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Phase III auctions can be a game-changer in the FM broadcasting market in India, finds Netscribes
Netscribes, Inc. launches report on FM Broadcasting Market in India 2013 covering market with strong
growth potential; it is a part of Netscribes, Inc.’s Media and Entertainment Industry Series.
Mumbai, India – February 13, 2013 – The latest report by Netscribes Inc, a global market intelligence
firm, delves deep into the FM broadcasting market in India. From the time broadcasting opened its doors
to private players, a new entertainment revolution has seen the light of the day. The monopoly of All India
Radio has since been broken and private players have rendered the ground highly competitive. New
innovative forms of broadcasting in the likes of community radio stations, or even digital radio have
ushered in a trend wherein radio is now being looked at as a prospective medium that is capable of enough
reach and coverage. This is particularly evident in the emergence of radio as an advertising medium
wherein biggies are also considering the medium for its promotional activities. Though radio as an
advertising medium has still a long way to go as compared to global proportion, yet driven by the
characteristic of being a cost effective medium radio is poised to grow further.
The report begins with the introduction section detailing about the parent industry for FM broadcasting. It
gives a brief overview on the media and entertainment market in India along with its market size and
growth, a comparison with global growth trends and an indication of revenue pattern. It then proceeds to
provide details about the FM broadcasting sector. This part is constituted with the evolution of the
broadcasting sector in India, followed by the description of radio as a communicative medium.
This section is followed by the detailing of the Indian market for FM broadcasting wherein its market size
along with growth is presented. Certain other indications about the market are also provided ranging across
geographical coverage to advertising revenues which help to paint the current picture of the sector. The
value chain analysis comes next which is immediately followed by the revenue model adopted by the
majority of players in the sector. This section ends with the enumeration of the eligibility criteria for
getting permission and operating as an FM station in India. The next section details about the Phase III
auction of spectrums for FM broadcasting. It provides the basic overview about the features and the
incentives for this activity. Information on minimum net worth required as per city as well an analysis of
the conflicting factors are also provided. An exclusive section devoted to rural scenario for FM
broadcasting is given wherein information about innovative schemes to boost FM penetration, case study
and community radio stations are provided along with growth rates.
Brief descriptions of the drivers that help the sector to prosper include increase in FM penetration, increase
of advertising, increase in usage of mobile phones, demographical alterations, political advertising and
introduction of new performance measurement tools. The most significant driver for the growth of FM
radio broadcasting market in India during 2013 is the increasing penetration of FM radio wherein
increased usage of FM radio across the length and breadth of the country spells more opportunity for the
broadcasters to reap benefits and garner revenue. Being a cost effective medium, radio is now seen as a
prospective medium for advertising since its coverage is much wider and deeper than most other media.
Another important driver in this regard is the increased usages of mobile phones since currently a good
percentage of people listen to radio on their cell phone. As mobile phones penetrate into the innermost
parts of the country, listening to radio also receives a positive thrust. Demographical alterations witnessed
across the population appear to be yet another chief driver as youths look for newer and innovative
entertainment options. Radio broadcasters derive growth as political parties or even Government continues
to opt for radio for advertisements and a more adoptable option to reach the mass. Finally, introduction of
performance measurement tool is hailed as a significant driver as it provides a quantitative indication
towards the return on investment for advertisers and aid in the overall growth by making the entire process
more scientific. While these factors can be termed as growth drivers there are certain factors that act as
impediments to the sector including lack of content differentiation and presence of few channels.
This is followed by a section that speaks about the Government participation in the sector which is related
to the Ministry of Information and Broadcasting (MIB). FM channels are warned against airing vulgar
content by the MIB. The Telecom Regulatory Authority of India (TRAI) also has a role.
The major trends identified in the sector include distribution of radio sets coming under welfare schemes,
increasing ambit to broadcast news, rise of internet radio, content monitoring by the government, and
imparting religious missions across the country through FM over DTH services. The section ends with a
Porter’s Five Forces analysis of the sector.
The competition section offers a competitive landscape by providing financials and key financial ratios of
various companies. It also provides basic information regarding the organizations. Key financial
parameters constitute the financial performances of the players which are followed by business highlights.
A brief description is also rendered about the regional players along with their business highlights.
The report concludes with a section on strategic recommendations which comprises an analysis of the
growth strategies of the FM broadcasting market in India.
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About Netscribes, Inc.
Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clientele
across the globe. The company’s expertise spans areas of investment & business research, business &
corporate intelligence, publishing services and customized knowledge database creation. At its core lies a
true value proposition that draws upon a vast knowledge base.
Netscribes, Inc., Podar Center, 85 Parel Post Office Lane, Off Dr. Ambedkar Road, Parel (East)
Mumbai 400 012, Maharashtra, India.