NJ Worked with company leadership at a global healthcare interactive marketing company on market discovery and development of a disciplined, process-oriented approach to strategic objectives and lead generation.
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Visual Strategy & Marketing Professional
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Select Access, a division of PDI Inc., Saddle River, NJ Developed and launched comprehensive marketing and branding plan to reposition and re-launch an existing business unit of an outsourced sales organization. Creative strategy and implementation of online and offline plan components including web site, trade advertising, targeted outreach, thought-leader development, event support and sales collateral. Designed lead generation, tracking & nurturing platform to deliver increased revenue. Analytics & Measurement of multichannel initiatives. Expanded Opportunity Pipeline through multi-channel strategy from $23 Million to $112 Million over 6 months, including a $1 Million new business opportunity Increased awareness of corporate brand though web video that grew its audience 24x over 4 months Grew web site visitors by an average 276% month-to-month through value-added content strategy of podcasts, case studies and articles Director, Multi-channel Marketing/Creative Director ...................................................... 1999 to 2005 PDI Inc., Saddle River, NJ Developed marketing strategy and concepts to meet business objectives for a medium-sized pharmaceutical contract sales services company; Uncovered & leveraged innovative marketing channels across multiple media to drive demand creation and brand awareness; Developed metrics and captured marketing performance measurements; Defined/Evaluated corporate branding strategy including tactical guidelines to focus on consistent application across the enterprise and to external audiences; Competitive Marketing Intelligence; Initiated creative strategy and managed its execution through management & mentoring of corporate creative services group. Developed strategic and tactical plans for broad-based and targeted marketing communications initiatives; Led conceptual strategy on initiatives; Collaborated directly with clients. Promoted within 2 years of joining company to Director of Creative Services reporting to Vice President Corporate Marketing & Communications; Recognized for promotion to Executive Director Multi-channel strategy & Marketing Performance Measurement resulted in $60.3 Million in new business opportunities Increased average lead generation from 3 to over 20 leads per week within one year through an integrated strategy of redesigning the corporate web site, print & web advertising, e-newsletters and sponsorship channels building brand awareness and driving demand creation Enabled more than 70% of qualified leads to be converted to new business opportunities through creation of lead nurturing tools and systems Created brand identity and packaging to launch a medical device product. Saved over $100,000 in outsource estimates, booked over $70,000 for PDI on the project Conceived and coordinated live video conferencing for launch of employee communications program linking multiple locations. Post-event VHS & DVD message reinforcers distributed to 4,000-employee field force saved $20,000 New ad campaign changed company ad strategy for the first time in 7 years and received two industry awards for response topping competitors’ ads Designed and launched the first company intranet; supervised cross-department development team and directed beta testing process prior to launch Built internal corporate creative group from the ground-up; developed candidate screening and on-boarding tools; created infrastructure systems and provided ongoing professional development support: resulted in 0% voluntary turnover over 5 years Art Director......................................................................................................................... 1993 to 1999 Creative Solutions, Inc., Maplewood, NJ Creative design for clients in multiple industry verticals including: AT&T Wireless, CellularONE, Quest Diagnostics, Onkyo and Henry Schein, Inc. Projects included: Web, corporate branding, events, advertising, direct mail, and marketing communications; Supervised multiple projects and staff; Client presentation. Joined company as Junior Designer; Promoted to Art Director within 2 years Design & production on multi-tiered targeted campaign resulted in over $500,000 in new sales for client Managed design process for re-branding of CellularOne as AT&T Wireless Services. Designed and produced multiple launch and event materials in less than 3 months Refocused marketing direction from print work to web site design and e-Business Built proprietary electronic project tracking system
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——————— Professional Recognition ——————— Awarded Signet AdImpactTM Award by Pharmaceutical Executive magazine and Award for Advertising Achievement by MedAd News. Corporate identity work included in Logo Lounge 3 by Rockport Publishers. Weblog Marketing & Graphic Design ROI, syndicated in Europe by FutureLab, is read in 19 countries and was nominated for best marketing blog in MarketingSherpa’s 2006 Readers Choice Awards. Included in MarketingSherpa’s Marketing Wisdom for 2006 report. Quoted in GraphicDesign:USA. ——————— Education ——————— Indiana University: Bachelor of Arts in Fine Arts Studio/Graphic Design, Minor in Biology & Spanish; 7 year education in Spanish language and culture; ADInfinitum Student Advertising Agency; Acacia Fraternity; Freelance Editorial Cartoonist for the Indiana Daily Student, a daily newspaper in Bloomington, IN Rockhurst University Continuing Education Center Certificate Training: Javascript WestLake Internet Training Certificate: Macromedia Flash American Graphics Institute Certificate Training: Adobe GoLive CALC/Canterbury Certificate Training: Advanced PowerPoint MarketingSherpa Business-to-Business Lead Generation Summit IMC Conferences Multi-channel Marketing Strategies